Lota

What Lota does

LOTA Goods, LLC is a Los Angeles-based art advisory and curatorial studio founded in 2022 by Anar Joshi, serving private residential clients and interior designers seeking emerging BIPOC artists across painting, sculpture, textiles, ceramics, and photography. The company operates a service-led model in which the 1:1 Art Consult ($99 per 60-minute session) functions as a low-friction entry point, with conversion into full advisory engagements priced as a flat design fee plus commission on art purchased through LOTA. A dedicated B2B channel for interior designers offers project-based and monthly retainer engagements, and a Collector's Circle subscription provides recurring revenue via curated art picks, market notes, and subscriber chat.

The technology stack is intentionally light: no proprietary platform or disclosed software products underpin the advisory, with the exception of the Art Match Tool (launched 2025), a free multimodal quiz that combines text responses with optional space photo uploads to generate personalized style profiles and artist recommendations. Distribution runs through a Squarespace-hosted website (lotagoods.com), a Substack journal, the LOTA Letter email newsletter, an active Instagram presence, and earned media in VoyageLA, Brown Girl Magazine, Yellow Pages, and Nebulanotebook. The go-to-market motion is hybrid: free content and a quiz drive top-of-funnel discovery, Calendly booking funnels prospects into paid consults, and the founder personally delivers advisory execution, framing, logistics, and installation oversight. Revenue mechanics combine per-session fees, project-based flat fees, uncapped commissions on art sourced via LOTA, designer retainers, and subscription income, with the founder-controlled, bootstrapped LLC structure carrying no disclosed institutional capital.

Name

Lota

Legal name

LOTA Goods, LLC

Website

https://lotagoods.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

LOTA Goods, LLC is a Los Angeles art advisory and curatorial studio founded in 2022 by Anar Joshi, serving private residential clients and interior designers with emerging BIPOC artists via consults, full advisory engagements, interior designer partnerships, and an AI-powered Art Match Tool.

Ownership category

akta.pro rank

Product category

Art Advisory Services

NAICS

Interior Design Services (54141), Art Dealers (45992)

akta.pro primary industry

Art, Collectibles & Specialized Asset Advisory (Valuation, Storage, Lending) (FSAAADAO)

Keywords

• Art advisory services
• Art curation
• Emerging artists
• Interior design sourcing
• Art collecting consultation

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Art Advisory Services: Revenue generated through consulting fees and commissions. 1:1 consults at $99 per 60-minute session. Full advisory includes flat design fee plus commission on art purchased through LOTA.
2. Interior Designer Partnerships: Project-based engagements with flat fees plus commissions for interior design firms. Monthly retainer model available for ongoing partnerships.
3. Collector's Circle Subscription: Subscription service for intentional collectors offering curated art picks, market notes, behind-the-scenes access, and subscriber chat for buying guidance.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

LOTA is a Los Angeles-based art advisory and curatorial studio that helps private clients and interior designers discover and acquire emerging art. Core paid offerings include a $99 60-minute 1:1 Art Consult and a Full Art Advisory with flat design fee plus commission on art purchased. Supporting offerings include Art Sourcing for Interior Designers (project-based and retainer), the Collector's Circle subscription, the LOTA Letter newsletter, and a free AI-powered Art Match Tool quiz.

Product overview

LOTA is a collaborative art advisory and curatorial studio that helps private clients and interior designers find emerging art across painting, sculpture, textiles, ceramics, and photography. The core offerings include an AI-powered Art Match Tool (free quiz for discovering personal art style), 1:1 Art Consult ($99 focused session), Full Art Advisory (end-to-end sourcing and installation), and specialized Art Sourcing for Interior Designers. Supporting offerings include the Collector's Circle subscription and LOTA Letter newsletter. The company specializes in emerging BIPOC artists with transparent pricing and artist-first approach.

Differentiator

Problem solved

Functional benefit

Brands

• Art Match Tool: AI-powered quiz tool that helps users discover their art style and provides personalized emerging artist recommendations
• Collector's Circle
• The LOTA Letter

Products and services

• 1:1 Art Consult 60-minute video consultation providing art size and framing direction plus a curated shortlist of art pieces to consider, designed for one-wall decisions, first-time collectors, and budget clarity. Priced at $99 per session and credited toward Full Advisory if continued within 14 days.
• Full Art Advisory End-to-end art sourcing and curation including artist shortlists, moodboards, mockups, framing and logistics coordination, and installation support, intended for full rooms, new homes, and building cohesive collections. Pricing is a flat design fee plus commission on art purchased via LOTA.
• Art Sourcing for Interior Designers Collaborative art advisory services for interior design professionals covering artist vetting, client education, sourcing coordination, and installation oversight, with custom artist shortlists and client presentation materials. Offered as project-based engagements (flat fee plus commission) or as an ongoing monthly retainer partnership.
• Collector's Circle Subscription service for intentional collectors offering curated 'Available Now' art picks, market notes, behind-the-scenes access, and a subscriber chat for buying guidance with LOTA support.
• Art Match Tool Free AI-powered quiz that helps users discover their personal art style through a short questionnaire and optional space photo upload, delivering a style profile with curated emerging-artist recommendations.
• LOTA Letter Email newsletter delivering artist stories, new artwork announcements, and occasional field guides to art collecting with confidence.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Jacob Barnes / Minor AttractionsminorStrategic or Co-development Partner · 19 March 2025Featured in Journal article 'How Art Fairs Actually Work' discussing the fair model and what Minor Attractions is trying to change in the art fair landscape.
• Collector’s Circle MemberscoreOthers · 24 January 2025Subscription community for intentional collectors offering curated art picks, market notes, behind-the-scenes access, and subscriber chat for buying guidance with LOTA support.
• The Friday GalleryminorStrategic or Co-development Partner · 24 January 2025LOTA curated a cultural salon 'RE/Orient' at The Friday Gallery in DTLA featuring photography by Nadia Girach with limited edition prints and cultural programming.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Artfinder: Artfinder is an online marketplace connecting buyers directly with independent and emerging artists — highly comparable to LOTA's emerging-artist, transparent-pricing, and direct-collector positioning, with similar price-point and customer demographic.
• Rise Art: Rise Art is a UK-based online art gallery and advisory featuring curated emerging and mid-career artists — directly comparable to LOTA in business model (advisory + direct sale), target customer (first-time collectors), and emerging-artist curation.
• Saatchi Art: Saatchi Art is an online gallery featuring emerging artists globally with direct purchase capability — closely comparable to LOTA's emerging-artist focus and transparent pricing positioning, with similar target customers (first-time collectors).
• Curina: Curina is a digital art advisory and curator-matching service — directly comparable to LOTA's 1:1 advisory model, both helping clients navigate art selection through curated professional guidance, often with emerging artist focus.

Broad incumbents

• Artsy: Artsy is the largest online art marketplace, connecting collectors with galleries and auction houses worldwide — overlapping with LOTA's emerging-artist discovery mission but operating at much greater scale and as a marketplace rather than advisory service.
• 1stDibs: 1stDibs is a luxury marketplace for art, furniture, and decor with curated dealer inventory — comparable to LOTA in the art-for-the-home category, though operating at the higher end of the market and as a marketplace rather than a personal advisory.
• Artnet: Artnet is a long-established art market platform combining auction listings, price databases, and gallery directories — comparable to LOTA as a collector-facing art-discovery resource, though operating more in market-data and auction facilitation than advisory services.

Emerging players

• Decorilla: Decorilla is an online interior design marketplace connecting consumers with vetted designers — comparable to LOTA in the broader online-design-services category and adjacent to its interior-designer partnership offering, though not art-specific.
• Havenly: Havenly is an online interior design service connecting consumers with professional designers — partially comparable to LOTA's interior-designer partnership channel and overall positioning as design-services-for-the-home, though focused on full-room design rather than art specifically.
• Masterworks: Masterworks is a fintech platform enabling fractional investment in blue-chip art — comparable to LOTA as an emerging-art-market platform helping non-traditional collectors access art, though operating in investment rather than decorative-collecting use cases.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/lotagoods
• LinkedInlinkedin.com/company/lotagoods

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lota