Lunario del Auditorio Nacional

What Lunario del Auditorio Nacional does

Lunario del Auditorio Nacional is an intimate, multifunctional live performance venue located on the west side of the Auditorio Nacional complex in Polanco, Mexico City, embedded within the Chapultepec Forest cultural corridor. Inaugurated on March 4, 2004, the venue was designed by architect Alejandro Luna and is operated as part of the FIDEICOMISO PARA EL USO Y APROVECHAMIENTO DEL AUDITORIO NACIONAL, a Mexican government trust that runs the broader Auditorio Nacional site. Over 20 years of operations, it has hosted roughly 200 events per year, totaling 3,970+ performances, 1,300+ artists, and 1.7 million+ cumulative guests, with a convertible capacity of 380 (banquet) to 1,200 (general standing) depending on configuration. Customer-facing infrastructure includes two physical box offices (one on the Auditorio esplanade with extended hours, one in the Lunario lobby opening two hours before each event), Ticketmaster online distribution, on-site Eclipse Bar featuring a wooden bar designed by Philippe Starck, the Umbral immersive event space, food and beverage catering, parking, cloakroom, and accessibility services. Technology assets center on the KARA by L'Acoustics audio system acquired in 2021, a Yamaha C5 baby grand piano, side LED screens, a central LED screen, and sophisticated microphone and lighting rigs.

Name

Lunario del Auditorio Nacional

Legal name

FIDEICOMISO PARA EL USO Y APROVECHAMIENTO DEL AUDITORIO NACIONAL

Website

https://lunario.com.mx

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Lunario del Auditorio Nacional is an intimate 380-1,200 capacity live performance venue in Mexico City's Auditorio Nacional complex, hosting concerts, theater, cabaret, and corporate events distributed via Ticketmaster and on-site box offices since 2004.

Ownership category

akta.pro rank

Product category

Live Performance Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts, Spectator Sports, and Related Industries (711), Performing Arts Companies (7111)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC)

akta.pro secondary industries

Live Music Venues & Concert Bars (THAFAEAD), Concert Venue Operators (Arenas, Amphitheaters, Clubs) (MPAGAAAC)

Keywords

• Live performance venue
• Concert hall rental
• Corporate event hosting
• Live music programming
• Theatrical screenings

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Ticket Sales: Primary revenue stream through sale of tickets for live performances and events. Tickets sold at physical box offices and through Ticketmaster. Prices vary by event and seating category (VIP, Preferente, General admission).
2. Venue Rental for Private Events: The venue is rented for corporate events, conferences, product launches, filming, awards ceremonies, and advertising campaigns. Provides integral solutions for creative, business or corporate requirements with flexible seating configurations.
3. Food and Beverage Service: On-site food and beverage consumption during events through Eclipse Bar and food service offerings. Catering service available for private events.
4. Parking Services: Vehicle and motorcycle parking available for event attendees at $220-$270 pesos per event. Bicycle parking is free.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Lunario del Auditorio Nacional operates an intimate, multifunctional 500-1,200 capacity performance hall adjacent to the Auditorio Nacional in Mexico City. The venue hosts live concerts, theater, opera, dance, cabaret, jazz, and children's programming, while also renting its space for corporate events, conferences, product launches, filming, and advertising campaigns. Supporting services include ticketing via physical box offices and Ticketmaster, on-site food and beverage service, parking, cloakroom, and accessibility amenities.

Product overview

Lunario del Auditorio Nacional is a single, unified venue offering live entertainment and event hosting services. The core product is the intimate multifunctional concert hall located adjacent to the Auditorio Nacional, featuring cutting-edge KARA by L'Acoustics audio system (installed 2021), Yamaha C5 piano, LED screens, and sophisticated microphone and lighting systems. The venue offers multiple seating/format configurations ranging from 380 to 1,200 capacity. Supporting services include Eclipse Bar (with Philippe Starck-designed wooden bar), Umbral event space, food and beverage catering, box office services, cloakroom, first aid, parking, and accessibility features. The venue also operates several resident programming brands including Lunario Big Band Fest (annual jazz festival), Noches de Salón (dance hall nights), Cabaret Lunario (nightclub-style performances), National Theatre Live (theatrical screenings), and the María Grever Scholarship (music grants). Additional services include virtual tours and comprehensive event rental for corporate functions, conferences, and advertising campaigns.

Differentiator

Problem solved

Functional benefit

Brands

• Lunario Big Band Fest: Annual festival rescuing the tradition of great jazz orchestras from the 1940s, featuring contemporary ensembles and soloists.
• Noches de Salón Lunario
• Lunario Niños
• Cabaret Lunario
• National Theatre Live
• Beca María Grever
• Eclipse Bar

Products and services

• Lunario del Auditorio Nacional (Core Venue)
• Lunario Venue Rental Services
• Food and Beverage Catering Service
• Lunario Big Band Fest
• Cabaret Lunario
• Noches de Salón Lunario
• National Theatre Live
• Lunario Kids (Lunario Niños)
• Eclipse Bar
• Umbral

Quantifiable outcome

• 1.7 million+ total guests over 20 years
• +4 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• National Theatre (England)coreStrategic or Co-development Partner · 1 January 2009Lunario del Auditorio Nacional was the first Spanish-speaking stage to join the National Theatre Live global audience community in 2009. This initiative broadcasts English theater productions via digital screening to over 330 theaters in 65 countries. Over 70 productions have been screened at Lunario, including classic theater and contemporary works. This partnership positions Lunario as a cultural bridge for international performing arts in Latin America.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Palacio de Bellas Artes: Mexico's premier performing arts venue for opera, ballet, and classical concerts. Comparable as a Mexico City cultural venue with high brand equity and a broad programming mix including international touring productions.
• Town Hall (New York): Historic NYC mid-size performance venue (~1,500 cap) hosting concerts, theater, and cultural programming. Comparable as a heritage intimate-hall operating model with diverse genres and rental activity.
• Auditorio Nacional: The parent/sibling venue within the same Auditorio Nacional complex; both host live music and events in Polanco. Comparable as a Mexico City concert venue under the same operating trust, though at much larger capacity.
• Foro Indie Rocks: Mexico City mid-size live music venue known for indie, rock, and alternative programming. Comparable in scale (capacity under 1,500) and focus on concerts and cultural events.
• Teatro Metropolitan: Iconic Mexico City theater and concert venue with similar mid-size capacity and multi-genre programming (rock, pop, jazz, comedy). Operates as a private venue serving comparable artists and audiences.
• Teatro Telcel: Mexico City theater (in Plaza Carso) hosting Broadway-style musicals, concerts, and large-format productions. Operates in a similar 'venue-rental plus events' model at comparable capacity tiers.

Broad incumbents

• Beacon Theatre: Historic New York intimate concert venue (~2,800 cap) under MSG. Comparable as an established mid-size concert hall with premium technology and tier-1 artist routing in a dense urban market.
• The Fillmore: Iconic San Francisco concert venue (~1,150 cap) under Live Nation. Highly comparable as an intimate, historically significant concert hall with strong brand equity and eclectic programming.
• The Wiltern: Los Angeles art-deco concert venue (~1,850 cap) operated by Live Nation. Comparable as a multi-format mid-size concert hall serving a wide range of genres with corporate and rental activity.
• House of Blues: Multi-city chain of mid-size live music venues (~1,000-2,000 cap) with integrated F&B. Comparable in combining ticketed concerts, bar/restaurant operations, and private event rentals.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lunario-del-auditorio-nacional

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lunario del Auditorio Nacional