INSTITUTO LUISA MEDEIROS

What INSTITUTO LUISA MEDEIROS does

Instituto Luisa Medeiros is a São Paulo-based sole proprietorship operated by graphologist Luísa Medeiros that delivers professional graphology (handwriting analysis) training and HR consulting services. The practice serves corporate HR departments, career counselors, individual professionals, and forensic/legal use cases across Brazil and, to a limited degree, Latin America, providing personality and competency assessment for personnel selection, internal promotion, succession planning, vocational guidance, and risk personality evaluation. The institute is the operational vehicle through which Medeiros delivers her 30+ years of methodology and credentials, including official professor status at the Brazilian Society of Graphology (SOBRAG) and the Pan-American Society (Argentina).

The core offering is a four-module 'Formação em Grafologia' certification program (Module I is 80 hours, with subsequent modules of comparable depth covering competency-based evaluation, risk/forensic graphology, and reflexive words study), plus an entry-level 'Grafologia Baseado em Competências' course for HR professionals. Instruction is delivered in small supervision-style cohorts of 3–4 students at a São Paulo facility near Consolação metro station and synchronously online via Google Hangout. The underlying methodology synthesizes classical graphology schools (Moretti, Klages, Heiss, Pulver, Marchesan, Honroth, Gille-Maisani, Desurvire, Paulo Sergio de Camargo) with proprietary frameworks for polarity analysis and competency evaluation. Ancillary products include an Amazon Kindle e-book, a Spotify-hosted 'Soft Skills' podcast, and customized in-company training programs. Documented enterprise training engagements include Firestone/Bridgestone, TAM Airlines, Gol Linhas Aéreas, Banco Cacique, Camicado, Grupo Sinal/Ford, Coca-Cola de Goiânia, CIEE, and Foco RH.

Revenue is generated entirely through professional services: multi-year course fees paid in installments (with up to 6 interest-free installments, 5% upfront discount for companies, 10% cash discount for individuals, and 10–15% discount for groups of 2+ employees from the same company), HR consulting engagements, and bespoke in-company training contracts. Distribution is direct via the firm's website, blog, social channels (Facebook, LinkedIn, Instagram), and Amazon Kindle; international reach is facilitated through SOBRAG and Pan-Americana Society memberships and publication in the Mexican journal RED Mundial de Grafología. The business is bootstrapped, with no external capital, no employees, and full founder ownership and control.

Name

INSTITUTO LUISA MEDEIROS

Legal name

Luísa Medeiros

Website

https://luisamedeiros.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Instituto Luisa Medeiros is a São Paulo-based sole proprietorship offering four-module graphology (handwriting analysis) training programs and HR consulting to corporate HR departments, career counselors, and individual professionals in Brazil and Latin America.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Graphology Training Courses: Revenue from teaching graphology courses at various levels (basic to advanced), including 4-module formation program (80+ hours per module), in-person and online delivery. Target audience: HR professionals and other qualified professionals.
2. HR Consulting Services: Consulting for companies on personnel recruitment, internal promotions, training and development, career succession planning, assessment, coaching, and vocational guidance.
3. E-book Sales: Sales of digital book 'A Grafologia ampliando a autoconsciência e o poder interior' published on Amazon Kindle platform.
4. In-Company Training Programs: Customized graphology training delivered at client companies, ranging from basic to advanced levels, with supervision options.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Instituto Luisa Medeiros is a São Paulo-based graphology (handwriting analysis) institute that delivers a structured four-module Formation in Graphology training program plus an entry-level Grafologia Baseado em Competências course, taught both in-person near Consolação metro and online via Google Hangout. The institute also provides corporate HR consulting for personnel selection, internal promotion, competency assessment, coaching, vocational guidance, and risk personality analysis, targeting HR professionals, career counselors, and Brazilian companies.

Product overview

INSTITUTO LUISA MEDEIROS is a graphology (handwriting analysis) training and consulting institute offering a structured four-module 'Formação em Grafologia' program plus an entry-level 'Grafologia Baseado em Competências' course. The curriculum progresses from foundational graphological techniques through corporate competency assessment, risk personality analysis, and advanced reflexive words study. The institute also provides consulting services for HR departments and corporations, including personnel selection, training, and career guidance. Additional offerings include a published e-book and a podcast series on soft skills.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Approximately 90% accuracy rate in graphology assessments

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Ricardo FernándezminorOthersInternational graphology professional network partner based in Argentina (rafpsicografo.com.ar), representing Latin American professional connections.
• RED Mundial de GrafologíacoreStrategic or Co-development PartnerInternational graphology network and journal publisher based in Mexico. Publishes articles from Luísa Medeiros in El Grafólogo magazine and facilitates international collaboration among graphologists worldwide.
• Sociedade Brasileira de Grafologia (SOBRAG)coreStrategic or Co-development PartnerBrazilian Graphology Society established in 1977. Official certifying body for graphologists in Brazil. Sets minimum standards for basic courses (60+ hours) and provides professional oversight and supervision requirements.
• Pan-Americana Society of GraphologycoreStrategic or Co-development PartnerPan-American Graphology Society based in Buenos Aires, Argentina. International professional organization providing certification and professional development for graphologists in the Americas.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Hogan Assessments: Global leader in personality assessment for workplace selection, leadership development, and competency evaluation. Comparable because it competes for the same enterprise HR buyer budget (personality-based hiring and promotion assessment) with evidence-based psychometric methodology instead of graphology.
• SHL (Assessment Solutions): Global psychometric assessment provider used by large enterprises for personnel selection and competency measurement. Comparable as a substitute solution for the corporate hiring and talent assessment use cases that Instituto Luísa Medeiros addresses, with substantially greater scientific validation and scale.
• PUC-RS Graphology Programs: Brazilian university offering graphology extension and HR-related professional development courses. Comparable as another formal Brazilian education provider teaching graphology within broader HR curricula, addressing the same student persona.
• FGV (Fundação Getúlio Vargas) - Educação Executiva: Major Brazilian business school's executive education division offering HR management and people analytics certification programs. Comparable as an institutional competitor for the same HR professional development budget, though with validated academic methodologies rather than graphology.
• FIA (Fundação Instituto de Administração): Large Brazilian executive education and corporate training provider offering management and HR development programs. Comparable because it serves the same enterprise HR training buyer with structured continuing education programs, though at much greater scale and broader scope than graphology-specific training.

Others

• Pan-Americana Society of Graphology: Buenos Aires-based Pan-American Graphology Society providing international certification and professional development for graphologists across the Americas. Comparable as the second credentialing body under which Luísa Medeiros holds Official Professor Member status.
• Sociedade Brasileira de Grafologia (SOBRAG): Brazilian Graphology Society and the official certifying body for graphologists in Brazil, established 1977. Comparable because it sets the curriculum standards (60+ hour minimum basic course) under which Instituto Luísa Medeiros operates and is the regulatory anchor for the practice.
• RED Mundial de Grafología: Mexico-based international graphology network and journal publisher (El Grafólogo magazine). Comparable as a professional ecosystem player where Instituto Luísa Medeiros publishes and is recognized, representing the international peer community in the same discipline.

Regional players

• Ricardo Fernández - Psicografólogo: Argentina-based graphology professional and named partner of Instituto Luísa Medeiros within the Latin American graphology network. Comparable as a regional practitioner offering similar graphology services to a primarily Spanish-speaking Latin American audience.

Direct peers

• Psicometrika Brasil: Brazilian provider of psychometric tests and behavioral assessments for HR selection, training, and development. Comparable because it directly competes with Instituto Luísa Medeiros for the same Brazilian enterprise HR buyer using structured assessment methodologies instead of graphology, and serves the same personnel selection and competency evaluation use cases.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/luisamedeiros.grafologia
• LinkedInlinkedin.com/company/institutoluisamedeiros
• Instagraminstagram.com/grafologia.luisa.medeiros

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INSTITUTO LUISA MEDEIROS