Love Thy
Love Thy is a Cincinnati-based clean-label CPG brand that sells cashew-based, certified-organic, vegan gluten-free cheesecakes direct-to-consumer across 26 U.S. states and through 8+ Ohio retail/restaurant partners, plus a paid gluten-free sourdough course.
- Company typePrivate
- Founded2020
- HeadquartersCincinnati, Ohio, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Love Thy does
Love Thy is a Cincinnati, Ohio-based clean-label food brand founded in 2020 by CEO Amy Ares, specializing in vegan, gluten-free, and certified-organic cheesecakes manufactured at a certified gluten-free and peanut-free facility. Its core product line consists of three cashew-based cheesecake flavors (Plain Jane Vanilla, Death By Choc, Lively Lemon) sold in cases of six 4.5oz tubs at $39 per case, formulated without refined sugars, fillers, starches, gums, dyes, or preservatives. The company also offers a paid in-person Gluten Free Sourdough Course at $129 per attendee, taught by the founder in Loveland, OH.
The business operates a dual-channel go-to-market model. The primary channel is direct-to-consumer e-commerce, where Love Thy ships frozen cheesecakes nationwide with dry ice packaging to 26 U.S. states (other states available via custom shipping quote), with free shipping on orders of three or more cases. The secondary channel is wholesale distribution through a growing network of 8+ restaurants, cafes, and grocery stores across Cincinnati and Dayton, OH, including Juniper Seed, The Cheesecakery, Aladdin's Eatery (chain-wide), Pipkin's Market, Be., and Butter Cafe. The company is privately held, founder-led without disclosed institutional investment, and employs 11-50 people.
The operational economics are shaped by cold-chain logistics: packaging materials alone cost $13.20-$17.20 per order and shipping $15-$30 per order, with the company absorbing a majority of these costs, which compresses unit margins on the price point ($39/case). The 12-month frozen shelf life provides inventory flexibility, but the small SKU portfolio and reliance on founder-led outreach for retail expansion and digital marketing (Instagram, TikTok, LinkedIn, Facebook) limit scaling leverage.
Love Thy firmographics
Firmographics- Name
- Love Thy
- Legal name
- Love Thy
- Website
- https://lovethyco.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Love Thy is a Cincinnati-based clean-label CPG brand that sells cashew-based, certified-organic, vegan gluten-free cheesecakes direct-to-consumer across 26 U.S. states and through 8+ Ohio retail/restaurant partners, plus a paid gluten-free sourdough course.
- Ownership category
- akta.pro rank
Love Thy industry classification
Industry- Product category
- Plant-Based Frozen Desserts
- NAICS
- Frozen Cakes, Pies, and Other Pastries Manufacturing (311813), Ice Cream and Frozen Dessert Manufacturing (311520)
- SIC
- Bakery Products (2050), Ice Cream & Frozen Desserts (2024)
- akta.pro primary industry
- Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)
Keywords
Where Love Thy is headquartered
LocationHeadquarters
- HQ city
- Cincinnati, Ohio
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Love Thy business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel
Revenue model
- Direct E-Commerce Product Sales: The primary revenue stream is direct online sales of vegan cheesecake tubs to consumers. Products are sold by the case (6 x 4.5oz tubs). Orders are shipped frozen with dry ice packaging nationwide.
- Wholesale to Retail Partners: Love Thy distributes its cheesecakes through restaurant, cafe, and grocery store partners in Ohio (Cincinnati/Dayton area), generating wholesale revenue from B2B product sales.
- In-Person Educational Course: Love Thy offers a paid in-person Gluten Free Sourdough Course at $129, taught by the founder Amy Ares in Loveland, OH. This is a secondary revenue stream from professional services/education.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Cheesecake Tubs – Single Case |
| One time/ perpetual license | Pay-as-you-go | Gluten Free Sourdough Course – In-Person Class |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Love Thy product offering
Product offeringCore offering
Love Thy manufactures and sells certified-organic, vegan, gluten-free cheesecake tubs in three varieties (Plain Jane Vanilla, Death By Choc, Lively Lemon), packaged as 6 x 4.5oz tubs per case. The company uses a proprietary cashew-based formulation free from fillers, starches, gums, refined sugars, dyes, and preservatives, and operates from a certified gluten-free and peanut-free facility. Products are sold direct-to-consumer via the company's e-commerce site with frozen nationwide shipping, and wholesale through Ohio retail and restaurant partners.
Product overview
Love Thy is a clean label brand offering vegan gluten-free cheesecakes made with certified organic ingredients. Their core product line consists of three cheesecake flavors: Plain Jane Vanilla, Death By Choc, and Lively Lemon, each sold in 6 x 4.5oz tubs per case. The cheesecakes are manufactured at a certified gluten-free and peanut-free facility, and are soy-free, dairy-free, paleo, and preservative-free. In addition to their cheesecake products, they offer a Gluten Free Sourdough Course as an educational add-on. Products are available online with shipping to 26 states and retail availability at partner locations in the Cincinnati, Dayton, and surrounding Ohio areas.
Differentiator
Problem solved
Functional benefit
Products and services
- Plain Jane Vanilla Cheesecake Tubs Cashew-based vegan cheesecake in vanilla flavor, sold as a case of 6 x 4.5oz tubs. Made with certified organic ingredients including real vanilla bean powder. Targeted at vegan, gluten-free, dairy-free, soy-free, and paleo consumers seeking a creamy, clean-label indulgence.
- Death By Choc Cheesecake Tubs Decadent chocolate vegan cheesecake sold as a case of 6 x 4.5oz tubs. Made with cashew nuts, cacao butter, raw cacao powder, cacao nibs, and other certified organic ingredients. Targeted at vegan, gluten-free, dairy-free, soy-free, and paleo consumers seeking a rich chocolate dessert.
- Lively Lemon Cheesecake Tubs Fresh, zesty lemon vegan cheesecake sold as a case of 6 x 4.5oz tubs. Made with cashew nuts, raw blue agave, lemon juice, and other certified organic ingredients. Targeted at vegan, gluten-free, dairy-free, soy-free, and paleo consumers seeking a tangy lemon dessert.
- Gluten Free Sourdough Course A 2-hour in-person gluten-free sourdough baking class held in Loveland, OH and taught by founder Amy Ares. Includes a sourdough starter, feeding flour, a first bag of ingredients, a recipe card, and bonus tips. Limited to 8 participants per session. Targeted at home bakers seeking gluten-free sourdough instruction.
Quantifiable outcome
- 12-month shelf life when frozen from manufacturer date
- +1 more outcomes
Companies that use Love Thy
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Love Thy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Love Thy partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Love Thy competitors and assessment
Company assessmentDirect peers
- Forager Project: Plant-based food brand producing dairy-free yogurts, creamers, and desserts from cashew, oat, and other plant bases. Comparable to Love Thy through the use of cashew-based formulations in premium, clean-label, plant-based dessert applications.
- Booja-Booja: Organic, vegan, dairy-free, gluten-free premium dessert brand (ice cream, truffles, cheesecakes). Direct overlap with Love Thy on certifications, ingredient quality, and small-batch premium frozen dessert positioning.
- NadaMoo: Plant-based frozen dessert brand specializing in coconut milk-based ice cream with nationwide distribution. Comparable as a small-batch, premium plant-based frozen dessert brand targeting similar vegan and health-conscious consumers via DTC and retail.
- So Delicious Dairy Free: Leading plant-based frozen dessert brand offering dairy-free, vegan ice cream, frozen desserts, and creamers. Directly comparable to Love Thy as a competing plant-based frozen dessert manufacturer with national distribution in grocery and natural-food retail.
- Cosmic Bliss: Organic, plant-based frozen dessert brand using coconut and cashew bases. Comparable to Love Thy through overlapping clean-label, organic, plant-based positioning and a similar small-batch, premium brand identity.
- Tofutti Brands: Long-standing dairy-free frozen dessert and cheese-alternative brand. Comparable as a manufacturer of vegan frozen desserts and dairy-free specialty products sold in grocery and foodservice channels serving lactose-intolerant and vegan consumers.
- Mr. Dewar's Cashew Creamery: Plant-based ice cream brand built specifically around cashew milk bases. Closely comparable to Love Thy in product technology (cashew-based clean-label formulation) and target consumer (vegan, dairy-free, premium dessert buyers).
- Hail Merry: Premium plant-based, gluten-free dessert brand offering cheesecakes, tarts, and snacks. Highly comparable to Love Thy as a direct competitor in the clean-label, gluten-free, plant-based cheesecake niche with a similar premium price positioning.
Broad incumbents
- Van Leeuwen Ice Cream: Premium ice cream brand (dairy + vegan line) with national grocery distribution and scoop-shop presence. Comparable to Love Thy as a premium-priced frozen dessert brand targeting the same natural and specialty grocery shelf space, though Van Leeuwen is far larger and dairy-first.
Emerging players
- Eclipse Foods: Plant-based ice cream startup using proprietary dairy-free technology and securing foodservice and retail partnerships. Comparable to Love Thy as an emerging plant-based frozen dessert brand with scaling ambitions and a focus on foodservice channel development.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Love Thy social profiles
Digital presenceLove Thy compliance and trust
Trust signalCompliance7 records
Love Thy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Love Thy leadership team
Management profileNumber of profiles
Profiles1 record
Love Thy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Love Thy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Love Thy
What does Love Thy do?
Love Thy manufactures and sells certified-organic, vegan, gluten-free cheesecake tubs in three varieties (Plain Jane Vanilla, Death By Choc, Lively Lemon), packaged as 6 x 4.5oz tubs per case. The company uses a proprietary cashew-based formulation free from fillers, starches, gums, refined sugars, dyes, and preservatives, and operates from a certified gluten-free and peanut-free facility. Products are sold direct-to-consumer via the company's e-commerce site with frozen nationwide shipping, and wholesale through Ohio retail and restaurant partners.
Is Love Thy a public or private company?
Love Thy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Love Thy founded?
Love Thy was founded in 2020. It employs 11 to 50 people.
Where is Love Thy based?
Love Thy is headquartered in Cincinnati, Ohio, United States, in the North America region.
How does Love Thy make money?
Three revenue lines are on record. Direct E-Commerce Product Sales are the primary driver. The others are wholesale to Retail Partners and in-Person Educational Course.
Who are Love Thy's main competitors?
Direct peers on record are Forager Project, Booja-Booja, NadaMoo, So Delicious Dairy Free, Cosmic Bliss, Tofutti Brands, Mr. Dewar's Cashew Creamery and Hail Merry. Van Leeuwen Ice Cream is listed as a broad incumbent. Eclipse Foods is listed as an emerging player.
Does Love Thy have an API?
No public API is recorded for Love Thy.
What industry is Love Thy in?
Love Thy's product category is Plant-Based Frozen Desserts. Its primary akta.pro industry code is AFAKAAAG, Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused). Its NAICS code is 311813 and its SIC code is 2050.