Marcelo Garcia Jiu-Jitsu of Dallas

What Marcelo Garcia Jiu-Jitsu of Dallas does

Marcelo Garcia Jiu-Jitsu of Dallas is a single-location Brazilian Jiu-Jitsu academy operating at 5706 East Mockingbird Lane, Suite 230, Dallas, TX 75206. Founded in 2009 by Rob Ables, a direct student of Marcelo Garcia (a 5x BJJ World Champion and ADCC Hall of Famer), the gym operates as a branded affiliate of Garcia's main academy and benefits from his periodic seminar visits. The academy serves individual adults (16+), youth (7-16 in two age tiers), families, women, and an invite-only youth competition cohort, offering Gi and No-Gi BJJ classes, Open Mat sessions, Family Night, Ladies Only classes, and a Youth Competition Class across multiple mats with 24/7 access, seven days a week.

The product is human-delivered martial arts instruction in a physical facility; there is no proprietary software, app, or AI component. The underlying "platform" is the scheduling and mat allocation across the suite, supported by an instructor roster with BJJ, wrestling, striking, Krav Maga, and MMA backgrounds. Member acquisition is conducted entirely through organic channels — the company website, local search, and community word-of-mouth — with a 7-day free trial (no credit card required) as the primary conversion mechanism.

The business model is straightforward recurring subscription revenue. Individual Unlimited memberships are priced at $189/month and Family plans start at $279/month, both month-to-month with no long-term contracts and 10-day cancellation notice. A $30 drop-in rate serves visitors, and the kids program is at capacity with a waitlist. There is no external investment, no franchise footprint beyond the single Dallas location, and no disclosed revenue or member-count figures.

Name

Marcelo Garcia Jiu-Jitsu of Dallas

Legal name

Marcelo Garcia Jiu-Jitsu of Dallas

Website

https://marcelogarciadallas.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Single-location Brazilian Jiu-Jitsu academy in Dallas, TX, founded 2009, affiliated with 5x BJJ champion Marcelo Garcia. Serves adults, youth, families, and women via monthly memberships and 24/7 classes.

Ownership category

akta.pro rank

Product category

Martial Arts Training

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Grappling & Submission Arts Training (Judo, BJJ, Wrestling) (HSADADAC)

akta.pro secondary industry

Kids & Youth Martial Arts Programs (HSADADAG)

Keywords

• Brazilian Jiu-Jitsu training
• Martial arts classes
• BJJ instruction
• Self-defense training
• Youth martial arts

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Monthly Membership Subscriptions: Recurring monthly subscription revenue from unlimited individual and family membership plans. Customers pay a flat monthly rate with no long-term contracts, cancelable with 10 days notice. This is the primary revenue stream.
2. Drop-in Class Fees: One-time drop-in rate of $30 for visitors who want to try a single class without committing to a membership.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Marcelo Garcia Jiu-Jitsu of Dallas operates a single physical Brazilian Jiu-Jitsu academy in Dallas, TX, delivering Gi and No-Gi classes, Open Mat sessions, and specialty classes (Youth, Ladies Only, Family Night, Youth Competition) to individuals and families. The business sells access to these classes via recurring monthly memberships (individual unlimited at $189/month, family plans starting at $279/month) and one-time drop-in rates ($30), with a 7-day free trial as the lead-conversion mechanism.

Product overview

Marcelo Garcia Jiu-Jitsu of Dallas is a martial arts academy offering Brazilian Jiu-Jitsu instruction through a unified training system. The core product consists of Gi and No-Gi BJJ classes for adults and youth, supplemented by Open Mat sessions, specialty classes (Ladies Only, Youth Competition, Family Night), and a Kids Program. The business model is structured around monthly memberships (Individual Unlimited at $189/month, Family starting at $279/month) with a 7-day free trial and $30 drop-in option. Classes run 24/7, seven days a week, including early morning, midday, evening, and weekend sessions across multiple mats.

Differentiator

Problem solved

Functional benefit

Products and services

• Adult Brazilian Jiu-Jitsu Classes (Gi and No-Gi) Core Brazilian Jiu-Jitsu instruction for adults (16+) in both Gi and No-Gi formats, covering fundamentals, control techniques, leverage positions, submissions, and sparring. Classes run mornings, midday, evenings, and weekends across multiple mats, including a Saturday No-Gi Basic class and Tuesday No-Gi Fundamentals.
• Youth BJJ Program (Gi and No-Gi, ages 7-16) Age-appropriate BJJ instruction for children and teens in two age groups (7-10 on MAT1, 11-16 on MAT2), taught in both Gi and No-Gi formats, covering fundamental techniques, discipline, and physical coordination. The Kids Program is currently at capacity with a waiting list.
• Open Mat Sessions Unstructured training time for members to practice techniques, roll, and spar freely. Available across early mornings, midday, evenings, and weekends, including dedicated Saturday Open Mat supervised by coaches such as Coach Mario and Black Belt Jesus.
• Family Night Gi Class Weekly Friday evening Gi class designed for parents and children to train Brazilian Jiu-Jitsu together, promoting shared family fitness and martial arts learning.
• Ladies Only BJJ Class Women-focused Brazilian Jiu-Jitsu instruction offered on the 2nd and 4th Saturday of each month, providing the same curriculum in a women-only training environment.
• Youth Competition Class Invite-only Saturday morning class for advanced youth athletes preparing for BJJ competitions, focusing on advanced techniques and competitive strategy.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Marcelo Garcia (Marcelo Garcia Jiu-Jitsu)coreOEM/ Whitelabel/ Licensing Partner · 1 January 2009Rob Ables, Head Instructor of the Dallas gym, is a direct student of Marcelo Garcia. The Dallas school operates as an affiliate of Marcelo Garcia's main school. Marcelo Garcia, a 5x BJJ Champion and Hall of Famer, periodically visits the Dallas gym to conduct seminars. The affiliation provides brand licensing and legitimacy within the BJJ community.

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Alliance BJJ: International BJJ team with affiliated academies worldwide offering structured Gi/No-Gi instruction, youth programs, and competition teams. Directly comparable lineage-based affiliation model and instructional curriculum.
• Gracie Barra: One of the largest global BJJ franchise networks with hundreds of affiliated schools. Directly comparable as a multi-location BJJ academy offering Gi/No-Gi classes, youth programs, and membership pricing — operates on a much larger scale than the Dallas affiliate.
• UFC Gym: National fitness and martial arts franchise offering BJJ, MMA, and fitness classes under the UFC brand. Comparable as a membership-based martial arts training facility serving both youth and adult segments.
• Tiger Schulmann's Martial Arts: Large multi-discipline martial arts franchise operating dozens of locations across the U.S. Comparable as a membership-based martial arts gym serving youth and adults with structured curricula and subscription pricing.
• American Top Team (ATT): Large MMA and BJJ academy brand with affiliate locations and a strong competition pedigree. Comparable as a branded martial arts academy offering BJJ, MMA, and youth programs through affiliated locations.

Direct peers

• 10th Planet Jiu-Jitsu: Global No-Gi focused BJJ franchise founded by Eddie Bravo with affiliated locations worldwide. Comparable as a branded BJJ academy system offering membership-based training and youth/adult class structures.
• Renzo Gracie Academy: Iconic lineage-driven BJJ academy in New York with affiliated locations globally. Comparable as a high-profile, brand-affiliated BJJ school offering Gi/No-Gi instruction, youth programs, and seminars.
• Checkmat BJJ: Global BJJ competition team with affiliated academies offering Gi and No-Gi instruction, youth programs, and instructor-led curriculum. Directly comparable affiliation/lineage model and class structure.
• Atos Jiu-Jitsu: International BJJ competition-focused team with affiliated academies across multiple countries. Comparable as a lineage-branded academy offering structured curriculum, competition teams, and youth programs.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/marcelo-garcia

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marcelo Garcia Jiu-Jitsu of Dallas