Lush MedSpa Tuscaloosa

What Lush MedSpa Tuscaloosa does

Lush MedSpa is a privately held, multi-location medical spa and wellness clinic headquartered in Tuscaloosa, Alabama, with additional sites in Northport and North River serving West Alabama. The company operates an integrated aesthetics-plus-wellness model across two adjacent verticals: non-surgical aesthetic treatments (injectables, laser and RF skin rejuvenation, microneedling, body contouring) and supervised wellness services (medically supervised weight loss, bioidentical hormone replacement therapy, IV hydration, hair restoration, and medical massage). Customer segments include men and women seeking aesthetic enhancement, wellness and health optimization patients, a dedicated men's health sub-brand (PRIMETIME Men's Clinic), and the University of Alabama community.

The technology stack is built around more than 10 capital-intensive laser and RF platforms — Lutronic Clarity II dual-wavelength laser, Alma Harmony multi-technology platform, Tetra CO2 CoolPeel, Pico Laser, Virtue RF microneedling, SkinPen, EVOLVE, and Glypto Cryo — combined with a full-spectrum injectable portfolio spanning Allergan (Botox, Juvederm, SkinVive), Galderma (Dysport, Restylane, Sculptra), and Merz (Xeomin, Radiesse, Belotero) product lines. Treatment delivery is physician-led, with three physicians and four nurse practitioners supported by licensed estheticians, dermatology technicians, cosmetologists, and medical assistants.

The business model is service-based, fee-for-service aesthetic and wellness care, supplemented by recurring membership programs, retail skincare (Alastin, Jan Marini, SkinMedica, Nu Skin, Revision Skincare, Evexias), and third-party financing (Cherry, PatientFi, CareCredit, Bama Cash, Aspire). Go-to-market combines direct-to-consumer digital marketing (Facebook, Instagram, TikTok, YouTube, blog, email newsletter, SEO) with event-driven demand generation such as Injectable Days and Allergan Injection Events. The company is independently owned by CEO Joe Shirley, CRNP/Co-Owner Amy Shirley, and Co-Owner Lori Jones, with no disclosed institutional capital or acquisition history.

Name

Lush MedSpa Tuscaloosa

Legal name

Lush MedSpa

Website

https://lushmedspatuscaloosa.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Lush MedSpa is a privately held medical spa and wellness clinic operating in Tuscaloosa, Northport, and North River, Alabama, offering physician-led aesthetic treatments (injectables, lasers, RF, body contouring) and wellness services (weight loss, BHRT, IV therapy, hair restoration) to men and women across West Alabama.

Ownership category

akta.pro rank

Product category

Medical Aesthetic and Wellness Services

NAICS

Beauty Salons (812112)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Professional Skincare & Facial Treatments (CRABALAF)

Keywords

• Medical aesthetics services
• Cosmetic injectables
• Laser hair removal
• Skin rejuvenation treatments
• Wellness therapy clinic

Headquarters

HQ city

Tuscaloosa

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Aesthetic Treatment Services: One-time and recurring service fees for aesthetic treatments including injectables, laser treatments, facials, body contouring, and skin rejuvenation procedures
2. Wellness Services: Medically supervised wellness treatments including weight loss programs, hormone replacement therapy, IV therapy, hair restoration, and medical massage
3. Membership Programs: Recurring membership plans for ongoing aesthetic maintenance and preferential pricing on services
4. Financing Plans: Partnership with Cherry, PatientFi, and CareCredit to provide installment payment plans for treatments
5. Skincare Products: Retail sales of skincare products including Alastin, Jan Marini, Skin Medica, Nu Skin, Revision Skincare, and Evexias nutraceuticals

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Lush MedSpa Tuscaloosa is a full-service medical spa and wellness clinic that delivers physician-supervised aesthetic treatments (Botox, Dysport, Xeomin, Juvederm, Restylane, Sculptra, Radiesse, Belotero, PDO threads, PRP biological filler, Virtue RF and SkinPen microneedling, CoolPeel CO2 laser, Clarity II and Alma Harmony lasers, Pico laser, HydraFacial, DiamondGlow, PRX DermPerfexion, chemical peels, and body contouring) alongside medically supervised wellness services (weight loss programs, bioidentical hormone replacement therapy, IV hydration therapy, mobile IV therapy, hair restoration, EMS pelvic floor therapy, and men's clinic services). The clinic also retails professional skincare brands including Alastin, Jan Marini, SkinMedica, Nu Skin, Revision Skincare, and Evexias nutraceuticals, with treatment plans priced during complimentary consultations and financed through Cherry, PatientFi, and CareCredit.

Product overview

Lush MedSpa is a full-service medical spa and wellness clinic operating at two locations (Tuscaloosa and Northport, Alabama) offering advanced aesthetics and wellness treatments. The core offering combines aesthetic services (skin rejuvenation, injectables, laser treatments, body contouring) with comprehensive wellness care (weight loss, hormone replacement, IV therapy, hair restoration). Key technology platforms include Virtue RF Microneedling, SkinPen, CoolPeel/Tetra CO2, Clarity II laser, Alma Harmony laser, and Pico laser. Injectable offerings span Allergan (Botox, Juvederm, SkinVive), Galderma (Dysport, Restylane, Sculptra), and Merz (Xeomin, Radiesse, Belotero) product families. The spa also operates PRIMETIME Men's Clinic as a dedicated sub-brand and provides retail skincare products.

Differentiator

Problem solved

Functional benefit

Brands

• PrimeTime Men's Clinic: Dedicated men's health clinic providing hormone support and medically supervised weight loss services.
• ThrIVe Mobile IV Therapy
• ReStora EMS Chair

Products and services

• DiamondGlow
• PDO Threads
• HydraFacial
• Virtue RF Microneedling
• SkinPen Microneedling
• PRX DermPerfexion and PRX Plus
• Chemical Peels
• Botox Cosmetic (Allergan)
• Dysport (Galderma)
• Xeomin (Merz)
• Juvederm Collection (Allergan)
• Restylane Collection (Galderma)
• Merz Aesthetics Fillers (Radiesse, Belotero)
• Sculptra Aesthetic (Galderma)
• Cellenis Derma PRP Biological Filler
• Tetra CO2 Laser / CoolPeel
• Clarity II Laser (Lutronic)
• Pico Laser
• Alma Harmony Laser
• Glypto Cryo Body Sculpting
• EVOLVE Body Contouring
• Weight Loss Programs
• BioIdentical Hormone Replacement Therapy (BHRT)
• IV Hydration and Vitamin Therapy
• DE|RIVE Hair Restoration
• PRIMETIME Men's Clinic
• ReStora EMS Chair
• ThrIVe Mobile IV Therapy
• Head Spa and Hair Services
• LED Light Therapy

Quantifiable outcome

• Pain-free laser hair removal effective for both light and dark skin tones with no sun avoidance required
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• AllergancoreStrategic or Co-development PartnerPrimary injectable provider offering Botox, Juvederm collection, SkinVive, and Kybella; hosts injectable events and provides Allē Rewards Program
• GaldermacoreStrategic or Co-development PartnerProvider of Dysport, Restylane collection, Sculptra, and Sculptra aesthetic with ASPIRE Galderma Rewards Program
• Merz AestheticscoreStrategic or Co-development PartnerProvider of Xeomin, Radiesse, and Belotero with Merz Xperience+ Rewards Program
• LutroniccoreTechnology or IntegrationManufacturer of Clarity II dual-wavelength laser system used for hair removal and skin rejuvenation
• AlmacoreTechnology or IntegrationManufacturer of Alma Harmony multi-technology platform for pigmentation, redness, acne, and hair reduction treatments
• SkinMedicaminorGTM or Marketing PartnerProvider of Pro-Infusion serums used with DiamondGlow treatments and skincare products
• Alastin SkincareminorGTM or Marketing PartnerSkincare brand partner for retail product sales
• Revision SkincareminorGTM or Marketing PartnerSkincare brand partner for retail product sales
• AllēminorGTM or Marketing PartnerAllergan loyalty rewards program partner for Juvederm and Botox treatments

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Ever/Body: Multi-location aesthetics medspa offering injectables, laser treatments, microneedling, and skin rejuvenation with a membership-driven model. Comparable to Lush in physician-led injectables and laser services and in the use of membership programs for retention.
• Skin Laundry: Medspa chain focused on facials, laser treatments, and skin rejuvenation with standardized protocols. Overlaps with Lush on HydraFacial-style facials, laser skin treatments, and aesthetic memberships, serving a similar consumer demographic.
• Sono Bello: National body-contouring and aesthetics chain specializing in laser lipo, Venus Freeze, and TriSculpt. Overlaps with Lush on the body-contouring and skin-tightening service lines (Glypto Cryo, EVOLVE).
• Restore Hyper Wellness: Franchised chain combining IV therapy, hormone optimization, cryotherapy, weight management, and aesthetics under one roof. Highly comparable to Lush's integrated aesthetics-plus-wellness model, though delivered at scale through a franchise system.
• OVME Aesthetics: Multi-location aesthetics medspa offering injectables, laser treatments, body contouring, and skincare. Comparable to Lush on physician-supervised aesthetic services, though operating in larger metro markets.
• SkinSpirit: Multi-location medspa offering injectables (Botox, fillers), lasers, microneedling, body contouring, and skincare retail. Comparable to Lush in physician-led service mix, premium device portfolio, and skincare product retail partnerships.

Regional players

• American Laser Medspa: Regional medspa chain operating across multiple U.S. states with laser hair removal, skin rejuvenation, and injectable services. Comparable business model to Lush but serves different regional markets rather than competing head-to-head in West Alabama.

Others

• Hydrafacial Company: Device manufacturer of the HydraFacial platform used by Lush. Comparable as an ecosystem enabler — Hydrafacial Company sets treatment standards and provider economics across the medspa category in which Lush competes.

Broad incumbents

• LaserAway: Multi-state medspa chain specializing in laser hair removal, injectables, skin rejuvenation, and body contouring. Directly comparable service mix to Lush's laser-and-injectables core, with a similar patient demographic but a much broader geographic footprint.
• Ideal Image: The largest U.S. medspa chain offering injectables, laser hair removal, body contouring, and skin rejuvenation across 150+ locations. Comparable to Lush because it competes in the same physician-supervised aesthetics categories, though at vastly greater scale and with national brand budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@lushmedspatuscaloosa
• Facebookfacebook.com/lushtuscaloosa
• Instagraminstagram.com/lushtuscaloosa
• TikToktiktok.com/@lushmedspa
• LinkedInlinkedin.com/company/lush-medspa-tuscaloosa

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lush MedSpa Tuscaloosa