Love Liverpool

What Love Liverpool does

Love Liverpool is a free, non-profit local news and entertainment portal founded in 2022, based in Liverpool, England, and serving residents and visitors of the Liverpool and wider Merseyside region. The outlet covers a broad set of verticals including Entertainment, Business News, Sport (with an emphasis on local football culture), Restaurants, Lifestyle, Theatre, Charity, Health, and Accommodation, functioning as an aggregated local lifestyle and information destination rather than a single-topic publication.

The platform is built on a standard WordPress CMS, with no proprietary technology, paywall, or subscription layer identified. Distribution is augmented by social media presence on Facebook (approximately 10,454 fans) and Instagram (approximately 7,576 followers), with the audience accessing content at no cost. In November 2024, Love Liverpool entered a partnership with Clearer Twist, representing the outlet's only disclosed formal commercial relationship.

The business model is not clearly disclosed. With approximately 6 employees, no pricing structure, no advertising rate card referenced, and no funding rounds on record, monetization — if any — appears to rely on informal sponsorship, partnership income, or non-profit support channels. There are no AI/ML capabilities, no proprietary data assets, and no evidence of contracted B2B revenue, leaving the unit economics and revenue trajectory largely opaque from the available data.

Name

Love Liverpool

Legal name

Love Liverpool

Website

https://love-liverpool.co.uk

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Love Liverpool is a free, non-profit local news and entertainment portal founded in 2022 in Liverpool, England, covering sport, dining, theatre, lifestyle, and business content for Merseyside residents and visitors via a WordPress-based site and social channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Liverpool, England

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Others

Distribution channels1 record

Marketing channels4 records

Core offering

Love Liverpool is a free online local news and entertainment portal covering Liverpool and the wider Merseyside region. The WordPress-based website aggregates and publishes editorial content across categories including Entertainment (Bank Arena, Theatre), Business News, Sport (LFC), Restaurants, Lifestyle, and Charity, providing residents and visitors with a single destination for Liverpool-area information.

Product overview

Love Liverpool is a local news and entertainment portal covering Liverpool, UK. The site aggregates and publishes content across categories including Entertainment (Bank Arena, Theatre), Business News, Sport (LFC), Restaurants, Lifestyle, and Charity events. It operates as a content-driven website using a standard WordPress CMS platform, with no distinct commercial product modules or SaaS offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Love Liverpool Website Free online local news and entertainment portal for Liverpool and the Merseyside region, publishing content across entertainment, business news, sport (LFC), restaurants, lifestyle, and theatre categories. Targeted at local residents and visitors seeking information about Liverpool-area events, attractions, and businesses.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Clearer TwistcoreGTM or Marketing Partner · 6 November 2024Love Liverpool announced a partnership with Clearer Twist for a three-year term. The partnership positions Love Liverpool at the forefront of arts, culture, and entertainment coverage in Liverpool, with Clearer Twist as a strategic marketing partner.

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Liverpool Echo: Liverpool's dominant regional news outlet, operated by Reach plc, covering news, sport (including LFC), entertainment, and lifestyle for the same Liverpool City Region audience as Love Liverpool — but with vastly larger editorial and commercial scale.
• BBC Merseyside: Public-service broadcaster with a dedicated Merseyside local news desk covering news, sport, and lifestyle in the same Liverpool/Merseyside market — a structurally well-funded incumbent competing for the same audience.

Regional players

• Manchester Evening News: Reach plc's flagship regional news brand covering news, sport, entertainment, and lifestyle in Greater Manchester — same hyperlocal-news-plus-entertainment model as Love Liverpool but for a different city, useful as a peer for format, audience, and monetization benchmarks.
• Wales Online: Reach plc's national-and-regional Wales news site covering news, sport, and lifestyle — directly analogous regional-news-plus-lifestyle digital business model.
• Yorkshire Evening Post: Reach plc regional title covering news, sport, and lifestyle in Leeds/West Yorkshire — same vertical mix and target audience (city-level consumers) as Love Liverpool.
• Birmingham Live: Reach plc's Birmingham-focused news, sport, and lifestyle digital brand — comparable multi-vertical hyperlocal coverage model in another major UK city.

Direct peers

• In Liverpool: Free Liverpool-focused listings magazine and website covering what's on, food, drink, music, and events — competing head-to-head with Love Liverpool for the same hyperlocal entertainment audience.
• The Guide Liverpool: Long-standing local listings and lifestyle publication focused on Liverpool's restaurants, bars, events, and entertainment — directly comparable to Love Liverpool's restaurant and entertainment coverage.
• Visit Liverpool: Official tourism portal for Liverpool covering attractions, events, restaurants, and entertainment — directly competing for the same "things to do in Liverpool" audience as Love Liverpool, especially among the tourists/visitors segment.

Others

• Secret Liverpool: Discovery-focused local content and offers site highlighting Liverpool restaurants, events, and experiences — adjacent competitor for entertainment-and-dining audience attention in the same market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xtwitter.com/LoveLiverpoolUK
• Facebookfacebook.com/LoveLiverpoolUk
• LinkedInlinkedin.com/company/love-liverpool
• Instagraminstagram.com/love_liverpool_uk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Love Liverpool