Lozano
Lozano is a New Delhi-based, bootstrapped direct-to-consumer brand that designs, handcrafts, and sells premium leather footwear (boots, loafers, monk straps, mules, sandals) made-to-order through its own e-commerce site, targeting fashion-conscious male consumers across India.
- Company typePrivate
- Founded2017
- HeadquartersNew Delhi, India
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Lozano does
Lozano (legally Lozano Commerce Private Limited) is a New Delhi-based direct-to-consumer brand founded in 2017 by Sahil Verma that designs, produces, and sells handcrafted leather footwear to Indian male consumers through its own e-commerce site, lozano.in. The company operates a made-to-order manufacturing model: every pair is hand-stitched, shaped, and finished by in-house artisans using premium full-grain, corrected grain, suede, patent, and croco-embossed leathers, with high-density memory foam insocks, soft DD leather linings, and hand-cut leather outsoles as common technical features. Products are processed within 2-3 days of order placement and shipped nationwide within 5-7 days, with a catalog of 122 SKUs spanning Chelsea boots (the flagship Carlo Boots line), Italian-cut boots, Premium Croco and Exotic foil boots, loafers, monk straps, oxfords, slip-ons, mules, Peshawari sandals, and a small leather accessories line (bifolds), priced from ₹2,790 to ₹13,490 with the bulk of inventory under ₹6,000.
The business model is a single-channel DTC e-commerce operation: revenue is generated through one-time unit sales on lozano.in, supplemented by a ₹300 auto-applied discount, a 5% prepaid-order incentive, and free shipping for prepaid orders, with a ₹150 surcharge on cash-on-delivery. Marketing is digital-first and organic, relying on Instagram (@getlozano), Facebook (Lozano Shoes), email newsletter, and on-site SEO/content. There is no physical retail, no third-party marketplace presence, and no disclosed wholesale or B2B segment; the company has no subsidiaries, no disclosed investors, no funding rounds, and no external capital, having grown to approximately 55 employees through bootstrapped operations. Customer reviews (4.0–5.0 stars across 60+ verified entries) and repeat-buyer evidence suggest a niche but loyal base in the Indian affordable-luxury men's footwear category, where Lozano competes on handcrafted quality and Italian-cut aesthetics against both unbranded local alternatives and imported branded footwear.
Lozano firmographics
Firmographics- Name
- Lozano
- Legal name
- Lozano Commerce Private Limited
- Website
- https://lozano.in
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Lozano is a New Delhi-based, bootstrapped direct-to-consumer brand that designs, handcrafts, and sells premium leather footwear (boots, loafers, monk straps, mules, sandals) made-to-order through its own e-commerce site, targeting fashion-conscious male consumers across India.
- Ownership category
- akta.pro rank
Lozano industry classification
Industry- Product category
- Premium Leather Footwear
- NAICS
- Shoe Retailers (45821), Footwear Manufacturing (3162)
- SIC
- Footwear, (No Rubber) (3140), Retail-Shoe Stores (5661)
- akta.pro primary industry
- Luxury & Designer Footwear Retail (CRAAADAH)
- akta.pro secondary industry
- Luxury Leather Goods & Handbags (CRAKAFAB)
Keywords
Where Lozano is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Lozano business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Direct Product Sales: One-time sale of handcrafted leather footwear and accessories directly to consumers through their e-commerce website. Products are made to order with 2-3 days processing time. Revenue generated from the margin between manufacturing cost and retail price.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Pricing - ₹2,790 to ₹13,490 |
| Other | Pay-as-you-go | Shipping Fees |
| Other | Pay-as-you-go | Discount Tiers |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Lozano product offering
Product offeringCore offering
Lozano designs, handcrafts, and sells premium leather footwear directly to consumers through its own e-commerce website. The product range includes Chelsea boots (with the Carlo Boots line as flagship), loafers, monk straps, slip-ons, mules, Peshawari sandals, and leather accessories such as bifold wallets. Every shoe is made-to-order in-house using premium full-grain, suede, croco-embossed, patent, and exotic foil leather, with features like memory foam insocks, DD leather lining, and hand-cut leather outsoles, priced between ₹2,790 and ₹13,490.
Product overview
Lozano is a handcrafted leather footwear brand that makes shoes on order. Their product portfolio centers on premium Chelsea boots (the Carlo Boots line being flagship) and dress/formal footwear, supplemented by casual slip-ons, loafers, monk straps, mules, and sandals. Key product lines include: Classic Chelsea boots with Cuban heels, Premium Croco boots with croco-embossed leather, Italian Cut boots featuring Italian-inspired styling, Exotic Collection with foil and snake-pattern leathers, and Suede boots in various finishes. The company also offers leather accessories (wallets). Products are positioned as affordable luxury with handcrafted quality using full-grain, suede, patent, and exotic leathers. The brand operates on a made-to-order model, with most shoes handcrafted upon order placement.
Differentiator
Problem solved
Functional benefit
Products and services
- Carlo Boots - Black Handcrafted black Chelsea boots with corrected grain micro leather upper, soft DD leather lining, leather sole, and high density memory foam insocks. Targeted at fashion-conscious Indian male consumers seeking premium everyday and formal footwear.
- Classic Leather Chelsea Boots (Cuban Heel) Black leather Chelsea boots with Cuban heel sole and side zip fastening, handcrafted from finest grade leather upper, lining, and sole. Designed for men seeking elevated formal footwear with a 2-inch Cuban heel.
- Premium Croco Boots / Cuban Heel Premium croco-embossed leather boots with Cuban heel, soft leather lining, cushioned insole, and hand-cut leather outsole. Aimed at consumers seeking exotic-finish formal footwear.
- Italian Cut Patent Boots Italian-cut patent leather boots in black, designed for formal wear and special occasions. Handcrafted with premium patent leather finish.
- Conda Leather Boots / Pointed Toe Handcrafted boots with conda-embossed leather, pointed toe design, pure leather lining, and handmade leather sheet sole. Target buyers seeking fashion-forward pointed-toe styles.
- Old Money Loafers - White/Tan Premium Italian-grade leather loafers in white/tan blend with Cuban heel. Targeted at consumers seeking sophisticated slip-on style footwear.
- Belgian Suede Loafers Belgian-style suede loafers available in Brown, Maroon, and Tan colors. Premium suede construction for casual and smart-casual wear.
- Double Monk Straps - Brown Formal double monk strap shoes in brown leather with two buckle closures. Targeted at men seeking formal and dress footwear.
- Classic Patent Lace Ups Classic patent leather lace-up oxford shoes with glossy finish. Designed for formal and dress occasions.
- Croco Leather Mules - Black Croco-embossed leather mules in black, backless slip-on style. Targeted at consumers seeking premium casual footwear.
- Premium Foil Peshawari Sandals Premium foil-finish Peshawari sandals combining traditional Indian design with modern exotic leather materials.
- Classic Patent Slip Ons with Tassels Iconic patent leather slip-ons with tassels and genuine patent leather upper. Targeted at consumers seeking refined formal slip-on footwear.
- The Croco Bifold Wallet — Cognac Brown Croco-pattern leather bifold wallet in cognac brown. Premium leather accessory from the leather goods collection.
- Amalfi Slip Ons Casual slip-on shoes available in multiple colorways (Beige, Black, Brown, Olive Green). Targeted at consumers seeking versatile casual footwear.
Quantifiable outcome
- 4.0-5.0 average rating across products with verified customer reviews
- +1 more outcomes
Companies that use Lozano
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles1 record
Lozano technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Lozano partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Lozano competitors and assessment
Company assessmentBroad incumbents
- Aldo: Global accessible-luxury footwear brand with India presence. Overlaps with Lozano in premium men's dress footwear and loafers, though serves a wider demographic at slightly higher price points.
- Red Tape: Established Indian footwear and apparel brand with strong retail footprint. Offers men's leather shoes at similar price points and competes for the same value-conscious premium Indian consumer.
- Steve Madden: International accessible-luxury footwear brand with India retail operations. Direct competitor on men's boots, loafers, and slip-ons in the fashion-premium segment.
- Hidesign: Established Indian leather goods brand producing handcrafted leather footwear, bags, wallets, and accessories. Comparable on craft, leather materials, and target Indian premium-leather consumer, though broader category portfolio.
- Metro Brands: Listed Indian multi-brand footwear retailer operating Crocs, Skechers, and own labels including Walkaway and Mochi. Much larger scale, but directly competes in premium and casual men's footwear categories.
Direct peers
- Neeman's: India-based D2C footwear brand selling casual and lifestyle shoes online. Direct competitor in the Indian DTC footwear space with similar premium-material positioning and direct e-commerce distribution.
- Bacca Bucci: India-based D2C footwear brand offering sneakers, loafers, and boots at affordable premium price points. Competes with Lozano on price-quality positioning in online Indian footwear.
- Mochi Shoes: Indian premium men's and women's footwear retailer operating retail stores and online. Overlaps with Lozano's men's leather shoes, loafers, and moccasins at premium price points.
- Ethnix by Random: Indian D2C brand focused on premium fashion footwear and clothing for men. Targets fashion-conscious male consumers with quality-led positioning similar to Lozano.
- Tresmode: Indian premium men's footwear brand with brick-and-mortar stores and online presence. Comparable focus on men's leather dress shoes, loafers, and boots in the Indian premium market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Lozano social profiles
Digital presenceLozano financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lozano leadership team
Management profileNumber of profiles
Profiles1 record
Lozano funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lozano M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lozano
What does Lozano do?
Lozano designs, handcrafts, and sells premium leather footwear directly to consumers through its own e-commerce website. The product range includes Chelsea boots (with the Carlo Boots line as flagship), loafers, monk straps, slip-ons, mules, Peshawari sandals, and leather accessories such as bifold wallets. Every shoe is made-to-order in-house using premium full-grain, suede, croco-embossed, patent, and exotic foil leather, with features like memory foam insocks, DD leather lining, and hand-cut leather outsoles, priced between ₹2,790 and ₹13,490.
Is Lozano a public or private company?
Lozano is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lozano founded?
Lozano was founded in 2017. It employs 51 to 100 people.
Where is Lozano based?
Lozano is headquartered in New Delhi, India, in the Asia region.
How does Lozano make money?
One revenue line is on record: direct Product Sales.
Who are Lozano's main competitors?
Broad incumbents on record are Aldo, Red Tape, Steve Madden, Hidesign and Metro Brands. Direct peers are Neeman's, Bacca Bucci, Mochi Shoes, Ethnix by Random and Tresmode.
Does Lozano have an API?
No public API is recorded for Lozano.
What industry is Lozano in?
Lozano's product category is Premium Leather Footwear. Its primary akta.pro industry code is CRAAADAH, Luxury & Designer Footwear Retail, with a secondary code of CRAKAFAB, Luxury Leather Goods & Handbags. Its NAICS code is 45821 and its SIC code is 3140.