Driving Schools Limited

What Driving Schools Limited does

LTD Driving School is a privately held, family-style driver education provider founded in 1996 and headquartered in Las Cruces, New Mexico. It targets teenagers and young adults in Southern New Mexico who need to obtain a learner's permit and a driver's license, offering a comprehensive driver education program (30 hours classroom + 7 hours behind-the-wheel + 6 hours DWI awareness) at $350 per student, plus supplementary $50-per-hour individual behind-the-wheel lessons. Instruction is delivered in both English and Spanish, for both standard and automatic transmission vehicles, with modern fuel-efficient cars.

The firm operates through five physical touchpoints in Southern New Mexico: a main office in Las Cruces, a satellite office in Anthony, and after-school driver education programs embedded at three partner high schools (Gadsden, Chaparral, Santa Teresa). A distinctive capability is that LTD was among the first New Mexico driver's education schools authorized to administer state Motor Vehicle Division written and driving tests on-site, including for learner's permit issuance. Distribution is entirely direct-to-consumer via phone sign-up, in-person enrollment, and word-of-mouth referrals; the company has no proprietary technology platform, no mobile application, no disclosed APIs, and no online enrollment flow, relying instead on a basic website and social media presence.

Commercially, the company generates revenue through two fixed-price, pay-as-you-go service lines: individual hourly driving lessons ($50/lesson) and a bundled complete driving course ($350/course). The business is small — approximately six employees per firmographics data, no institutional capital raised, no parent company, and no disclosed financials — and self-describes as the largest and most popular driving school in Southern New Mexico, with thousands of students served over its 27-year operating history. Its primary moat is a regulatory one (state authorization to test and issue permits in-house), supplemented by a dense regional distribution footprint and long-tenured brand recognition.

Name

Driving Schools Limited

Legal name

LTD Driving School

Website

https://ltddrivingschool.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

LTD Driving School is a privately held driver education provider in Southern New Mexico that delivers bilingual (English/Spanish) classroom, behind-the-wheel, and DMV testing services to teenagers and young adults seeking a learner's permit and driver's license.

Ownership category

akta.pro rank

Headquarters

HQ city

Las Cruces

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Driving Lessons: One-hour behind-the-wheel driving instruction sessions at $50.00 per session. These are individual lesson purchases, not part of a bundled course.
2. Driving Course: Comprehensive driver education package at $350.00, including 7 hours behind-the-wheel driving, 30 hours of classroom instruction, 6 hours of DWI Awareness program, and written and driving tests for the DMV.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

LTD Driving School provides state-approved driver education to teens and adults in Southern New Mexico, offering one-hour behind-the-wheel lessons ($50) and a comprehensive driving course ($350) that bundles 7 hours of behind-the-wheel instruction, 30 hours of classroom training, 6 hours of DWI awareness, and DMV written and driving tests. Services are delivered in English and Spanish at the Las Cruces and Anthony offices and at high school after-school sites, with authorized MVD permit and license testing on-site.

Product overview

LTD Driving School operates as a traditional driver education provider offering a single integrated curriculum rather than a modular platform. The core offerings consist of individual driving lessons (hourly behind-the-wheel instruction) and a comprehensive driving course (bundled package with classroom instruction, behind-the-wheel practice, DWI awareness training, and DMV testing). The school also provides learner's permit testing and DMV examination services as part of its licensing pathway support. Instruction is available for both standard and automatic transmission vehicles, and all services are offered in English and Spanish to serve the Southern New Mexico community.

Differentiator

Problem solved

Functional benefit

Products and services

• Driving Lessons One-hour behind-the-wheel driving instruction sessions taught by certified instructors using modern, safe, and fuel-efficient vehicles. Priced at $50.00 per one-hour session, available in English and Spanish at Las Cruces and Anthony locations, with both standard and automatic transmission options.
• Driving Course Comprehensive driver education program priced at $350.00, bundling 7 hours of behind-the-wheel instruction, 30 hours of classroom instruction, 6 hours of DWI awareness training, and the DMV written and driving tests for license issuance. A payment plan of $175 on the first day and $175 on the last day is offered.
• Learner's Permit Testing

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Emerging players

• DriverEdToGo: Mobile-first driver education app offering state-approved coursework. An emerging player with partial overlap to LTD, primarily competing for the classroom and permit-prep portions of the student journey.

Direct peers

• All-Star Driver Education: Regional driver education provider operating across multiple U.S. states with classroom and behind-the-wheel programs. Comparable in operating model to LTD and competes in overlapping markets for school-based driver ed contracts.
• SafeWay Driving Schools: Multi-state driving school chain offering classroom and behind-the-wheel instruction. Operates with a similar in-person service model to LTD, including school-based programs, making it a direct in-person competitor for adjacent markets.
• I Drive Safely: Online driver's education and traffic school provider. Targets the same teen and adult learner segments as LTD with online-delivered curriculum, threatening the in-person classroom component of LTD's bundle.
• Aceable: Online driver education provider offering state-approved driver's ed courses. Directly competes for the classroom portion of LTD's bundled course and represents the primary digital-substitute threat to LTD's $350 bundle.
• DriversEd.com: Long-established online driver education provider offering state-approved courses. Competes with LTD on price and convenience for both the classroom and (in some states) permit-prep components.

Broad incumbents

• AAA (Driver Education Programs): AAA offers driver education, defensive driving, and traffic school programs across many states as part of its broader membership services portfolio. A broad incumbent with overlapping driver-ed capability but not focused on the NM regional niche.

Others

• New Mexico Motor Vehicle Division (MVD): The state regulator that authorizes LTD to test for and issue learner's permits. Not a competitor but the regulatory body whose policy decisions directly affect LTD's competitive moat.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/lascrucesltd
• Facebookfacebook.com/LTD-Driving-School-111743713792156
• LinkedInlinkedin.com/company/driving-schools-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Driving Schools Limited