Jumil
Jumil is a privately held Brazilian manufacturer of agricultural planters, seeders, fertilizer spreaders, and horticulture implements, serving small, medium, and large agricultural producers across Brazil and select international markets through a network of representatives, authorized dealers, financing instruments, and digital parts and service channels.
- Company typePrivate
- Founded1938
- HeadquartersSão Paulo, Brazil
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Jumil does
Jumil (legal name JUMIL JUSTINO DE MORAIS, IRMÃOS S/A, CNPJ 44.944.668/0001-62) is a privately held Brazilian agricultural equipment manufacturer headquartered in Batatais, São Paulo, with a stated 88-year operating history in the Brazilian agricultural sector. The company designs and produces capital equipment across five main categories — summer-grain planters, winter-grain seeders, cover-mix seeders, horticulture planters, and fertilizer distributors — supplemented by a 'Seminovos' (used equipment) channel and a comprehensive genuine-parts catalog. Its product engineering emphasizes no-till planting and precision application, anchored by proprietary technologies including the Exacta Air vacuum (negative-pressure) seed metering system, the Fertisystem rotary fertilizer distributor, 17-inch cutter discs for direct planting of onion and beet in dense straw residue, and pantographic roller row units; these are paired with the EasyTech connectivity stack (with optional Trimble and ISOBUS variable-rate controllers) for in-cab rate adjustment and telemetry.
Jumil firmographics
Firmographics- Name
- Jumil
- Legal name
- JUMIL JUSTINO DE MORAIS, IRMÃOS S/A
- Website
- https://jumil.com.br
- Company type
- Private
- Founded year
- 1938
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Jumil is a privately held Brazilian manufacturer of agricultural planters, seeders, fertilizer spreaders, and horticulture implements, serving small, medium, and large agricultural producers across Brazil and select international markets through a network of representatives, authorized dealers, financing instruments, and digital parts and service channels.
- Ownership category
- akta.pro rank
Jumil industry classification
Industry- Product category
- Agricultural Implements
- NAICS
- Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)
- SIC
- Farm Machinery & Equipment (3523), Agricultural Services (700)
- akta.pro primary industry
- Row Crop Planters (Vacuum/Mechanical) (AFAAABAA)
- akta.pro secondary industries
- Potato & Specialty Crop Planters (Potato, Garlic, Sugarcane) (AFAAABAJ), Tillage, Seeding & Planting Equipment (IMAHACAB)
Keywords
Where Jumil is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices4 records
Markets served
Jumil business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Equipment Sales: One-time sale of agricultural planters, seeders, fertilizer spreaders (Precisa line), and horticulture planters through representatives and a dealer/revenda network across Brazil and select international markets. Models include the JM 2400 Natura, JM Pop Natura, JM Excellence Natura, JM 5023/5027, JM Garra, Precisa 6m³ and 8m³, and legacy plantadeiras.
- Genuine Spare Parts & Accessories: Online and dealer-channel sale of original Jumil parts across categories including current planters, legacy planters, horticulture, harvesters, fertilizer spreaders, livestock, soil preparation, sugarcane, and brush cutters; parts store on loja.jumil.com.br with boleto, Pix, and credit-card payment options.
- Scheduled Maintenance & Retrofit Services: After-sales services including scheduled 'Revisão Programada' maintenance, agricultural retrofit to modernize existing equipment, and service scheduling via the Jumil Serviços mobile app.
- Consórcio Jumil (Equipment Consortium): Consortium financing product allowing customers to acquire Jumil equipment via structured installments — published example monthly installments include R$3,176.25 (JM 5023/5027), R$3,919.57 (Precisa 6m³), R$4,252.42 (Precisa 8m³), R$1,154.62 (JM 2400 Natura), R$1,511.43 (JM Excellence Natura), and R$6,105.96 (JM Garra).
- Barter (Pague com Grãos): Barter payment program enabling producers to acquire Jumil equipment by paying with soy, corn, or other harvest grain at market prices. Published reference points include 648 to 3,425 sacks of soy depending on equipment.
- Financing (Créditos & Financiamentos): Credit and financing partnerships offered to customers alongside consortium and barter as alternative payment paths to acquire equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Precisa 6m³ fertilizer spreader — from 2,198 sacks of soy (barter); Consórcio from R$3,919.57/month |
| Unit Pricing | Pay-as-you-go | Precisa 8m³ fertilizer spreader — from 2,385 sacks of soy (barter); Consórcio from R$4,252.42/month |
| Unit Pricing | Pay-as-you-go | JM Pop Natura horticulture planter — Consórcio from R$50,000 entry plus installments |
| Unit Pricing | Pay-as-you-go | JM Excellence Natura horticulture planter — from 848 sacks of soy (barter); Consórcio from R$1,511.43/month |
| Unit Pricing | Pay-as-you-go | JM 5023/5027 winter-grain seeder — from 1,782 sacks of soy (barter); Consórcio from R$3,176.25/month |
| Unit Pricing | Pay-as-you-go | JM Garra winter-grain seeder — from 3,425 sacks of soy (barter); Consórcio from R$6,105.96/month |
| Unit Pricing | Pay-as-you-go | JM 2400 Natura horticulture planter — from 648 sacks of soy (barter); Consórcio from R$1,154.62/month |
| Unit Pricing | Pay-as-you-go | Spare parts — item-by-item BRL pricing in online store |
Go-to-market motion4 records
Distribution channels7 records
Jumil product offering
Product offeringCore offering
Jumil designs, manufactures and distributes agricultural implements — no-till planters (summer grain, winter grain, cover-crop mix and horticulture) and rotary fertilizer spreaders — together with genuine parts, retrofit upgrades and scheduled maintenance services. Equipment is anchored by proprietary pneumatic seed metering (Exacta Air), rotary fertilizer dosing (Fertisystem) and the EasyTech in-cab connectivity/rate-control stack, and is sold through a national dealer and field-representative network, an online parts store and an international channel, with financing available via consortium, barter in grain and credit partners.
Differentiator
Problem solved
Functional benefit
Products and services
- JM 2400 Natura horticulture planter Horticulture planter for small and medium producers targeting onion, carrot, beet and similar crops, with proprietary Exacta Air vacuum seed metering and 17-inch cutter discs. Quote-based acquisition with optional barter (Pague com Grãos, from 648 sacks of soy) or Consórcio Jumil from R$1,154.62/month.
- JM Excellence Natura horticulture planter Horticulture planter with Exacta Air vacuum distributor and 17-inch cutter discs designed for direct planting of onion and beet into dense straw residue, positioned for medium and large horticulture operations. Quote-based acquisition with barter from 848 sacks of soy or Consórcio Jumil from R$1,511.43/month.
- JM Pop Natura horticulture planter Direct-planting horticulture planter for onion and beet, leveraging Exacta Air vacuum seed metering for horticulture operations. Quote-based acquisition with Consórcio Jumil entry from R$50,000 plus installments.
- JM 5023/5027 winter-grain seeder Winter-grain seeder for medium and large grain producers, available in 23- and 27-row pantographic configurations with Fertisystem rotary fertilizer distributor and polymer tanks (up to 1,120 L seed, 1,500 L fertilizer). Quote-based acquisition with barter from 1,782 sacks of soy or Consórcio Jumil from R$3,176.25/month.
- JM Garra winter-grain seeder (35-row / 17cm) High-capacity winter-grain seeder with 35 lines at 17cm spacing, reinforced stainless-steel deposit, 550/60-22.5 high-flotation tires and optional longitudinal transport kit, targeted at large grain operations. Quote-based acquisition with barter from 3,425 sacks of soy or Consórcio Jumil from R$6,105.96/month.
- Precisa 6m³ fertilizer spreader Rotary fertilizer spreader with Fertisystem distribution, Precisa mechanical transmission, dual-speed reducer, stainless-steel discs, articulated wheels and optional EasyTech, Trimble NAV 500/900 or Isobus variable-rate controllers for GPS-driven precision application. Quote-based acquisition with barter from 2,198 sacks of soy (2570 SH, 2-row version) or Consórcio Jumil from R$3,919.57/month.
- Precisa 8m³ fertilizer spreader Higher-capacity variant of the Precisa fertilizer spreader with a 16,000 kg stainless-steel deposit, Fertisystem distribution, Precisa mechanical transmission and optional EasyTech, Trimble or Isobus variable-rate controllers for GPS-driven precision application. Quote-based acquisition with barter from 2,385 sacks of soy or Consórcio Jumil from R$4,252.42/month.
- Summer-grain planters (Plantadeiras de Grãos de Verão) line Summer-grain planter product family covering small, medium and large Brazilian agricultural properties, including legacy plantadeiras and current models such as JM Expressa and JM series planters with Fertisystem and Exacta Air options. Sold through the authorized revenda network and field representatives.
- Cover-crop mix seeder (Semeadora de Mix de cobertura) Cover-crop mix seeder for cover-crop seeding and pasture renovation, part of Jumil's no-till agricultural implements portfolio. Sold through the national dealer and representative network.
- Genuine Jumil spare parts and accessories Original Jumil parts and accessories sold through the online parts storefront (loja.jumil.com.br) and authorized revenda network, covering current planters, legacy planters, horticulture, harvesters, fertilizer spreaders, livestock, soil preparation, sugarcane and brush cutters. Item-level BRL pricing with payment via Boleto, Pix and credit cards.
- Revisão Programada scheduled maintenance service Scheduled after-sales maintenance service for existing Jumil planters, seeders and fertilizer spreaders, scheduled and tracked through the Jumil Serviços mobile app to minimize in-season downtime.
- Retrofit agrícola (agricultural retrofit modernization) Aftermarket retrofit service that adds new functions and modernizes existing Jumil planters, seeders and fertilizer spreaders without full equipment replacement, available through the revenda network and Jumil Serviços.
- Seminovos Jumil (certified pre-owned equipment) Certified pre-owned Jumil planters and winter-grain seeders used only in demonstrations and training, fully serviced and updated, sold through the Seminovos section of the corporate site covering Plantadeiras de Grãos de Verão and Semeadoras de Grão de Inverno categories.
- Consórcio Jumil equipment consortium financing Direct consortium financing product that lets customers acquire Jumil equipment via structured entry plus monthly installments, with published examples such as R$1,154.62 (JM 2400 Natura), R$1,511.43 (JM Excellence Natura), R$3,176.25 (JM 5023/5027), R$3,919.57 (Precisa 6m³), R$4,252.42 (Precisa 8m³) and R$6,105.96 (JM Garra).
- Pague com Grãos (barter acquisition) Barter acquisition channel allowing Brazilian producers to acquire Jumil equipment by paying with soy, corn or other grain at market prices, with published reference points ranging from 648 sacks (JM 2400 Natura) to 3,425 sacks (JM Garra).
- Mercado Externo international sales program Dedicated international sales channel (Mercado Externo) supporting cross-border export of Jumil planters, seeders and fertilizer spreaders, with contracts structured per buyer needs.
Quantifiable outcome
- JM Garra seeder — 35 lines at 17cm spacing delivers up to 4 additional lines at plot edges via 0.78m end-of-row distance to wheel.
- +4 more outcomes
Companies that use Jumil
Customer profileNamed customers2 records
Ideal customer profiles4 records
Jumil technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature8 records
Jumil partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered strategic optional integration, tactical distribution channel, core infrastructure, tactical hr partner, tactical marketing partner, compliance infrastructure and core gtm channel.
- Trimblestrategic optional integrationTrimble controllers (compatible with NAV 500 and NAV 900 antennas) are offered as an optional add-on on the Precisa 6m³ and 8m³ fertilizer spreaders for variable-rate application using GPS and distribution maps. Compatible with 90% of satellites per Jumil's product page.
- Isobus (AEF / tractor display manufacturers)strategic optional integrationJumil offers an optional Isobus controller on the Precisa fertilizer spreaders that connects the implement directly to the tractor's monitor, allowing variable-rate application via GPS without a dedicated display. Requires a tractor panel compatible with the Isobus standard.
- Google Play / Apple App Storetactical distribution channelJumil distributes the Jumil Serviços mobile application through Google Play (br.com.jumil.servicos) and the Apple App Store (id1589230736), enabling customers to schedule and track post-sales services.
- Tray (e-commerce platform)core infrastructureTray powers the Jumil online parts store (loja.jumil.com.br), including checkout, payments via Vindi, login, and order management, as credited in the site footer.
- Vindi (payment processor)core infrastructureVindi processes payments on the Jumil parts store, supporting Boleto, Pix, and Visa/MasterCard/Diners/Amex/Elo credit cards as shown in the checkout payment-method icons.
- Mindsighttactical hr partnerMindsight hosts Jumil's 'Trabalhe Conosco' recruitment portal (oportunidades.mindsight.com.br/jumil), providing candidate management and selection workflows.
- RGB Comunicaçãotactical marketing partnerRGB Comunicação (rgb.com.br) is credited as the digital marketing agency behind the jumil.com.br website and brand communications.
- Pódio (privacy/data request platform)compliance infrastructurePódio hosts the LGPD data-subject rights request form used by Jumil to let customers exercise privacy rights under Brazilian law.
- Authorized reseller / dealer network (Encontre uma Revenda)core gtm channelNational network of authorized Jumil revendas that resell machines, parts, and accessories with dedicated support, complete inventory, and after-sales service; recruited via the 'Seja um Revendedor' program.
- Representative network (Encontre um Representante)core gtm channelField representatives support producer guidance, equipment selection, technical questions, demonstrations, and post-sale service across Brazil.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Jumil competitors and assessment
Company assessmentOthers
- Trimble Agriculture: Precision-agriculture hardware/software provider whose NAV controllers are already offered as optional integration on Jumil's Precisa fertilizer spreaders. Comparable as an enabling/adjacent player in the precision-ag stack and a strategic technology partner rather than direct competitor.
Direct peers
- Tatu Marchesan: Brazilian agricultural implements maker focused on tillage, planting, fertilization and harvesting equipment. Overlaps with Jumil in planter/seeder and fertilizer-spreader categories and shares a multi-channel distribution approach in Brazil and Latin America.
- Semeato: Brazilian manufacturer of grain seeders and planters with strong presence in no-till planting systems. Directly comparable to Jumil's JM 5023/5027 and JM Garra winter-grain seeder lines on product and customer base.
- Stara: Brazilian agricultural implement manufacturer specializing in planters, seeders, fertilizer spreaders and sprayers with a strong precision-agriculture (Topper/Agrus) technology stack. Closest direct peer to Jumil in scale, geography and product mix, competing head-to-head with the JM line, Precisa spreaders and Natura horticulture planters.
- Baldan: Brazilian manufacturer of agricultural implements including planters, seeders, sprayers, fertilizer spreaders and tillage equipment. Competes directly with Jumil in planters and fertilizer distribution across the Brazilian market with a similar dealer-driven GTM model.
Broad incumbents
- AGCO (Massey Ferguson / Valtra): Global OEM selling tractors, planters, seeders and fertilizer application equipment in Brazil through Massey Ferguson and Valtra brands. Overlaps with Jumil on the implement side and bundles its own precision-ag (Fuse / Valtra Guide) stack that competes with EasyTech.
- John Deere (Brazil): Global agricultural equipment OEM with deep presence in Brazilian row-crop machinery, planters and precision-ag technology (JD Operations Center). Competes with Jumil on planters and increasingly on precision-ag software/services where Jumil's EasyTech is positioned.
- CNH Industrial (Case IH / New Holland Agriculture): Global manufacturer of agricultural equipment including planters, seeders and fertilizer applicators, sold in Brazil under Case IH and New Holland. Competes with Jumil in planters and seeders and operates its own precision-ag platform (AFS / PLM).
- V\u00e4derstad: Swedish manufacturer of planters, seeders and tillage equipment with a global precision-agriculture focus (E-Control / ISOBUS). Comparable to Jumil on planter technology and on tractor-agnostic ISOBUS integration similar to Jumil's EasyTech / Isobus offering.
- Kuhn Group: Global agricultural implement manufacturer offering planters, seeders, fertilizer spreaders, sprayers and tillage equipment. Comparable to Jumil on the implement side and on precision-ag features, though with a stronger European heritage and broader global footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Jumil social profiles
Digital presenceJumil financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jumil leadership team
Management profileNumber of profiles
Profiles2 records
Jumil funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jumil M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jumil
What does Jumil do?
Jumil designs, manufactures and distributes agricultural implements — no-till planters (summer grain, winter grain, cover-crop mix and horticulture) and rotary fertilizer spreaders — together with genuine parts, retrofit upgrades and scheduled maintenance services. Equipment is anchored by proprietary pneumatic seed metering (Exacta Air), rotary fertilizer dosing (Fertisystem) and the EasyTech in-cab connectivity/rate-control stack, and is sold through a national dealer and field-representative network, an online parts store and an international channel, with financing available via consortium, barter in grain and credit partners.
Is Jumil a public or private company?
Jumil is a private company. It is classified as family owned and is currently operating.
When was Jumil founded?
Jumil was founded in 1938. It employs 501 to 1,000 people.
Where is Jumil based?
Jumil is headquartered in São Paulo, Brazil, in the Latin America region.
How does Jumil make money?
Six revenue lines are on record. Equipment Sales are the primary driver. The others are genuine Spare Parts & Accessories, scheduled Maintenance & Retrofit Services, consórcio Jumil (Equipment Consortium), barter (Pague com Grãos) and financing (Créditos & Financiamentos).
Who are Jumil's main competitors?
Trimble Agriculture is listed as an others. Direct peers are Tatu Marchesan, Semeato, Stara and Baldan. Broad incumbents are AGCO (Massey Ferguson / Valtra), John Deere (Brazil), CNH Industrial (Case IH / New Holland Agriculture), V\u00e4derstad and Kuhn Group.
Does Jumil have an API?
No public API is recorded for Jumil.
What industry is Jumil in?
Jumil's product category is Agricultural Implements. Its primary akta.pro industry code is AFAAABAA, Row Crop Planters (Vacuum/Mechanical), with a secondary code of AFAAABAJ, Potato & Specialty Crop Planters (Potato, Garlic, Sugarcane). Its NAICS code is 333111 and its SIC code is 3523.