Checkmat Brazilian Jiu-Jitsu

What Checkmat Brazilian Jiu-Jitsu does

Checkmat Brazilian Jiu-Jitsu is a single-location Brazilian Jiu-Jitsu academy based in La Habra, California, operating under the Checkmat team banner with multiple-time world champion Lucas Leite as its principal instructor. The academy delivers structured BJJ instruction across a diversified portfolio of class types — fundamentals, gi, no-gi, competition, self-defense, and women's-only — serving children aged 4 and up, teens, and adult students in Southern California. The business is instructor-led and entirely in-person; no technology platform, mobile application, or digital product layer supports or augments the core service.

The academy's revenue model is a straightforward consumer-facing subscription structure, with monthly tuition ranging from $100 to $220 depending on program tier and commitment length, supplemented by drop-in fees for visiting practitioners. A staff of approximately 32 employees — anchored by a five black belt instructor team — supports a broad weekly schedule spanning morning through evening sessions six days per week. All customers are individual students or families; there are no enterprise contracts, sponsorships, or institutional partnerships visible in the input data.

Operationally, Checkmat Brazilian Jiu-Jitsu is a privately held local services business with no disclosed funding history, no franchise footprint, and no multi-location ambitions visible in the available data. Its competitive positioning rests almost entirely on the reputation of its coaching roster, Lucas Leite's championship pedigree, and its affiliation with the internationally recognized Checkmat team. The single physical location, absence of digital growth levers, and reliance on in-person instruction define both its market position and its growth ceiling within the current operating model.

Name

Checkmat Brazilian Jiu-Jitsu

Legal name

Lucas Leite Brazilian Jiu-Jitsu La Habra

Website

https://lucasleitebjj.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Checkmat Brazilian Jiu-Jitsu is a single-location Brazilian Jiu-Jitsu academy in La Habra, California, offering structured martial arts instruction for children, teens, and adults under multiple-time world champion Lucas Leite and a five black belt instructor team, on a monthly subscription revenue model.

Ownership category

akta.pro rank

Product category

Martial Arts Instruction

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Grappling & Submission Arts Training (Judo, BJJ, Wrestling) (HSADADAC)

akta.pro secondary industry

Combat Sports Gyms & Dojos (MMA, Boxing, Wrestling, Martial Arts) (MPAKAJAG)

Keywords

• Brazilian Jiu-Jitsu training
• Martial arts instruction
• Youth martial arts
• Combat sports classes
• Submission grappling

Headquarters

HQ city

La Habra

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Recurring monthly to multi-year subscription memberships for ongoing access to classes. Tiered by attendance frequency (2x/week vs unlimited) and contract length (month-to-month, 1-year, 2-year). Primary revenue stream.
2. Drop-in Classes and Open Mat: One-time fees for single class attendance ($80) and open mat sessions ($50). Provides flexible revenue from occasional visitors and non-members.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Lucas Leite Brazilian Jiu-Jitsu La Habra operates a single-location martial arts academy delivering in-person Brazilian Jiu-Jitsu instruction in both Gi and No Gi formats. The core offering is scheduled group classes across age groups (Littles 3-8, Middles 9-13, Students 14+), skill levels (beginner, advanced, all levels), and use cases (general training, competition preparation, executive morning sessions, open mat practice), taught by a team of certified black-belt instructors under head instructor Lucas Leite.

Product overview

Lucas Leite BJJ is a Brazilian Jiu-Jitsu training facility offering a unified suite of in-person instructional services. The portfolio includes structured programs for adults (beginner through advanced), youth (Littles, Middles, and competition-focused kids), specialized executive morning classes, and open mat sessions. All programs are delivered through scheduled class sessions led by certified black belt instructors at the La Habra, California location. Membership options include month-to-month and annual agreement plans with varying commitment levels.

Differentiator

Problem solved

Functional benefit

Products and services

• Adult Training Programs Brazilian Jiu-Jitsu classes for adults and teens aged 14+ across all skill levels (Beginners, Advanced, and All Levels), offered in both Gi and No Gi formats with multiple weekly schedule options. Subscription memberships priced by attendance frequency and contract length.
• Kids Programs Youth development programs including Middles (Ages 9-13) and Littles (Ages 3-8), designed for age-appropriate skill development, coordination, and character building. Includes dedicated Kids Beginners and Kids Advanced class times.
• Competition Class Specialized training for competitive BJJ practitioners, offered in both Gi and No Gi formats multiple times per week (Tuesday and Thursday mornings, plus Saturday Kids Comp Class). Designed for tournament preparation and advanced technique refinement.
• Executive Class Early morning 6:00 AM BJJ training sessions offered Monday through Friday in both Gi and No Gi formats, designed for working professionals with demanding schedules who need pre-workout training options.
• Open Mat Free-form training sessions available on Friday evenings (7:00 PM) and Saturday mornings (7:30 AM) for open practice. Priced at $50 per session for non-members.
• Drop-in Classes Single-class access for visitors and trial participants, priced at $80 per class for non-members. Provides flexible entry for occasional visitors not yet committed to a membership.

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Renzo Gracie Academy: Long-established Gracie family academy with multiple US branches. Comparable offering (Gi/No Gi, kids, competition, subscription memberships) and a brand anchored on a legendary competitor.
• Gracie Barra: Largest BJJ affiliation network globally with hundreds of schools, including multiple in Southern California. Directly comparable as a membership-based BJJ academy with tiered pricing, youth and adult programs, and competition training.

Direct peers

• 10th Planet Jiu-Jitsu: Well-known BJJ academy network with a no-gi emphasis and several Southern California locations. Comparable subscription model and championship-led instructor team, though more focused on no-gi than traditional Gi.
• Alliance BJJ: Major BJJ team with academies worldwide, including California locations. Highly comparable: world-champion-led academies offering Gi/No Gi, kids programs, competition classes, and subscription pricing.
• Caio Terra BJJ: Academy run by a multiple-time BJJ world champion, offering subscription-based Gi/No Gi classes, kids programs, and competition training. Closely mirrors the small, champion-led academy model.
• Checkmat: International BJJ team referenced in the company's name; Lucas Leite has competed under this affiliation. Operates the same academy model: subscription memberships, kids/adult/competition classes, and world-champion branding.
• Atos Jiu-Jitsu: Premier BJJ competition team with academies in Southern California. Closely comparable as a champion-led academy with strong competition focus, subscription memberships, and youth programming.
• Marcelo Garcia Academy: Academy network founded by a multiple-time world champion, offering subscription memberships, competition-focused training, and programs for all ages. Directly analogous in the champion-led academy model.

Others

• Grappling Industries: Tournament operator organizing BJJ competitions across North America. Adjacent as a demand-generation and competition-participation channel that champion-led academies like Lucas Leite BJJ feed into and benefit from.
• IBJJF (International Brazilian Jiu-Jitsu Federation): Governing body for BJJ competition whose tournaments are a key pipeline for competition-focused academies. Relevant as the ecosystem enabler for the academy's Comp Class programming and brand prestige.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/lucasleitebjjlahabra
• LinkedInlinkedin.com/company/checkmat-brazilian-jiu-jitsu

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Checkmat Brazilian Jiu-Jitsu