Name

LOTTE.com Inc.

Website

https://lotte.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Core offering

LOTTE.com Inc. operates Lotte ON, a unified online e-commerce marketplace platform that serves as the company's core product. The platform enables consumers to shop across multiple product categories through a single digital portal.

Product overview

LOTTE.com Inc. operates Lotte ON, a unified e-commerce platform that serves as the company's core product and primary online marketplace offering. The platform provides consumers access to a wide range of product categories through its digital portal.

Differentiator

Problem solved

Functional benefit

Products and services

• Lotte ON

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Direct peers

• eBay: eBay is a global multi-category online marketplace serving consumers across categories, directly comparable to LOTTE.com Inc.'s marketplace model and European operational footprint.
• Amazon: Amazon operates the largest global multi-category e-commerce marketplace, directly comparable to LOTTE ON's positioning as a multi-category consumer shopping platform with cross-border reach.
• Naver Shopping: Naver Shopping is a major Korean multi-category e-commerce platform integrated with a leading portal, representing a direct competitive peer to LOTTE ON in the Korean home market.
• Rakuten: Rakuten is an Asian-origin multi-category marketplace that, like LOTTE ON, leverages a broader conglomerate ecosystem to drive marketplace activity. Highly comparable as a regional, brand-backed marketplace with international ambitions.
• AliExpress: AliExpress is a cross-border multi-category marketplace that connects Asian merchants with European consumers, directly comparable to a potential cross-border role for a LOTTE-anchored European marketplace entity.
• Coupang: Coupang is a leading Korean e-commerce marketplace and the most direct domestic competitor to LOTTE ON, operating a similar multi-category consumer platform within the Korean market.

Broad incumbents

• Wayfair: Wayfair is a large multi-category online retailer with significant scale in category coverage, logistics, and technology investment. Comparable as a reference point for the kind of capital and operational depth required to run a multi-category e-commerce platform at scale.

Emerging players

• MercadoLibre: MercadoLibre is a large multi-category e-commerce marketplace in Latin America; the comparable element is the model of operating a regional marketplace tailored to local consumer preferences, similar in approach to what a regional LOTTE entity would attempt in Europe.
• Shopee: Shopee is a fast-growing multi-category marketplace in Asia, with mobile-first design and aggressive merchant acquisition. Comparable to LOTTE ON in the cross-border Asian consumer commerce space and as a benchmark for marketplace expansion strategy.

Regional players

• Zalando: Zalando is a leading European multi-category online retail platform; as a Madrid-based European-facing e-commerce entity, LOTTE.com Inc. would compete in a regional context where Zalando dominates consumer mindshare.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights3 records

Customer concentration

• LinkedInlinkedin.com/company/lotte-com-inc-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LOTTE.com Inc.