Lotte New York Palace

What Lotte New York Palace does

Lotte New York Palace is a luxury hotel operating at 455 Madison Avenue at 50th Street in Midtown Manhattan, comprising a 55-story tower (909 keys) integrated with the landmark 1882 Villard Mansion designed by McKim, Mead & White. The property operates a tiered inventory: 733 traditional luxury rooms and suites in The Palace and 176 ultra-private rooms and suites on floors 41-55 in The Towers, plus a Royal Suite Collection featuring Manhattan's largest hotel suites (2,500-5,000 sq ft) with co-developed signature offerings such as the Hästens Ultimate Sleep Suite and the Jewel Suite by Martin Katz. On-property amenities include seven dining outlets (Villard Restaurant, Gold Room, Summer Bar, MITANI New York, Rarities, Pomme Palais, In-Room Dining), ila Only Spa (the UK brand's first U.S. location), Cedric Salon, a 1,950 sq ft Technogym fitness center, and 30,000 sq ft of event space including the Gilded Age Villard Mansion for weddings and corporate meetings.

The business generates revenue across five streams: room revenue across three accommodation tiers, food and beverage, meetings and events, spa and wellness, and ancillary services (parking, pet fees, Historic Preservation Fee, concierge-arranged services, retail). Pricing is quote-based with package promotions (Complimentary Third Night, Three Cheers for Summer, Royal Wellness, Little Royals, Palace Pinstripes); distribution combines direct channels (website, 1-800 reservations, dedicated meetings/weddings portals) with travel-advisor networks (Virtuoso, American Express Fine Hotels & Resorts, Signature Travel Network) and corporate/group sales. The hotel targets luxury leisure travelers, corporate and group clients, wedding and social-event buyers, family travelers, and diplomats/VIPs, supported by a Les Clefs d'Or concierge team.

The property is privately held by Lotte Hotels & Resorts (Seoul, South Korea) since 2015; in December 2025 Lotte additionally acquired the underlying land from the Archdiocese of New York, consolidating ownership. Operations are accredited as AAA Four Diamond and recognized through Virtuoso, Amex FHR, and Signature Travel Network affiliations, and the hotel has held cultural prominence as the filming location of Gossip Girl (2007-2012).

Name

Lotte New York Palace

Legal name

Lotte New York Palace

Website

https://lottenypalace.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

251–500 employees

Short description

Lotte New York Palace is a privately owned 909-key luxury hotel in Midtown Manhattan combining a landmark 1882 Gilded Age mansion with a 55-story tower, serving luxury leisure, corporate, wedding, and VIP guests via The Palace, The Towers, and Royal Suite Collection along with multiple dining, spa, and event outlets.

Ownership category

akta.pro rank

Product category

Luxury Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Urban Luxury Hotels (City Luxury) (THAGACAE)

akta.pro secondary industry

Heritage & Palace Luxury Hotels (THAGACAF)

Keywords

• Luxury hotel accommodation
• Fine dining venue
• Wedding event space
• Spa wellness services
• Corporate meeting venue

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Room Revenue: The hotel's primary revenue stream comes from guest room bookings across multiple accommodation tiers: Palace rooms (733 rooms), The Towers luxury rooms and suites (top 14 floors), and the Royal Suite Collection (2,500-5,000 sq ft). Room types range from standard Superior rooms to ultra-luxury triplex penthouses. Revenue is generated through direct bookings (website, phone), travel advisor channels (Virtuoso, Amex FHR), OTAs, and corporate contracts.
2. Food & Beverage: Multiple dining outlets drive F&B revenue: Villard Restaurant (breakfast, New American cuisine in Villard Mansion), Gold Room (cocktails and shared plates), Summer Bar (seasonal courtyard bar), Rarities (rare wines, spirits, champagne salon), Pomme Palais (French bakery/cafe), MITANI New York (omakase sushi), and In-Room Dining available around the clock.
3. Meetings & Events: The hotel offers 30,000 sq ft of event space for corporate meetings, weddings, and private events. The landmark Villard Mansion provides Gilded Age settings (Gold Room, Madison Room, Drawing Room, Library, Courtyard) for weddings and social events. The Meetings & Events division operates through dedicated sites (LNYPmeetings.com, LNYPweddings.com).
4. Spa & Wellness Services: ila Only Spa (first US location of the UK-based brand), Cedric Salon (premier beauty salon), and a 1,950 sq ft Technogym-equipped Fitness Center generate revenue through treatment bookings, salon services, and fitness access. The spa features 7 treatment rooms, private yoga studio, and sound healing experiences.
5. Ancillary Services: Additional revenue streams include: parking at adjacent SP+ garage ($55-$100/day), pet cleaning fee ($250 non-refundable), rollaway beds ($100/night), Historic Preservation Fee ($25/night plus taxes), minibar removal fee ($50), late checkout fees, concierge-arranged services (transportation, babysitting, tours), and retail merchandise through the online shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Lotte New York Palace operates a 909-room luxury hotel in Midtown Manhattan at 455 Madison Avenue, offering two distinct accommodation tiers—The Palace (733 rooms) and The Towers (176 rooms on floors 41–55)—supplemented by the Royal Suite Collection (2,500–5,000 sq ft). The property provides on-site dining across six outlets (including Villard Restaurant, MITANI New York, and Rarities), a wellness floor anchored by the first US ila Only Spa, 30,000 sq ft of meeting and wedding venues in the landmark 1882 Villard Mansion, and signature curated experiences such as the St. Patrick's Cathedral VIP Tour and Chamber Magic shows.

Product overview

Lotte New York Palace is a luxury hotel in Midtown Manhattan offering two distinct experiences: The Palace (733 traditional luxury rooms and suites) and The Towers (176 ultra-private rooms and suites on floors 41-55). The Royal Suite Collection features Manhattan’s largest suites ranging from 2,500 to 5,000 square feet including the Hästens Ultimate Sleep Suite, Skyview Suite, Imperial Suite, Penthouse Suite, Jewel Suite by Martin Katz, and Champagne Suite. Dining options include Villard Restaurant (breakfast), Gold Room (cocktails), Summer Bar (seasonal courtyard), MITANI New York (Japanese omakase), Rarities (wine salon), Pomme Palais (bakery), and In-Room Dining. Wellness facilities feature ila Only Spa (first US outpost), Cedric Salon, and a 1,950 sq ft Fitness Center. The hotel offers 30,000 sq ft of event space, concierge services, and exclusive experiences including St. Patrick's Cathedral VIP Tours and Chamber Magic shows.

Differentiator

Problem solved

Functional benefit

Products and services

• Palace Guest Rooms and Suites 733 rooms and suites within The Palace section offering traditional luxury accommodations. Room categories include Superior Room (360 sq ft), Cathedral View Room (360 sq ft with St. Patrick's Cathedral views), Skyline Cathedral View, Palace Studio Suite (405 sq ft, up to 4 guests), Palace Family Suite (765 sq ft, up to 6 guests), Palace One Bedroom Suite (790 sq ft), and Palace Signature Suite (1,160 sq ft with dining for 8 and wet bar).
• Towers Rooms and Suites 176 ultra-private guest rooms and suites on floors 41-55 providing hotel-within-a-hotel luxury with dedicated private reception, concierge, and Five Star service. Categories include Luxury Towers Room (465 sq ft), Towers Executive Suite (655 sq ft with cathedral views), Towers One Bedroom Suite (1,075 sq ft with bedside touch-screen controls), Towers Corner Suite (1,210 sq ft), and Towers Two Bedroom Corner Suite (1,665 sq ft, up to 8 guests).
• Royal Suite Collection Manhattan's largest hotel suites ranging from 2,500-5,000 sq ft, including the Hästens Ultimate Sleep Suite (3,500 sq ft with Vividus bed, 43rd floor), Skyview Suite (3,600 sq ft Art Deco décor), Imperial Suite (3,600 sq ft Versailles-inspired), Penthouse Suite (5,000 sq ft with terrace and waterfall spa), Jewel Suite by Martin Katz (5,000 sq ft triplex Art Deco with crystal chandelier), and Champagne Suite (5,000 sq ft three-floor with wine cave and rooftop terrace).
• Villard Restaurant Iconic New York breakfast room within the historic Villard Mansion serving elevated New American cuisine. Open Monday-Friday 6:30am-11am, Saturday-Sunday 6:30am-12pm. Available to hotel guests and outside diners.
• Gold Room Modern cocktail bar and shared plates venue located in the landmark Villard Mansion. Open daily 5pm-12am.
• Summer Bar Seasonal outdoor courtyard venue serving cocktails and light fare with live tournament sports on an outdoor screen. Open Tuesday-Saturday 3pm-8pm.
• MITANI New York Outpost of Tokyo's esteemed Sushi Mitani featuring Chef Mitani's signature Mitani Mariage pairing philosophy combining omakase sushi with curated beverage pairings.
• Rarities Intimate salon for connoisseurs of rare wines, spirits, and champagnes. Open Monday-Friday 5pm-11pm.
• Pomme Palais French market-style boutique bakery and café offering pastries and whimsical treats. Open daily 6:30am-5pm.
• In-Room Dining Gourmet cuisine delivered to guest rooms with three daily service periods: breakfast 6:30am-noon, all-day menu noon-10:30pm, and late night 10:30pm-2am.
• ila Only Spa First US outpost of the UK-based ila spa brand offering stress-relieving treatments with farm-grown organic ingredients. Features 7 treatment rooms, a private yoga studio, and state-of-the-art sound healing experiences. Open daily 9am-8pm.
• Cedric Salon Premier beauty salon operated by Fuat 'Cédric' Celik located at the 51st Street entrance in the Villard Mansion. Offers hair and beauty services, open Monday-Saturday 9am-7pm.
• Fitness Center 1,950 sq ft state-of-the-art fitness center featuring Technogym cardio and strength-training equipment (including Skillmill, Skillrow, Skillbike), a Peloton Bike with on-demand programming, and a 280 sq ft Movement Studio. Open 24 hours.
• St. Patrick's Cathedral VIP Tour Privately curated one-hour guided tour exclusively for hotel guests, led by a cathedral historian. Accesses non-public areas including the lower labyrinth, sacristy, bishop's crypt, main altar, and choir loft. $500 fee, with 100% donated to St. Patrick's Cathedral.
• Steve Cohen's Chamber Magic Weekly magic show performances every Friday and Saturday evening featuring Steve Cohen, the 'Millionaire's Magician,' in the Madison Room. Marketed as 'Only at The Palace' experience.
• Meeting & Event Spaces 30,000 sq ft of event space across The Palace and The Towers for corporate meetings, conferences, incentive travel, off-sites, weddings, and social events. Includes the landmark Villard Mansion Gilded Age rooms (Gold Room, Madison Room, Drawing Room, Library, Courtyard) for weddings and society events.
• Concierge Services Multilingual Les Clefs d'Or concierge and Guest Experience Team providing 24-hour assistance with transportation, dining reservations, Broadway tickets, NYC tour bookings, and curated city experiences.
• Little Royals Package Family package featuring luxury accommodations in The Towers, in-room Palace playhouse, $100 FAO Schwarz gift card, bedtime books, Palace activity books, crayons, and Pomme Palais cupcakes. Upgrade option includes a Little Royals tea party for up to 8 guests in the Royal Suite Collection with $100/day breakfast credit.
• Royal Wellness Package Luxury accommodations with daily breakfast for two and $200 credit towards ila Only Spa services, complimentary spa add-on (hot stones/aromatherapy with massages, LED with facials), and 10% off retail at spa boutique.
• Palace Pinstripes Package Yankees-themed package offering up to 25% savings on luxury accommodations, up to 50% off select New York Yankees home game tickets, and a Yankees drawstring backpack with two New Era caps.
• Complimentary Third Night Package Guests reserving two nights in a Palace room or suite receive a third night complimentary. Requires a three-night minimum stay, with free cancellation until 72 hours before arrival.
• Sora Jewelry Boutique Family-run contemporary jewelry house blending Eastern inspiration with Western craftsmanship, featuring exceptional pearls and gemstones in artful designs. Located at the hotel's 51st Street entrance as an on-site retail tenant.

Quantifiable outcome

• 30,000 square feet of event space for meetings and weddings
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

16 partnerships are on record, tiered core and minor.

• HästenscoreStrategic or Co-development PartnerLotte New York Palace partnered with Hästens, the world's preeminent luxury bed maker, to create the Hästens Ultimate Sleep Suite — a 3,500 sq ft suite on the 43rd floor featuring the renowned Vividus king bed. The suite is outfitted with Hästens-branded accessories including bathrobes, sleep masks, custom linens, and guests receive Hästens pajamas and slippers to promote optimal sleep quality even after departure.
• Martin Katz (Jewelry Designer)coreStrategic or Co-development PartnerThe Jewel Suite by Martin Katz is an extravagant triplex Art Deco suite designed in collaboration with celebrated jewelry designer Martin Katz. Inspired by the splendor of the world's rarest gems, the suite features a two-story crystal chandelier, mirrored dining room, and a terrace-level hideaway with wood-burning fireplace, stone spa, and lush green space.
• MITANI New York (Sushi Mitani)minorGTM or Marketing PartnerMITANI New York is the newest outpost of Tokyo's esteemed Sushi Mitani, one of Japan's most sought-after dining experiences. Located at Lotte New York Palace, guests are guided through Chef Mitani's Mitani Mariage — his signature pairing philosophy combining omakase sushi with curated beverage pairings.
• Steve Cohen / Chamber MagicminorGTM or Marketing PartnerSteve Cohen, known as the 'Millionaire's Magician,' performs weekly Chamber Magic shows every Friday and Saturday evening in the hotel's Madison Room. The show is a signature entertainment experience exclusively at Lotte New York Palace, marketed as an 'Only at The Palace' experience.
• New York YankeesminorGTM or Marketing PartnerLotte New York Palace is a Proud Partner of the New York Yankees. The Palace Pinstripes Package offers guests up to 25% savings on accommodations plus up to 50% off select Yankees home game tickets, along with Yankees merchandise. The partnership targets sports fans seeking luxury accommodations near Yankee Stadium in the Bronx.
• Wildlife Conservation Society (WCS)minorGTM or Marketing PartnerThe 'Call of the Wild' package celebrates Earth Month with a partnership between Lotte New York Palace and NYC's zoos and aquariums operated by the Wildlife Conservation Society. Package includes 25% savings on accommodations plus 20% discount on tickets to all five WCS venues (Bronx Zoo, Central Park Zoo, New York Aquarium, Prospect Park Zoo, Queens Zoo) and plush zoo animals for young guests.
• St. Patrick's CathedralminorGTM or Marketing PartnerLotte New York Palace offers an exclusively curated VIP tour of St. Patrick's Cathedral for hotel guests only. Led by a cathedral historian, the one-hour tour accesses non-public areas including the lower labyrinth, sacristy, bishop's crypt, main altar, and choir loft. The $500 tour fee is donated 100% to St. Patrick's Cathedral, creating a charitable partnership.
• Sora JewelryminorGTM or Marketing PartnerSora is a family-run contemporary jewelry house blending Eastern inspiration with Western craftsmanship, featuring exceptional pearls and gemstones in artful designs. Now open at the hotel's 51st Street entrance, Sora represents a curated retail partnership that adds to the luxury hotel experience.
• ila Only SpacoreImplementation/ SI/ Consulting Partnerila Only Spa is the first US outpost of the UK-based ila spa brand, offering stress-relieving treatments crafted using farm-grown organic ingredients. The spa occupies space within the hotel and operates as an integrated wellness amenity with 7 treatment rooms, a private yoga studio, and state-of-the-art sound healing experiences. Open daily 9am-8pm.
• SP+ ParkingminorOthersSP+ operates the independently managed parking garage at 29-33 E 50th Street adjacent to the hotel's main lobby entrance. Daily rates range from $55 (1 hour) to $100 (24 hours), with oversize and bicycle surcharges. The garage is open 6am-midnight. Hotel guests benefit from this adjacent parking arrangement.
• Lotte Hotels & ResortscoreOthersLotte Hotels & Resorts, a luxury hotel brand based in Seoul, South Korea, acquired the landmark hotel in 2015 and rebranded it as Lotte New York Palace. In December 2025, Lotte also acquired the land beneath the hotel from the Archdiocese of New York, affirming its full ownership and long-term commitment to the property.
• VirtuosocoreChannel Partner/ Reseller/ DistributorVirtuoso is a global network of elite travel advisors through which Lotte New York Palace gains visibility to high-net-worth travelers. Virtuoso member advisors book stays with exclusive perks, upgrades, and experiences for their clients at preferred properties.
• American Express Fine Hotels & ResortscoreChannel Partner/ Reseller/ DistributorLotte New York Palace is a listed property in the American Express Fine Hotels & Resorts program, accessible to American Express Platinum and Centurion cardholders who book through Amex Travel. This partnership provides preferential access to premium travelers with built-in benefits.
• Signature Travel NetworkminorChannel Partner/ Reseller/ DistributorAffiliation with Signature Travel Network, a consortium of independent travel agencies, provides additional distribution to travelers booking through Signature-affiliated advisors.
• FAO SchwarzminorGTM or Marketing PartnerThe Little Royals family package includes a $100 FAO Schwarz gift card. FAO Schwarz is located two blocks from the hotel at 30 Rockefeller Plaza (20,000 sq ft flagship toy store, famous for the oversized floor piano made famous in the movie Big). The partnership drives family bookings and cross-promotion with the iconic NYC toy retailer.
• OnLocation (Gossip Girl Tours)minorGTM or Marketing PartnerThe 'Xoxo, The Palace' Gossip Girl Getaway package offers 20% savings toward the OnLocation Gossip Girl tour, allowing fans of the TV series (which filmed at the hotel 2007-2012) to experience locations featured in the show.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Baccarat Hotel New York: Boutique ultra-luxury hotel near MoMA with strong French luxury positioning. Comparable as a contemporary Manhattan luxury competitor with similar suite product, spa, and high-end dining partner strategy.
• The Mark Hotel: Boutique ultra-luxury hotel on Madison Avenue with Jean-Georges restaurant and Frédéric Fekkai salon. Comparable as a high-end Manhattan competitor with strong fashion/luxury brand adjacencies and tiered suite offerings.
• Mandarin Oriental New York: Luxury hotel at Columbus Circle with strong spa and Asian luxury traveler positioning. Comparable as a high-end Manhattan property with spa-led differentiation and Asian parent ownership similar to Lotte.
• The Carlyle, A Rosewood Hotel: Legendary Upper East Side luxury hotel known for Mad Men-era Café Carlyle cultural heritage. Comparable as a Manhattan luxury property with strong cultural cachet, social event positioning, and tiered suite offerings.
• The St. Regis New York: Iconic Manhattan luxury hotel operating under Marriott's St. Regis brand. Directly comparable as a Forbes-rated, full-service luxury hotel in Midtown Manhattan serving similar leisure, corporate, and social event guests with comparable room counts and suite offerings.
• The Ritz-Carlton New York, Central Park: Luxury hotel adjacent to Central Park operating under Marriott's Ritz-Carlton brand. Comparable as a top-tier Manhattan luxury competitor with similar leisure and corporate mix, suite-driven revenue model, and club-level tiered offerings.
• The Plaza Hotel: Iconic landmark luxury hotel on Fifth Avenue. Comparable as a heritage Manhattan luxury property with strong cultural association (Home Alone, Eloise), wedding/event business, and aspirational consumer brand recognition.
• Four Seasons Hotel New York: Flagship Four Seasons property in Midtown Manhattan with 368 rooms and 52 suites. Comparable as a top-tier urban luxury hotel competing for the same international luxury travelers, corporate clients, and social event business in Manhattan.
• The Pierre, A Taj Hotel: Historic luxury hotel on Fifth Avenue operated by Taj Hotels. Comparable as a landmark Manhattan luxury property with strong wedding, social event, and Indian luxury traveler demand, and similar Gilded Age heritage positioning.
• Park Hyatt New York: Contemporary luxury hotel near Carnegie Hall with strong residential-style suite product. Comparable as a Manhattan luxury competitor targeting high-end business and leisure travelers, with similar suite and event space positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TheNewYorkPalace
• Instagraminstagram.com/newyorkpalace
• LinkedInlinkedin.com/company/lotte-new-york-palace

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lotte New York Palace