DOMAINE LOUIS MOREAU
Domaine Louis Moreau is a sixth-generation family-owned Chablis producer in Beine, Burgundy, making 100% Chardonnay wines across all four appellation tiers, anchored by the Clos des Hospices monopole, and selling direct via on-site boutique, events, French wine fairs, and export distribution.
- Company typePrivate
- Founded1814
- HeadquartersBeine, France
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What DOMAINE LOUIS MOREAU does
Domaine Louis Moreau is a sixth-generation family-owned Chablis producer headquartered in Beine, Burgundy, France. The company produces and sells 100% Chardonnay wines across all four Chablis appellation tiers — Petit Chablis, Chablis, Chablis Premier Cru (Vau Ligneau, Les Fourneaux, Vaillons), and Chablis Grand Cru (Les Clos, Clos des Hospices dans Les Clos, Valmur, Vaudésir, Blanchot) — plus a Chablis from the wholly-owned Domaine de Biéville estate (45 contiguous hectares in Viviers, planted in the 1970s). The portfolio is anchored by the Clos des Hospices dans Les Clos monopole, acquired by the Moreau family in 1904, giving the estate exclusive control over a prestigious Grand Cru parcel.
The underlying production is rooted in reasoned viticulture on Kimmeridgien limestone-clay soils approximately 240 million years old, with High Environmental Value (HVE) certification recognizing sustainable practices. Core viticultural support includes a partnership with vineyard robotics provider Vitibot. Winemaking direction is led by Louis Moreau, who trained in oenology at Fresno State University and has headed the domaine since 1994.
The business operates a hybrid direct-to-consumer and export model. Direct sales flow through the on-site wine boutique in Beine (2 & 10 Grande Rue) supplemented by tasting-room experiences, seminar-room rentals, and a calendar of paid events (summer terrace concerts, aperitivo-concerts, Fantastic Picnic vineyard experiences). The estate participates in major French wine fairs (Grand Tasting Paris, Bordeaux Tasting, Lyon Tasting) and exports internationally, with particular press visibility in North American markets. A digital wine-tourism partnership with Winalist supplements discovery channels. The corporate entity (SAS LOUIS MOREAU, RCS Auxerre 344 110 283) reports share capital of €3,618,000 and is privately held with no external investors or parent company.
DOMAINE LOUIS MOREAU firmographics
Firmographics- Name
- DOMAINE LOUIS MOREAU
- Legal name
- LOUIS MOREAU
- Website
- https://louismoreau.com
- Company type
- Private
- Founded year
- 1814
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Domaine Louis Moreau is a sixth-generation family-owned Chablis producer in Beine, Burgundy, making 100% Chardonnay wines across all four appellation tiers, anchored by the Clos des Hospices monopole, and selling direct via on-site boutique, events, French wine fairs, and export distribution.
- Ownership category
- akta.pro rank
DOMAINE LOUIS MOREAU industry classification
Industry- Product category
- Chablis Wine Production
- NAICS
- Wineries (31213)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
Keywords
Where DOMAINE LOUIS MOREAU is headquartered
LocationHeadquarters
- HQ city
- Beine
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
DOMAINE LOUIS MOREAU business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Wine Sales: Production and sale of Chablis wines across all four appellation levels: Petit Chablis, Chablis, Chablis 1er Crus (Vau Ligneau, Les Fourneaux, Vaillons), and Chablis Grands Crus (Les Clos, Clos des Hospices, Valmur, Vaudésir, Blanchot). Sales are direct-to-consumer through the on-site boutique and at wine events.
- Wine Shop Retail: Direct retail sales at the Domaine Louis Moreau boutique in Beine, with opening hours Monday-Saturday. Also offers seminar room rental for private events.
- Event Hosting: Revenue generation through hosting paid events including concerts, aperitivo concerts, and Fantastic Picnic experiences. Also offers seminar room rental services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Concert entry with wine tasting |
| Unit Pricing | Pay-as-you-go | Fantastic Picnic experience in vineyards |
| Unit Pricing | Pay-as-you-go | Aperitivo-concert event |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
DOMAINE LOUIS MOREAU product offering
Product offeringCore offering
Domaine Louis Moreau is a family-owned Chablis winery producing and selling 100% Chardonnay wines across all four Chablis appellation levels: Petit Chablis, Chablis, Chablis 1er Crus (Vau Ligneau, Les Fourneaux, Vaillons), and Chablis Grands Crus (Les Clos, Clos des Hospices monopole, Valmur, Vaudésir, Blanchot). The estate also operates the 45-hectare Domaine de Biéville in Viviers and runs direct-to-consumer wine retail at its on-site boutique in Beine, complemented by wine tourism events, tastings, and export distribution.
Product overview
Domaine Louis Moreau is a traditional Burgundy wine producer offering a portfolio of Chablis wines across all 4 appellation levels. The portfolio includes: Petit Chablis, Chablis, Chablis Les 8, and Chablis from Domaine de Biéville (entry-level); three Premier Cru wines (Vau Ligneau, Les Fourneaux, Vaillons); and six Grand Cru wines including the monopole Clos des Hospices dans les Clos. All wines are 100% Chardonnay, produced from family estates in Chablis since 1814, with a focus on minerality, finesse, elegance, and purity reflecting the unique Kimmeridgien terroir.
Differentiator
Problem solved
Functional benefit
Products and services
- Petit Chablis Very fresh and aromatic Chablis white wine with fruity and dynamic nose featuring apple and citrus notes, round and fresh finish. Best served as an aperitif with gougères, Comté cheese, or fresh goat cheese. Entry-level Chablis from the estate.
- Chablis Fruity and vivid white wine with golden color and floral nose featuring white fruits (apple, pear). Shows nice gustatory attack with mineral and chalky hints and perfect balance. Pairs well with smoked salmon and blinis or steamed cod. Village-level Chablis AOC.
- Chablis « Les 8 » Generous and supple white wine expressing aromas of fern and ripe yellow-fleshed fruits with discreet minerality. Moderate attack that builds to beautiful persistence worthy of a Premier Cru. Awarded Silver and 90 points at Decanter World Wine Awards 2021.
- Chablis - Domaine de Biéville White wine with nice golden color with green hints. Very fruity with citrus notes (lemon, grapefruit) and ripe fruits (apricot, pear). Well balanced, fresh and rich on palate. Sourced from the 45-hectare Domaine de Biéville in Viviers, planted in the 1970s.
- Chablis Premier Cru Vau Ligneau Classic Chablis Premier Cru with citrus and fresh notes, enhanced by acidity on palate combined with buttery aromas giving suppleness. Pleasant spicy notes on finish. Pairs well with oysters, seafood, or lobster with butter sauce.
- Chablis Premier Cru Les Fourneaux Subtle and fine wine with very aromatic bouquet featuring flowers (acacia) and rose petals with light vanilla. Very round in mouth with hint of acidity keeping freshness. Pairs well with grilled scallops or luted chicken casserole with morels.
- Chablis Premier Cru Vaillons Very fruity Premier Cru with white fruit notes (apple and pear), delicate and fresh. Rich and complex mouth with underground aromas and vivacity typical of stony soil. Combines minerality, fruitiness and elegance. Serve with pan-fried foie gras or Bresse chicken with morels.
- Chablis Grand Cru Les Clos Most renowned of the 7 Chablis Grands Crus. Produces straight but generous and powerful wines. Mineral bouquet giving elegance; mouth expresses delicate almond and pear notes. Long, full-lasting finish. Pairs with monkfish roast with nuts and smoked bacon.
- Chablis Grand Cru Clos des Hospices dans Les Clos Monopole wine located in Grand Cru Les Clos producing outstanding, opulent and generous wines. Full and expressive nose with minerality confirmed in mouth and elegant length on finish. Serve with lobster risotto and crunchy vegetables. Exclusive ownership acquired by the Moreau family in 1904.
- Chablis Grand Cru Valmur Multiple sun exposures produce fruity and round aromas less marked by calcareous and clay subsoil. Robust and powerful character, less dry than Les Clos. Pairs with roast pork with candied chestnuts and spices.
- Chablis Grand Cru Vaudésir Located between Grand Cru Valmur and Preuses. Produces homogeneous wines that can be austere but also fine and floral when young, developing nice robust and round structure when aging. Pairs with saffron lobster with spring vegetables.
- Chablis Grand Cru Blanchot Benefits from morning sun giving great delicacy and very fruity nose. Very fat wine with nice volume developing mushrooms, undergrowth and white flowers notes. Pairs with Orloff veal and creamy mushrooms.
- Wine Tourism Boutique and Seminar Room Rental Direct-to-consumer wine retail at the Domaine Louis Moreau boutique in Beine, with published opening hours (Mon-Sat, plus Sunday). Also offers seminar room rental for private and corporate events. Includes wine tastings, cellar visits, and sommelier experiences.
- Summer Concert Events (on-site) Paid summer concerts held on the winery terrace. Ticket includes entry and a complimentary glass of Chablis. Designed to drive foot traffic to the boutique and build local brand awareness.
- Fantastic Picnic in the Vineyards Experiential wine tourism product that includes a vineyard hike, a Burgundy picnic prepared by caterer G.Quillin, and a tasting workshop led by GIAL TASTING. Reservation required. Pricing is €38 per adult.
- Aperitivo-Concert Events Combined aperitivo and live music event hosted at the winery. Includes 4 plates for €16, designed to attract visitors and create wine pairing experiences.
Quantifiable outcome
- Grand Cru Les Clos 2018 received Gold medal and 95 points at Decanter World Wine Awards 2021
- +1 more outcomes
Companies that use DOMAINE LOUIS MOREAU
Customer profileSegments3 records
Ideal customer profiles3 records
DOMAINE LOUIS MOREAU technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
DOMAINE LOUIS MOREAU partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- WinalistminorWinalist is a digital wine tourism guide highlighting wine tourism gems. Louis Moreau is proud to be among Winalist's partners, welcoming wine enthusiasts to the domain. This partnership helps reach wine tourists looking for authentic experiences.
- BIVB (Bureau Interprofessionnel des Vins de Bourgogne)coreBIVB is the Burgundy Wine Board that promotes Burgundy wines globally. Louis Moreau participates in BIVB activities and shares BIVB educational videos about Burgundy terroir on their website.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
DOMAINE LOUIS MOREAU competitors and assessment
Company assessmentBroad incumbents
- Maison Louis Latour: Burgundy négociant-producer with one of the largest vineyard estates in the region, including notable Chablis and Corton holdings. Comparable on Burgundy fine-wine positioning and global distribution model.
- Domaine Bouchard Père & Fils: Large Burgundy négociant-producer with extensive Premier and Grand Cru holdings and significant export infrastructure. Targets the same international fine-wine trade buyers as Louis Moreau but at greater scale.
- Domaine Joseph Drouhin: Major Burgundy producer with broader reach across Côte d'Or plus Chablis holdings. Drouhin competes for similar on-trade and collector accounts, though its portfolio extends well beyond Chablis.
- Domaine Faiveley: Burgundy producer with substantial vineyard holdings across the Côte d'Or and Chablis, focused on Premier/Grand Cru. Targets the same premium international on-trade and fine-wine collector audience.
Direct peers
- Domaine Servin: Family-owned Chablis producer with vineyards across Premier and Grand Crus, offering a parallel tiered Chardonnay portfolio. Comparable in scale, family ownership structure, and DTC/exporter mix to Louis Moreau.
- Domaine Vincent Dureuil-Janthial: Family-run Burgundy/Chablis estate producing hand-crafted Chardonnay across appellations. Comparable in operating philosophy (family-led, terroir-focused) and export-oriented fine-wine distribution.
- Domaine Laroche: Long-established Chablis domaine with substantial Premier and Grand Cru holdings (including Saint Martin monopole) and a 100% Chardonnay range across the four appellation tiers. Operates a similar boutique / wine tourism model in Chablis.
- Domaine William Fèvre: Premier Chablis producer founded in 1959 with extensive holdings across Chablis Premier and Grand Crus (including a monopole, Vaulorent). Fèvre is the closest like-for-like Chablis estate, selling a comparable 100% Chardonnay portfolio across all appellation levels through DTC and export channels.
- Domaine Long-Depaquit: Historic Chablis estate (Albert Bichot family) holding notable Grand Cru parcels including La Moutonne monopole. Comparable through 100% Chardonnay range and Grand Cru exposure, although part of a larger group.
- Domaine Raveneau: Cult Chablis producer with a small, allocation-driven portfolio of Premier and Grand Cru Chardonnays. Closely comparable on size, allocation economics, and prestige-tier Burgundy positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
DOMAINE LOUIS MOREAU social profiles
Digital presenceDOMAINE LOUIS MOREAU compliance and trust
Trust signalCompliance2 records
DOMAINE LOUIS MOREAU financial estimates
Financial estimateRevenue estimate
Valuation estimate
DOMAINE LOUIS MOREAU leadership team
Management profileNumber of profiles
Profiles2 records
DOMAINE LOUIS MOREAU subsidiaries and ownership
Company hierarchySubsidiaries2 records
DOMAINE LOUIS MOREAU funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DOMAINE LOUIS MOREAU M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DOMAINE LOUIS MOREAU
What does DOMAINE LOUIS MOREAU do?
Domaine Louis Moreau is a family-owned Chablis winery producing and selling 100% Chardonnay wines across all four Chablis appellation levels: Petit Chablis, Chablis, Chablis 1er Crus (Vau Ligneau, Les Fourneaux, Vaillons), and Chablis Grands Crus (Les Clos, Clos des Hospices monopole, Valmur, Vaudésir, Blanchot). The estate also operates the 45-hectare Domaine de Biéville in Viviers and runs direct-to-consumer wine retail at its on-site boutique in Beine, complemented by wine tourism events, tastings, and export distribution.
Is DOMAINE LOUIS MOREAU a public or private company?
DOMAINE LOUIS MOREAU is a private company. It is classified as family owned and is currently operating.
When was DOMAINE LOUIS MOREAU founded?
DOMAINE LOUIS MOREAU was founded in 1814. It employs 11 to 50 people.
Where is DOMAINE LOUIS MOREAU based?
DOMAINE LOUIS MOREAU is headquartered in Beine, France, in the Europe region.
How does DOMAINE LOUIS MOREAU make money?
Three revenue lines are on record. Wine Sales are the primary driver. The others are wine Shop Retail and event Hosting.
Who are DOMAINE LOUIS MOREAU's main competitors?
Broad incumbents on record are Maison Louis Latour, Domaine Bouchard Père & Fils, Domaine Joseph Drouhin and Domaine Faiveley. Direct peers are Domaine Servin, Domaine Vincent Dureuil-Janthial, Domaine Laroche, Domaine William Fèvre, Domaine Long-Depaquit and Domaine Raveneau.
Does DOMAINE LOUIS MOREAU have an API?
No public API is recorded for DOMAINE LOUIS MOREAU.
What industry is DOMAINE LOUIS MOREAU in?
DOMAINE LOUIS MOREAU's product category is Chablis Wine Production. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands. Its NAICS code is 31213 and its SIC code is 5180.