Name

Love2Stay

Legal name

Salop Leisure Limited

Website

https://love2stay.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Holiday Resorts

NAICS

RV (Recreational Vehicle) Parks and Recreational Camps (7212), Other Traveler Accommodation (72119), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Glamping Resorts (Luxury Tents, Domes, Yurts) (THAGAOAC)

akta.pro secondary industries

Glamping Resorts & Luxury Camping (THAMAJAC), Luxury Boutique & Lifestyle Resorts (THAGACAO), A-Frames & Architectural Retreats (THAMADAE)

Keywords

• Luxury glamping resort
• Holiday park accommodations
• Touring caravan pitches
• Outdoor activity experiences
• Wellness spa services

Headquarters

HQ city

Shrewsbury

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Glamping Accommodation Bookings: Revenue generated from renting luxury glamping accommodations including lodges, cabins, safari tents, shepherd huts, and camping units. Guests pay per night stays with varying rates based on accommodation type and season.
2. Touring Pitch Rentals: Revenue from renting fully-serviced hard standing pitches for touring caravans, motorhomes, and campervans. Includes options for standard pitches and premium Isabella awning pitches.
3. Activity and Spa Bookings: Revenue from chargeable on-site activities including kayaking, paddleboarding, archery, assault courses, cold water swimming, children's football coaching, and spa treatments/massages.
4. Love Fitness Gym Memberships: Monthly gym membership at £49.99/month offering over 30 fitness classes weekly, outdoor swimming pool access, hot tubs, and open gym facilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Love2Stay operates two UK holiday resort locations (Shrewsbury on 22 acres and Mid-Wales on 28 acres) offering luxury glamping accommodations such as lodges, safari tents, shepherd huts and cabins, alongside fully-serviced touring pitches for caravans and motorhomes. The resorts include on-site amenities including eco and natural bio swimming pools, spa treatments, fitness gym, adventure activities, dining and family entertainment facilities. Guests book stays and activities directly through the company's online booking platform.

Product overview

Love2Stay operates as a holiday park company offering two resort locations: Love2Stay Shrewsbury (22 acres, near Shropshire countryside) and Love2Stay Mid-Wales (28 acres, Severn Valley). The product portfolio includes luxury glamping accommodation (Safari Lodge, Black Barn, Laurel Lodge, Wren's Nest, Severn View Lodges, Park View Cabins, TimeOut Tent, Camp-Let Passion, Shepherd Huts, Hillside Cabins, Woodland Lodges, Getaway Lodge, Buttercup Accessible Lodge) and touring pitches (Hard Standing Pitch, Isabella Awning Pitch). On-site facilities include eco-swimming pool/Bio Pool, spa and wellness centre, adventure activities (kayaking, paddleboarding, archery, cold water swimming), fitness gym, restaurant/café, and cinema. The company also offers corporate team building events, day passes, and spa treatments as ancillary services.

Differentiator

Problem solved

Functional benefit

Brands

• Love2Stay: Primary holiday park brand offering glamping accommodations and touring pitches at two UK locations (Shrewsbury and Mid-Wales)

Products and services

• Severn View Lodges Luxury open-plan glamping lodges featuring panoramic views of the Wrekin and Severn Valley, with private outdoor hot tub, king-size master bedroom with en-suite, twin bedroom, fully equipped kitchen, and spacious patio. Pet-friendly, sleeping up to 6 guests.
• Wren's Nest Lodge Spacious glamping lodge with two bedrooms (king-size master with walk-in wardrobe and en-suite, twin second bedroom), farmhouse-style open-plan living with log-burning fire, fully equipped kitchen including oven, fridge-freezer, dishwasher and wine cooler, private hot tub, and firepit/BBQ. Sleeps up to 6.
• Safari Lodge Family-focused glamping accommodation with three bedrooms (master king-size, twin/bunk bedroom, cabin room with king-size bed accessed via steps), roll-top bathtub, separate shower, log burner, private hot tub and firepit. Sleeps up to 6 guests.
• Black Barn Lodge Luxury barn-style glamping lodge with two bedrooms (master king-size, mezzanine second bedroom accessed via ladder), farmhouse open-plan space with log-burning fire, flat-screen TV, dining area, fully equipped kitchen, private hot tub, and outdoor firepit with picnic table. Sleeps up to 6.
• Laurel Lodge Luxury glamping lodge for couples or smaller families featuring master king-size bedroom, second twin bedroom, private hot tub, firepit/BBQ, communal sauna access, and fully equipped kitchen with oven and integrated fridge-freezer. Sleeps up to 6.
• Park View Cabins Innovatively designed accommodation for couples and families featuring double pull-down bed, mezzanine bedroom with two single beds, L-shaped sofa bed, modern shower room, fully equipped kitchen, private hot tub, and outdoor decking blending with flora. Sleeps up to 4.
• TimeOut Tent Isabella canvas tent accommodation featuring double bed, practical triple bunk, outdoor picnic area, parking on pitch, linen and towels included. No private bathroom; uses main amenity facilities. Sleeps up to 5 guests.
• Camp-Let Passion Sheltered camping accommodation with integrated dark curtains, two double beds, deluxe camping kitchen with electric hob, SMEG kettle and toaster, in a 21m² living space. Sleeps up to 4 guests with access to communal amenities including bio top swimming pool and splash pool.
• Shepherd Huts Intimate luxury retreat for two featuring rustic-modern interior with soft furnishings, large comfortable bed, kitchenette with stove, microwave, fridge and wine fridge, luxury bathroom with shower, private hot tub, and spacious deck with dining area and countryside views.
• Buttercup Accessible Friendly Lodge Wheelchair-accessible glamping accommodation with full ramp access and level thresholds, featuring two king-size bedrooms (one zip-and-link configurable), accessible en-suite wetroom with shower seat and grab handles, open-plan living with oak worktops, private sunken hot tub, and firepit/BBQ. Sleeps up to 6.
• Getaway Lodge Innovatively designed accommodation for couples or small families featuring one double bedroom, open-plan living with wraparound L-shaped sofa with pull-out bed for children, private hot tub, and outdoor firepit/BBQ. Sleeps up to 3 guests.
• Hillside Cabins Glamping cabins set on the hillsides at the Mid-Wales location with views across wild meadows and countryside. Part of the accommodation portfolio at Love2Stay Mid-Wales.
• Woodland Lodges Luxury lodges nestled in woodland settings at Mid-Wales location, offering tranquil surroundings with nature-themed design and access to on-site facilities including swimming pool, jacuzzi, sauna and steam room.
• Hard Standing Pitch Fully serviced hard standing pitches equipped with 16 amp electric connection, drinking water, grey water disposal direct into drain, and black waste disposal. Minimum 9m x 9m space suitable for tourers, motorhomes, and campervans. Includes access to pool, gym, and adventure facilities.
• Isabella Awning Pitch Premium super pitches with static Isabella awning providing extra living space, fully serviced with sensor light, water waste disposal, privacy hedges, and 16 amp electric hook-up. Ideal for touring caravans with motor movers and smaller motorhomes.
• Water Sports Activities Range of water-based activities including kayaking, paddleboarding, cold water swimming in a natural bio pool, and an assault course. Led by qualified instructors with safety equipment provided.
• Archery Sessions Outdoor target archery sessions for all skill levels with a 12-metre range, professional instructors, and quality equipment. Sessions include safety briefing, equipment allocation, and guided coaching.
• Kayaking Kayaking instruction and sessions on the 60-metre long, 3-metre deep adventure centre lake, suitable for beginners and families. Includes safety briefing, buoyancy aids, helmets, and qualified water sports instructor.
• Paddleboarding Stand-up paddleboarding sessions on the adventure centre lake providing a full body core workout. Equipment and life vests provided with instructor guidance available.
• Spa Treatments Professional spa treatments at Mid-Wales including Swedish body massage, Indian head massage, hot stone massage, aromatherapy massage, facials, massage and facial combination, and heated bamboo sticks massage. 45-minute sessions from £55.
• Spa Day Packages Full-day spa packages at Mid-Wales including access to indoor swimming pool, hot tub, and choice of luxury treatments. Monday-Thursday £85 per person, Friday-Sunday £99 per person. Overnight stays available from £150 per person.
• Love2Stay Spa On-site spa facility at Shrewsbury offering professional massage and treatment services including back/neck/shoulder massage, regenerating facials, and personalized treatment choices. Located within the resort.
• Love Fitness Gym State-of-the-art fitness facility offering over 30 fitness classes weekly, open gym access, outdoor swimming pool, and hot tubs. Monthly membership available from £49.99 with a free 7-day trial offered.
• Corporate Events & Team Building Corporate away days and team building experiences for businesses, including overnight stays in luxury glamping lodges, day conferences, and team-development activities. Located on 22 acres of rural Shropshire, 50 minutes from Birmingham.
• Day Passes Day visitor access to Love2Stay facilities including playground, sensory walk, dog walk and agility area, coffee shop, and trim trail. Cold water pool, beach, splash pool, and activities require pre-booking.

Quantifiable outcome

• Free Tuesday promotion offers 3 nights for the price of 2
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Challenge The WildcoreStrategic or Co-development PartnerPartnership with Challenge The Wild for corporate adventure events at Love2Stay. Challenge The Wild provides adventure corporate events including team building activities while Love2Stay provides venue facilities and accommodation for overnight corporate stays. The collaboration enables businesses to book two-night off-peak stays combining corporate events with luxury glamping accommodations.
• The Host's PantryminorGTM or Marketing PartnerThe Host's Pantry provides welcome food hamper services for Love2Stay guests. Hampers must be prebooked before arrival and are delivered to accommodations, enhancing the guest experience with convenient food provisions.
• Shrewsbury EatsminorOthersFood delivery service operating in Shrewsbury that delivers takeaways to Love2Stay guests. Drivers deliver to park entrance gates where guests collect their orders. Partnership enables guests to enjoy local Chinese and other restaurant cuisines during their stay.
• Delivery SharkminorOthersFood delivery service that delivers food orders to Love2Stay guests at the Shrewsbury site. Works in conjunction with local restaurants and takeaways to provide food delivery options for on-site guests.
• Caravan and Motorhome ClubcoreChannel Partner/ Reseller/ DistributorLove2Stay Shrewsbury is a Caravan and Motorhome Club Affiliated Site. The partnership provides access to Caravan and Motorhome Club members as potential guests, leveraging the Club's membership base for distribution.
• GemaParkcoreTechnology or IntegrationProvides the booking management system (bookings.gemapark.co.uk) used by Love2Stay for online reservations, payment processing, and customer account management across both Shrewsbury and Mid-Wales locations.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Forest Holidays: UK operator of luxury cabin retreats in forested locations with private hot tubs and on-site activities. Closely matches Love2Stay's luxury cabin / glamping accommodation with private hot tub positioning in UK countryside.
• Center Parcs UK: Operates UK forest-based short-break villages offering accommodation, on-site activities, pools, and restaurants. Most directly comparable as a destination resort model with similar multi-activity positioning and UK staycation focus.
• Canopy & Stars: UK glamping and unique-stay booking platform curating shepherd huts, cabins, yurts, and treehouses. Comparable on the luxury glamping accommodation category though operating as a marketplace rather than operator.
• Away Resorts: UK holiday parks operator with multiple resort locations offering lodges, glamping, touring pitches, and on-site activities. Directly comparable in combining touring pitches with luxury accommodation and activity-led resort positioning.

Emerging players

• Wilderness Reserve: Luxury country estate offering premium glamping, shepherd huts, and treehouses in the UK with curated experiences. Comparable on luxury countryside glamping positioning and experiential stay model.
• The Original Hut Company: UK operator of luxury shepherd huts and cabins with private hot tubs in scenic locations. Directly comparable on the luxury shepherd hut and cabin product category that forms part of Love2Stay's accommodation portfolio.
• Eco Retreats: UK boutique glamping operator with yurts and cabins in natural settings. Comparable on small-scale luxury glamping with nature and wellness positioning, similar to Love2Stay's Mid-Wales site ethos.

Broad incumbents

• Haven Holidays: Major UK family holiday park operator with 38+ coastal parks. Comparable on touring/lodge model and family-activity resort positioning, though more focused on coastal locations than Love2Stay's inland countryside sites.
• Hoseasons: UK's largest holiday cottage and lodge booking operator. Comparable on luxury short-break lodge rentals with on-site activities, though operates as a distribution platform across many owners.
• Parkdean Resorts: Largest UK holiday park operator with 65+ parks. Overlaps with Love2Stay on touring pitches and family holiday positioning but at much greater scale and with broader geographic coverage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/love2stay

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Love2Stay