Global Assist

What Global Assist does

Global Assist is a Latin American assistance services operator that designs, commercializes, and delivers white-label and co-branded assistance programs on behalf of corporate partners (insurance companies, retailers, telecom providers, automotive manufacturers, financial institutions, funeral service providers, employee benefit funds, cooperatives, and security firms). The company packages home assistance (locksmith, plumbing, glass, appliance installation), pet assistance (veterinary consultation, vaccination, grooming), educational assistance (tutoring, pediatric services), technology assistance, and mobility/vehicle assistance as modular B2B2C bundles that partners attach to their core offerings for retention, differentiation, and ancillary revenue.

The operating platform combines a validated provider network of more than 3,000 suppliers and 10,000+ professionals across Argentina, Colombia, Paraguay, and Panama, a 24/7/365 multilingual customer service center, geolocation-enabled dispatch, and a customer-facing chatbot supplemented by OCR-based document validation. Process quality is anchored by an ISO 9001:2015 certification (ICONTEC) covering service provision and commercialization. Technology is therefore functional and operationally adequate but not a differentiated AI/ML layer.

Global Assist generates revenue primarily through recurring subscription or contracted relationships with corporate allies who redistribute the assistance programs to their end customers, with secondary revenue from per-event or per-service fees billed through multi-channel distribution including partner branches, digital channels, WhatsApp sales, and telemarketing. Scale metrics — 3,000,000 entitled users, 1,500,000 calls in 2025, 1,000,000+ assistances delivered to date, and 30+ corporate alliances — indicate a mature, asset-light services business with diversified geographic exposure but no publicly disclosed revenue or external funding.

Name

Global Assist

Legal name

GLOBAL ASSIST COLOMBIA S.A.S

Website

https://globalassistgroup.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Global Assist is a Latin American B2B2C assistance services operator that designs and delivers white-label home, pet, educational, technology, and mobility assistance programs to corporate partners across Argentina, Colombia, Paraguay, and Panama via a network of 3,000+ validated providers and 24/7 customer service.

Ownership category

akta.pro rank

Product category

Personal and Business Assistance Services

NAICS

All Other Business Support Services (561499), Educational Support Services (61171), Educational Support Services (611710)

SIC

Services-To Dwellings & Other Buildings (7340), Services-Management Services (8741), Transportation Services (4700), Services-Educational Services (8200)

akta.pro primary industry

Destination Services & Settling-In Support (THACALAB)

Keywords

• Home assistance services
• Vehicle assistance programs
• Pet care assistance
• Educational assistance services
• Corporate assistance programs

Headquarters

HQ city

Medellín

HQ country

Colombia

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Corporate Assistance Programs (B2B2C): Global Assist commercializes and provides home, person, vehicle, and pet assistance programs to corporate allies (insurance companies, banks, retailers, etc.) who then offer these services to their end customers. Revenue is generated through ongoing commercial relationships with corporate partners.
2. Multi-Channel Assistance Sales: Sales of assistance programs through multiple distribution channels including direct sales through allies' branches, in-person sales, digital channels, WhatsApp sales, and telemarketing operations.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Global Assist is a multi-country assistance services organization that commercializes and delivers home, pet, educational, vehicle, and technology assistance programs. It operates a B2B2C model, partnering with insurance companies, banks, retailers, telecoms, and other corporate allies who offer Global Assist's assistance bundles as value-added services to their end customers across Latin America. Service delivery is enabled by a network of 3,000+ validated providers and 10,000+ connected professionals, coordinated through a 24/7/365 customer service operation with geolocation-enabled dispatch.

Product overview

Global Assist is a personal and business services organization with over 20 years of experience providing assistance programs. Their core offering consists of a multi-assistance platform offering home assistance (Asistencia Hogar), pet assistance (Asistencia Mascotas), educational assistance (Asistencia Educativa), technology assistance, and mobility/vehicle assistance services. They operate primarily as a B2B provider, offering white-label or co-branded assistance programs to corporate partners (insurance companies, retailers, financial institutions, telecommunications, automotive, funeral sector, cooperatives, and security companies) as loyalty and retention tools. The products function as modular assistance bundles that can be customized per partner's customer base, with geolocation, 24/7 call center support, and nationwide coverage in Argentina, Colombia, Paraguay, and Panama. Additional features include a customer-facing chatbot and OCR document validation for user verification.

Differentiator

Problem solved

Functional benefit

Products and services

• Asistencia Hogar (Home Assistance) Home emergency assistance covering locksmith (cerrajería), glass (vidriería), plumbing (plomería), appliance installation, and curtain services, delivered through a validated provider network. Designed for corporate allies (insurers, banks, retailers, telecoms) to offer to their customers as a value-added benefit.
• Asistencia Mascotas (Pet Assistance) Comprehensive pet care assistance including veterinary consultation (virtual and at-home), vaccination, flea and tick treatment, grooming, spa services, and funeral services for pets. Offered to corporate allies for distribution to their end customers across Latin America.
• Asistencia Educativa (Educational Assistance) School and educational assistance covering tutoring in arts and crafts, dance, academic tutoring, pediatric medical services, pediatric phone consultations, physical and respiratory therapies, and psychological and nutritional guidance. Distributed via corporate allies to parents and families.
• Asistencia Tecnológica (Technology Assistance) Technology-related assistance services provided as part of the broader home assistance portfolio, addressing customer technology and innovation needs through the validated provider network. Available to corporate allies' end customers across the four operating countries.
• Asistencia Movilidad (Mobility/Vehicle Assistance) Mobility and vehicle assistance services including roadside assistance and related support for vehicle owners, with a three-month warranty on services rendered. Marketed to automotive manufacturers, insurers, and other corporate allies for distribution to their customers.
• Programa de Fidelización (Corporate Loyalty/Assistance Program) B2B assistance program product that enables corporate partners (insurers, banks, retailers, telecoms, automotive OEMs, cooperatives, employee funds, security and funeral companies) to bundle and co-brand Global Assist's home, pet, vehicle, educational, and technology assistance services for their customers as retention, acquisition, and ancillary revenue tools.

Quantifiable outcome

• +1,000,000 assistances delivered to date
• +3 more outcomes

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Aliados Colombia (Global Assist Colombia Partner Network)coreChannel Partner/ Reseller/ DistributorCorporate allies in Colombia who commercialize Global Assist's assistance programs to their end customers. These include insurance companies, banks, retailers, telecom companies, and other corporate partners seeking to add value through assistance services.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Agero: US-based provider of roadside assistance, connected vehicle, and claims management services primarily to auto insurers, OEMs, and fleet operators. Comparable in insurance-channel B2B2C model and technology-enabled dispatch, though more focused on vehicle assistance and US-centric.

Direct peers

• Assist Card: Argentina-founded assistance company specializing in travel, medical, and personal assistance distributed through corporate partners, banks, and travel agencies across Latin America. Closest regional comparable: same geography (LATAM), same B2B2C distribution via insurers and financial allies, and overlapping product categories.
• International SOS: World's largest medical and security assistance company serving multinational corporations, governments, and insurers. Comparable in B2B2C assistance delivery, 24/7 dispatch operations, and corporate-ally model, with stronger medical/security specialization than Global Assist.
• Universal Assistance: LATAM-focused travel and personal assistance company providing roadside, medical, and home assistance to insurance and corporate clients across Latin America. Directly comparable in geography, partner-channel model, and service categories versus Global Assist.
• Mapfre Asistencia: Specialized assistance subsidiary of MAPFRE providing roadside, home, travel, and personal assistance services globally with significant LATAM presence. Comparable both in product mix and in operating through insurance parent/carrier channels, similar to how Global Assist serves its insurance allies.
• Europ Assistance: Generali-owned global assistance services company offering roadside, home, travel, and medical assistance to insurers and corporations across Europe, the Americas, and Asia. Closest direct comparable: same B2B2C model, same product categories (home, vehicle, person), and overlapping geographic footprint including Latin America.
• Allianz Partners (AWP): Allianz's assistance, travel insurance, and international health business, providing roadside, home, travel, and concierge assistance to insurers, banks, and corporations globally. Highly comparable in product mix, partner-channel model, and global-vs-LATAM dynamic versus Global Assist.
• AXA Assistance: Global assistance arm offering travel, roadside, home, and medical assistance to corporate clients and insurers in over 200 countries. Comparable in core assistance categories and distribution through insurance and corporate channels, with stronger brand recognition globally but similar value-added services business model to Global Assist.

Broad incumbents

• Sodexo Benefits and Rewards Services: Global benefits and rewards provider offering employee benefits, voucher solutions, and assistance services to corporations and public sector clients. Broader incumbent with overlapping B2B2C benefits distribution and assistance capabilities, though diversified well beyond assistance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/globalassistgroup
• LinkedInlinkedin.com/company/global-assist-colombia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Global Assist