LÜBECH LIVING / OOhh Collection

What LÜBECH LIVING / OOhh Collection does

Lübech Living is a privately held, founder-owned Danish micro-distributor headquartered in Aalborg, Denmark, operating the OOhh Collection of sustainable home interior and lifestyle goods. Founded in 2009 around Vance Kitira stearin candles and the OOhh Women's Project (a social-enterprise partnership producing handmade items from recycled paper), the company has built a multi-brand portfolio spanning ceramics (OOhh X Keramik), recycled glass (OOhh X Genbrugsglas), wood products (Woodz), washable eco paper (Uashmama), baskets, and zero-waste paper items. Products are positioned around sustainability, handcraftsmanship, and social impact, with explicit alignment to the UN Sustainable Development Goals.

The company operates a hybrid B2B/B2C go-to-market. The primary motion is wholesale to retailers and dealers, actively recruited through the corporate website, supplemented by direct-to-consumer sales via the multi-language (Danish/English/German) shop.lubechliving.dk e-commerce platform and a single physical showroom in Aalborg. Marketing is concentrated in organic Instagram (OOhh_Collection, uashmama_scandinavia), trade fair participation, and podcast/media placements. All products are sourced as finished or handcrafted goods from artisan cooperatives and socially disadvantaged population groups; the company has no proprietary technology, no software platform, and no disclosed digital product layer.

The business is small (7 employees), bootstrapped with no disclosed external funding or institutional investors, and operates without disclosed revenue, pricing, or audited financials. Revenue mix is one-time product sales across both B2B wholesale and B2C retail. The company's competitive position rests on brand story, sustainability credentials, and curated design rather than technology, scale, or proprietary IP, and it competes in the highly fragmented European sustainable home-decor category alongside numerous artisan importers and direct manufacturers.

Name

LÜBECH LIVING / OOhh Collection

Legal name

Lübech Living

Website

https://lubechliving.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Lübech Living is a privately held Danish micro-distributor of sustainable home interior goods, operating the OOhh Collection of candles, ceramics, recycled glass, paper, and wood products via B2B dealer partnerships, e-commerce, and a single Aalborg showroom.

Ownership category

akta.pro rank

Product category

Sustainable home interior and lifestyle products

NAICS

Home Furnishings Retailers (44912), Furniture and Home Furnishings Retailers (4491)

SIC

Wholesale-Furniture & Home Furnishings (5020), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Candles, Home Fragrance & Diffusers Retail (CRAIACAC)

akta.pro secondary industries

Luxury Home & Lifestyle (Tableware, Decor, Home Textiles) (CRAKAFAI), Specialty Household Paper (Recycled, Bamboo, Premium/Ultra-soft) (CRAJAFAJ)

Keywords

• Sustainable home decor
• Recycled glass products
• Eco-friendly candles
• Handcrafted ceramics wholesale
• Washable eco paper

Headquarters

HQ city

Aalborg SV

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Product Sales - B2B: Wholesale/bulk sales of sustainable interior products to retailers and dealers, including candles, ceramics, recycled glass, paper products, and home decor items.
2. Product Sales - B2C E-commerce: Direct-to-consumer sales through their online shop platform at shop.lubechliving.dk.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Lübech Living designs, sources and distributes sustainable home interior and lifestyle products through its OOhh Collection, Vance Kitira candles, and Uashmama eco-paper lines, covering candles, handcrafted ceramics, recycled glass, wood decor, washable paper goods, baskets, and zero-waste paper items. The company sells primarily wholesale to retailers and dealers and secondarily direct-to-consumers through its own e-commerce platform and a physical showroom in Aalborg, Denmark. Products are characterized by recycled and responsibly sourced materials, Danish timeless design, and production in cooperation with socially disadvantaged population groups.

Product overview

Lübech Living operates as a B2B wholesale and retail company specializing in sustainable home interior, lifestyle, and home decor products. Founded in 2009, the company has evolved from its origins in Vance Kitira candles to become a multi-brand portfolio operator. The core OOhh Collection sub-brand encompasses diverse product lines including ceramics (OOhh X Keramik), recycled glass (OOhh X Genbrugsglas), wood products (Woodz), washable eco paper (Uashmama), recycled paper baskets, and zero waste paper items. All products share a commitment to sustainability, handcraftsmanship, and social responsibility, often produced in collaboration with socially disadvantaged population groups. The company also retails third-party branded sustainable home products through its physical store in Aalborg, Denmark, and its e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• OOhh Collection: Primary brand for sustainable interior products including ceramics, recycled paper products, recycled glass, and handcrafted home décor items.
• Vance Kitira

Products and services

• Vance Kitira Candles and Candlesticks Stearin-based, allergy-friendly and certified candles and candlesticks sold under the Vance Kitira brand; the founding product line of Lübech Living, targeting both end consumers and B2B retailers/dealers seeking certified, sustainable candle assortments.
• OOhh X Keramik (Sustainable Ceramics) Handcrafted sustainable ceramics produced in cooperation with socially disadvantaged population groups, sold as part of the OOhh Collection through the B2B shop and direct-to-consumer channels for design-led home interior buyers.
• OOhh X Genbrugsglas (Recycled Glass) Recycled glass home interior products sold under the OOhh Collection, offering sustainable glass-based decor and tableware for eco-conscious consumers and B2B retailers.
• Woodz (Wood-Based Home Decor) Wood-based home decor and interior products sold under the Woodz name as part of Lübech Living's sustainable home interior assortment for B2B dealers and consumers.
• Uashmama (Washable Eco Paper) Washable eco-paper home products from the Uashmama brand, distributed by Lübech Living through its B2B shop and consumer channels as sustainable paper-based home items.
• Kurve (Recycled Paper Baskets) Baskets made from recycled paper materials, sold as part of Lübech Living's Zero Waste initiative within the OOhh Collection for both B2B and B2C customers.
• Zero Waste Paper / Papirspotter (Decorative Recycled Paper Items) Decorative items and paper spots (Papirspotter) made from recycled materials, including the original handmade flower pots from the OOhh women's project; sold to B2B dealers and consumers as part of the OOhh Collection zero-waste line.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• OOhh Women's ProjectcoreOthersWomen's cooperative project producing handmade flower pots from recycled paper, providing employment and economic opportunities for socially vulnerable women. This partnership is central to the company's social responsibility mission.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Ferm Living: Danish design brand selling sustainable, Scandinavian home interior products through own DTC and B2B channels. Closest peer on sustainability branding and design aesthetic.
• IB Laursen: Danish home decoration wholesaler with deep B2B dealer network across Scandinavia and Europe. Comparable product mix in vintage-style home decor, candles, and decorative accessories.
• Broste Copenhagen: Danish home interior brand with broad home decor, tableware, and textiles assortment distributed through B2B dealer networks across Europe. Comparable positioning around Scandinavian design and curated lifestyle.
• Stelton: Danish design house for home interior and accessories distributed through B2B and DTC channels. Comparable product categories and Danish design heritage.
• Nicolas Vahé: Scandinavian lifestyle brand focused on kitchen and home interior products with strong B2B and DTC footprint. Comparable in scale and curated Scandinavian design positioning.
• Bloomingville: Danish design house offering wholesale and retail of Scandinavian home decor, ceramics, and lifestyle products. Highly comparable B2B dealer model with similar aesthetic and product breadth.
• House Doctor: Danish interior design brand offering wholesale home accessories, lighting, and furniture to retailers worldwide. Comparable B2B GTM and Scandinavian design DNA.
• Rice Denmark: Danish home and lifestyle brand delivering colorful, design-led home goods through wholesalers. Comparable scale and distribution approach.

Broad incumbents

• Zara Home: Mass-market home interior retail brand from Inditex with global footprint. Compares as a much broader, higher-velocity competitor in the home decor space.
• Maison du Monde: Large European home decor retailer and brand with own stores plus B2B/brand portfolio. Comparable in genre but materially larger and broader in assortment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/LubechLiving
• Instagraminstagram.com/oohh_collection
• LinkedInlinkedin.com/company/l%C3%BCbech-living

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LÜBECH LIVING / OOhh Collection