What Luxaflex Denmark does

Luxaflex Denmark is the Danish regional brand of Hunter Douglas Europe B.V., producing and distributing custom-made window treatments and sun-shading solutions for the Danish residential and light-commercial market. The product portfolio spans interior cellular shades (Duette), sheer blinds (Silhouette), roller, pleated, Venetian, wooden, vertical, and Roman blinds, plus fabric curtains, curtain tracks and rods, blackout and day/night variants, and exterior insect screens, outdoor screens, and awnings. Underlying technology centers on the proprietary Duette honeycomb cell structure for thermal and acoustic insulation, the Architella four-layer fabric, and the PowerView motorized automation system with an open API and integrations across Apple HomeKit, Amazon Alexa, Google Assistant, Control4, Crestron, and other smart-home platforms. The business model is exclusively channel-mediated: Luxaflex Denmark sells through 125+ authorized dealers operating shop-in-shop showrooms that provide consultation, professional measurement, and installation, with products custom-manufactured to exact specifications at Hunter Douglas facilities in Hornum (Denmark), Falköping (Sweden), Poland, and the Czech Republic. Pricing is quote-based, anchored to a 5-year product warranty, and revenue flows from one-time purchases of premium window coverings rather than subscriptions.

Name

Luxaflex Denmark

Legal name

Hunter Douglas Europe B.V.

Website

https://luxaflex.dk

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

11–50 employees

Short description

Luxaflex Denmark is the Danish regional brand of Hunter Douglas Europe B.V., selling custom-made window treatments, motorized blinds, and sun-shading solutions exclusively through 125+ authorized dealer showrooms across Denmark.

Ownership category

akta.pro rank

Product category

Custom Window Treatments

NAICS

Blind and Shade Manufacturing (337920), Blind and Shade Manufacturing (33792), Window Treatment Retailers (449122), Curtain and Linen Mills (31412)

akta.pro primary industry

Window Treatments & Shading Systems (Blinds, Shades, Awnings) (IMADAIAN)

akta.pro secondary industries

Window Shades Retail (Roller, Roman, Cellular/Honeycomb, Solar) (CRAIAKAB), Motorized & Smart Window Treatments Retail (Automated, App-Controlled) (CRAIAKAF), Motorized Shades, Blinds & Curtain Automation (HSAHADAD), Curtain, Blind & Shade Installation/Repair (HSAGAAAG)

Keywords

• Custom window treatments
• Cellular shades
• Motorized blinds
• Smart home automation
• Window coverings

Headquarters

HQ city

Anderstorp

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Window Treatment Products: Luxaflex Denmark generates revenue through the sale of custom-made window treatments including curtains, blinds, screens, and awnings. Products are manufactured to exact customer specifications based on measurements taken by authorized dealers. The product range includes indoor solutions (Duette, Silhouette, roller blinds, pleated blinds, Venetian blinds, wood blinds, vertical blinds, Roman blinds, fabric curtains) and outdoor solutions (outdoor screens, awnings). All products are sold exclusively through authorized dealer network.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Luxaflex Denmark designs, manufactures, and sells custom-made window treatments including cellular shades, roller blinds, Venetian and wooden blinds, pleated shades, Roman blinds, vertical blinds, fabric curtains, insect screens, outdoor screens, and awnings. Products are sold exclusively through a network of authorized dealers across Denmark who provide personalized consultation, professional measurement, and installation services. The PowerView Automation system adds motorized smart-home control to the window treatment portfolio.

Product overview

Luxaflex® Denmark offers a comprehensive portfolio of custom-made window treatments and sun shading solutions. The product range centers on interior blinds and curtains including Duette® cellular shades (the original energy-saving product with honeycomb insulation), Silhouette® sheer blinds, roller shades, duo roller shades, pleated shades, venetian and wooden blinds, vertical blinds, and roman shades. The portfolio extends to fabric curtains with curtain tracks and rods, blackout curtains, and specialty models like Top Down/Bottom Up and Day & Night variants. A key add-on is the PowerView® Automation system enabling motorized operation with smart home integration. The outdoor range includes insect screens (with pollen-blocking Poll-tex® options), outdoor screens, and awnings. All products are custom-made to order with a 5-year warranty, sold exclusively through authorized dealers who provide professional measurement and installation services.

Differentiator

Problem solved

Functional benefit

Brands

• PowerView®: Smart home automation system for controlling Luxaflex® blinds and curtains via app, remote control, and voice assistants including Amazon Alexa, Apple Home, and Google Assistant.

Products and services

• Duette gardiner (Cellular Shades) Original energy-saving cellular shade with a honeycomb cell structure that traps air pockets for insulation, keeping heat inside in winter and blocking heat in summer. Available in various colors, thicknesses, and patterns including Top Down/Bottom Up and Day & Night models. Architella variant features four layers of fabric with three insulating air layers for maximum energy efficiency.
• Silhouette gardiner (Sheer Blinds) Sheer blinds with soft fabric vanes that can be angled to flexibly adjust light, view, and privacy. The transparent layer filters harsh sunlight, protects interiors from UV rays and fading, and provides soft, diffused light. Up to 88% UV protection even with open vanes.
• Rullegardiner (Roller Blinds) Simple and classic roller blinds available in a wide range of colors, thicknesses, and styles. Can be series-connected in groups of three with a common chain operation. Available in sizes up to 16 sqm. Most fabrics are OEKO-TEX 100 and GREENGUARD certified.
• Duo rullegardiner (Duo Roller Blinds) Duo roller blinds combining two fabric layers for flexible light control and privacy options within a single window covering.
• Plisségardiner (Pleated Shades) Pleated shades with symmetrically pleated fabric that folds like an accordion. Available in various colors, patterns, and densities including transparent and blackout options. Features StainStop coating for moisture and dirt resistance. 40% of the pleated collection consists of recycled materials.
• Persienner (Venetian Blinds) Aluminum venetian blinds, 80% made from recycled aluminum. Adjustable slats for controlling light, view, and privacy by tilting to desired position. The original Luxaflex product category.
• Træpersienner (Wooden Blinds) Wooden blinds made from FSC-certified wood (over 90%). Natural wood finish with painted options available. Adjustable slats for light, view, and privacy control.
• Lamelgardiner (Vertical Blinds) Vertical blinds with adjustable slats for controlling light and privacy. Cost-effective option combining elegant appearance with high functionality.
• Liftgardiner (Roman Blinds) Roman shades that fold into elegant pleats when raised. Made from various fabric qualities with integrated bottom weights for a beautiful drape.
• Stofgardiner (Curtains) Fabric curtains available in various colors, textures, and densities. Can be combined as double curtains (hotel style) with sheer and blackout layers. Requires Luxaflex curtain tracks or rods (sold separately).
• Mørklægningsgardiner (Blackout Curtains) Blackout curtains designed to completely block light, ideal for bedrooms and media rooms requiring total darkness.
• Insektnet (Insect Screens) Fine-mesh insect screens that keep insects out while allowing fresh air. Includes Poll-tex pollen-blocking nets that protect 100% against grass pollen and 97% against birch pollen. Models include SuperNova, SuperNova Niche, Plissédør Allure Plus, and Fixed Frame Classic.
• Outdoor Screens External roller screens mounted on the outside of windows. Effectively regulate light and heat before they enter the building. Optional solar-powered operation available.
• Markiser (Awnings) External awnings for outdoor sun protection. Available models include Ystad, Ystad Max, Bergen, Larvik, Kirkholm, Falsterbo, Falkenberg, Nordby, Kalmar, Göteborg, and Blokhus.

Quantifiable outcome

• Up to 60% sound absorption with Duette and pleated blinds
• +5 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core.

• PowerView Hub Gen 2coreTechnology or Integration · 1 September 2018PowerView Hub Gen 2 is the central brain of the PowerView automation system, enabling wireless control of Luxaflex window treatments. Launched September 2018 with improved compatibility with more home automation systems. Features wireless design allowing flexible placement in the home and better positioning relative to blinds.
• Amazon AlexacoreTechnology or IntegrationPowerView automation integrates with Amazon Alexa for voice control. Users can activate PowerView scenes with voice commands (e.g., 'Alexa, activate Good Morning'). Requires PowerView Hub Gen 2. IFTTT integration also available.
• Apple Home (HomeKit)coreTechnology or IntegrationPowerView Hub 2.0 and PowerView App version 2.4+ work with Apple HomeKit. Users can control blinds via Apple Home app and Siri on iPhone, iPad, Apple Watch, Mac, and HomePod. Requires PowerView Hub Gen 2 with latest firmware and iOS 15 or newer.
• Google AssistantcoreTechnology or IntegrationPowerView Hub 2.0 is compatible with Google Assistant/Home. Users can activate PowerView scenes and control blinds via voice commands through Google Home. IFTTT available for earlier hub versions.
• Hunter Douglas Europe B.V.coreStrategic or Co-development PartnerParent company of Luxaflex. Hunter Douglas Europe B.V. is part of Hunter Douglas, the world's leading manufacturer of window coverings. The company is responsible for the Luxaflex brand across European markets including Denmark.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kirsch: Manufacturer of custom window treatments and drapery hardware, including motorized shades. Competes directly with Luxaflex in the custom-made window covering category with a strong dealer network in European and North American markets.
• IKEA: Global home furnishings retailer offering ready-made window treatments at significantly lower price points. Competes for Danish consumer wallet share, particularly in the value-conscious segment where Luxaflex's custom-only model cannot easily reach.
• JYSK: Scandinavian home furnishings retailer with a meaningful window treatment assortment at lower price points. Competes directly with Luxaflex for Danish consumer purchases, particularly in ready-made and basic curtain/blind categories.
• Coulisse: Dutch manufacturer of window coverings including roller blinds, Roman shades, and motorized systems. Competes directly with Luxaflex in custom-made window treatments across European markets with a similar OEM and dealer distribution model.

Broad incumbents

• Lutron: US-based leader in smart lighting and motorized shading systems (Serena, Triathlon). Competes with Luxaflex in the premium smart shade category, particularly in whole-home automation projects where Lutron's lighting integration is specified.
• Somfy: French global leader in motors and automation systems for window treatments. Competes with Luxaflex's PowerView® in the motorized shade layer and supplies motors to many window treatment brands, representing both an ecosystem partner and a channel competitor.
• Hunter Douglas: Parent company of Luxaflex and the world's largest manufacturer of window coverings. Offers the broadest portfolio of window treatments globally and is the dominant parent brand under which Luxaflex Denmark operates.

Regional players

• Gardinia: German manufacturer of window decorations including blinds, curtains, and accessories. Competes with Luxaflex in the mid-market segment across European markets with a broader price point range.
• Velux: Danish-headquartered manufacturer of roof windows and skylights, often sold together with blinds and shading. Competes for installation, dealer, and consumer mindshare in adjacent window-related categories in Denmark.
• Erfal: German manufacturer of custom-made blinds, shutters, and awnings. Directly competes with Luxaflex in the premium custom-made segment across the German-speaking and broader European market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/luxaflex.dk
• Instagraminstagram.com/luxaflex_dk
• LinkedInlinkedin.com/company/luxaflex-scandinavia-a-s

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luxaflex Denmark