Los Olivos - un homenaje al amor

What Los Olivos - un homenaje al amor does

Los Olivos Bogot\u00e1 \u2013 Un Homenaje al Amor is the operating brand of COOPSERFUN (Cooperativa de Servicios Funerarios), a Colombian cooperative founded in 1984 in Bogot\u00e1 (with cooperative origins in Cali) that delivers prepaid funeral benefit plans, immediate-need funeral services, cemetery operations, cremation, and grief counseling. Its core product suite comprises Plan Uno Integral (individual), Plan Unidos Integral (family), Plan Diez (extended family), Plan Unifamiliar (corporate families), Prenecesidad (advance purchase for those over 75), and Necesidad Inmediata (immediate-need service), sold through field sales, online self-service enrollment, and corporate B2B channels including cooperatives and employee funds. The underlying platform combines 283 owned tribute rooms across Colombia, the Jard\u00edn Parque Cementerio Los Olivos (JPCLO) cemetery west of Bogot\u00e1, crematory ovens with CAR-certified emissions monitoring, a wastewater treatment plant (PTAR), solar panels and rainwater harvesting, an online payment portal integrated with ZonaPagos and PSE, and a virtual tribute viewing service. The company also operates the Unidad de Manejo del Duelo (Grief Management Unit) since 2015 and the Mi Consentido pet assistance plan, and holds pioneer status for ISO 9001, ISO 14001, ISO 45001, and NTC 5840 certifications in the Colombian funeral sector.

The business model is primarily subscription-based: members pay modest monthly fees under prepaid plans that cover future funeral expenses for themselves and qualifying family members, with additional one-time revenue from immediate-need services, prenecesidad contracts, cemetery plots, cenizarios and columbarios, and ancillary assistance products (medical, repatriation, bicycle). Customer segments split between long-tail individual/family subscribers and corporate enterprise clients (referenced testimonials include Expreso Bolivariano and Quala Colombia), distributed through 8 owned Bogot\u00e1-area locations, a Sogamoso (Boyac\u00e1) complex, and approximately 345 partner funeral home agreements providing national coverage. The cooperative claims 'millions of protected members' and is governed by member-associates under the Red Nacional Los Olivos network, with no public listing, no institutional investor, and no disclosed funding rounds.

Name

Los Olivos - un homenaje al amor

Legal name

COOPSERFUN - Cooperativa de Servicios Funerarios

Website

https://losolivosbogota.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Los Olivos Bogot\u00e1, operated by cooperative COOPSERFUN, delivers prepaid funeral benefit plans, immediate-need funeral services, cemetery and cremation operations, and grief counseling to individual families and corporate clients across Bogot\u00e1, Cundinamarca, and Boyac\u00e1 in Colombia.

Ownership category

akta.pro rank

Product category

Funeral Services

NAICS

Funeral Homes and Funeral Services (812210), Cemeteries and Crematories (812220), Death Care Services (8122)

akta.pro primary industry

Bereavement & Grief Support Services (Family Aftercare) (HSABAFAI)

akta.pro secondary industry

Bereavement, Grief & Family Support Services (Hospice-Linked) (HLAFAEAO)

Keywords

• Pre-need funeral plans
• Funeral services
• Cremation services
• Cemetery memorial park
• Grief counseling services

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Pre-need Funeral Subscription Plans: Monthly subscription model where members pay a modest monthly fee covering funeral expenses for themselves and family members. Plans include Plan Uno (individual), Plan Unidos (family), and Plan Diez (extended family) with various coverage levels.
2. Immediate Need Funeral Services: One-time payment for funeral services rendered at time of death including tribute ceremonies, cremation or burial, transportation, documentation and memorial arrangements.
3. Pre-need Contract (Prenecesidad): Advance purchase of funeral services for individuals over 75 years or those wanting to pre-arrange their funeral without ongoing subscription plan.
4. Pet Assistance Plans (Mi Consentido): Monthly subscription for pet veterinary assistance including home visits, medications, transportation and vaccinations for dogs and cats.
5. Repatriation Assistance: Service assisting with international repatriation of remains for members who die abroad.
6. Corporate Enterprise Plans: Business funeral pre-planning packages offered to companies for employee benefits through cooperatives and employee funds.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Los Olivos Bogotá operates a cooperative funeral services model (COOPSERFUN) selling pre-need funeral subscription plans (individual, family and extended-family variants) on monthly contributions, and rendering immediate-need funeral, cremation, cemetery and memorial services to individuals, families and corporate clients in the Bogotá, Cundinamarca and Boyacá regions. The offering is anchored in owned physical infrastructure — vigil halls, a flagship cemetery/memorial park (JPCLO) with on-site crematorium and wastewater treatment — and a proprietary grief-counseling service (Unidad de Manejo del Duelo) since 2015.

Product overview

Los Olivos Bogotá operates as a funeral services and pre-planned funeral benefit organization (COOPSERFUN) offering a comprehensive suite of services organized across three core pillars: (1) Pre-planned Funeral Benefit Plans including Plan Uno Integral, Plan Unidos Integral, Plan Diez, and Plan Unifamiliar for individual and corporate subscribers; (2) Immediate Need Funeral Services (Necesidad Inmediata) featuring the 'Homenaje al Amor' ceremonial protocol; and (3) Cemetery and Memorial Services at the Jardín Parque Cementerio Los Olivos (JPCLO) with vigil halls, cremation, cenizarios, and columbarios. Supporting services include the Unidad de Manejo del Duelo (grief counseling), online obituary services, luxury hearses, online payment processing, and ancillary assistance services for pets (Mi Consentido), medical emergencies, repatriation, and bicycles. The company serves the Bogotá region and extends coverage nationally through its Red Nacional Los Olivos partner network.

Differentiator

Problem solved

Functional benefit

Brands

• Unidad de Manejo del Duelo (UMD): Professional grief management and emotional support services for families dealing with loss, including counseling, support groups, conferences, and creative expression workshops.
• Mi Consentido

Products and services

• Plan Uno Integral Individual pre-planned funeral benefit plan offering peace of mind for independent persons through monthly subscription contributions. Designed for one primary insured member.
• Plan Unidos Integral Family pre-planned funeral benefit plan covering spouses, parents, siblings and children under specified age limits through a single monthly subscription.
• Plan Diez Extended family pre-planned funeral benefit plan covering spouses, parents, siblings, nieces, grandchildren and domestic staff, with family members under 75 years eligible.
• Plan Unifamiliar Family pre-planned funeral benefit plan variant designed for corporate entities and their employees' families, typically contracted through enterprise or cooperative channels.
• Prenecesidad (Homenaje Preventivo) Advance funeral service planning for individuals over 75 or those wanting to pre-arrange their funeral without an ongoing subscription plan, acquired via a one-time contract.
• Necesidad Inmediata (Atención inmediata) Immediate-need funeral services rendered at the time of death, including the 'Homenaje al Amor' ceremonial protocol covering tribute, cremation or burial, transportation, documentation and memorial arrangements.
• Unidad de Manejo del Duelo (UMD) Professional grief management and psychological support services for families coping with the loss of a loved one, including accompaniment, wellness spaces, educational conferences and mutual-aid support groups.
• Jardín Parque Cementerio Los Olivos (JPCLO) Cemetery and memorial-park facility west of Bogotá near Cota offering burial plots, vaults, cremation urn niches, columbaries, ossuary, farewell rooms, two chapels, cremation services and certified environmental infrastructure.
• Cenizarios y Columbarios Cremation urn niches — including light, glass and marble cenizarios and columbary walls — located in the Jardín Parque Cementerio garden, available for use between 10 and 50 years.
• Mi Consentido (Pet Plans) Specialized pet welfare plan providing veterinary home consultations, primary-care medications, transport to veterinary centers and vaccination reinforcements for dogs and cats; offered in Unipet (individual) and Famipet (family) monthly tiers.
• Asistencia de Repatriación Repatriation assistance service coordinating the international documentation and transport of deceased individuals from abroad back to Colombia.
• Asistencia Médica Medical assistance service available 365 days a year as a complementary service offered alongside pre-planned funeral plans.
• Carrozas de Lujo Premium funeral coach transportation service for dignified memorial transport of the deceased.
• Obituarios en línea Online obituary service allowing users to post tributes, send condolence messages and gift condolence vouchers or floral arrangements to loved ones served by Los Olivos.

Quantifiable outcome

• Over 5,000 monthly visitors to Jardín Parque Cementerio
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Funeraria La CandelariaminorOthersLinked as partner of interest; funerary service provider offering related services in Bogotá area
• Aseguradora SolidariaminorChannel Partner/ Reseller/ DistributorInsurance provider partner offering solidarity-based insurance products related to funeral coverage
• Global Assist GroupminorChannel Partner/ Reseller/ DistributorInternational assistance services partner providing global support network for members requiring assistance abroad
• Memorial CorpminorOthersMemorial services partner offering specialized memorial products and services
• Corporación Autónoma Regional (CAR)coreOthersEnvironmental regulatory body granting permits for crematory operations; required certification for Los Olivos environmental compliance and emissions monitoring

Scale indicators9 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Jardines del Recuerdo: Colombian funeral and cemetery operator with parques cementerio and exequial prepaid plans. Directly comparable product mix (cemetery + prepaid plans) and similar B2B and B2C distribution model.
• Grupo Recordar: One of the largest funeral services groups in Colombia, offering prepaid plans, immediate-need services, cremation, and cemetery operations across multiple cities. Closest direct competitor to Los Olivos in the Colombian market with overlapping subscription and B2B distribution.
• Funeraria San Vicente: Traditional Colombian funeral home operator offering immediate-need services, cremation, and pre-need plans. Comparable service offering and regional footprint in Bogotá and surrounding municipalities.
• La Ascensión: Colombian cooperative-style funeral services provider with affiliated prepaid plans and tribute rooms. Closely comparable cooperative ownership and member-benefit model to Los Olivos / COOPSERFUN.
• Campos de Paz: Colombian cemetery and memorial park operator with cremation and pre-need plan offerings. Comparable cemetery-led model with adjacent prepaid plan distribution.

Broad incumbents

• StoneMor Partners: US-based cemetery and funeral home operator with pre-need sales and cremation services. Comparable cemetery-plus-pre-need structure relevant to JPCLO's long-duration monetization.
• Dignity plc: UK-listed funeral services company operating pre-need plans, funeral homes, and crematoria. Comparable mix of recurring pre-need plans and physical service delivery, useful as a valuation and operational benchmark.
• Park Lawn Corporation: Canadian funeral, cemetery, and cremation operator with both at-need and pre-need businesses. Comparable hybrid model combining cemetery real estate with pre-need contract revenue.
• Service Corporation International (SCI): Largest publicly listed funeral services and cemetery operator globally, with brands including Dignity Memorial. Provides a benchmark for what scaled, multi-product funeral/cemetery platforms can become in mature markets.

Regional players

• Co-operative Funeral Service (UK mutuals): UK mutual/cooperative funeral providers with member-owned pre-need plans. Closely comparable cooperative ownership structure and member-benefit model to Los Olivos's COOPSERFUN setup.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutu.be/Q8WMBtyjbL0
• LinkedInlinkedin.com/company/los-olivos-un-homenaje-al-amor

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Los Olivos - un homenaje al amor