What Lucky Car Ltd. does

Lucky Car Ltd. (Lucky Car Rent a Car) is a family-owned car rental company founded in 2009 and headquartered in Budva, Montenegro. The company operates a self-serve online booking platform with a fleet spanning economy class (e.g., Toyota Yaris from €40/day) through mid-range vehicles (€50-€90/day) to premium and luxury convertibles such as the Mercedes S500 CDI AMG Cabriolet (€750/day). Distribution is multi-channel: direct online booking, free delivery to airports and cities across Montenegro, one-way rentals at no extra charge, and physical counters at Tivat, Podgorica, and Dubrovnik airports. The multilingual website (Montenegrin, English, Russian) is explicitly oriented at the international and CIS tourist cohort visiting Montenegro's Adriatic coast.

Beyond core self-drive rental, Lucky Car has diversified into adjacent mobility and luxury services: airport and inter-city transfers priced €20-€100 per route, chauffeur-driven car hire, and yacht brokerage and charter covering Azimut and Sunseeker vessels. Revenue is generated entirely through transaction-based fees across these four service lines, with no subscription, advertising, or intermediary commission revenue disclosed. A tiered Member Card loyalty program (Silver 5%, Gold 10%, Platinum 15%) provides the only structured retention pricing layer.

The business is privately held with 15 employees, single-country operations, directly owned fleet (eliminating third-party broker costs), and no institutional investors or funding rounds disclosed. Operating geography is concentrated on Montenegro's tourism corridor, with the Dubrovnik (Croatia) airport service representing the only cross-border extension. Customer base is exclusively B2C/D2C, structurally fragmented across individual international tourists with seasonal demand patterns tied to Mediterranean tourism cycles.

Name

Lucky Car Ltd.

Legal name

Lucky Car Ltd.

Website

https://luckycar.me

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Lucky Car Ltd. is a family-owned car rental company founded in 2009 in Budva, Montenegro, serving international tourists with economy-to-luxury vehicles, plus airport transfers, yacht brokerage and rentals, and chauffeur-driven services across Montenegro and Dubrovnik.

Ownership category

akta.pro rank

Product category

Car Rental Services

NAICS

Passenger Car Rental (532111), Passenger Car Rental and Leasing (53211)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Luxury Sedan & Executive Car Rentals (THADAMAB)

akta.pro secondary industries

Exotic Supercar Rentals (THADAMAA), Luxury SUV & Performance SUV Rentals (THADAMAC), Specialty Vehicle Rentals (SUVs, Convertibles, 4x4) (THADAAAH)

Keywords

• Car rental services
• Airport transfers
• Yacht charter
• Vehicle leasing
• Tourist transportation

Headquarters

HQ city

Budva

HQ country

Montenegro

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Car Rental Services: Daily rental fees for vehicles ranging from economy class (Toyota Yaris from €40/day) to luxury/sports cars (Porsche Boxter from €350/day, Mercedes S500 CDI AMG Cabriolet from €750/day). Volume discounts apply for longer rental periods (1-3 days, 4-7 days, 8-15 days, 16+ days). All rentals include car insurance, passenger insurance, VAT, unlimited mileage, and free accessories (GPS, mobile phones, child seats).
2. Airport/City Transfers: Passenger transfer services between airports (Tivat, Podgorica, Dubrovnik) and cities throughout Montenegro. Pricing from €20 (Tivat Airport to Budva) up to €100 (Tivat Airport to Dubrovnik).
3. Yacht Sales and Rentals: Brokerage and rental services for luxury yachts including Azimut 55 Evolution, Azimut 98 Leonardo, Sunseeker Predator 72, Bavaria 39, and other vessels.
4. Car Rental with Driver: Chauffeured car rental services where clients can rent vehicles with professional drivers for airport transfers or travel within Montenegro.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Lucky Car is a Montenegro-based car rental and mobility services company renting a directly-owned fleet spanning economy to luxury and supercars on a daily basis. Beyond rentals, the company operates airport and inter-city passenger transfer services, a luxury yacht brokerage and rental line, and a chauffeured car rental service, all bookable through its multilingual online platform and physical airport counters.

Product overview

Lucky Car Rent a Car is a family-owned car rental company founded in 2009, based in Budva, Montenegro. The company operates three interconnected service lines: (1) Core car rental with a diverse fleet ranging from economy vehicles (Toyota Yaris, Volkswagen Polo, Skoda Fabia from €40-50/day) to luxury sports cars and SUVs (Porsche Boxster, Mercedes S-Class, BMW X5 up to €750/day); (2) Airport and inter-city transfer services; and (3) Yacht sales and rental as an ancillary luxury offering. The company also operates a Member Card loyalty program with tiered discounts. All services include complimentary accessories (GPS, child seats), free delivery to major locations, and comprehensive insurance.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Hertz Montenegro: International rental brand with airport presence in Montenegro, offering passenger cars across multiple classes. Competes directly with Lucky Car for airport-based tourist rentals with the advantage of global loyalty programs.
• Budget Rent a Car: International rental brand operating in the Balkans, competing with Lucky Car on airport counter presence and price-conscious tourist rentals, particularly from European source markets.
• Sixt Rent a Car: Major international car rental brand with locations across the Balkans including Montenegro. Operates broadly in passenger car rental with both economy and premium tiers, directly competing with Lucky Car for tourist rentals at Tivat and Podgorica airports.
• Enterprise Rent-A-Car: Global car rental incumbent increasingly serving Balkans destinations; competes with Lucky Car on fleet breadth, brand trust, and reservation infrastructure, particularly for English-speaking tourists.
• Europcar Montenegro: Global car rental incumbent serving Montenegro's main tourist airports. Offers comparable economy-to-luxury fleet and counter service, competing head-to-head with Lucky Car for international visitors.
• Avis Montenegro: Global car rental operator with locations in Montenegro serving tourist and business customers. Offers fleet breadth and corporate contracts that small local operators like Lucky Car cannot match.

Direct peers

• ABC Rent a Car Montenegro: Montenegro-based local car rental operator with airport delivery and similar fleet composition, directly competing with Lucky Car for tourist bookings at Tivat and Budva.
• Active Rent a Car Budva: Local Montenegro car rental company based in Budva offering similar economy-to-luxury vehicles with airport delivery service, serving the same tourist customer base along the Adriatic coast.
• Monte Car Rental: Local Montenegrin car rental company operating in coastal tourist areas with comparable fleet and airport service model, competing directly for the same tourist customer.
• Tara Rent a Car Budva: Another local Budva-based car rental competitor offering similar services to international tourists, including airport pickup and a comparable economy-to-premium fleet.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lucky.carrentacar
• LinkedInlinkedin.com/company/lucky-car-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lucky Car Ltd.