Ratio
Ratio Technologies is a B2B fintech that provides SaaS and technology companies with embedded buy-now-pay-later financing and True Sale Based Financing, letting sellers collect full contract value upfront while buyers pay over time. Its platform integrates natively into CRM, CPQ, billing, and accounting workflows, serving enterprise, mid-market, and SMB technology sellers globally.
- Company typePrivate
- Founded2021
- HeadquartersSan Mateo, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Ratio does
Ratio Technologies, Inc. is a U.S.-based B2B fintech founded in 2021 and headquartered in the San Francisco Bay Area, operating a unified platform that combines payments, predictive pricing, financing, and quote-to-cash workflows for SaaS and technology sellers. Its two core products are Ratio Trade, a True Sale Based Financing (FRPA) structure that purchases customer contracts at a 1–15%+ discount so the seller receives cash upfront and repays Ratio only when the buyer pays; and Ratio Boost, an embedded B2B BNPL module that integrates flexible buyer payment terms directly into the vendor's CRM/CPQ (Salesforce, HubSpot), billing (Recurly, Chargebee), and accounting (NetSuite, QuickBooks, Xero) workflows with sub-second underwriting and 87% auto-approval. Layered on top is the AI Proposal Agent (beta), which autonomously generates optimized pricing and payment structures inside sales workflows. The company reported GAAP profitability in August 2025, 349% YoY ARR growth in 2025 (after 800%+ in 2024), and serves a logo base of more than 20 named customers across enterprise SaaS, contact center, tax tech, healthcare SaaS, robotics-as-a-service, pet insurance, marketing technology, and travel.
Ratio monetizes primarily through transaction-based take rates — a discount on purchased contracts in Trade (1–15%+ depending on risk, length, and repayment schedule) and a configurable finance fee in Boost (~8% assumed in company calculators, paid by seller, buyer, or split). Underwriting is supported by a $500M debt warehouse ($400M credit facility from 2022 plus a $100M extension in April 2026) against only $26.8M of cumulative equity, enabling per-customer growth capital up to $50M and up to 80% of ARR advanceable. Go-to-market is a sales-led enterprise motion with embedded/OEM distribution through the SaaS ecosystem, supplemented by inside sales, self-serve sign-up via app.ratiotech.com, and content-led demand generation (blog, webinars, calculators, PR in Forbes, VentureBeat, Business Insider, Yahoo Finance, Built In). The April 2026 $15.8M Series A from Streamlined Ventures, Cervin Ventures, HoneyStone Ventures, Monte Carlo Capital, Jarvis Investments, and Sandhill Angels is earmarked for the AI agents roadmap and commercial scaling.
Ratio firmographics
Firmographics- Name
- Ratio
- Legal name
- Ratio Technologies, Inc.
- Website
- https://ratiotech.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ratio Technologies is a B2B fintech that provides SaaS and technology companies with embedded buy-now-pay-later financing and True Sale Based Financing, letting sellers collect full contract value upfront while buyers pay over time. Its platform integrates natively into CRM, CPQ, billing, and accounting workflows, serving enterprise, mid-market, and SMB technology sellers globally.
- Ownership category
- akta.pro rank
Ratio industry classification
Industry- Product category
- Embedded B2B Financing Platform
- NAICS
- Sales Financing (522220)
- SIC
- Short-Term Business Credit Institutions (6153)
- akta.pro primary industry
- B2B / Invoice-Based BNPL (Trade Credit at Checkout) (FSAGAIAC)
- akta.pro secondary industries
- B2B BNPL (Invoice Split/Net Terms for SMB Procurement) (FSAKACAJ), Trade Finance & Supply Chain Finance Platforms (FSAGAJAL)
Keywords
Where Ratio is headquartered
LocationHeadquarters
- HQ city
- San Mateo
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Ratio business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Contract Discount (Ratio Trade): Ratio purchases customer contracts (accounts receivable, annual or multi-year contracts) at a discount rate that varies from 1% to 15%+ depending on risk, contract length, and repayment schedule. The seller receives cash upfront and pays Ratio only when their customer pays them — neither debt nor equity.
- Embedded BNPL Finance Fee (Ratio Boost): Embedded B2B BNPL where financing is integrated into the sales workflow; finance fee can be paid by seller, buyer, or split (configurable). Calculator assumes ~8% finance fee. Ratio collects the full contract value upfront from the buyer (over time) and pays the seller the full value upfront, earning the spread.
- Collections & Billing Service (for Boost customers): Ratio handles billing and collections from end-buyers in Boost transactions; in Trade model, Ratio remains unknown to the buyer and seller is responsible for collections. Pricing model: contractual_access_control — a service component bundled with financing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Ratio Trade — Custom quote-based pricing with discount rate 1%–15%+ on purchased contracts |
| Transaction based/ take rate | Pay-as-you-go | Ratio Boost — Embedded BNPL finance fee paid by seller, buyer, or split (configurable) |
| Other | Multi-year contract | Custom growth capital up to $50M per customer |
Go-to-market motion5 records
Distribution channels4 records
Marketing channels7 records
Ratio product offering
Product offeringCore offering
Ratio is a B2B fintech platform that provides SaaS, hardware, and technology companies with embedded Buy Now Pay Later (Ratio Boost) and True Sale Based Financing (Ratio Trade). Sellers receive the full contract value upfront while their business buyers pay over time, with no debt, dilution, warrants, or personal guarantees. The platform combines payments, predictive pricing, AI-driven underwriting, and quote-to-billing workflows, with deep native integrations into CRM, CPQ, accounting, and subscription billing systems.
Product overview
Ratio is a unified AI-driven fintech platform for B2B SaaS and technology companies, organized as a platform-plus-modules architecture anchored by two core products. Ratio Trade is a True Sale Based Financing (TBF) module that converts annual and multi-year recurring-revenue contracts into instant upfront cash with no debt and no dilution. Ratio Boost is an embedded B2B BNPL and proposal-to-billing module that lets sellers offer flexible buyer payment terms inside their CRM/CPQ while receiving the full contract value upfront. Layered on top is the AI Proposal Agent (in beta), an autonomous AI module that integrates into sales workflows to generate optimized pricing and payment structures. Supporting these are interactive tools such as the Funding Comparison Calculator, the Boost Revenue Uplift Calculator, and the Contracts-to-Cash Simulator that help prospects model cash outcomes. Together, Ratio Trade and Ratio Boost combine payments, predictive pricing, financing, and a seamless quote-to-cash process into one platform.
Differentiator
Problem solved
Functional benefit
Brands
- Ratio Trade: True Sale Based Financing product that allows SaaS and tech companies to convert annual and multi-year contracts into instant cash. Pay Ratio back only when the customer pays, with no dilution and no debt.
- Ratio Boost
Products and services
- Ratio Trade True Sale Based Financing product that enables SaaS and technology companies to convert annual and multi-year contracts into instant cash without debt or dilution. Sellers receive upfront cash (up to 80% of ARR, up to $50M per customer) and repay Ratio only when the customer pays, with discount rates of 1% to 15%+ depending on risk, contract length, and repayment schedule.
- Ratio Boost Embedded B2B BNPL and proposal-to-billing platform for SaaS, hardware/robotics, and VAR/distributor sellers. Embeds flexible payment terms into CRM/CPQ workflows (Salesforce, HubSpot), delivers dynamic underwriting in under one second, handles collections, and pays the seller the full contract value upfront while the buyer pays over time. Finance fee (~8% assumed) is paid by seller, buyer, or split.
- AI Proposal Agent AI-driven autonomous agent (currently in beta) that integrates into sales workflows to generate optimized pricing and payment structures for B2B proposals. Powers Ratio's AI roadmap, with reported customer outcomes of 30% higher close rates and 25% higher ACV.
Quantifiable outcome
- 349% YoY ARR growth (2025)
- +9 more outcomes
Companies that use Ratio
Customer profileNamed customers25 records
Segments5 records
Ideal customer profiles5 records
Ratio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability7 records
Feature6 records
Ratio partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship integration partner, core integration partner, flagship payment & data-processing partner and background context.
- Salesforceflagship integration partnerNative CRM integration showcased on website (Salesforce logo, Ratio embedded in Salesforce example). Ratio Boost integrates into Salesforce sales workflows to generate customized offers and embed BNPL directly in the vendor's existing CRM environment.
- HubSpotcore integration partnerSupported CRM integration alongside Salesforce; allows Ratio Boost to embed financing into HubSpot-based sales workflows for marketing, sales, and customer service.
- Plaidcore integration partnerSupported banking integration — 'Plaid is a powerful financial services platform that streamlines bank account connections to outside apps and services.' Powers Ratio's bank account connectivity for onboarding and cash flow verification.
- Stripeflagship payment & data-processing partnerSupported payment processing integration — Stripe handles sensitive financial information for Ratio (per Privacy Policy). Stripe suite integrated to simplify online payment processing for Ratio customers.
- QuickBooks (Online and Desktop)core integration partnerSupported accounting integration (QuickBooks Online + QuickBooks Desktop). Enables Ratio Trade to connect to vendor accounting systems for contract verification and onboarding.
- Oracle NetSuitecore integration partnerSupported accounting/ERP integration — NetSuite's integrated cloud business software suite for accounting, ERP, CRM, e-commerce.
- Recurlycore integration partnerSupported subscription management integration — Recurly's all-in-one subscription management and recurring billing platform. Used by Ratio to access vendor recurring revenue data.
- Chargebeecore integration partnerSupported billing and revenue management integration for subscription businesses.
- LinkedInbackground contextCo-founder Mason Blake led engineering for LinkedIn's service marketplace after UpCounsel exit to LinkedIn; Ashish Srimal was an early angel investor in UpCounsel (which exited to LinkedIn). Not an active commercial partnership.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Ratio competitors and assessment
Company assessmentDirect peers
- Pipe: Pipe offers revenue-based financing and recurring-revenue trading for SaaS companies, directly competing with Ratio Trade's True Sale model. Both target SaaS founders seeking non-dilutive capital by selling their MRR/ARR contracts.
- Capchase: Capchase provides revenue-based financing against ARR for SaaS companies, with similar non-dilutive financing mechanics to Ratio Trade. Both monetize by advancing cash against recurring contracts with a discount spread.
- Founderpath: Founderpath offers revenue-based financing specifically for bootstrapped SaaS founders, competing directly with Ratio Trade for the SMB and startup SaaS segment. Both sell contracts at a discount to provide non-dilutive growth capital.
- Arc: Arc (formerly Infinit) provides revenue-based financing and working-capital products for SaaS and tech companies, competing with Ratio Trade in the non-dilutive financing market. Arc also offers cash management and treasury products adjacent to Ratio's broader platform.
- Resolve: Resolve offers B2B buy-now-pay-later and net-terms financing for B2B sellers, directly competing with Ratio Boost's embedded BNPL product. Both embed financing into seller workflows to accelerate close rates and offer flexible buyer payment terms.
- Uncapped: Uncapped provides revenue-based financing for SaaS, e-commerce, and DTC companies, competing with Ratio Trade in the non-dilutive funding space. Uncapped's flat-fee pricing and UK/EU focus complement Ratio's US-centric True Sale model.
- Hokodo: Hokodo is a European B2B BNPL and trade credit platform embedded in B2B checkout and invoicing workflows, directly comparable to Ratio Boost's embedded BNPL model. Both target B2B sellers seeking to offer flexible payment terms without taking balance-sheet risk.
- Clearco: Clearco (formerly Clearbanc) provides revenue-based financing and growth capital primarily for e-commerce and SaaS companies. Clearco's per-dollar take rate against revenue is structurally similar to Ratio's Trade discount rate model.
- Wayflyer: Wayflyer provides revenue-based financing and inventory funding for e-commerce and SaaS-adjacent businesses, competing with Ratio Trade for non-dilutive growth capital. Wayflyer's data-driven underwriting and SaaS scoring are similar to Ratio's proprietary risk engine.
Broad incumbents
- Stripe Capital: Stripe Capital offers embedded financing (loans and advances) to Stripe-using businesses, overlapping with Ratio Trade and Boost for any SaaS seller that processes payments on Stripe. Stripe is also a key technology partner of Ratio, creating a competitor-and-partner tension.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights8 records
Customer concentration
Ratio social profiles
Digital presenceRatio compliance and trust
Trust signalCompliance2 records
Ratio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ratio leadership team
Management profileNumber of profiles
Profiles9 records
Ratio funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ratio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ratio
What does Ratio do?
Ratio is a B2B fintech platform that provides SaaS, hardware, and technology companies with embedded Buy Now Pay Later (Ratio Boost) and True Sale Based Financing (Ratio Trade). Sellers receive the full contract value upfront while their business buyers pay over time, with no debt, dilution, warrants, or personal guarantees. The platform combines payments, predictive pricing, AI-driven underwriting, and quote-to-billing workflows, with deep native integrations into CRM, CPQ, accounting, and subscription billing systems.
Is Ratio a public or private company?
Ratio is a private company. It is classified as venture growth investor backed and is currently operating.
When was Ratio founded?
Ratio was founded in 2021. It employs 11 to 50 people.
Where is Ratio based?
Ratio is headquartered in San Mateo, United States, in the North America region.
How does Ratio make money?
Three revenue lines are on record. Contract Discount (Ratio Trade) is the primary driver. The others are embedded BNPL Finance Fee (Ratio Boost) and collections & Billing Service (for Boost customers).
Who are Ratio's main competitors?
Direct peers on record are Pipe, Capchase, Founderpath, Arc, Resolve, Uncapped, Hokodo, Clearco and Wayflyer. Stripe Capital is listed as a broad incumbent.
Does Ratio have an API?
No public API is recorded for Ratio.
What industry is Ratio in?
Ratio's product category is Embedded B2B Financing Platform. Its primary akta.pro industry code is FSAGAIAC, B2B / Invoice-Based BNPL (Trade Credit at Checkout), with a secondary code of FSAKACAJ, B2B BNPL (Invoice Split/Net Terms for SMB Procurement). Its NAICS code is 522220 and its SIC code is 6153.