LOTE 21

What LOTE 21 does

Lote21 is a Uruguayan online livestock auction platform that conducts "remates por pantalla" — screen-based live auctions for cattle (vacunos) and sheep (lanares). Founded in 2005 and headquartered in Montevideo, the platform enables remote participation in scheduled auction events, eliminating the need for buyers to physically attend auction yards. The platform is accessed via a website (lote21.uy) and a native mobile application, and broadcasts live auctions through dedicated streaming channels. Functional features include a digital lot catalog with favorites functionality, ICS calendar integration for syncing auction dates, a dedicated Pique21 registration tier, and an integrated Mercado Ganadero market data portal.

The core technology is a live streaming auction platform with remote real-time bidding capabilities, accessible across web and mobile. The platform runs periodic multi-day auctions (the most recent being Remate 252, scheduled August 12-13), with separate regulatory frameworks for cattle, sheep, and Pique21 events. Distribution is purely digital and direct: app stores, website, Instagram (lote21_uy), and live streaming channels serve as the top-of-funnel marketing channels, with calendar/event marketing and live streaming functioning as mid- and bottom-of-funnel touchpoints.

Lote21 operates a transaction-fee marketplace model, taking a commission on successful bids for cattle, sheep, and Pique21 specialty auctions. Its revenue also includes platform services for escritorios (traditional auction houses) that use the infrastructure to reach remote buyers. Customer segments are vertically defined: cattle ranchers and sheep farmers seeking broader market access, and escritorios seeking digital channels to expand their buyer reach. The company employs 5 people and operates exclusively in Uruguay with no disclosed funding, parent company, or institutional ownership.

Name

LOTE 21

Legal name

Lote21

Website

https://lote21.com.uy

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Lote21 is a Uruguayan online livestock auction platform founded in 2005 that enables remote screen-based live bidding on cattle and sheep, serving ranchers, farmers, and traditional auction houses (escritorios) across Uruguay via web and mobile.

Ownership category

akta.pro rank

Product category

Online Livestock Auctions

NAICS

Livestock Merchant Wholesalers (424520)

SIC

Agricultural Services (700), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Auction-based Generalist Marketplaces (CRAFAAAC)

Keywords

• Livestock auctions
• Cattle trading
• Sheep auctions
• Online bidding
• Livestock marketplace

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Livestock Auction Commissions: Transaction-based revenue from facilitating livestock auctions. The platform charges commissions on successful bids for cattle (Vacunos), sheep (Lanares), and specialty auctions like Pique21. This is a marketplace model where the company takes a percentage of each transaction.
2. Platform Services: Providing auction platform infrastructure and services to escritorio (auction houses/brokerages) and individual sellers of livestock

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

LOTE 21 operates an online livestock auction platform ("Remate por Pantalla") based in Uruguay that enables remote bidding on cattle (Vacunos) and sheep (Lanares) through live, screen-based auctions. The platform connects livestock sellers and auction houses (escritorios) with buyers across Uruguay via live streaming, digital lot catalogs, calendar integration, and a dedicated mobile app for real-time remote bidding.

Product overview

LOTE 21 operates as an online livestock auction platform (remate de ganado por pantalla) that enables remote bidding on cattle and sheep through live screen-based sales. The core offering consists of the Lote21 Remate platform for live online auctions, complemented by the Pique21 registration system and a dedicated mobile application for remote participation. The platform organizes periodic auctions (such as Remate 252) across multiple days with features for calendar integration, lot favorites, and real-time bidding.

Differentiator

Problem solved

Functional benefit

Products and services

• Lote21 Remate por Pantalla Online livestock auction platform enabling remote bidding on cattle (Vacunos), sheep (Lanares), and specialty auctions through live screen-based sales with real-time viewing and bidding capabilities, targeted at Uruguayan livestock producers and auction houses.
• Pique21 Registered membership tier within the Lote21 platform that grants users full bidding access for livestock auctions, including specialized Pique21 auction events.
• Lote21 Mobile App Native mobile application for iOS/Android enabling users to access live auctions, browse livestock lots, manage favorites, and participate in remote bidding from any location.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stockyard: Australian online livestock marketplace facilitating remote buying and selling of cattle and sheep. Comparable to Lote21 in both product format (online auctions) and livestock categories served.
• Cattle USA: US online platform for cattle listings and auctions. Similar marketplace model to Lote21, serving livestock producers and buyers with digital transaction infrastructure.
• The Cattle Range: US online cattle marketplace providing listings and auction services. Comparable to Lote21 as an online platform for cattle transactions with remote bidding capability.
• Superior Livestock Auction: The largest US video/internet livestock auction, broadcasting cattle sales to remote buyers. Operates a similar online auction format for cattle, directly comparable to Lote21's screen-based auction model.
• AgriHQ: New Zealand livestock data and online auction platform. Comparable to Lote21 as an online marketplace providing livestock market data and auction infrastructure.
• Trade Livestock: UK-based online livestock auction marketplace for cattle and sheep. Directly comparable to Lote21 in offering remote bidding on livestock with live streaming.

Broad incumbents

• Farms.com: Canadian agricultural platform with livestock marketplace and media components. Broader incumbent offering agricultural content, market data, and listings - partially overlapping with Lote21's marketplace and Mercado Ganadero features.
• Indigo Ag: US agricultural technology platform serving farmers with sustainability, grain, and livestock-adjacent services. Broader incumbent with capabilities spanning agricultural marketplaces and farm data analytics.

Regional players

• Mercado de Liniers: Argentina's primary cattle market, the regional benchmark for cattle pricing in South America. Comparable to Lote21 as a centralized marketplace for cattle transactions, though primarily physical rather than online.
• Rosgan: Argentine online cattle auction operated by the Rosario Stock Exchange. Comparable to Lote21 as a regional online livestock auction platform in Latin America, but focused on the Argentine market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/lote21_uy
• LinkedInlinkedin.com/company/lote-21

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LOTE 21