Driving Schools Limited
LTD Driving School is a privately held driver education provider in Southern New Mexico that delivers bilingual (English/Spanish) classroom, behind-the-wheel, and DMV testing services to teenagers and young adults seeking a learner's permit and driver's license.
- Company typePrivate
- Founded1996
- HeadquartersLas Cruces, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Driving Schools Limited does
LTD Driving School is a privately held, family-style driver education provider founded in 1996 and headquartered in Las Cruces, New Mexico. It targets teenagers and young adults in Southern New Mexico who need to obtain a learner's permit and a driver's license, offering a comprehensive driver education program (30 hours classroom + 7 hours behind-the-wheel + 6 hours DWI awareness) at $350 per student, plus supplementary $50-per-hour individual behind-the-wheel lessons. Instruction is delivered in both English and Spanish, for both standard and automatic transmission vehicles, with modern fuel-efficient cars.
The firm operates through five physical touchpoints in Southern New Mexico: a main office in Las Cruces, a satellite office in Anthony, and after-school driver education programs embedded at three partner high schools (Gadsden, Chaparral, Santa Teresa). A distinctive capability is that LTD was among the first New Mexico driver's education schools authorized to administer state Motor Vehicle Division written and driving tests on-site, including for learner's permit issuance. Distribution is entirely direct-to-consumer via phone sign-up, in-person enrollment, and word-of-mouth referrals; the company has no proprietary technology platform, no mobile application, no disclosed APIs, and no online enrollment flow, relying instead on a basic website and social media presence.
Commercially, the company generates revenue through two fixed-price, pay-as-you-go service lines: individual hourly driving lessons ($50/lesson) and a bundled complete driving course ($350/course). The business is small — approximately six employees per firmographics data, no institutional capital raised, no parent company, and no disclosed financials — and self-describes as the largest and most popular driving school in Southern New Mexico, with thousands of students served over its 27-year operating history. Its primary moat is a regulatory one (state authorization to test and issue permits in-house), supplemented by a dense regional distribution footprint and long-tenured brand recognition.
Driving Schools Limited firmographics
Firmographics- Name
- Driving Schools Limited
- Legal name
- LTD Driving School
- Website
- https://ltddrivingschool.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LTD Driving School is a privately held driver education provider in Southern New Mexico that delivers bilingual (English/Spanish) classroom, behind-the-wheel, and DMV testing services to teenagers and young adults seeking a learner's permit and driver's license.
- Ownership category
- akta.pro rank
Where Driving Schools Limited is headquartered
LocationHeadquarters
- HQ city
- Las Cruces
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Driving Schools Limited business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Driving Lessons: One-hour behind-the-wheel driving instruction sessions at $50.00 per session. These are individual lesson purchases, not part of a bundled course.
- Driving Course: Comprehensive driver education package at $350.00, including 7 hours behind-the-wheel driving, 30 hours of classroom instruction, 6 hours of DWI Awareness program, and written and driving tests for the DMV.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual driving lesson - 1 hour behind the wheel instruction |
| Unit Pricing | Pay-as-you-go | Complete driving course with classroom and behind-wheel instruction |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Driving Schools Limited product offering
Product offeringCore offering
LTD Driving School provides state-approved driver education to teens and adults in Southern New Mexico, offering one-hour behind-the-wheel lessons ($50) and a comprehensive driving course ($350) that bundles 7 hours of behind-the-wheel instruction, 30 hours of classroom training, 6 hours of DWI awareness, and DMV written and driving tests. Services are delivered in English and Spanish at the Las Cruces and Anthony offices and at high school after-school sites, with authorized MVD permit and license testing on-site.
Product overview
LTD Driving School operates as a traditional driver education provider offering a single integrated curriculum rather than a modular platform. The core offerings consist of individual driving lessons (hourly behind-the-wheel instruction) and a comprehensive driving course (bundled package with classroom instruction, behind-the-wheel practice, DWI awareness training, and DMV testing). The school also provides learner's permit testing and DMV examination services as part of its licensing pathway support. Instruction is available for both standard and automatic transmission vehicles, and all services are offered in English and Spanish to serve the Southern New Mexico community.
Differentiator
Problem solved
Functional benefit
Products and services
- Driving Lessons One-hour behind-the-wheel driving instruction sessions taught by certified instructors using modern, safe, and fuel-efficient vehicles. Priced at $50.00 per one-hour session, available in English and Spanish at Las Cruces and Anthony locations, with both standard and automatic transmission options.
- Driving Course Comprehensive driver education program priced at $350.00, bundling 7 hours of behind-the-wheel instruction, 30 hours of classroom instruction, 6 hours of DWI awareness training, and the DMV written and driving tests for license issuance. A payment plan of $175 on the first day and $175 on the last day is offered.
- Learner's Permit Testing
Companies that use Driving Schools Limited
Customer profileSegments2 records
Ideal customer profiles2 records
Driving Schools Limited technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Driving Schools Limited partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights3 records
Driving Schools Limited competitors and assessment
Company assessmentEmerging players
- DriverEdToGo: Mobile-first driver education app offering state-approved coursework. An emerging player with partial overlap to LTD, primarily competing for the classroom and permit-prep portions of the student journey.
Direct peers
- All-Star Driver Education: Regional driver education provider operating across multiple U.S. states with classroom and behind-the-wheel programs. Comparable in operating model to LTD and competes in overlapping markets for school-based driver ed contracts.
- SafeWay Driving Schools: Multi-state driving school chain offering classroom and behind-the-wheel instruction. Operates with a similar in-person service model to LTD, including school-based programs, making it a direct in-person competitor for adjacent markets.
- I Drive Safely: Online driver's education and traffic school provider. Targets the same teen and adult learner segments as LTD with online-delivered curriculum, threatening the in-person classroom component of LTD's bundle.
- Aceable: Online driver education provider offering state-approved driver's ed courses. Directly competes for the classroom portion of LTD's bundled course and represents the primary digital-substitute threat to LTD's $350 bundle.
- DriversEd.com: Long-established online driver education provider offering state-approved courses. Competes with LTD on price and convenience for both the classroom and (in some states) permit-prep components.
Broad incumbents
- AAA (Driver Education Programs): AAA offers driver education, defensive driving, and traffic school programs across many states as part of its broader membership services portfolio. A broad incumbent with overlapping driver-ed capability but not focused on the NM regional niche.
Others
- New Mexico Motor Vehicle Division (MVD): The state regulator that authorizes LTD to test for and issue learner's permits. Not a competitor but the regulatory body whose policy decisions directly affect LTD's competitive moat.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Driving Schools Limited social profiles
Digital presenceDriving Schools Limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
Driving Schools Limited leadership team
Management profileNumber of profiles
Driving Schools Limited funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Driving Schools Limited M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Driving Schools Limited
What does Driving Schools Limited do?
LTD Driving School provides state-approved driver education to teens and adults in Southern New Mexico, offering one-hour behind-the-wheel lessons ($50) and a comprehensive driving course ($350) that bundles 7 hours of behind-the-wheel instruction, 30 hours of classroom training, 6 hours of DWI awareness, and DMV written and driving tests. Services are delivered in English and Spanish at the Las Cruces and Anthony offices and at high school after-school sites, with authorized MVD permit and license testing on-site.
Is Driving Schools Limited a public or private company?
Driving Schools Limited is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Driving Schools Limited founded?
Driving Schools Limited was founded in 1996. It employs 1 to 10 people.
Where is Driving Schools Limited based?
Driving Schools Limited is headquartered in Las Cruces, United States, in the North America region.
How does Driving Schools Limited make money?
Two revenue lines are on record. Driving Lessons are the primary driver. The others are driving Course.
Who are Driving Schools Limited's main competitors?
DriverEdToGo is listed as an emerging player. Direct peers are All-Star Driver Education, SafeWay Driving Schools, I Drive Safely, Aceable and DriversEd.com. AAA (Driver Education Programs) is listed as a broad incumbent. New Mexico Motor Vehicle Division (MVD) is listed as an others.
Does Driving Schools Limited have an API?
No public API is recorded for Driving Schools Limited.