Lotería Del Risaralda

What Lotería Del Risaralda does

Lotería del Risaralda is a departmental public capital company (Sociedad de Capital Público Departamental) owned by the Gobernación de Risaralda, operating as a government-issued lottery in Pereira, Risaralda, Colombia. The entity holds a regulated monopoly on games of chance within the department under COLJUEGOS authorization and Supersalud supervision, with a 15-person internal staff and a network of approximately 350 authorized loteros serving as informal sales agents. Its core product is the weekly Friday lottery draw, broadcast live on regional TELECAFE television, with a Premio Mayor of approximately $2.3 billion COP. The offering has expanded to include digital ticket sales through the proprietary Billete Electrónico platform (11% of total sales), chance game operations (Cafeterito), special draws (Sorteo Extraordinario), a loyalty program (Club de los Millonarios), and an interactive bingo game (Bingos de la Risa), overseen by Gerente Bibiana Garcés González since January 2024.

The business model is transaction-based: the entity generates revenue primarily from ticket sales and concession-based chance game operations (the 2023-2028 chance operations concession is valued at approximately $34.7 billion COP). A material portion of net revenue is transferred to the public health system — more than $8 billion COP annually — with an additional ~$8 billion COP paid out in prizes to local and national buyers. Sales reached more than $31 billion COP in 2025 (19.1% year-over-year growth, the second-highest among Colombian lotteries), with cumulative collection exceeding $53 billion COP through Q1 2026. The go-to-market combines a physical distribution network with digital channels, supported by regional TV broadcasting, social media (Facebook, Instagram, Messenger), and community events including the Mascotatón animal welfare campaign.

Name

Lotería Del Risaralda

Legal name

Lotería del Risaralda

Website

https://loteriadelrisaralda.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Lotería del Risaralda is a government-owned departmental lottery company in Pereira, Colombia, operating weekly Friday lottery draws, digital ticket sales, and chance game operations under a regulated monopoly authorized by COLJUEGOS, serving individual players and a network of approximately 350 lottery vendors while transferring revenue to the public health system.

Ownership category

akta.pro rank

Product category

State Lottery and Chance Game Operations

NAICS

Gambling Industries (7132)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Lottery Operators (Government & Private Licensed) (MPAEAFAA)

akta.pro secondary industries

Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD), Lottery Second-Chance, Loyalty & Rewards Platforms (MPAEAFAM), Lottery Ticket & Instant Games (Scratch-Off) Publishing/Printing (MPAEAFAC), Sweepstakes, Contests & Giveaway Administration (BPAFAMAD)

Keywords

• Lottery game operations
• Chance game services
• Digital lottery platform
• Regulated gaming operator
• Public health funding

Headquarters

HQ city

Pereira

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Lottery Ticket Sales (Physical): Traditional paper lottery ticket sales through a network of authorized distributors (loteros) across Risaralda department and nationally. Tickets sold in fractions and series, with regular weekly draws.
2. Digital Lottery Sales: Electronic lottery ticket sales through the organization's own digital platform, representing 11% of total market sales as of mid-2026.
3. Chance Game Operations: Concession-based chance game operations in the department, managed through public procurement processes (SECOP II). Major concessions include chance operations 2023-2028 valued at approximately $34.7 billion COP.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Lotería del Risaralda operates a state-authorized weekly lottery game sold through physical tickets via a network of about 350 authorized loteros and through its own electronic ticket platform. Draws are held every Friday and broadcast live on TELECAFE, with a prize structure featuring a Premio Mayor of approximately $2.3 billion COP plus secondary prizes. The enterprise also runs chance game concessions, special draws, and social campaigns, with revenues primarily directed to fund the public health system in Risaralda, Colombia.

Product overview

Lotería del Risaralda operates as a state-owned lottery enterprise in Risaralda, Colombia, offering a unified lottery product portfolio centered on its traditional weekly lottery draw with physical and electronic ticket formats. The core offering is the main lottery game with weekly Friday draws broadcast live via Telecafé, complemented by special draws (Sorteo Extraordinario) and a loyalty program (Club de los Millonarios). Digital expansion is enabled through an electronic ticket platform (Billete Electrónico) which has captured 11% market share. A new interactive bingo feature (Bingos de la Risa) integrates into physical tickets. The organization also administers regulated games like Cafeterito through COLJUEGOS-authorized resolutions, manages prize structures (Plan de Premios), provides ticket security measures, and operates a results lookup service. Social initiatives include the Mascotatón animal welfare campaign.

Differentiator

Problem solved

Functional benefit

Brands

• Cafeterito: Nightly lottery game operated under resolutions authorized by Coljuegos
• Mascotatón
• Billete electrónico
• Club de los Millonarios
• Bingo de la Risa

Products and services

• Lotería del Risaralda (Main Weekly Lottery) Traditional weekly lottery game with physical and electronic tickets, held every Friday with live broadcast on TELECAFE regional channel. Prize structure includes Premio Mayor (major prize of approximately $2.3 billion COP), multiple seco prizes, and various secondary prize categories. Sold to the general public for entertainment and chance at winning monetary prizes.
• Sorteo Extraordinario Special lottery draw with an enhanced prize pool, offering a major prize of $15 billion COP and a total prize plan of $36.7 billion COP. Launched on July 11, 2026 in alliance with Extra de Colombia. Targeted at lottery players seeking a higher-stakes draw event.
• Bingos de la Risa Interactive bingo feature integrated into physical lottery tickets, allowing buyers to participate in live bingo games every Friday before the official lottery draw. Designed to increase engagement with physical ticket purchases.
• Club de los Millonarios Loyalty rewards program for constant purchasers of physical lottery tickets, offering second-chance draws (revanchas) and monthly raffles of appliances and home items. Available exclusively for bettors in the department of Risaralda.
• Billete Electrónico (Electronic Ticket Platform) Digital/electronic lottery ticket sales through the organization's proprietary online platform, enabling online ticket purchases 24/7 and expanding the market to new audiences beyond traditional physical sales channels. Digital sales reached 11% of total market as of 2026.
• Mascotatón Animal welfare social campaign featuring special lottery draws where 20% of net winnings from foundation-sold tickets funds animal shelter operations and street animal food. Conducted annually with five draws during the campaign month, in partnership with foundations such as Adóptame Pereira, Empatía Animal, Cayak, Refugio Mariano, Colectivo SOS Animal, and Lunarie.
• Cafeterito Authorized betting game regulated by COLJUEGOS resolution, operated as a nightly lottery game with specific authorized schedules and timing modifications.
• Consulta de Resultados (Results Lookup Service) Online lottery results lookup service allowing players to verify winning numbers and check prize status for recent draws. Results available by draw number, date, or prize plan.
• Chance Game Concession Operations Concession-based chance game operations in the department of Risaralda, managed through public procurement processes (SECOP II). The major 2023-2028 concession is valued at approximately $34.7 billion COP.

Quantifiable outcome

• 19.1% sales growth in 2025, ranking as second highest growth among Colombian lotteries
• +4 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Lotería de la Cruz RojaminorGTM or Marketing Partner · 5 July 2026Partnered with Lotería de la Cruz Roja during the Encuentros Departamentales de Loteros event, where Cruz Roja delivered 150 prescription eyeglasses to lottery vendors following comprehensive visual examinations conducted prior to the event.
• Apostar S.A.minorStrategic or Co-development Partner · 5 July 2026Risaralda concessionaire that contributed significant social assistance for the development of the Encuentros Departamentales de Loteros event, supporting the welfare of lottery vendors.
• Aguardiente AntioqueñominorGTM or Marketing Partner · 5 July 2026Permanent ally sponsoring lottery vendor equipment and confirming support for upcoming Christmas celebration events.
• PapetónminorGTM or Marketing Partner · 5 July 2026Young entrepreneur initiative from Pereira that donated all breakfasts for the Encuentros Departamentales de Loteros event.
• Restaurante Avocado with Chorizo ChoriferminorGTM or Marketing Partner · 5 July 2026Santa Rosa de Cabal-based company that provided special lunches featuring traditional Santa Rosa chorizo sausage for the Encuentros Departamentales de Loteros event.
• PonkesminorGTM or Marketing Partner · 5 July 2026Pereira-based company that provided desserts for each attendee at the Encuentros Departamentales de Loteros event.
• Extra de ColombiacoreGTM or Marketing Partner · 3 July 2026Strategic alliance for the Sorteo Extraordinario (Extraordinary Draw), with the draw scheduled for July 11, offering a major prize of $15 billion COP and total prize plan of $36.7 billion COP. Also provides ongoing sponsorship support.
• Mascotatón Partner FoundationscoreGTM or Marketing Partner · 3 July 2026Network of animal welfare foundations including Adóptame Pereira, Empatía Animal, Cayak, Refugio Mariano, Colectivo SOS Animal, and Lunarie that sell lottery tickets during the Mascotatón campaign, with 20% of their sales going to animal feed.
• TELECAFEcoreChannel Partner/ Reseller/ DistributorRegional television channel that broadcasts the weekly live lottery draw every Friday at 11:00 PM, providing wide audience reach and brand visibility across the region.
• COLJUEGOScoreOthersColombian gaming regulatory authority that authorizes and supervises lottery and chance game operations. Displayed as official regulatory partner on website footer.
• Supersalud (Superintendencia Nacional de Salud)coreOthersNational Health Superintendent that exercises inspection, vigilance, and control over lottery operations and their contributions to the public health system.
• Gobernación de RisaraldacoreStrategic or Co-development PartnerDepartmental government led by Governor Juan Diego Patiño Ochoa, which provides strategic direction and backing. The Governor serves as President of the Board of Directors, with the lottery being a decentralized entity of the department.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• International Game Technology (IGT): Global lottery technology and services provider serving government-licensed lotteries worldwide. Provides digital platforms, draw systems, and retail technology analogous to the capabilities Loter\u00eda del Risaralda operates internally.

Direct peers

• Lotería del Cauca: Colombian departmental lottery offering traditional weekly draws and electronic tickets. Competes in adjacent southwestern Colombian markets and operates with similar public-health funding transfer structure.
• Lotería del Quindío: Colombian departmental lottery in the Eje Cafetero region adjacent to Risaralda. Operates traditional weekly draws and digital channels, competing directly with Loter\u00eda del Risaralda in overlapping coffee-region geographies.
• Lotería del Valle: Colombian departmental lottery directly competing with Loter\u00eda del Risaralda in overlapping sales territories (Valle del Cauca is one of Risaralda's expansion targets). Same product, regulatory, and distribution model.
• Lotería de Boyacá: Colombian departmental lottery operating weekly draws with physical and digital ticket formats under COLJUEGOS authorization. Direct comparable on regulatory structure, prize mechanics, and transfer-to-health mandate.
• Lotería de Medellín: Long-running Colombian departmental lottery with weekly draws, physical ticket distribution, and growing electronic channel. Operates under the same COLJUEGOS regulatory regime and similar public-health funding mandate as Loter\u00eda del Risaralda.
• Lotería de Bogotá: Colombian departmental government lottery operating traditional weekly draws with physical and digital ticket sales under COLJUEGOS authorization. Most comparable in business model, regulatory framework, and product mix to Loter\u00eda del Risaralda.
• Lotería de Manizales: Colombian departmental lottery operating weekly draws with physical and electronic tickets under COLJUEGOS authorization. Same product category, regulatory environment, and target customer base as Loter\u00eda del Risaralda.

Emerging players

• Extra de Colombia (Sorteo Extraordinario): Allied partner operating special lottery draws in Colombia with national reach. Active co-marketing partner of Loter\u00eda del Risaralda for Sorteo Extraordinario and competes for special-draw consumer wallet share.

Regional players

• Apuestas Permanentes Cafeterito / Coljuegos Chance Operators: Operators of the Cafeterito-style chance games regulated by COLJUEGOS across Colombian departments. Loter\u00eda del Risaralda itself operates Cafeterito under resolution; competitors such as regional chance-game operators share the same regulatory and product framework.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/loteriaderisaralda
• Instagraminstagram.com/loteriadelrisaralda
• LinkedInlinkedin.com/company/loter%C3%ADa-del-risaralda

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lotería Del Risaralda