Love Belfast
- Company typePrivate
- Founded2018
- Headquartersbelfast, Northern Ireland, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Love Belfast does
Love Belfast operates a regional digital media publication headquartered in Belfast, Northern Ireland, covering local news, business, events, food and drink, hotels, sport (notably Belfast Giants ice hockey and Ulster Rugby), theatre, and lifestyle content for the Belfast and Northern Ireland market. The platform is built on a WordPress content management system with deep social media integration across Facebook, Instagram, TikTok, X (Twitter), and LinkedIn, accumulating an aggregated following of approximately 605,000 users and an editorial archive of over 2,365 indexed pages.
The company's core product is a single editorial website (lovebelfast.co.uk) organized into content categories including business news, events listings, restaurant reviews, hotel features, sport coverage, and competitions. The offering functions as a curated lifestyle and information portal rather than a modular software product; there is no mobile application, API, or proprietary technology stack disclosed beyond standard WordPress CMS deployment.
Love Belfast monetizes primarily through digital advertising, sponsored content, and commercial partnerships with local hospitality venues, sport properties, and consumer brands. Named partners include Andras Hotels (Crowne Plaza Belfast, Bedford Hotel, Fitzwilliam Hotel), AbbeyAutoline (Ulster Rugby sponsor), Stena Line (Belfast Giants sponsor), Cathedral Eye Clinic, Elephant Rock Boutique Hotel, Deanes Meat Locker, and Melting Pot Fudge. The publication operates as part of a three-site regional lifestyle network that includes sister publications Love Dublin and Love Liverpool. The team is small (1-10 employees), the company is privately held with no disclosed funding rounds or institutional investors, and no revenue figures are publicly available.
Love Belfast firmographics
Firmographics- Name
- Love Belfast
- Legal name
- Love Belfast
- Website
- https://lovebelfast.co.uk
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Love Belfast industry classification
Industry- Product category
- Regional Digital News & Lifestyle Media
- NAICS
- Arts, Entertainment, and Recreation (71)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Creator Sponsorship & Brand Deal Monetization Tools (MPACAFAG)
Keywords
Where Love Belfast is headquartered
LocationHeadquarters
- HQ city
- belfast, Northern Ireland
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Love Belfast business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Digital Advertising: Display advertising and sponsored content placements on the lovebelfast.co.uk website, targeting local Belfast and Northern Ireland audiences interested in events, dining, entertainment, and hospitality
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Love Belfast product offering
Product offeringCore offering
Love Belfast is a digital news and lifestyle portal that publishes editorial content covering local business news, events, restaurants, hotels, sport (including Belfast Giants ice hockey), theatre, family activities, and charity events for audiences in Belfast and Northern Ireland. Revenue is generated through display advertising, sponsored editorial, and content partnerships with local hospitality, sport, and consumer brands. The site also runs prize competitions and operates as part of a network that includes sister publications LoveDublin and LoveLiverpool.
Product overview
Love Belfast is a digital news and entertainment portal for Belfast and Northern Ireland. The platform provides comprehensive coverage across multiple content categories including local business news, events listings (concerts, theatre, festivals), food and restaurant reviews, hotel and hospitality features, sport coverage (including Belfast Giants ice hockey), and lifestyle content. The site also operates competitions and partnerships with local businesses. The offering is a unified editorial platform rather than a modular software product.
Differentiator
Problem solved
Functional benefit
Brands
- LoveDublin: A sister publication covering news, events, food and lifestyle in Dublin, Ireland.
- Love Liverpool
Products and services
- Love Belfast News & Lifestyle Portal A digital news and entertainment portal at lovebelfast.co.uk that publishes editorial coverage of local business news, events, food and drink, hotels, sport (including Belfast Giants ice hockey), theatre, family activities, and charity events for audiences in Belfast and Northern Ireland.
- Advertising & Sponsored Content Service Display advertising, sponsored editorial placements, and brand partnership campaigns on lovebelfast.co.uk and its associated social media channels, sold to local Northern Ireland businesses such as hotels, restaurants, sports organisations, and consumer brands.
Companies that use Love Belfast
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles1 record
Love Belfast technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Love Belfast partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Cathedral Eye CliniccoreLove Belfast and Love Dublin formed a media partnership with Cathedral Eye Clinic to enhance Ireland's vision health coverage. The partnership involves collaborative content creation focused on eye health awareness and promotion of Cathedral Eye Clinic's services across both media platforms.
- AbbeyAutolineminorAbbeyAutoline, Northern Ireland's largest insurance broker, partnered with LoveBelfast to bring Ulster Rugby fans matchday and non-matchday experiences. The partnership provides insurance brand visibility alongside rugby content coverage.
- Elephant Rock Boutique HotelminorElephant Rock Boutique Hotel partnered with Melting Pot Fudge for a summer collaboration featured on Love Belfast. The partnership promotes the hotel's Portrush location through editorial coverage highlighting the boutique hotel experience.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Love Belfast competitors and assessment
Company assessmentDirect peers
- LoveDublin: Sister publication under the same multi-city network, covering Dublin news, events, food, and lifestyle using an identical WordPress-based, content-led, ad-and-sponsorship monetization model.
- Love Liverpool: Third site in the Love Belfast/LoveDublin network, applying the same regional-lifestyle editorial and brand-partnership playbook to Liverpool.
- Dublin Live: Reach plc's Dublin-focused news and lifestyle site; competes directly for the same city-level audience and local advertising dollars that Love Belfast and LoveDublin target.
- Belfast Live: Major Belfast-focused digital news outlet operated by Reach plc; covers the same Belfast/Northern Ireland audience with similar content verticals (news, events, sport, food) and ad-supported revenue model.
Regional players
- Time Out Dublin: Time Out's Dublin edition covering city events, dining, and culture; directly comparable to LoveDublin and indicative of how Love Belfast's format competes at a city level globally.
- Visit Belfast: Official Belfast tourism body that publishes city event listings, restaurant features, and hotel coverage; competes for visitor attention and tourism-related sponsored content opportunities.
Broad incumbents
- Liverpool Echo: Leading Liverpool regional news outlet (Reach plc) covering city news, events, food, and sport; comparable audience and business model to Love Liverpool and therefore to the broader Love Belfast network.
- Manchester Evening News: Major UK regional digital news outlet covering city news, sport, food, and lifestyle; representative benchmark for the ad-supported, content-led model Love Belfast operates within a single city.
- The Belfast Telegraph: Long-standing Northern Ireland print-and-digital news brand covering Belfast and NI more broadly; overlaps with Love Belfast on local news, sport, and lifestyle, with a much larger editorial and sales operation.
- Time Out Belfast: Global city-guide brand with a Belfast edition focused on events, dining, nightlife, and things to do; competes for the same consumer eyeballs and hospitality advertising as Love Belfast.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Love Belfast social profiles
Digital presenceLove Belfast financial estimates
Financial estimateRevenue estimate
Valuation estimate
Love Belfast leadership team
Management profileNumber of profiles
Profiles1 record
Love Belfast funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Love Belfast M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Love Belfast
What does Love Belfast do?
Love Belfast is a digital news and lifestyle portal that publishes editorial content covering local business news, events, restaurants, hotels, sport (including Belfast Giants ice hockey), theatre, family activities, and charity events for audiences in Belfast and Northern Ireland. Revenue is generated through display advertising, sponsored editorial, and content partnerships with local hospitality, sport, and consumer brands. The site also runs prize competitions and operates as part of a network that includes sister publications LoveDublin and LoveLiverpool.
Is Love Belfast a public or private company?
Love Belfast is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Love Belfast founded?
Love Belfast was founded in 2018. It employs 1 to 10 people.
Where is Love Belfast based?
Love Belfast is headquartered in belfast, Northern Ireland, United Kingdom, in the Europe region.
How does Love Belfast make money?
One revenue line is on record: digital Advertising.
Who are Love Belfast's main competitors?
Direct peers on record are LoveDublin, Love Liverpool, Dublin Live and Belfast Live. Regional players are Time Out Dublin and Visit Belfast. Broad incumbents are Liverpool Echo, Manchester Evening News, The Belfast Telegraph and Time Out Belfast.
Does Love Belfast have an API?
No public API is recorded for Love Belfast.
What industry is Love Belfast in?
Love Belfast's product category is Regional Digital News & Lifestyle Media. Its primary akta.pro industry code is MPACAFAG, Creator Sponsorship & Brand Deal Monetization Tools. Its NAICS code is 71 and its SIC code is 7990.