Lovella
Lovella is a privately held boutique hair salon on Manhattan's Upper East Side, offering color, cuts, extensions, treatments, styling, and bridal services to individual consumers. The owner-operated, seven-person business generates revenue entirely through one-time in-person service transactions.
- Company typePrivate
- Founded-
- HeadquartersNew York, NY, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Lovella does
Lovella is a privately held, single-location boutique hair salon operating at 1302 2nd Avenue on the Upper East Side of Manhattan, New York City. Founded by owner and master stylist Avi Benichou, the business serves individual consumers seeking professional hair services, with emphasis on a neighborhood clientele in a high-end Manhattan trade area. The name "Lovella" derives from an ancient saying "for him and her," and the salon positions itself around creative talent and personalized client service.
The salon's service portfolio spans color (single process, highlights, balayage, color correction), haircuts, hair extensions, styling (blow dry, updos), treatments (keratin straightening, formaldehyde-free smoothing, perms, deep conditioning), and special occasion offerings including bridal updos and makeup application. Pricing is unit-based and varies by stylist experience, hair length, and texture, with services ranging from approximately $30 for a bang trim up to $500 for premium smoothing treatments and $300-$400 for bridal styling. The team consists of the owner plus six stylists/colorists, several with 15-18+ years of tenure.
Lovella generates revenue entirely through one-time service transactions at its physical location, with appointments booked through the third-party SalonTarget platform. Customer acquisition relies on organic social media (Facebook, Instagram), Google Reviews, Yelp, and word-of-mouth. There is no disclosed external investment, parent company, or institutional ownership; the business operates as an independent, owner-operated micro-enterprise with standard salon technology infrastructure and no proprietary software or technology differentiation.
Lovella firmographics
Firmographics- Name
- Lovella
- Legal name
- Lovella Salon
- Website
- https://lovellanyc.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lovella is a privately held boutique hair salon on Manhattan's Upper East Side, offering color, cuts, extensions, treatments, styling, and bridal services to individual consumers. The owner-operated, seven-person business generates revenue entirely through one-time in-person service transactions.
- Ownership category
- akta.pro rank
Lovella industry classification
Industry- Product category
- Hair Salon Services
- NAICS
- Beauty Salons (812112)
- akta.pro primary industry
- Haircutting & Styling Services (HSALAAAD)
- akta.pro secondary industries
- Hair Coloring & Highlights Services (HSALAAAE), Bridal Hair Styling Services (HSALALAA), Special Occasion Hair & Makeup Services (Non-Bridal) (HSALALAH)
Keywords
Where Lovella is headquartered
LocationHeadquarters
- HQ city
- New York, NY
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lovella business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Hair Services: Revenue is generated through one-time service transactions for hair coloring, cutting, extensions, styling, treatments, and bridal services. Services are priced per visit with variable pricing based on stylist experience, hair length, and texture.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Color services ranging from root touch-up to full highlights and balayage |
| Unit Pricing | Pay-as-you-go | Haircut services with various combinations |
| Unit Pricing | Pay-as-you-go | Styling services for blow dry, curling, and updos |
| Unit Pricing | Pay-as-you-go | Hair treatment services including keratin and smoothing |
| Unit Pricing | Pay-as-you-go | Bridal updos for wedding and special occasions |
| Unit Pricing | Pay-as-you-go | Hair extensions and special event makeup |
| Unit Pricing | Pay-as-you-go | Special event services including bridal makeup |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Lovella product offering
Product offeringCore offering
Lovella Salon is a boutique hair salon on Manhattan's Upper East Side offering a comprehensive suite of hair care services. Core offerings include color services (single process, highlights, balayage, color correction), haircuts, hair extensions, styling (blow drys, updos), and treatments (keratin, smoothing, perms, deep conditioning). For special occasions, the salon provides bridal updos and makeup application. Services are delivered in-person by a team of stylists and colorists, with pricing varying by stylist experience, hair length, and texture.
Product overview
Lovella is a New York City-based hair salon offering a comprehensive suite of hair care services. The salon's core offerings include color services (ranging from single process to balayage and color correction), professional haircuts, hair extensions, styling, and various treatments (keratin, perm, deep conditioning). For special occasions, Lovella provides bridal updos and makeup application services. The salon operates as a single-location, service-based business with pricing varying by stylist, hair length, and texture. Services are delivered by a team of stylists and colorists, led by owner Avi Benichou.
Differentiator
Problem solved
Functional benefit
Products and services
- Color Services Hair coloring services for individual consumers including single process root touch-up, full head color, ammonia-free color, color gloss, partial and full highlights, balayage, double process, and color correction consultations.
- Haircuts Hair cutting services for adults and children including haircut with blow dry, shampoo and haircut without blow dry, and complimentary services for beard, bang trim, and eyebrows.
- Hair Extensions Hair extension services performed by trained stylists, priced upon consultation based on individual client needs.
- Styling Hair styling services including blow dry, curling iron and flat iron only, and updos with or without blow dry.
- Treatments Hair treatment services including keratin straightening, formaldehyde-free smoothing, perms, deep conditioning, Moroccan oil smoothing, Proaddiction, and Cezanne hair treatments.
- Bridal Updos Bridal hairstyling services including updo styling for brides on their wedding day, priced at $300-$400.
- Special Event Hair and Makeup Services Special event hair and makeup services for occasions including bridal styling, hair extensions, and makeup application, with makeup ranging from $90-$150 for events and $150-$250 for bridal.
Companies that use Lovella
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Lovella technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lovella partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Lovella competitors and assessment
Company assessmentEmerging players
- GLAMSQUAD: On-demand mobile beauty service offering in-home hair and makeup styling, including bridal and special events. Comparable to Lovella in bridal/event styling overlap, but with a different delivery model (mobile vs. in-salon).
Direct peers
- Warren Tricomi: Well-known NYC luxury salon with multiple locations offering color, cut, extensions, and bridal services. Comparable to Lovella in premium pricing, full-service hair offerings, and bridal specialization.
- Salon Ziba: NYC boutique hair salon offering a full menu of color, cutting, styling, and bridal services. Directly comparable to Lovella as a similar-sized, full-service Manhattan salon targeting a high-end clientele.
- Spoke & Weal: Contemporary NYC salon offering cuts, color, and styling with a focus on craft and client experience. Comparable to Lovella as a similarly positioned boutique salon in a major metro with a curated service menu.
- Serge Normant at John Frieda: Iconic NYC luxury salon offering color, cuts, styling, and bridal services. Comparable to Lovella in premium Manhattan positioning, full-service menu, and bridal/event specialization.
- Rita Hazan Salon: NYC celebrity colorist salon famous for premium color services, extensions, and treatments. Comparable to Lovella as a high-end NYC boutique salon with a strong color and treatments focus.
- Butterfly Studio Salon: Manhattan hair salon offering color, cuts, extensions, styling, and bridal services. Comparable as a similarly positioned boutique NYC salon with a broad service menu and bridal event business.
- Sharon Dorram Color at Sally Hershberger: NYC salon specializing in color and styling services, including bridal and special occasion. Comparable to Lovella in premium NYC positioning and strong color/highlights portfolio.
- Bb.Midtown: Midtown Manhattan salon offering cuts, color, balayage, extensions, and bridal styling. Comparable to Lovella in NYC geography, full-service menu, and emphasis on color and bridal offerings.
Broad incumbents
- Drybar: National blow-dry bar chain with multiple NYC locations that also offers special event styling. Comparable to Lovella via overlap in styling, blow dry, and special occasion services, though Drybar is a much larger chain concept.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Lovella social profiles
Digital presenceLovella financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lovella leadership team
Management profileNumber of profiles
Profiles7 records
Lovella funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lovella M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lovella
What does Lovella do?
Lovella Salon is a boutique hair salon on Manhattan's Upper East Side offering a comprehensive suite of hair care services. Core offerings include color services (single process, highlights, balayage, color correction), haircuts, hair extensions, styling (blow drys, updos), and treatments (keratin, smoothing, perms, deep conditioning). For special occasions, the salon provides bridal updos and makeup application. Services are delivered in-person by a team of stylists and colorists, with pricing varying by stylist experience, hair length, and texture.
Is Lovella a public or private company?
Lovella is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lovella founded?
Lovella was founded in -1. It employs 1 to 10 people.
Where is Lovella based?
Lovella is headquartered in New York, NY, United States, in the North America region.
How does Lovella make money?
One revenue line is on record: hair Services.
Who are Lovella's main competitors?
GLAMSQUAD is listed as an emerging player. Direct peers are Warren Tricomi, Salon Ziba, Spoke & Weal, Serge Normant at John Frieda, Rita Hazan Salon, Butterfly Studio Salon, Sharon Dorram Color at Sally Hershberger and Bb.Midtown. Drybar is listed as a broad incumbent.
Does Lovella have an API?
No public API is recorded for Lovella.
What industry is Lovella in?
Lovella's product category is Hair Salon Services. Its primary akta.pro industry code is HSALAAAD, Haircutting & Styling Services, with a secondary code of HSALAAAE, Hair Coloring & Highlights Services. Its NAICS code is 812112.