What Bridge does

Bridge (legal entity Foro Holdings, Inc.) operates a digital lending marketplace that connects businesses seeking financing ranging from $50K to $100M+ with a network of 200+ specialized lenders. The platform uses a request-for-proposal (RFP) model in which borrowers submit their financing needs once, Bridge structures the request to align with current lender underwriting standards, and then matches the borrower with appropriate capital providers — typically presenting terms within 48 hours. The company operates across three primary verticals: hospitality (hotel acquisitions, renovations, refinances, PIPs, and new construction), consumer packaged goods brands and retail suppliers (purchase order financing for Walmart and Sam's Club suppliers), and general working capital/growth financing. It also directly originates loans, with over $100M in direct lending closed in 2025.

Bridge monetizes primarily through lender-paid referral and platform fees when a financing offer is accepted and closed, supplemented by interest income from its direct lending book; the service is free for borrowers. Distribution is anchored by flagship GTM partnerships with Walmart and Sam's Club for retail supplier financing and dedicated brand partnerships with Hilton, Hyatt, Choice Hotels, Red Roof, Wyndham, and AAHOA for hotel financing, plus referral channels for loan brokers, M&A advisors, PE firms, and family offices. The technology stack includes direct integrations with Walmart's SupplierOne and Retail Link supplier data systems, Plaid for cash and bank verification, Kalibri's demand-level hotel data, and an emerging AI-powered financial planning layer built in partnership with M3 (announced April 2026). The platform also distributes free lead-generation tools including an Offering Memorandum Generator, Pro Forma Builder, Commercial Mortgage Calculator, DSCR Calculator, Budget Generator, C-PACE Loan Qualifier, CPG Revenue Projection Calculator, and a live interest rate tracker.

The company was founded in 2019, is headquartered at 69 Charlton St, New York, with a corporate office in Charlotte, NC, holds SOC 2 Type 2 compliance, operates a wholly-owned broker-dealer subsidiary (Foro Capital Markets, LLC), and has raised approximately $20.7M in venture funding across 2023 (TTV Capital-led Series A) and 2025 (Citi Ventures participation) rounds. Co-founders David Vorhoff (Chairman), Rohit Mathur (CEO), and Harte Thompson (COO) lead the business, which reports 11–50 employees and over $500M in facilitated financing volume closed in 2025.

Name

Bridge

Legal name

Foro Holdings, Inc.

Website

https://bridgemarketplace.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Bridge is a digital lending marketplace that connects businesses seeking $50K–$100M+ in financing with a network of 200+ specialized lenders across hospitality, CPG/retail supplier, and working capital verticals, monetizing via lender-paid referral fees and direct lending.

Ownership category

akta.pro rank

Product category

Business Lending Marketplace

NAICS

Mortgage and Nonmortgage Loan Brokers (522310), Nondepository Credit Intermediation (5222)

SIC

Loan Brokers (6163)

akta.pro primary industry

Real Estate / Property-Backed Marketplace Lending (Non-mortgage) (FSAKAHAG)

akta.pro secondary industries

Bridge & Short-Term Real Estate Loan Intermediation (FSAEAEAG), P2P Loan Syndication & Participation Platforms (FSAKAHAL)

Keywords

• Business lending marketplace
• Commercial financing platform
• Hotel acquisition financing
• Retail purchase order financing
• Small business lending

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Platform/Referral Fees: Bridge charges no cost or obligation to borrowers. Most lenders cover Bridge's fee when a financing offer is accepted and closed. The platform monetizes by facilitating connections between borrowers and lenders in its network.
2. Direct Lending: Bridge also provides direct lending services, with over $100 million in direct lending closed in 2025, generating interest income and loan servicing revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Bridge operates a digital lending marketplace that matches businesses seeking financing with a network of 200+ specialized lenders through a single RFP submission. The platform facilitates loans ranging from $50K to $100M+ across hotel financing, retail/CPG purchase order financing, working capital, and growth-stage business loans. Bridge also provides direct lending services, with over $100 million in direct lending closed in 2025, and offers free financial planning tools for borrowers.

Product overview

Bridge is a digital lending marketplace platform that connects businesses with lenders across multiple financing verticals. The core platform offers hotel financing, retail/CPG purchase order financing, working capital, and growth financing products ranging from $50K to $100M+. The platform provides a suite of free financial tools including an Offering Memorandum Generator, Pro Forma Builder, Commercial Mortgage Calculator, C-PACE Loan Qualifier, Budget Generator, Loan Payment Calculator, CPG Revenue Projection Calculator, Interest Rates Tracker, and DSCR Calculator. For Walmart suppliers, a dedicated sub-portal integrates with SupplierOne and Retail Link for streamlined PO financing. The platform matches borrower needs with appropriate lenders and manages the underwriting process through closing.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Financing

Quantifiable outcome

• Over $500M closed in 2025
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature4 records

Partnerships

13 partnerships are on record, tiered core, flagship and minor.

• M3coreStrategic or Co-development Partner · 7 April 2026Strategic partnership announced April 2026 to streamline hotel financing and financial operations. M3 provides hotel financial management software; Bridge provides digital lending platform. Integration of M3's financial data with Bridge's lending platform and development of AI-powered tools for financial planning.
• WalmartflagshipGTM or Marketing PartnerOfficial financing partner for Walmart suppliers. Bridge provides purchase order financing, working capital, AR loans, and equipment financing for Walmart and Sam's Club suppliers. Suppliers can access terms in 48 hours with no application fee.
• Sam's ClubflagshipGTM or Marketing PartnerSame financing terms as Walmart for suppliers selling through Sam's Club. Combined facilities available for suppliers serving both banners.
• HiltoncoreGTM or Marketing PartnerBrand partnership page on Bridge for Hilton hotel financing. Bridge helps Hilton owners navigate current underwriting criteria for hotel financing.
• Choice HotelscoreGTM or Marketing PartnerBrand partnership page on Bridge for Choice Hotels franchise financing. Bridge provides specialized financing solutions for Choice Hotels properties.
• HyattcoreGTM or Marketing PartnerBrand partnership page on Bridge for Hyatt hotel financing. Bridge helps Hyatt owners access financing aligned with current underwriting standards.
• Red RoofcoreGTM or Marketing PartnerBrand partnership page on Bridge for Red Roof financing. Bridge helps owners start inside today's underwriting reality for faster deal execution.
• AAHOAcoreGTM or Marketing PartnerPartnership with American Hotel & Lodging Association for hotel financing referrals and specialized lending solutions for hotel owners.
• Best BuyminorGTM or Marketing PartnerBrand partnership page for Best Buy supplier financing solutions.
• ChipotleminorGTM or Marketing PartnerBrand partnership page for Chipotle franchise and supplier financing.
• Dollar GeneralminorGTM or Marketing PartnerBrand partnership page for Dollar General supplier financing solutions.
• Lowe'sminorGTM or Marketing PartnerBrand partnership page for Lowe's supplier financing solutions.
• The UPS StoreminorGTM or Marketing PartnerPartnership for franchise financing for The UPS Store locations. Bridge provides specialized financing solutions for franchisees.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Pipe: Platform enabling SaaS and subscription businesses to convert recurring revenue into upfront capital via a marketplace of buyers. Comparable to Bridge on the marketplace-based financing model, although Pipe's vertical focus is recurring-revenue/SaaS rather than hotel/CPG.
• Clearco: E-commerce and CPG revenue-share financing provider underwriting brands based on marketplace and ad-platform data. Closely comparable to Bridge's Walmart CPG supplier financing product in vertical focus and data-driven underwriting.

Direct peers

• Funding Circle: Public SMB lending marketplace originating loans through a network of institutional and retail investors, with a marketplace-style take rate. Comparable to Bridge on the marketplace lending mechanism for SMBs, although Bridge is more vertically specialized.
• Lendio: SMB loan marketplace that aggregates banks and alternative lenders and matches them to small businesses through a single application. Closely comparable to Bridge's core marketplace model and SMB target customer, although with broader (non-vertical) lender matching.
• BlueVine: SMB-focused online lender providing lines of credit, term loans, and invoice factoring, with marketplace-style funding partners. Comparable to Bridge on SMB working capital and growth financing, particularly where balance sheet lending is supplemented by partner capital.
• Fundera: SMB lending marketplace (owned by LendingTree/Nasdaq) that connects small businesses to a network of bank and alternative lenders. Direct comparable on the SMB brokerage side of Bridge's business with similar fee economics and borrower funnel.
• Biz2Credit: Online SMB lending marketplace offering term loans, lines of credit, SBA loans, and working capital through a network of lenders. Comparable to Bridge as a multi-lender SMB origination platform, with overlap in working capital and growth financing products.
• Currency: Fintech providing embedded business financing and banking products to SMBs, including revenue-based financing and lending marketplace distribution. Comparable to Bridge on the SMB lending marketplace side, with a more embedded/technology-led approach.

Broad incumbents

• Kabbage (American Express): SMB lending and cash flow management platform, now part of American Express, providing working capital and lines of credit to small businesses. Comparable to Bridge as a large, balance-sheet-funded SMB lender, though operating more as a direct lender than a marketplace.
• LendingTree: Public loan marketplace connecting consumers and SMBs with multiple lenders across mortgage, personal, and business credit products. Comparable to Bridge as the incumbent, broad-based version of the same multi-lender marketplace model Bridge executes in narrower verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bridgemarketplace
• LinkedInlinkedin.com/company/bridgemarketplace

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bridge