LUDO MATERIEL

What LUDO MATERIEL does

LUDO MATERIEL is a French construction-equipment and tools retailer operating two physical storefronts in Franois and Vesoul, in the Franche-Comté region of eastern France. The company is a member store of COFAQ, a French cooperative distribution group for construction-equipment retailers, whose website infrastructure and supplier relationships LUDO MATERIEL uses. Its catalog spans heavy construction equipment (cranes, concrete pumps, screed and plastering machines), compaction equipment (rammers, reversible plate compactors), professional power tools and accessories (Bosch, Milwaukee, Makita, Stanley Black & Decker, Fatmax), fastening systems (screws, chemical anchors, nailing equipment), personal protective and fall-protection equipment, scaffolding and access equipment, site-installation materials, and laser-measurement instruments, alongside a used-equipment line.

The business operates a multi-channel, transactionally driven model: revenue comes primarily from one-time retail sales of new and used equipment, supplemented by short-term equipment rental of specialized machinery (compactors, concrete pumps, demolition hammers), recurring maintenance and after-sales service contracts, and customer financing arrangements that allow buyers to spread payments on higher-ticket items. Pricing is set per item in euros excluding VAT (HT) across a wide range from basic consumables under €10 to professional-grade equipment above €2,000.

The go-to-market is grounded in two physical retail showrooms supported by an interactive website with online catalog, digital supplier catalogs, and a newsletter. Customers are primarily independent professional tradespeople — masons, carpenters, roofers, electricians, plumbers, tilers, plasterers, painters, and landscapers — with secondary demand from DIY homeowners undertaking renovation or garden projects. No digital app, public API, or proprietary technology platform exists; the underlying technology is conventional physical retail distribution with COFAQ-shared back-office and supplier integrations.

Name

LUDO MATERIEL

Legal name

LUDO MATERIEL

Website

https://ludomateriel.fr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

LUDO MATERIEL is a French retail distributor of construction equipment and professional power tools, operating two physical stores in Franois and Vesoul as a member of the COFAQ cooperative network, serving tradespeople and DIY customers.

Ownership category

akta.pro rank

Product category

Construction Equipment and Professional Tools Retail

NAICS

Industrial Machinery and Equipment Merchant Wholesalers (42383), Professional and Commercial Equipment and Supplies Merchant Wholesalers (4234), Service Establishment Equipment and Supplies Merchant Wholesalers (42385)

SIC

Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Wholesale-Machinery, Equipment & Supplies (5080), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Construction, Hardware & MRO Supply Clubs (Trades/Contractors) (CRAEAEAG)

Keywords

• Construction equipment retail
• Professional power tools
• Building materials supply
• Construction equipment rental
• Fastening and PPE distribution

Headquarters

HQ city

Franois

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales: Direct retail sales of construction equipment, power tools, hardware, and related products to professional tradespeople and DIY customers from physical store locations.
2. Equipment Rental: Short-term rental of construction equipment including compaction machines, concrete pumps, and other specialized tools for projects of varying duration.
3. Maintenance Services: Service contracts and after-sales support for equipment maintenance and repair.
4. Financing Services: Financial arrangements for equipment purchases, enabling customers to spread payments over time.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

LUDO MATERIEL is a French retail distributor of construction equipment, professional power tools, fastening systems, personal protective equipment, scaffolding, and measurement instruments, operating two physical stores in Franois and Vesoul as a member of the COFAQ cooperative network. The company sells new and used equipment from major brands (Bosch, Makita, Milwaukee, Stanley Black & Decker, SPIT, KYOCERA Senco), and complements retail with equipment rental, after-sales maintenance contracts, financing arrangements, and delivery services targeted at professional tradespeople and DIY customers.

Product overview

LUDO MATERIEL is a French construction equipment and tools retailer, part of the COFAQ network, offering a comprehensive catalog of building materials and professional tools. The product portfolio includes heavy construction equipment (cranes, concrete pumps, screed machines), compaction equipment (plate compactors, rammers), power tools from major brands (Bosch, Milwaukee, Makita, Stanley), fastening systems (screws, chemical anchors, nailing equipment), safety and protection equipment, site installation materials, and measuring instruments (laser levels). The company operates as a multi-category distributor with physical stores in Franois and Vesoul, offering both new equipment and used/secondhand machinery. Services include equipment rental, maintenance contracts, delivery, and financing options.

Differentiator

Problem solved

Functional benefit

Products and services

• Construction cranes (Grue à montage rapide, Grue à tour) Quick-assembly cranes (GP Matic, FAST with integrated ballast) and tower cranes for heavy lifting on construction sites, sold to professional contractors.
• Concrete equipment (screed machines and concrete pumps) Traditional and liquid screed machines plus concrete pumps for transporting and placing concrete on construction sites.
• Plastering and rendering machines Thermal and electric plastering and rendering machines for interior and exterior finishes.
• Compaction equipment Rammer compactors (pilonneuses), reversible and non-reversible plate compactors, hydraulic reversible plate compactors, manually guided rollers, and light tandem compactors for soil and granular material compaction.
• Cutting and sawing equipment Thermal cutters and high-frequency cutters for cutting concrete, metal, and other construction materials.
• Professional cordless and corded power tools Corded and cordless power tools from Bosch (perceuse visseuse GSR 18V-45, scie sabre GSA 18 V-LI C, meuleuse GWS 18V-10 PC, brise-béton GSH 16), Milwaukee/M18 range (perforateurs, scies circulaires, scie sauteuse, riveteuse, PACKOUT stockage, démolisseur MX FUEL), and Makita (visseuse à chocs TD001GZ02 XGT 40V).
• Fastening systems (screws, anchors, nails, resins) Light and heavy fastening systems, chemical resin anchors, stapling fasteners, stainless steel A2 deck screws (standard and double-thread), general visserie, sealing and adhesive products for construction applications.
• Nailing and nail gun equipment Nail guns, collated nails, and fastening equipment supplied by SPIT and KYOCERA Senco France for concrete and wood applications.
• Laser measurement and leveling instruments Laser levels (SCPG5 green 5-beam, X3 multiline) with IP54 ratings and ranges up to 50m with detector, plus construction site measurement and surveying equipment.
• Hand tools, cutting tools, and storage (Stanley, Fatmax, Leborgne) Hand tools, measuring tools, tracing tools, cutting tools, manual handling, organization and storage solutions, welding, site lighting and electricity, and air heating/treatment equipment, including Stanley Black & Decker products (boite à outils marchepied Fatmax, Burineur manuel Nanovib Leborgne).
• Personal protective equipment (PPE) and fall protection High-end personal protective equipment covering head protection, hand protection, body protection, foot protection, and fall arrest systems (antichute) for construction workers.
• Scaffolding and height access equipment Step ladders, telescopic ladders, ladders, individual platforms, mobile scaffolding, winches and buckets, and debris chutes for safe elevated work.
• Construction site facilities and base de vie equipment Communication, storage, layout, locksmithing, signage, safety/emergency, hygiene, household chemicals, and grease products for setting up and running construction site facilities.
• Public works and trade-specific construction equipment Trade-tailored equipment and tool bundles organized by profession: public works (Sécuriser le chantier, Installation de chantier, Matériel d'implantation, Mesure de chantier, Outillage de chantier, Levage arrimage), masons, carpenters/roofers (Connection charpente, Soudure, Consommables), installers (electrician, plumber), plasterers/painters, tilers/screed workers, facade workers, and landscapers/exterior works.
• Used and refurbished construction equipment Pre-owned and refurbished construction equipment available for purchase from the LUDO MATERIEL stores.
• Construction equipment rental service Short-term rental of construction equipment including compaction machines, concrete pumps, and other specialized tools for projects of varying duration.
• Equipment maintenance and after-sales service contracts Service contracts and after-sales support for maintenance and repair of construction equipment purchased from the store.
• Equipment financing services Financial arrangements enabling customers to spread payments over time for equipment purchases.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and major.

• COFAQcoreChannel Partner/ Reseller/ DistributorLUDO MATERIEL is a member of the COFAQ network, a French cooperative distribution group for construction equipment retailers. COFAQ provides collective purchasing power, shared marketing resources, and a unified brand presence while member stores maintain local autonomy and operations.
• Bosch Robert Département OutillagemajorTechnology or IntegrationMajor supplier of professional power tools and accessories. LUDO MATERIEL stocks extensive Bosch inventory including drills, grinders, saws, and demolition equipment across corded and cordless ranges.
• TTI MILWAUKEEmajorTechnology or IntegrationKey supplier of Milwaukee professional power tools and equipment. Products include cordless drills, circular saws, demolition hammers, and Milwaukee PACKOUT storage solutions.
• Stanley Black & DeckermajorTechnology or IntegrationMajor supplier of Stanley and Fatmax branded hand tools, measuring equipment, cutting tools, and storage solutions for construction professionals.
• MakitamajorTechnology or IntegrationKey supplier of Makita cordless and corded power tools including impact drivers, saws, and concrete equipment.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Point.P (Saint-Gobain Distribution): Major French building materials and construction equipment distributor serving tradespeople through a national branch network. Directly comparable as a multi-category construction supplier with physical retail showrooms, equipment rental, and trade-focused services targeting the same professional contractor customer base.
• Leroy Merlin France: France's largest home improvement and DIY retail chain, part of ADEO group. Comparable as it serves both professional tradespeople and DIY customers with construction tools, equipment, and materials through physical stores, though at much greater scale and breadth than LUDO MATERIEL.
• Chausson Matériaux: French building materials distributor with nationwide branch network serving tradespeople and construction companies. Comparable in serving professional contractors through physical locations stocking tools, equipment, fasteners, and construction materials.
• Frans Bonhomme: Leading French distributor of building materials and infrastructure products with a national network of branches serving public works and construction professionals. Comparable business model of physical trade-focused branches supplying equipment, materials, and technical advice to contractors.
• Castorama France: Major French DIY and construction retail chain owned by Kingfisher. Overlaps with LUDO MATERIEL's DIY and small-trade segments through retail sales of power tools, hand tools, fasteners, and construction supplies, though primarily oriented to consumers rather than professionals.

Direct peers

• Tout Faire Matériaux: French cooperative of independent construction materials retailers with shared brand and purchasing. Highly comparable to LUDO MATERIEL's COFAQ-affiliated model: local member stores serving tradespeople and DIY customers with construction equipment, tools, and materials.
• BigMat France: Cooperative network of independent building materials merchants in France, structurally similar to COFAQ. Compares directly because both operate as member-owned cooperatives aggregating purchasing power while running local retail stores that supply construction professionals with tools, equipment, and materials.

Regional players

• Cedeo (Saint-Gobain): French distributor specializing in plumbing, heating, and sanitary equipment for installers and tradespeople. Adjacent peer: serves a subset of the same professional trades (plumbers, electricians, installers) that LUDO MATERIEL counts among its customers, with a comparable branch-based distribution model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ludo-materiel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LUDO MATERIEL