Lumsden & Friends

What Lumsden & Friends does

Lumsden & Friends is a privately-held, full-service advertising agency (Werbeagentur) headquartered in Vienna, Austria, operating under the legal entity Lumsden & Weiretmayr GmbH. Founded and led by Managing Director Marco Lumsden alongside Creative Director & Partner Richard Weiretmayr, the firm delivers creative campaign development, corporate identity design, OOH, TV/film, digital, print, and social media advertising, plus employer branding. Its service model is project-based professional services, with pricing quote-driven per engagement scope and duration. The agency has no proprietary technology platform; its value is concentrated in its creative team, industry reputation, and an unusual footprint that blends Caribbean and Austrian creative sensibilities.

The client base spans Austrian municipal government (notably Stadt Wien, with multi-year recurring campaign mandates), large enterprises (Raiffeisen Bank International, ACP, NH Hotels, Toyota Frey), cultural heritage institutions (Schönbrunn Group won via a European two-stage pitch, Bad Hersfelder Festspiele), nonprofits (Volkshilfe, Verein Puls, St. Anna Kinderkrebsforschung), and adjacent media owners (Gewista). Distribution is direct and sales-led through pitches, referrals, and creative reputation; geographic reach is Austria-anchored via the Vienna headquarters, a Baden office, and a partner-agency relationship with Salzburg-based theOthers. The firm also owns a related sub-brand, KULTURFORMAT (founded January 1, 2018), which controls advertising inventory within the Vienna cultural sector and runs the annual Kunststück Kulturaward.

The business is bootstrapped and founder-owned with no disclosed external funding, no parent company, and no subsidiaries. Headcount is lean — five named senior staff are visible (Lumsden, Weiretmayr, Hauer, Wagner, Trailovic) and the agency's jobs page indicates it is currently well-staffed, suggesting a tight-creative-shop structure rather than a scaled agency. Revenue is not publicly disclosed, but the caliber of retained clients and multi-year municipal contracts implies a stable, mid-sized professional services operation concentrated in Austria with selective Central and Eastern European execution (notably for Raiffeisen Bank International).

Name

Lumsden & Friends

Legal name

Lumsden & Weiretmayr GmbH

Website

https://lumsdenandfriends.at

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Lumsden & Friends is a Vienna-based, founder-owned full-service advertising agency (Lumsden & Weiretmayr GmbH) providing creative campaign design, corporate identity, and OOH/digital/TV advertising to Austrian government, enterprise, cultural, and nonprofit clients, with a related cultural-media sub-brand called KULTURFORMAT.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

akta.pro secondary industries

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA), Packaging & Brand Identity Creative Agencies (MPAAAAAN), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Advertising agency services
• Creative campaign design
• Corporate brand identity
• Out-of-home advertising
• Cultural marketing

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Advertising campaign services: Project-based fees for designing and executing advertising campaigns across out-of-home, TV, digital, print, and social media channels. Revenue is earned per client engagement, with campaigns ranging from one-off projects to recurring annual assignments.
2. Corporate design and branding: Fees for developing complete corporate identity systems, including logos, stationery, signage, and brand guidelines, typically as standalone engagements or as part of broader rebranding mandates.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Lumsden & Friends is a Vienna-based full-service advertising agency that designs and executes creative campaigns across out-of-home, TV/film, print, digital, and social media channels. The agency also develops complete corporate identity systems (logos, stationery, signage, brand guidelines) and provides employer branding, cultural marketing, and public-awareness campaigns for government, cultural, enterprise, and nonprofit clients.

Product overview

Lumsden & Friends is a full-service advertising agency (Werbeagentur) headquartered in Vienna with a second location in Salzburg (theOthers). The agency offers a comprehensive range of creative services including campaign development across online and offline channels, corporate design and rebranding, cultural event promotion, and employer branding. Their core offering centers on creative advertising campaigns, while KULTURFORMAT serves as their specialized sub-brand focusing on cultural and arts sector advertising in Vienna.

Differentiator

Problem solved

Functional benefit

Brands

• KULTURFORMAT: An advertising format company established on January 1, 2018, offering the best advertising spaces for culture in Vienna. Derived from the logo combining L and T to reflect advertising formats.

Products and services

• Lumsden & Friends Full-Service Advertising

Quantifiable outcome

• Won Schönbrunn Group (Austria's most prestigious cultural brands) in a European two-stage competitive pitch
• +6 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• KULTURFORMATcoreStrategic or Co-development Partner · 1 January 2019KULTURFORMAT is a separate company (founded 1.1.2018) focused on cultural advertising space in Vienna. Lumsden & Friends developed KULTURFORMAT's complete corporate design and maintains an ongoing creative relationship producing its campaigns. The entity is related to Lumsden & Friends and provides exclusive cultural media inventory. Jointly organized the 'Kunststück' Kulturaward 2019 honoring OOH advertising in art and culture.
• theOthers (Salzburg)coreStrategic or Co-development PartnertheOthers is a Salzburg-based creative agency that operates as a partner agency with Lumsden & Friends. The two agencies collaborate under the shared motto 'Werbung muss überraschen, um zu funktionieren' (Advertising must surprise to work). Joint projects include the Abstandskampagne (distance campaign) for the City of Salzburg and the Austrian Red Cross Salzburg. The partnership enables coverage across both western and eastern Austria.
• GewistacoreGTM or Marketing PartnerGewista is Austria's leading out-of-home media company and a longstanding partner for campaign placements. Lumsden & Friends has created numerous campaigns for Gewista itself (Plakatparty events, 'Nacht der Sieger,' Digital Out of Home) and uses Gewista's network for client campaign distribution. The relationship is both client-to-agency (Gewista as a client) and agency-to-media-partner (Gewista as a media channel for other clients).
• Lea Strubreiter (Designer)minorStrategic or Co-development PartnerIndependent designer Lea Strubreiter (galatheia.at) collaborated with Lumsden & Friends on the Bad Hersfelder Festspiele 2026 corporate design project. Her specialized design expertise complemented the agency's creative direction.
• Yamaha Music SchoolminorStrategic or Co-development PartnerOngoing creative partnership with Yamaha Music School including the digital Christmas choir campaign 'Social X-Masing statt Social Distancing' (2020) and Tag der offenen Tür open day promotion.
• Progress Werbung SalzburgminorGTM or Marketing PartnerProgress Werbung Salzburg provided the out-of-home media mix for the Abstandskampagne (City of Salzburg / Red Cross Salzburg), arranging the strategic mix of City Lights, digital screens, A1 stands, and 48-sheet posters.
• Schönbrunn Group (SKB)coreChannel Partner/ Reseller/ DistributorWon as agency of record for the Schönbrunn Group (Schloss Schönbrunn Kultur- und Betriebsges.m.b.H.) following a European two-stage competitive pitch. The mandate covers all brands under the Schönbrunn Group umbrella: Schloss Schönbrunn, Schloss Hof, Sisi Museum, and Möbelmuseum Wien.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Jung von Matt: Hamburg-headquartered creative network with a strong DACH presence and award-winning reputation. Comparable as a full-service creative agency competing for the same enterprise, government, and cultural mandates across Austria.
• DDB Austria: Vienna office of the DDB Worldwide network. Competes for major Austrian enterprise and government accounts with the backing of a global holding company — direct threat on larger mandates.
• McCann Austria: Vienna office of McCann Worldgroup, providing full-service advertising including brand campaigns and corporate communications. Competes for pan-European enterprise clients in Austria.
• BBDO Vienna: Austrian arm of BBDO Worldwide, offering integrated advertising and brand work. Competes for the same enterprise and government clients across the DACH market.
• Havas Austria (formerly Havas Village Wien): Austrian arm of Havas, offering creative, media, and healthcare communications. Comparable in providing integrated advertising services to enterprise and government clients in Austria.
• Ogilvy Austria: WPP-owned global network with an Austrian presence. Competes for the same enterprise creative and brand-strategy mandates, particularly with financial-services and corporate clients.
• Serviceplan Group: Largest owner-managed agency network in the DACH region, with integrated brand, digital, and media capabilities. Competes for the same pan-European enterprise clients (e.g., financial services, automotive) that Lumsden & Friends serves.

Direct peers

• Wien Nord: Austrian creative agency with comparable portfolio of government, cultural, and corporate clients. Direct competitor for the same enterprise pitches in the Austrian market.
• Scholz & Friends: Hamburg-based creative agency with Austrian operations, known for integrated campaigns and corporate-identity work. Comparable in full-service offering, brand-design depth, and DACH client roster.
• Demner, Merlicek & Bergmann (DMB): Vienna-based full-service creative agency and one of Austria's largest independents. Directly comparable in geography, client tier (government, enterprise, cultural), and integrated campaign offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lumsdenandfriends

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lumsden & Friends