LUNATIK

What LUNATIK does

LUNATIK is a premium device-protection brand and a sub-brand of MINIMAL (MNML), a Chicago-based industrial design agency. The company designs and sells rugged protective cases and accessories for Apple mobile devices, including the TAKTIK iPhone case, TAKTIK 360, AQUATIK, supporting bike mounts, and stylus products, as well as the TikTok+LunaTik iPod Nano watch-conversion kits originally launched in 2010.

The core technology centers on a patent-pending 9mm Impact Truss silicone perimeter shockproof suspension system sandwiched between Ballistik polymer or anodized aluminum bezels. Products integrate premium materials and components including Corning Gorilla Glass lenses with anti-glare/anti-smudge coatings, GORE hydrophobic acoustic ports, airtight compression-closure systems providing IP68 waterproofing (2 meters for 1 hour), MIL-STD-810G drop protection, and a patent-pending Silence Switch mechanism. Notable IP filings are filed but not granted in the available data.

The business model is direct-to-consumer plus selective retail distribution. Products are sold through lunatik.com, Apple retail stores across North America and Europe, and historically via Kickstarter for new launches. The brand targets active professionals, outdoor enthusiasts, military/law enforcement, and athletes seeking premium protection without sacrificing aesthetics. Pricing is not publicly disclosed. The brand operates within MINIMAL's design studio infrastructure (170 N Sangamon St, Chicago, IL) with no disclosed outside funding, suggesting a small, design-led lifestyle business rather than a venture-backed growth company.

Name

LUNATIK

Legal name

LUNATIK

Website

https://lunatik.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

LUNATIK is a Chicago-based premium device-protection brand, operated as a sub-brand of design studio MINIMAL, selling rugged iPhone cases (TAKTIK, TAKTIK 360, AQUATIK) and accessories via Apple retail, its own website, and Kickstarter, targeting active professionals, outdoor enthusiasts, and tactical users.

Ownership category

akta.pro rank

Product category

Consumer Electronics Accessories

akta.pro primary industry

Mobile Device Accessories (Cases, Screen Protectors, Mounts) (CRACALAH)

Keywords

• Protective phone cases
• Smartphone accessories
• Rugged device protection
• Waterproof phone cases
• Iphone accessories

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels3 records

Marketing channels3 records

Core offering

LUNATIK designs, manufactures, and sells premium protective cases and accessories for Apple mobile devices, particularly iPhones. The core offerings center on the TAKTIK family of rugged cases featuring proprietary shockproof suspension systems, IP68 waterproofing, MIL-STD-810G drop protection, Corning Gorilla Glass lens screens, and GORE acoustic ports. The line also includes watch conversion kits for iPod Nano, stylus pens, bike mounts, and a customer rewards app.

Product overview

LUNATIK is a product design brand specializing in premium device protection, particularly rugged iPhone cases and Apple device accessories. The core product line includes the TAKTIK series of protective cases (TAKTIK, TAKTIK 360, AQUATIK) featuring innovative shockproof suspension systems, waterproofing, and drop protection. LUNATIK also offers watch conversion kits (TikTok + LunaTik) that transform iPod Nano into multi-touch watches, along with stylus products and mobile applications. The brand is known for high-quality materials including Ballistik polymer, anodized aluminum, and Corning Gorilla Glass components.

Differentiator

Problem solved

Functional benefit

Products and services

• TAKTIK iPhone Case Premium rugged iPhone protection case featuring a patent-pending 9mm Impact Truss silicone perimeter shockproof suspension system compressed between Ballistik polymer or anodized aluminum bezels, with optional Corning Gorilla Glass screen protection, GORE acoustic ports, and quick-release port protection. Designed for active lifestyle and outdoor use.
• TAKTIK 360 Advanced ultra-protective case for iPhone 6/6 Plus with IP68 waterproof rating (2 meters submersion for 1 hour), MIL-STD-810G drop protection, patent-pending compression closure system, single latch closure, Corning Gorilla Glass lens for screen protection, and GORE acoustic ports. Designed for military, law enforcement, and extreme environment users.
• AQUATIK Waterproof and dust-proof (IP68) ultra-thin protective case for iPhone 6/6 Plus with a low-profile snap-in design and sleek form factor, providing protection without the bulk of more rugged cases.
• TikTok + LunaTik Watch Conversion Kits Watch conversion kits that transform a sixth-generation iPod Nano into a premium multi-touch watch. Obsessively designed and crafted from premium materials including aluminum and silicone, and sold through Apple retail stores.
• LunaTik Touchpen Stylus pen product under the LunaTik brand designed for touch screen interaction with iPhones and other capacitive devices.
• LunaTik Chubby Stylus Chunky-style stylus pen under the LunaTik brand designed for touch screen devices, distinguished from the slimmer Touchpen by its thicker form factor.
• TAKTIK Bike Mount Three-piece bike mount system (holster, clip, and mount mechanism) designed to pair with the TAKTIK case for cyclists, with a detachable perforated holster and standard camera mount compatibility.
• LunaTik Rewards App Mobile application associated with the LunaTik brand for customer loyalty and rewards.

Quantifiable outcome

• 76% of TikTok+LunaTik owners bought an Apple Nano because of the watch designs, demonstrating accessory-driven core product sales

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Recent moves5 records

Expansion highlights2 records

Direct peers

• Pelican Products: Pelican (now part of Pelican Products) makes Voyager and Shield phone cases with military-spec protection and known for rugged protective cases across multiple device categories. Comparable to LUNATIK's TAKTIK on ruggedness credentials and professional/tactical user positioning.
• Casetify: Casetify offers premium designer phone cases with military-grade drop protection (Ultra Impact, Bounce cases) and co-branded collections. Directly competes with LUNATIK's premium positioning, targeting style-conscious consumers willing to pay more for design-forward protection.
• OtterBox: OtterBox is the market-leading rugged phone case manufacturer, offering Defender and Commuter series with MIL-STD drop protection and waterproof variants (including the LifeProof line). Directly competes with LUNATIK's TAKTIK line in the premium rugged protection category targeting the same iPhone customer base.
• Spigen: Spigen is a major phone case manufacturer offering rugged lines (Tough Armor, Rugged Armor) alongside broader accessory catalogs. Competes with LUNATIK in iPhone protective cases, though positioned more for value-conscious mainstream consumers than premium design buyers.
• UAG (Urban Armor Gear): UAG produces MIL-STD-certified rugged cases with distinctive armor-shell designs (Plasma, Monarch, Pathfinder series). Directly competes in the premium rugged case segment where LUNATIK positions TAKTIK, sharing target customers in military/outdoor/active lifestyle segments.
• Speck Products: Speck makes Presidio-series protective cases with drop-testing standards (8-13ft) for iPhones and other smartphones. Competes with LUNATIK in the premium protective case category, particularly targeting mainstream consumers seeking reliable everyday protection.
• LifeProof: LifeProof (now owned by OtterBox) pioneered the waterproof iPhone case category with IP68-rated FRĒ and NÜÜD cases. Directly comparable to LUNATIK's AQUATIK and TAKTIK 360 offerings, competing on rugged waterproof/drop protection for active lifestyle consumers.

Broad incumbents

• Griffin Technology: Griffin produces Survivor and other protective case lines for iPhones along with broader mobile accessories (chargers, cables, stands). Comparable to LUNATIK on rugged case offerings but operates as a broader mobile accessories player rather than premium-specialized brand.
• Belkin: Belkin is a large consumer electronics accessories brand offering phone cases (SheerForce, TruePrivacy) alongside broader categories like chargers, docks, and screen protectors. Competes with LUNATIK in iPhone accessories but as part of a much wider portfolio rather than specialized rugged protection.
• Incipio: Incipio (now part of OtterBox) offers protective cases (DualPro, NGP, Grip) alongside other mobile accessories. Competes with LUNATIK in iPhone cases but as part of a broader mobile accessory portfolio rather than focusing on premium rugged protection.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lunatik

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LUNATIK