LOTSE

What LOTSE does

LOTSE is a privately held boutique management consulting firm headquartered in Belgrade, Serbia, founded on April 1, 2022 by Marina Matić and Ivana Solunac. It positions itself as an 'Experience Change Partner' rather than a traditional consultancy, delivering tailor-made programs in organizational development, leadership development, HR function transformation, team development, and organizational culture change, with a particular specialization in intergenerational collaboration. The firm serves medium-to-large enterprises and multinational corporations operating in Serbia and the broader region across a wide range of industries including FMCG, retail, pharmaceutical distribution, insurance, banking, manufacturing, cement, energy, and aviation, and reports a portfolio of 35+ named enterprise clients.

LOTSE's product surface is a portfolio of eight named service programs: GENfusion (a year-long systemic program for intergenerational collaboration with a dual-hub architecture and a protected methodology registered with the Intellectual Property Office of the Republic of Serbia in October 2024), GENadaptive Leadership Program (a modular leadership development offering with an optional integral assessment), STRATEGiser, TRANSFORMaker, HRger, TEAMbooster, LEADbooster, and CULTUREshift. The underlying technology is methodological rather than software-based: no platform, API, or AI system is described, and all services are human-delivered by the founders and a small team. The operating team comprises the two co-founders and a People and Culture Steward (joined February 2023).

LOTSE monetizes through four revenue streams: custom consulting programs (project-based enterprise engagements), structured training and development programs (in-house corporate or open-enrollment at 720 EUR per participant / 650 EUR per participant for 2+ from the same company), a GENfusion facilitator certification program (three two-day modules plus a two-day certification module, conducted in person in Belgrade), and assessment services performed as data processor for client companies. Distribution is exclusively direct enterprise field sales, supported by thought-leadership content (LinkedIn, website blog), speaking engagements and partnerships at regional HR and L&D events (HR Weekend Rovinj, L&D Forum, AmCham Serbia), an AIESEC partnership, and a deliberate policy of working with a limited number of clients simultaneously to ensure quality.

Name

LOTSE

Legal name

AGENCIJA ZA KONSULTANTSKE USLUGE "LOTSE" BEOGRAD

Website

https://lotse.rs

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

LOTSE is a privately held boutique consulting firm in Belgrade, Serbia, founded in 2022, that delivers tailor-made leadership, HR, organizational culture, and intergenerational-collaboration programs to medium and large enterprise clients across Serbia and the region.

Ownership category

akta.pro rank

Headquarters

HQ city

Belgrade

HQ country

Serbia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Custom Consulting Programs: Tailor-made consulting projects designed for each client, covering organizational transformation, HR function establishment/optimization, leadership development, and culture change. Programs are structured and modular, often running over extended periods (e.g., one-year GENfusion program). Revenue is generated through project-based consulting engagements with enterprise clients.
2. Training and Development Programs: Structured group training programs (LEADbooster, TEAMbooster, open trainings such as 'HRABRO I PODSTICAJNO') delivered either as in-house corporate programs or open enrollment sessions. Revenue generated per participant or per program.
3. Certification Programs: GENfusion facilitator certification program — 3 educational modules (2 working days each) plus a 2-day certification module, conducted in person in Belgrade. Certified participants can independently apply the GENfusion methodology within their own companies.
4. Assessment Services: Employee and organizational assessments conducted on behalf of client companies (as data processor). Assessments cover staff potential, personal development plans, career path proposals, and organizational state evaluations.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

LOTSE is a professional consulting firm that delivers tailor-made organizational development, leadership development, HR transformation, and intergenerational collaboration programs to enterprise and multinational clients. Its portfolio includes eight named consulting offerings (GENadaptive Leadership Program, GENfusion, STRATEGiser, TRANSFORMaker, HRger, TEAMbooster, LEADbooster, CULTUREshift) delivered through a combination of workshops, coaching, training, and multi-month engagements. Services are sold B2B via direct enterprise engagements and supplemented by open-enrollment training and a facilitator certification track for the IP-protected GENfusion methodology.

Product overview

LOTSE is a consulting company founded in April 2022 offering a portfolio of professional development and organizational transformation services. The company operates as an 'Experience Change Partner' providing tailor-made consulting programs, training, and coaching. The service portfolio includes eight core offerings: GENadaptive Leadership Program (leadership development across generations), GENfusion (systematic intergenerational collaboration program), STRATEGiser (strategy formulation and implementation), TRANSFORMaker (organizational transformation), HRger (HR function establishment and optimization), TEAMbooster (team development), LEADbooster (leadership development), and CULTUREshift (organizational culture change). Services are delivered through diverse and combined methodologies adapted to each client's specific needs.

Differentiator

Problem solved

Functional benefit

Brands

• GENadaptive Leadership Program: Modular leadership development program focused on leading across generations
• GENfusion
• STRATEGiser
• TRANSFORMaker
• HRger
• TEAMbooster
• LEADbooster
• CULTUREshift

Products and services

• GENadaptive Leadership Program Modular leadership development program designed to help leaders understand generational differences and create inclusive, motivating, and productive team cultures. Empowers leaders to lead with purpose, inspiration, and awareness, covering style flexibility, bias, empathy, ego, emotional intelligence, diversity-as-innovation, storytelling, failure as growth, and micro-feedback modules.
• GENfusion One-year systematic program for improving intergenerational collaboration within organizations. Involves different groups with various roles and includes a certification process for internal facilitators. Methodology protected at the Intellectual Property Office of the Republic of Serbia.
• STRATEGiser Consulting service for strategy formulation, cascading, and implementation support for companies that need help clarifying and executing their business strategy.
• TRANSFORMaker Consulting approach for successful and efficient organizational transformation that is targeted, sustainable, and effectively managed to prevent financial losses, decline in competitiveness, and employee engagement drops.
• HRger Consulting program for establishing or optimizing HR function in companies, strengthening HR competencies, and supporting strategic planning of people-related initiatives.
• TEAMbooster Systematic team development program combining team coaching and individual coaching with leaders to identify success factors, strengthen team dynamics, and improve performance.
• LEADbooster Accelerated leadership development program through coaching and mentoring, integrating mindset empowerment with key managerial skills development.
• CULTUREshift Consulting program for defining mission, vision, and values, encouraging open dialogue about organizational culture, and driving practical behavioral change.
• GENfusion Facilitator Certification Program Certification program for internal employees of GENfusion client companies, consisting of 3 educational modules (2 working days each) plus a 2-day certification module, conducted in person in Belgrade, enabling certified participants to independently apply the GENfusion methodology within their own organizations. Led exclusively by the authors of the GENfusion methodology.
• Open Enrollment Training (HRABRO I PODSTICAJNO – Mindset za savremeni biznis) Periodic open-enrollment group training program for individual managers and professionals focused on mindset development for modern business. Priced at EUR 720 per participant (EUR 650 group rate for 2+ from the same company), excluding VAT.

Quantifiable outcome

• Organizations report positive change in work environment and culture during projects, as evidenced by client testimonials (e.g., PatentCo, Dr.Max, GRAWE).
• +2 more outcomes

Named customers39 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Four partnerships are on record, tiered core and minor.

• AIESEC in SerbiacoreStrategic or Co-development PartnerLOTSE maintains a longstanding partnership with AIESEC in Serbia, dating from LOTSE's founding. Collaboration includes speaking at AIESEC-organized events such as the SKILL UP – PREDUZETNIŠTVO ZA MLADE project at the Faculty of Economics, sharing the founders' story of launching their business. The partnership focuses on youth development, entrepreneurship, and supporting young people in preparing for the business world.
• Mokrogorska škola menadžmenta (Mokrogorska School of Management)minorStrategic or Co-development PartnerCo-founder Marina Matić guest-lectured on Business Leadership Sprint programs at Mokrogorska School of Management, delivering sessions on HR and People Management topics to middle managers aspiring to higher management levels. Participants came from various companies including MediGroup Srbija, Al Dahra, Hotel Sheraton Novi Sad, ING INVEST, BSK, Milkhouse, Dexyco, Glossa, Lilly Drogerie, AK Kompresor, Klett, Lidl Srbija, Metalac, Banca Intesa Beograd, Aptiv, MPG, and Carlsberg.
• AmCham Serbia (American Chamber of Commerce in Serbia)minorGTM or Marketing PartnerLOTSE co-hosted the 'Generational Gap feat. Intergenerational Jazz' event with the AmCham Serbia HR Forum in March 2025. LOTSE participates in AmCham HR Forum activities, contributing to discussions on generational topics in the Serbian business community.
• HR World AdriaminorGTM or Marketing PartnerLOTSE was a partner at the L&D Forum organized by HR World Adria, which gathers a large number of HR professionals and L&D specialists. The event served as a networking and brand-building opportunity for LOTSE.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• BTS: Global leader in experiential business learning, simulations, and leadership development consulting. Comparable in delivering experiential, behavior-change consulting programs rather than pure advisory.
• Mercer: Worldwide HR consulting subsidiary of Marsh McLennan delivering organizational transformation, leadership development, and HR function advisory. Overlaps directly with LOTSE's HRger and TRANSFORMaker offerings, at significantly larger scale.
• FranklinCovey: Global leadership and organizational performance consultancy with IP-protected content libraries (e.g., 7 Habits) and modular leadership programs. Mirrors LOTSE's modular leadership offering structure and proprietary methodology approach.
• Right Management (ManpowerGroup): Talent and career consulting arm of ManpowerGroup delivering organizational transformation, leadership development, and change management services. Comparable in change/transition consulting scope.
• DDI (Development Dimensions International): Specialist in leadership development and behavioral assessment, with proprietary methodologies and assessment tools comparable to LOTSE's GENadaptive and assessment services. Strong direct overlap in leadership program design.
• Cegos: International corporate training and development group offering leadership, OD, and HR program design services. Direct overlap with LOTSE's full portfolio of training and consulting offerings at much larger scale.
• Dale Carnegie Training: Established global training network specializing in leadership, communication, and interpersonal skills development. Especially relevant as co-founder Ivana Solunac is a certified Dale Carnegie Trainer.
• Egon Zehnder: Global executive search and leadership advisory firm offering leadership assessment, coaching, and organizational consulting. Overlaps with LOTSE's executive coaching and leadership development work, especially for senior and middle management segments.
• Korn Ferry: Global organizational consulting firm offering leadership development, talent management, and organizational transformation services. Directly comparable in the OD/leadership consulting category LOTSE competes in, but operates at vastly larger scale with broader service portfolio.
• The Ken Blanchard Companies: Leadership development and training firm with proprietary, branded methodologies and certification programs. Strong overlap with LOTSE's leadership development and GENfusion certification approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lotsenavigateforyou

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LOTSE