LURRALDEBUS

What LURRALDEBUS does

Lurraldebus is the public inter-city bus service of Gipuzkoa, Spain, operated under the Provincial Council of Gipuzkoa (Diputación Foral de Gipuzkoa). Originally constituted as Lurraldebus S.L. in 2005, it was absorbed into the Regional Mobility Department in 2013 and is now directly managed as a public service. The network connects all 8 regions of Gipuzkoa, including the three Basque capitals (San Sebastián, Bilbao, Vitoria-Gasteiz), via 118 lines comprising 77 regular daytime, 19 night-time, 16 on-demand, and 6 special services. The fleet consists of 247 buses operated by multiple concessionary companies, employing over 600 staff and carrying 25.3 million travelers in 2019 across 26 million kilometers.

The service is built on the Mugi integrated ticketing system, managed by ATTG (Autoridad Territorial del Transporte de Gipuzkoa), which enables interoperability across Lurraldebus, Euskotren rail, and other regional operators across 88 municipalities. Fares are structured by zone, ranging from €1.95 to €14.75 per trip, with a progressive discount scheme that reduces per-trip cost by up to 95% for users making more than 51 trips per month. The Mugi contactless card supports multi-language mobile app access and online top-up, with additional digital channels for journey planning and real-time stop information.

The business model is a public-service concession framework. Revenue is generated primarily through passenger fares (single tickets, multi-trip, and Mugi card top-ups), with the Provincial Council providing the overarching mandate and likely subsidy support not disclosed in the data. The service also generates interchange revenue through partnerships with Euskotren and Renfe for integrated multi-modal ticketing. As a government-run entity, Lurraldebus is not a commercially independent business and is not exposed to venture capital or M&A dynamics.

Name

LURRALDEBUS

Legal name

LURRALDEBUS, S.L.

Website

https://lurraldebus.eus

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Lurraldebus is the public inter-city bus service of Gipuzkoa, Spain, operated under the Provincial Government, connecting all 8 regions and three Basque capitals via 118 lines using the integrated Mugi ticketing system across 88 municipalities.

Ownership category

akta.pro rank

Product category

Public Bus Transportation

NAICS

Interurban and Rural Bus Transportation (48521), Interurban and Rural Bus Transportation (485210), Mixed Mode Transit Systems (485111)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100), Transportation Services (4700)

akta.pro primary industry

Economy/Conventional Scheduled Intercity Bus Services (THAIADAE)

akta.pro secondary industries

Regional Intercity Bus Operators (Scheduled) (THAIADAB), Intercity Bus Franchises/Concessionaires (Public Service Contracts) (THAIADAG)

Keywords

• Intercity bus transport
• Public transit services
• Integrated ticketing system
• Mugi transit card
• Regional bus network

Headquarters

HQ city

San Sebastián (Donostia)

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Passenger Fare Revenue: Revenue generated from passenger fares on inter-city bus services. Pricing is zone-based with progressive discounts based on monthly journey count. Fares range from €1.95 (1 zone, occasional ticket) to €14.75 (5 zone changes). Discounted rates apply for frequent travelers with progressive reductions up to 95% for 51+ monthly trips.
2. Ticket Sales: One-time ticket purchases for long-distance lines (DO01, DO02, DO03, DO04, DG12) where seat reservation is guaranteed. Tickets sold at self-service machines, bus station booths, and online through Pesa website.
3. Mugi Card Top-ups: Revenue from Lurraldebus/Mugi card reloads at Kutxabank cash points, newsstands, bookshops, and online through the Mugi website and ATTG app

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Lurraldebus is the public inter-city bus transport service of Gipuzkoa, Spain, operated under the authority of the Provincial Government of Gipuzkoa. The service operates 118 lines across metropolitan, inter-regional, long-distance, night-time, on-demand, and special services using 247 buses and 600+ employees. It is integrated with the Mugi unified ticketing system, allowing single-card travel across all public transport modes in the Gipuzkoa territory and connections to the three Basque capitals (Donostia/San Sebastián, Bilbao, and Vitoria-Gasteiz).

Product overview

Lurraldebus is the inter-city public bus transport service of Gipuzkoa, operated by the Provincial Council of Gipuzkoa through concessionary companies. The service portfolio centers on the Lurraldebus Inter-City Bus Network (118 lines covering metropolitan, inter-regional, long-distance, and on-demand services) integrated with the Mugi System for unified ticketing and payment. Additional services include a mobile application for real-time arrivals, on-demand transport services for sparse populations, special services for festivals and events, ticket vending machines, online card top-up, and a customer service center. The system transported 25.3 million travelers in 2019 over 26 million kilometers using 247 buses.

Differentiator

Problem solved

Functional benefit

Products and services

• Lurraldebus Inter-City Bus Network Regional inter-city public bus transport service connecting the entire Gipuzkoa territory and joining the three Basque capitals (Donostia/San Sebastián, Bilbao, and Vitoria-Gasteiz), with 118 total lines including metropolitan, inter-regional, long-distance, night-time, on-demand, and special services.
• Mugi System (Unified Ticketing) Unified rate and payment system implemented by the Territorial Transport Authority of Gipuzkoa (ATTG) that allows travelers to travel with a single Mugi card on all public transport modes in Gipuzkoa (buses, trains, trams, and metro), with progressive discounts (74-95% off based on monthly journey count) and free transfers between operators.
• On-Demand Services On-demand public transport service for residents in areas with scattered populations, accessible by telephone with 60-minute advance notice, including on-demand lines, on-demand stops, wheelchair space reservations, and group services up to 45 people.
• Special Services Additional services for cider season (Saturdays January through April), local festivals, sport and cultural events, with extended schedules and reinforced services throughout the year across Gipuzkoa.

Quantifiable outcome

• 25.3 million travelers annually
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Territorial Transport Authority of Gipuzkoa (ATTG) - Gipuzkoako Garraioaren Lurralde Agintaritza, S.A.coreStrategic or Co-development Partner · 1 January 2011Created in 2011 by the Basque Government, Provincial Council of Gipuzkoa, and municipalities of Donostia/San Sebastian, Irun, Eibar, Arrasate, Errenteria, Zarautz, Hernani, Lasarte-Oria and Oiartzun. ATTG coordinates and boosts all public transport in Gipuzkoa territory and implemented the unified Mugi rate system.
• Eusko Trenbideak-FF.VV, S.A. (Euskotren)coreTechnology or IntegrationRailway operator integrated into the Mugi system, allowing users to travel with the same card on both bus and rail services
• Hijos de Antonio Areizaga S.A.minorOthersBus operator belonging to the Mugi system, providing interurban bus services under concession
• Ekialdebus, S.L.minorOthersBus operator belonging to the Mugi system, providing interurban bus services under concession
• Autobuses Garayar, S.A.minorOthersBus operator belonging to the Mugi system, providing interurban bus services under concession
• Goierrialdea, S.L.minorOthersBus operator belonging to the Mugi system, providing interurban bus services under concession in the Goierri region
• Autobuses La Guipuzcoana, S.L.minorOthersBus operator belonging to the Mugi system, providing interurban bus services under concession
• Transportes PESA, S.A. (Avanza Movilidad Gipuzkoa)minorOthersLong-distance service operator operating routes DO01, DO02, DO03, DO04, DG12 with seat reservation system and online ticketing platform
• Tolosaldea Bus, S.L.minorOthersBus operator belonging to the Mugi system, providing interurban bus services under concession in the Tolosaldea region
• Sociedad Concesionaria Interurbano Tolosa Buruntzaldea S.L. (tbh)minorOthersBus concessionary operator in the Interurban Tolosa Buruntzaldea region
• Bilman Bus, S.L.minorOthersBus operator in the Mugi system, providing interurban bus services
• DBus Donostia (Urban Bus)minorOthersSan Sebastian urban bus operator integrated into the Mugi system

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• ALSA: Spain's largest intercity bus operator with nationwide coverage including the Basque Country. Comparable product (scheduled intercity bus) but operates as a private national incumbent rather than a single-province public service.
• Renfe Cercanías: Spain's national rail operator running commuter rail services overlapping with Lurraldebus corridors to Bilbao/Vitoria-Gasteiz. Mugi card is accepted as a payment means on Renfe, illustrating their substitutive and integrated relationship.
• Transport for London (TfL) Bus Services: Public-sector bus operator archetype with integrated ticketing (Oyster), concession structure, multi-channel digital access, and progressive fare structures. Thematically comparable governance and product model, though at metropolitan scale.

Direct peers

• Bizkaibus: Public interurban bus service of the neighboring Bizkaia province, operated by the Diputación Foral de Bizkaia. Most direct comparable in terms of mandate, governance structure, and interurban bus service scope within the Basque Country.
• DBus Donostia: San Sebastián urban bus operator, part of the Mugi integrated system. Closely comparable public-transport operator in the same geography, serving complementary (urban vs. interurban) trip purposes.
• Avanza Movilidad (PESA / Avanza Movilidad Gipuzkoa): Spanish private intercity bus operator group that runs Lurraldebus long-distance lines (DO01–DO04, DG12) via subsidiary Transportes PESA. Closely comparable in product and customer (Gipuzkoa long-distance travelers) and is also a current concessionaire partner.
• Euskotren (Eusko Trenbideak): Basque Government-owned regional rail operator integrated into the Mugi system. Directly comparable as a public transport operator in the same territory with overlapping passenger segments and shared ticketing integration.
• Bilman Bus: Basque intercity bus concessionaire participating in the Mugi system. Operates comparable interurban routes under concession in the Basque Country, sharing the same regulatory framework as Lurraldebus.

Emerging players

• Moovit: Global transit data and journey-planning app. Comparable as a digital layer that could either complement or disintermediate Lurraldebus's mobile app functionality for the Gipuzkoa commuter audience.

Others

• Kutxabank Transport Integration: Regional bank providing the cash-machine reload network for the Mugi card. Functionally comparable as an ecosystem enabler/distribution channel rather than a competing transit operator.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lurraldebus
• Facebookfacebook.com/lurraldebus
• LinkedInlinkedin.com/company/lurraldebus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LURRALDEBUS