Luciene Tecidos

What Luciene Tecidos does

Luciene Tecidos, legally FRANCA COMERCIO DE TECIDOS E CONFECÇÕES LTDA (CNPJ 16.858.996/0001-00), is a privately-held Brazilian fabric and textile retailer headquartered in Vitória, Espírito Santo. The business sells a broad catalog of fabrics organized into roughly twelve product categories — Crepe, Tricoline, Malhas, Alfaiataria, Inverno, Viscose, Moda, Artesanato, Decoração, Mesa Posta, Tules, and sub-lines such as Microfibra Estampada and Plásticos de Mesa — sourced from named upstream brands including Eurotextil and Peripan, with licensed-print SKUs spanning Disney, fashion houses (Gucci, Chanel, Nike, Louis Vuitton), sports teams, and seasonal themes. Customers include individual craftspeople, seamstresses and tailoring professionals, home decorators, and event planners, purchasing primarily by the meter at price points between R$8.90 and R$62.90 with minimum 50cm order quantities and 40% promotional discounts available.

The operating model is an omni-channel retail setup: a Simplo7-powered e-commerce storefront (lucienetecidos.com.br) handling nationwide Brazilian delivery, complemented by three physical retail locations in the Greater Vitória metropolitan area — the headquarters on Avenida Jerônimo Monteiro in Vitória, a Serra showroom on Segunda Avenida in Parque Residencial Laranjeiras, and a Cariacica showroom on Rua Vicente Santório Fantini in Campo Grande. Underlying technology is a standard Simplo7 SMB e-commerce template; no proprietary software, APIs, integrations, or AI/ML systems are documented. The company employs approximately 10 people, has no disclosed revenue, no external funding history, no parent company, and no M&A or partnership activity on record.

Commercial mechanics are consumer-direct: per-meter unit pricing, pay-as-you-go billing, WhatsApp-driven customer service and sales support (number +55 27 3024-0806), 6x interest-free installment payments, and selective free-shipping zones. Marketing channels are the e-commerce site (bottom-of-funnel), WhatsApp and email newsletter (mid-funnel), and Instagram and Facebook (top-of-funnel). The company carries no disclosed patents, trademarks, awards, or regulatory actions, and operates with no documented certifications or compliance frameworks beyond standard Brazilian retail LTDA incorporation.

Name

Luciene Tecidos

Legal name

FRANCA COMERCIO DE TECIDOS E CONFECÇÕES LTDA

Website

https://lucienetecidos.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Luciene Tecidos is a privately-held Brazilian fabric retailer operating a Simplo7 e-commerce storefront plus three physical stores in the Greater Vitória (Espírito Santo) area, selling a broad per-meter fabric catalog to craftspeople, seamstresses, home decorators, and event planners across Brazil.

Ownership category

akta.pro rank

Headquarters

HQ city

Vitória

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Textile and Fabric Retail: Direct retail sales of fabrics and textiles through e-commerce and physical store locations. Products are sold by the meter with minimum order quantities. Revenue is generated through product sales with payment options including up to 6x interest-free installments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Luciene Tecidos is a Brazilian fabric and textile retailer selling a wide assortment of fabrics by the meter (including Tricoline, Crepe, Malhas, Viscose, Alfaiataria, Inverno, Moda, Tules, Artesanato, Decoração, and Mesa Posta collections) through a Simplo7 e-commerce site and three physical stores in Greater Vitória, Espírito Santo. Products target individual consumers, craftspeople, seamstresses, and home decorators, with per-meter pricing, minimum 50cm orders, promotional discounts up to 40%, and installment billing up to 6x interest-free.

Product overview

Luciene Tecidos is a Brazilian fabric and textile retailer operating as an e-commerce platform with physical store locations in Vitória, Serra, and Cariacica, Espírito Santo. The company offers a diverse portfolio of fabrics organized into major product categories including Crepe (versatile garment fabrics), Mesa Posta (table setting items), Artesanato (craft fabrics), Tricoline (100% cotton prints and plains), Decoração (decoration fabrics including PVC table covers and microfiber), Alfaiataria (tailoring fabrics), Inverno (winter/heavy fabrics), Malhas (knit fabrics), Moda (fashion fabrics), Viscose (viscose fabrics), and Tules (tulle fabrics). The business operates under FRANCA COMERCIO DE TECIDOS E CONFECÇÕES LTDA (CNPJ: 16.858.996/0001-00) and offers installment payment options up to 6 times without interest, free shipping in select regions, and sells fabrics primarily by the meter with minimum purchase requirements. The company carries branded products from suppliers like Eurotextil and Peripan, alongside their own private label fabric offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Crepe fabrics Versatile crepe fabrics including Crepe Airflow Slub, Crepe Flow Dunas, Crepe New Look/Barbie, Crepe Salinas, Crepe Twist Liso, and Crepe Spring Estampado, sold by the meter for garment manufacturing with a refined finish and medium-weight drape.
• Mesa Posta (table setting) collection Table setting collection featuring tablecloths and table-setting accessories organized into sub-collections including Mesa Posta Coleções, Copa, Dia dos Namorados, Natal, Páscoa, and Bazar, for home decoration and event/celebration styling.
• Artesanato (craft fabrics) Craft fabrics including Algodão/Lona Cru, Chita/Chitão, Juta, Linhão, Oxford, and Sacaria, sold by the meter for various craft, DIY, and decoration projects.
• Tricoline fabrics 100% cotton Tricoline fabrics in plain, striped, polka-dot, and printed variants (including Animais, Corações, Coroas, Floral, Frutas, Infantil, Xadrez, Natalina themes), sold by the meter for patchwork, crafts, decoration, and apparel.
• Decoração (decoration fabrics) Decoration fabrics including Plásticos de Mesa (PVC table covers), Microfibra Estampada (themed prints such as Disney, famous brands, infantil, cozinha, profissões, religiosos, super-heróis, times), and Percal 150 Fios bedding fabrics.
• Alfaiataria (tailoring fabrics) Tailoring fabrics including Fio Tinto, Linho Linen Look, Linho Puro, New Look/Barbie, and Two Way Liso, sold by the meter for suits, blazers, and tailored garments.
• Inverno (winter fabrics) Winter and heavier-weight fabrics including Flanela, Lã, Manta Fleece, New Suede, Soft, Tweed, and Veludo Alemão, sold by the meter for cold-weather garments.
• Malhas (knit fabrics) Knit fabrics including Malha Canelada (ribbed), Malha Jacquard Bubble, Malha Lurex, Malha Metalassê, Malha Fio Tinto, Malha Tricot, and Suplex, sold by the meter for versatile apparel applications.
• Moda (fashion fabrics) Fashion fabrics including African Digital, Cetim (satin), Microfibra Infantil, and Renda (lace), sold by the meter for fashion apparel and garment production.
• Viscose fabrics Viscose fabrics including Viscose Estampada Arles, Viscose Estampada Isla, Viscose Sarjada, Viscose Estampada Tricoline, and Viscolinho, sold by the meter as soft, breathable fabrics for apparel.
• Tules (tulle fabrics) Tulle fabrics including Tule Glitter, Tule de Malha, and Tules de Pérola, sold by the meter for delicate overlays and decorative applications.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Others

• Simplo7: Brazilian SaaS e-commerce platform provider powering Luciene's online storefront. Functions as critical infrastructure rather than a competitor, but represents material platform dependency risk for Luciene's digital operations.
• Mercado Livre: Latin America's largest online marketplace where thousands of fabric sellers compete with Luciene on price, reach, and logistics. Acts as both a competitive channel and a potential distribution avenue for Luciene's catalog.

Broad incumbents

• Lojas Renner: Brazil's largest apparel retailer. While focused on finished clothing rather than raw fabrics, Renner represents the downstream buyer of apparel fabrics and competes for the same Brazilian consumer discretionary wallet.
• Americanas: Brazilian broad-line retailer with extensive marketplace and physical store presence. Lists third-party fabric sellers that compete directly with specialty retailers like Luciene on price and selection.
• Magazine Luiza (Magalu): Large Brazilian multi-category retailer with national physical and digital presence. Magalu sells fabrics alongside thousands of other categories, acting as both a distribution channel and a direct competitor for fabric buyers across Brazil.
• Leroy Merlin: Major Brazilian home improvement retailer carrying fabric, decoration, and DIY materials. Overlaps with Luciene on home decoration and table-setting fabric segments, while operating as a much larger incumbent with broader assortments.

Direct peers

• Kalunga: Brazilian office supplies, school, and arts-and-crafts retailer with significant overlap in the craft and DIY customer base. Kalunga's craft/artisan segment shares demand drivers, customer profiles, and online + physical store distribution with Luciene's primary segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/LucieneTecidos
• Instagraminstagram.com/lucienetecidos
• LinkedInlinkedin.com/company/luciene-tecidos

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luciene Tecidos