NordwestLotto Schleswig-Holstein GmbH

What NordwestLotto Schleswig-Holstein GmbH does

NordwestLotto Schleswig-Holstein GmbH is the personally liable general partner (Geschäftsführende Gesellschafterin) of LOTTO Schleswig-Holstein GmbH & Co. KG, the state-authorized lottery operator for the German federal state of Schleswig-Holstein. Operating since 1948 under government mandate, the company organizes and runs a full suite of draw-based and instant lottery products for adult residents, including LOTTO 6aus49, Eurojackpot, GlücksSpirale, KENO, TOTO, BINGO!, Rubbellose (scratch cards), and supplementary add-on games (Spiel 77, SUPER 6, plus 5, Die Sieger-Chance). Its managing director is Jessica Witthaus, and the entity is recorded in Kiel HRB 6579.

The company runs a proprietary digital platform comprising the lotto-sh.de web storefront and native iOS and Android mobile applications, alongside a physical retail network of LOTTO Annahmestellen throughout Schleswig-Holstein. Distribution is augmented by subscription services (Abo-Spiel) at a 0.60 EUR weekly processing fee, a Jackpot-Jäger feature that increases participation when jackpots rise, and a LOTTO-Card loyalty scheme. Responsible-gambling infrastructure is integrated at the platform level, including the national OASIS self-exclusion system and JusProg youth-protection content filtering, satisfying the requirements of the Glücksspielstaatsvertrag 2021 and oversight by the Ministry for Inner Affairs of Schleswig-Holstein.

Revenue is generated on a Totalisatorprinzip (parimutuel) basis in which approximately 50% of total stakes are returned as prizes, with the balance retained by the state operator. The company holds a permit under § 4 Abs. 1 Glücksspielstaatsvertrag 2021 and is listed on the official whitelist of the Gemeinsame Glücksspielbehörde der Länder, conferring exclusive legal authorization to operate these lottery products within the state. The customer base is exclusively B2C, composed of adult individuals in Schleswig-Holstein, with services restricted geographically to state residents for local special lotteries.

Name

NordwestLotto Schleswig-Holstein GmbH

Legal name

LOTTO Schleswig-Holstein GmbH & Co. KG

Website

https://lotto-sh.de

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

11–50 employees

Short description

State-authorized lottery operator for Schleswig-Holstein, Germany, offering draw-based lotteries (LOTTO 6aus49, Eurojackpot, KENO, BINGO!) and instant scratch cards via online platform, mobile apps, and retail outlets to adult consumers in the state.

Ownership category

akta.pro rank

Product category

State Lottery Services

akta.pro primary industry

Lottery Operators (Government & Private Licensed) (MPAEAFAA)

akta.pro secondary industry

Draw-Based Lottery Management (Number Games, Keno as Lottery) (MPAEAFAE)

Keywords

• State lottery games
• Online lottery platform
• Instant scratch tickets
• Sports betting lottery
• Lottery subscription services

Headquarters

HQ city

Kiel

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Lottery Ticket Sales: Revenue generated from sale of lottery products including LOTTO 6aus49, Eurojackpot, GlücksSpirale, KENO, TOTO, BINGO!, and scratch cards. Operates under Totalisatorprinzip (parimutuel) principle where approximately 50% of total stakes are distributed as prize money.
2. Zusatzlotterien (Supplementary Lotteries): Additional lottery products including Spiel 77, SUPER 6, and plus 5 sold as add-ons to main lottery tickets.
3. Abo-Spiel (Subscription): Recurring subscription service for automatic participation in lottery draws with monthly processing fee of 0.60 EUR.
4. Rubbellose (Scratch Cards): Instant lottery products (scratch cards) sold at various price points from 1 to 20 EUR with immediate prize determination.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

NordwestLotto Schleswig-Holstein GmbH operates as the state-authorized lottery operator for the German state of Schleswig-Holstein, selling draw-based lottery tickets (LOTTO 6aus49, Eurojackpot, GlücksSpirale, KENO, TOTO, BINGO!) and instant scratch cards (Rubbellose) to adult consumers. Products are distributed through three channels: a proprietary online platform (lotto-sh.de), dedicated iOS/Android mobile apps, and a network of physical retail outlets (LOTTO Annahmestellen). Revenue is generated under the Totalisatorprinzip (parimutuel), with approximately 50% of total stakes distributed as prize money.

Product overview

NordwestLotto Schleswig-Holstein GmbH operates a diversified lottery and betting platform offering multiple distinct product lines. The core portfolio includes draw-based lotteries (LOTTO 6aus49, Eurojackpot, BINGO!, GlücksSpirale, KENO, TOTO) and instant lottery products (Rubbellose). Supplementary add-on games (Spiel 77, SUPER 6, plus 5, Die Sieger-Chance) enhance the main products. The company provides digital access through a mobile app and online platform, along with subscription services (Abo-Spiel, Jackpot-Jäger) and a loyalty card (LOTTO-Card). The products operate under state authorization, with revenue supporting public purposes in Schleswig-Holstein.

Differentiator

Problem solved

Functional benefit

Brands

• LOTTO 6aus49: Germany's classic lottery game with bi-weekly draws
• Eurojackpot
• GlücksSpirale
• KENO
• TOTO
• BINGO!
• Spiel 77
• SUPER 6
• plus 5
• Rubbellose

Products and services

• LOTTO 6aus49 Germany's classic lottery game where players select 6 numbers from 49, with bi-weekly draws (Wednesday and Saturday). Jackpots start at approximately 1 million EUR and can roll over to 50 million EUR or more. Available to adult residents of Schleswig-Holstein.
• Eurojackpot European multi-country lottery where players match 5 main numbers plus 2 Euro numbers. Weekly draws (Tuesday and Friday) with jackpots starting at 10 million EUR and reaching up to 120 million EUR. Available to adult residents of Schleswig-Holstein.
• BINGO! Bingo-style lottery game with weekly Sunday draws and a reported jackpot of approximately 1.1 million EUR. Tickets sold at 3.00 EUR each. Available to adult residents of Schleswig-Holstein.
• GlücksSpirale Premium lottery offering lifetime monthly annuity prizes of 5,000 EUR for 20 years (1.2 million EUR total) plus a 240,000 EUR immediate payment for the annual lottery version. Weekly draws at 5.00 EUR per draw. Available to adult residents of Schleswig-Holstein.
• KENO Daily lottery game with draws every day. Players can win up to 1 million EUR with flexible betting options ranging from 1.00 to 10.00 EUR per game. Available to adult residents of Schleswig-Holstein.
• TOTO (6aus45 Auswahlwette and 13er Ergebniswette) Sports betting lottery products where players predict outcomes of sporting events. The 6aus45 Auswahlwette involves selecting 6 numbers from 45, while the 13er Ergebniswette requires predicting 13 match results. Available to adult residents of Schleswig-Holstein.
• Rubbellose (Instant Lottery Tickets) Instant scratch-off lottery tickets available in multiple price points (1.00, 2.00, 3.00, 5.00, 10.00, and 20.00 EUR) with various prize structures and maximum winnings up to 500,000 EUR. Available to adult residents of Schleswig-Holstein.

Quantifiable outcome

• 50% of total stakes returned to players as prize money (Totalisatorprinzip)
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Ministerium für Inneres, Kommunales, Wohnen und Sport des Landes Schleswig-Holstein (Glücksspielaufsichtsbehörde)coreOthersRegulatory oversight and licensing authority. LOTTO Schleswig-Holstein holds a permit pursuant to § 4 Abs. 1 Glücksspielstaatsvertrag 2021 (GlüStV 2021) from this ministry for organizing and conducting lotteries.
• Gemeinsame Glücksspielbehörde der LändercoreOthersJoint state gambling supervisory authority. LOTTO SH is listed as an approved gambling organizer in the official whitelist maintained by this authority.
• NordwestLotto Schleswig-Holstein GmbHcoreOthersManaging general partner (Geschäftsführende Gesellschafterin) of LOTTO Schleswig-Holstein GmbH & Co. KG. Responsible for company management. Registered in Kiel HRB 6579.
• OASIS (Online-Abfrage-Sperrsystem für Interaktive Spielhallen)coreTechnology or IntegrationNational self-exclusion system for gambling. LOTTO SH participates in OASIS, allowing players to self-exclude from gambling across participating operators.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• LOTTO Bayern: State-licensed lottery operator for Bavaria under the same GlüStV 2021 framework. Direct peer — same product portfolio (LOTTO 6aus49, Eurojackpot, GlücksSpirale, KENO, Rubbellose), same distribution model, materially larger scale.
• LOTTO Hessen: State lottery operator for Hesse — direct peer running the same GlüStV 2021 licensed portfolio across online, app, and Annahmestellen with comparable subscription and add-on product mix.
• Lotto Baden-Württemberg: State-licensed lottery operator for Baden-Württemberg — direct peer under the same GlüStV 2021 regime, offering the standard German lottery product portfolio via similar online/mobile/retail channels.
• Saarländische Lotto (Lotto Saar): State-licensed lottery operator for the Saarland — direct peer running the standard GlüStV 2021 licensed portfolio at smaller scale; highly comparable operating model and product mix.
• WestLotto (Nordrhein-Westfalen): NRW's state lottery operator — direct peer offering identical GlüStV-licensed draw-based lottery products (LOTTO 6aus49, Eurojackpot, KENO) via online, mobile and retail channels under the same regulatory framework.

Others

• TIPICO: German-licensed private sports betting and online gambling operator. Adjacent ecosystem participant — not a state lottery but a regulated German gambling operator competing for the same discretionary consumer wallet through online and mobile channels.

Broad incumbents

• Camelot (The National Lottery UK): UK National Lottery operator under license from the Gambling Commission. Broad incumbent — comparable draw-based lottery monopoly structure (Lotto, EuroMillions, scratchcards, online subscriptions), serving a comparable European market.
• La Française des Jeux (FDJ): French national lottery operator with a state concession — broader incumbent in the European state-lottery space. Comparable monopoly regulatory structure but much larger scale and broader product portfolio including sports betting.
• Lottomatica (Flutter Entertainment Italy): Italian licensed lottery and gaming operator owned by Flutter Entertainment. Broad incumbent — comparable draw-based lottery offerings (Lottomatica runs Italy's flagship lotteries) but also sports betting and online casino.

Regional players

• LOTTO Hamburg: City-state lottery operator in Hamburg, geographically adjacent to Schleswig-Holstein. Regional peer offering the same federal lottery portfolio under identical regulatory constraints but serving a different (urban) population.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/nordwestlotto-schleswig-holstein-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NordwestLotto Schleswig-Holstein GmbH