Active Rent A Car
Active Rent A Car is a privately-held Turkish car rental company operating across 81 provinces and 55 airports, offering short-term vehicle rental, long-term fleet leasing, and luxury/chauffeur services to inbound tourists, business travelers, and corporate clients via direct booking and 80+ international broker platforms.
- Company typePrivate
- Founded1998
- HeadquartersAntalya, Türkiye
- Headcount—
- GTM typeB2C
- OfferingServices
What Active Rent A Car does
Active Rent A Car is a privately-held Turkish car rental company founded in 1998 (originally as TTC Taşımacılık) and headquartered at Antalya Airport after relocating from Istanbul. The company operates a short- and long-term vehicle rental platform with claimed presence across all 81 Turkish provinces and 55 airports, with named office locations in Antalya (HQ), Istanbul (New Istanbul Airport, Atatürk, Sabiha Gökçen), Izmir, Ankara, Bodrum, Trabzon, and Dalaman, among others.
The core product portfolio comprises standard Rent A Car (economy to mid-size vehicles priced from 35€/day), Lüks Araç Kiralama (luxury sedans, limousines, and VIP vans with quote-based pricing), Filo Kiralama (long-term corporate fleet leasing), and ancillary transfer and chauffeur-driven services. The underlying technology is a web-based multi-language (Turkish, English, German) reservation system with multi-currency support (TL, USD, EUR, GBP) and real-time pickup/return location selection across Turkish cities. Active is the Turkish franchisee of Surprice Car Rentals (a global brand in 35 countries and 80 locations) and is distributed through 80+ international broker platforms including Rentalcars, Auto Europe, Car Trawler, and Booking Group.
The business model is predominantly usage-based daily rental pricing with a 10% prepayment discount, supplemented by subscription-like fleet leasing for corporate accounts and transaction-fee-based airport transfer services. The customer base is approximately 95% international, served primarily through inbound tourism flows in the Mediterranean/Aegean corridor and through global OTA/broker channels. Distribution combines direct airport counters, the company's own website, international broker listings, and a domestic franchise network that has expanded to 15+ partner locations. No revenue, fleet size, or headcount figures are publicly disclosed.
Active Rent A Car firmographics
Firmographics- Name
- Active Rent A Car
- Legal name
- Active Rent A Car
- Website
- https://activerentcar.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Short description
- Active Rent A Car is a privately-held Turkish car rental company operating across 81 provinces and 55 airports, offering short-term vehicle rental, long-term fleet leasing, and luxury/chauffeur services to inbound tourists, business travelers, and corporate clients via direct booking and 80+ international broker platforms.
- Ownership category
- akta.pro rank
Active Rent A Car industry classification
Industry- Product category
- Car Rental Services
- NAICS
- Passenger Car Rental (532111), Passenger Car Leasing (532112), Automotive Equipment Rental and Leasing (5321)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Self-Drive Car Rental (THADAAAF)
- akta.pro secondary industries
- Long-Term Corporate Rentals (Monthly/Project-Based) (THADAOAH), Long-Term / Monthly Car Rental (THADAAAE), Premium / Luxury & Exotic Car Subscriptions (THADACAH)
Keywords
Where Active Rent A Car is headquartered
LocationHeadquarters
- HQ city
- Antalya
- HQ country
- Türkiye
- HQ region
- Europe
Offices5 records
Markets served
Active Rent A Car business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Short-term Vehicle Rental: Daily vehicle rental service with rates ranging from 35€ to over 100€ depending on vehicle class (economy to luxury). Rental includes insurance, 24/7 roadside assistance, and unlimited kilometers for monthly rentals.
- Fleet (Filo) Rental: Long-term fleet rental services for businesses and corporate customers, providing vehicles for extended periods with customized solutions
- Luxury Vehicle Rental: Premium and luxury vehicle rental including Mercedes, BMW, Audi, and Lincoln limousine with quote-based pricing
- Transfer Services: Airport transfer and chauffeur-driven services, including VIP minibus and luxury vehicle transportation
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Economy vehicles starting at 35€/day |
| Usage-based | Pay-as-you-go | Mid-range vehicles 45-60€/day |
| Usage-based | Pay-as-you-go | Luxury/premium vehicles quote-based |
| Usage-based | Pay-as-you-go | VIP/Commercial vehicles from 95-155€/day |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Active Rent A Car product offering
Product offeringCore offering
Active Rent A Car provides short-term and long-term vehicle rental services across Turkey, with a fleet spanning economy to luxury vehicles. Core offerings include daily/weekly Rent A Car, luxury and limousine rental, long-term corporate fleet leasing (Filo Kiralama), and airport transfer/chauffeur-driven services, all bookable through a multi-language online reservation platform and supported by physical presence at 55 airports nationwide.
Product overview
Active Rent A Car is a Turkey-wide car rental company offering a multi-tier product portfolio centered on short-term vehicle rental. The core offering comprises standard Rent A Car (economy to mid-size vehicles), a premium Lüks Araç Kiralama line (luxury sedans, limousines, VIP vans), and Filo Kiralama for long-term fleet leasing. Supporting services include airport Transfer (pickup/dropoff), and Şoförlü Araç Kiralama (chauffeur-driven options). All offerings are accessible through a unified Online Rezervasyon Sistemi web platform that supports multi-city, multi-location pickup/dropoff across 81 provinces and 55 airports. The fleet spans economy brands (Renault Clio, Fiat Egea) through luxury (Mercedes S-Class, BMW, Audi, Lincoln Limousine), plus minibuses and vans for group transport.
Differentiator
Problem solved
Functional benefit
Products and services
- Rent A Car Standard short-term vehicle rental service covering economy, compact, and mid-size vehicles for daily or weekly use across multiple Turkish cities. Available to individual consumers and business travelers with rates starting from 35 Eur/day.
- Lüks Araç Kiralama (Luxury Car Rental) Premium and luxury vehicle rental including Mercedes S-Class, BMW, Audi A3, Lincoln Limousine, and VIP Mercedes Sprinters for high-end clientele, VVIP guests, and corporate VIP clients. Quote-based pricing applies.
- Filo Kiralama (Fleet Rental) Long-term fleet leasing and corporate vehicle rental solutions for businesses, providing branded vehicles (Renault, Fiat, Ford, Volkswagen, Audi, Citroen) with maintenance and insurance included. Designed for companies requiring volume pricing and flexible terms.
- Transfer Hizmeti (Airport Transfer) Airport pickup and drop-off transportation services, including VIP minibus transfers and chauffeur-driven vehicles for seamless travel from Turkish airports to destinations. Available to individuals, groups, and corporate clients.
- Şoförlü Araç Kiralama (Chauffeur-Driven Rental) Professional driver service for customers preferring not to drive, available for luxury vehicles and VIP transfers. Targeted at VIP guests, executives, and travelers who require a chauffeured experience.
Companies that use Active Rent A Car
Customer profileSegments3 records
Ideal customer profiles3 records
Active Rent A Car technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Active Rent A Car partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Surprice Car RentalscoreActive Rent A Car is the Turkish representative of Surprice Car Rentals, a global brand with presence in 35 countries and 80 locations worldwide. This partnership brought the international brand to Turkey and provides access to a global booking network and customer base.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Active Rent A Car competitors and assessment
Company assessmentDirect peers
- Europcar Turkey: Europcar operates in Turkey with airport and city locations, offering short-term and corporate rentals. Overlaps with Active across tourist, business, and fleet leasing segments.
- Budget Turkey: Budget operates in Turkey with airport-based economy and mid-range rentals. Targets the same tourist and budget business traveler segments as Active's core offering.
- Garenta: Garenta is one of Turkey's largest domestic car rental brands with airport presence and a strong corporate fleet business. A local incumbent competing directly with Active across both retail tourist and B2B fleet segments.
- Enterprise Turkey: Enterprise operates a Turkey-wide rental network with strong corporate and insurance-replacement segments. Overlaps with Active's Filo Kiralama offering and airport-based tourist bookings.
- Goldcar: Goldcar is a value-focused European car rental brand with strong Mediterranean tourism presence (Spain, Portugal, Italy). Comparable operating model and price positioning to Active for international leisure travelers in resort destinations.
- Hertz Turkey: Hertz operates across Turkey with airport locations, premium fleet options, and global loyalty (Gold Plus Rewards). Competes head-to-head with Active on tourist rentals and corporate accounts in the same airports and cities.
- Sixt Turkey: Sixt operates premium-focused rental services across Turkey with strong digital booking, app-based rentals, and a broad fleet including luxury vehicles. Directly competes for Active's premium and business traveler segments.
- Avis Turkey: Avis operates a Turkey-wide car rental network with airport counters, loyalty programs, and a broad fleet from economy to premium. Directly competes with Active for tourist, business, and corporate fleet customers at Turkish airports.
Broad incumbents
- Localiza: Localiza is one of the largest car rental operators in the Americas with growing European presence. While not directly operating in Turkey, it represents the broader global incumbent peer set that Active competes against in brand, scale, and fleet management.
Emerging players
- Surprice Car Rentals: Surprice is a value-oriented global rental brand with operations in 35 countries and 80 locations. Active is Surprice's Turkish master franchise, making Surprice both a partner and a closely comparable value-segment peer.
Market position
Strengths5 records
Weaknesses2 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Active Rent A Car social profiles
Digital presenceActive Rent A Car financial estimates
Financial estimateRevenue estimate
Valuation estimate
Active Rent A Car leadership team
Management profileNumber of profiles
Active Rent A Car funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Active Rent A Car M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Active Rent A Car
What does Active Rent A Car do?
Active Rent A Car provides short-term and long-term vehicle rental services across Turkey, with a fleet spanning economy to luxury vehicles. Core offerings include daily/weekly Rent A Car, luxury and limousine rental, long-term corporate fleet leasing (Filo Kiralama), and airport transfer/chauffeur-driven services, all bookable through a multi-language online reservation platform and supported by physical presence at 55 airports nationwide.
Is Active Rent A Car a public or private company?
Active Rent A Car is a private company. It is classified as corporate owned and is currently operating.
When was Active Rent A Car founded?
Active Rent A Car was founded in 1998.
Where is Active Rent A Car based?
Active Rent A Car is headquartered in Antalya, Türkiye, in the Europe region.
How does Active Rent A Car make money?
Four revenue lines are on record. Short-term Vehicle Rental is the primary driver. The others are fleet (Filo) Rental, luxury Vehicle Rental and transfer Services.
Who are Active Rent A Car's main competitors?
Direct peers on record are Europcar Turkey, Budget Turkey, Garenta, Enterprise Turkey, Goldcar, Hertz Turkey, Sixt Turkey and Avis Turkey. Localiza is listed as a broad incumbent. Surprice Car Rentals is listed as an emerging player.
Does Active Rent A Car have an API?
No public API is recorded for Active Rent A Car.
What industry is Active Rent A Car in?
Active Rent A Car's product category is Car Rental Services. Its primary akta.pro industry code is THADAAAF, Self-Drive Car Rental, with a secondary code of THADAOAH, Long-Term Corporate Rentals (Monthly/Project-Based). Its NAICS code is 532111 and its SIC code is 7510.