Le Cellier

What Le Cellier does

Le Cellier is a Paris-based, founder-owned hospitality and fine-food group founded in 2019 and built around Michelin-recognized chef Stéphane Pitré. Its core operations are dine-in restaurants: the eponymous "Le Cellier," a cave à manger (wine-cellar dining concept) at 25 rue de la Victoire in the 9th arrondissement, and "Le Schiap" at 18 rue de Berri in the 8th arrondissement. A previously Michelin-starred gastronomic sister restaurant, "Louis" (23 rue de la Victoire), is shown on the company website as permanently closed ("Fermeture définitive"), making the portfolio contraction a defining recent event for the group.

The group's commercial surface spans on-premise dining, third-party delivery via an Uber Eats partnership launched in May 2025, a direct-to-consumer fine-grocery e-boutique, and SP Conseil, a consulting service that monetizes the chef's expertise. The group also extends its IP through published cookbooks (La Sève d'Olivier and La Branche d'Olivier) and media exposure including a documentary feature. It employs approximately 32 staff and is not funded by institutional capital — the business is bootstrapped and remains under chef-founder control.

The revenue model is multi-channel but anchored on physical dining: ticket-driven bistro covers at Le Cellier and Le Schiap form the core, supplemented by delivery commissions/orders, e-boutique product sales, and consultancy fees. Brand and reputational assets — five consecutive years of Michelin recognition for Louis, the Mérite Agricole awarded to chef Pitré in December 2025, and chef-authored media — provide pricing power and press leverage but are tied to a single key person, which is the central concentration risk for the business.

Name

Le Cellier

Legal name

Le Cellier

Website

https://louis.paris

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Le Cellier is a Paris-based, founder-owned hospitality group led by chef Stéphane Pitré, operating restaurants (Le Cellier, Le Schiap), a fine-grocery e-boutique, delivery via Uber Eats, and a chef-branded consulting service.

Ownership category

akta.pro rank

Product category

Restaurant Services (French Bistro / Wine Cellet Dining)

NAICS

Limited-Service Restaurants (722513), Restaurants and Other Eating Places (7225)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Delivery-Only Restaurant Brands (No Dine-In) (THAFAJAC)

akta.pro secondary industry

Restaurant Meal & Prepared Food Delivery (CRAFAFAB)

Keywords

• Wine cellar dining
• French bistro restaurant
• Fine grocery products
• Chef-led gastronomy
• Artisanal food ecommerce

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Restaurant dining: Revenue from serving dine-in customers at the wine cellar-style bistro, offering a convivial and relaxed dining experience.
2. Food delivery: Revenue from Uber Eats delivery partnership, offering ephemeral bistro cuisine and aperitifs for home consumption.
3. E-commerce fine grocery products: Sales of carefully selected fine grocery items including olive oil, sardines, rillettes, preserves, and branded merchandise such as the Le Cellier knife by Opinel.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Le Cellier is a cave à manger (wine cellar dining) bistro restaurant in Paris's 9th arrondissement serving convivial French bistro cuisine under Michelin-starred chef Stéphane Pitré. Beyond dine-in service, the business extends to food delivery via Uber Eats and an online fine grocery boutique (e-boutique) selling curated artisanal products such as olive oil, sardines, rillettes, preserves, and branded merchandise (e.g., Le Cellier knife by Opinel).

Product overview

Le Cellier is a collection of restaurant and food-related businesses operated by Michelin-starred chef Stéphane Pitré in Paris. The portfolio includes Le Cellier (a cave à manger/bistro), Restaurant Louis (a Michelin-starred gastronomic restaurant), Le Schiap (another restaurant concept), an e-boutique selling artisanal fine food products, and SP Conseil consulting services.

Differentiator

Problem solved

Functional benefit

Products and services

• Le Cellier (cave à manger) A cave à manger (wine cellar-style restaurant) offering convivial and relaxed French bistro cuisine at 25 rue de la Victoire, Paris 9th arrondissement. Open to individual diners seeking chef-driven bistro fare in a casual wine cellar atmosphere; reservations via SevenRooms.
• Restaurant Louis (Michelin-starred gastronomic) Michelin-starred gastronomic restaurant offering 7 or 9-course blind tasting menus at 23 rue de la Victoire, Paris 9th arrondissement. Targeted at fine-dining guests seeking a formal tasting menu experience.
• Le Schiap Restaurant concept by Stéphane Pitré located at 18 rue de Berri, Paris 8th arrondissement, offering an additional dining experience separate from Le Cellier and Louis; reservations via SevenRooms.
• E-boutique (fine grocery online store) Online fine grocery boutique selling chef-curated artisanal products including olive oil (La Balméenne), bio olive oil sardines (Conserverie Courtin), rillettes, preserves, cider, the chef's cookbooks (France Foie Gras, La Branche d'Olivier), and branded merchandise such as the Le Cellier knife by Opinel. Targets individual consumers and gift buyers in France; delivery or in-restaurant pickup.
• Le Cellier delivery via Uber Eats Food delivery service available on the Uber Eats platform, offering an ephemeral selection of bistro cuisine and aperitifs from Le Cellier for home consumption. Targets Paris-area diners seeking chef-quality food at home.
• SP Conseil (Culinary Consulting) Culinary consulting and restaurant advisory services offered by Chef Stéphane Pitré, providing expertise to food and hospitality clients.

Quantifiable outcome

• 5 consecutive years of Michelin star recognition for sister restaurant Louis (2020-2024)

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Four partnerships are on record, tiered minor.

• Uber EatsminorChannel Partner/ Reseller/ Distributor · 1 May 2025Le Cellier partnered with Uber Eats to offer food delivery services, providing an ephemeral offering of bistro cuisine and aperitifs for home consumption in the Paris area.
• OpinelminorOthersCollaborative product: Le Cellier-branded knife sold through the e-boutique, made by French knife manufacturer Opinel.
• Conserverie CourtinminorStrategic or Co-development PartnerArtisanal producer of bio olive oil sardines sold through Le Cellier's e-boutique.
• La BalméenneminorStrategic or Co-development PartnerOlive oil mill producer providing biological virgin olive oil for the Louis brand products sold in the e-boutique.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Septime: Paris Michelin-starred tasting menu restaurant by chef Bertrand Grébaut. Comparable as a chef-driven Parisian fine-dining venue with strong brand recognition and a tasting-menu format that mirrors the Louis concept.
• Le Comptoir du Relais: Paris bistro by Michelin-starred chef Yves Camdeborde at Hôtel Relais Saint-Germain, focused on convivial French cuisine at the corner of casual and refined. Closely matches Le Cellier's cave à manger positioning and chef-anchored bistro identity.
• Frenchie: Paris bistro founded by chef Greg Marchand in rue du Nil, recognized for chef-driven casual French cuisine with international acclaim. Directly comparable to Le Cellier as a chef-led Parisian bistro with adjacent brand extensions (Frenchie Wine Bar, Frenchie to Go).
• Pierre Sang in Oberkampf: Paris chef-led restaurant by Pierre Sang Boyer offering modern French cuisine in a casual format. Comparable to Le Cellier in chef-identity-driven dining and accessibility across price points.

Others

• Maison Fossier: French biscuits and confectionery heritage brand with DTC e-commerce. Comparable to Le Cellier's e-boutique as a French artisanal fine-food brand extending a culinary heritage into direct-to-consumer product sales.
• Café de Flore: Iconic Parisian brasserie/café on Boulevard Saint-Germain. Comparable to Le Cellier in its identity-led Parisian dining experience, though Café de Flore operates at substantially larger scale and broader consumer audience.
• Mariage Frères: Iconic French tea maison operating boutiques and a global e-commerce storefront. Comparable to Le Cellier e-boutique as a premium-positioned French culinary heritage brand monetized through DTC channels.

Broad incumbents

• Big Mamma Group: Large pan-European Italian restaurant group operating multiple venues in Paris (East Mamma, Ober Mamma, Pizzeria Popolare) and across Europe. Comparable as a Paris-headquartered restaurant group with multi-location, multi-brand portfolio, but at substantially greater scale.
• Paris Society: Major Paris hospitality and restaurant group (backed by Accor) operating upscale venues (Roxo, Café de l'Homme, Perruche). Comparable as a premium-positioned Paris restaurant operator, but with broader portfolio scale and institutional backing.

Emerging players

• Hédiard: Historic French gourmet food brand with retail locations and e-commerce for fine grocery products (confitures, chocolates, oils, preserves). Comparable via the e-boutique component of Le Cellier — both monetize a curated French gastronomic assortment via DTC.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/stephanepitre.chef
• LinkedInlinkedin.com/company/le-cellier-louis
• Instagraminstagram.com/stephane_pitrechef

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Le Cellier