What Kirsch does

Kirsch is a US-based manufacturer of custom drapery hardware and custom window coverings, founded in 1907 in Sturgis, Michigan and currently headquartered in Buford, Georgia. The company has operated continuously for over 118 years and is credited with inventing the first flat curtain rod, the first telescoping rod, the first adjustable traverse rod (1928), and the world's first practical motorized electromagnetic traverse rod, the Electrac (1962). Kirsch was publicly traded on the NYSE under ticker 'KIR' from 1969 to 1994 and is now a private company with 51–100 employees serving the US market exclusively.

Kirsch's product portfolio is split into two main categories. The Drapery Hardware line covers decorative and functional collections — Designer Metals, Wood Trends, Wrought Iron, Estate Traverse Rods, Architrac (commercial-grade track), and Basic Hardware — sold primarily through wholesale distributors to professional installers, workrooms, and interior designers. The Custom Window Coverings line, launched in 2019, covers cellular shades, roller shades, Roman shades, shutters, woven woods, wood and alternative-wood blinds, vertical blinds, panel track, banded shades, screen shades, shadings, and custom drapery, and is sold directly to consumers through an in-home shop-at-home design-consultation model. Underpinning the product set is the Kirsch Automation system, a wireless motorization platform controllable via remote, smartphone/tablet app, and integrated with Apple HomeKit, Amazon Alexa, and Google Home; AMP Motorization supplies drapery-side motorization through a technology partnership with Turnils.

Kirsch operates a dual-channel go-to-market. The wholesale side reaches professional installers and workrooms through a global distributor network. The retail side reaches end consumers through four named nationwide retail partners — Home Depot, JCPenney Home, DecorView, and Macy's — each of which resells Kirsch custom window treatments and offers in-home consultation, measurement, and professional installation via certified designers. Pricing is quote-based and not publicly disclosed because every product is custom-manufactured to specific window measurements; a 10-year limited warranty covers all custom window coverings, and select cellular shade styles qualify for federal energy-efficiency tax credits of up to $1,200. The company markets through its own website, Instagram, Pinterest, and Facebook, and runs co-marketing campaigns with each retail partner. Revenue, ownership structure, and current management are not disclosed in available sources.

Name

Kirsch

Legal name

Kirsch Company

Website

https://kirsch.com

Company type

Public

Founded year

1907

Operating status

Operating

Headcount range

51–100 employees

Short description

Kirsch is a 118-year-old US manufacturer of custom drapery hardware and made-to-measure window coverings, serving residential homeowners through wholesale distributors and four nationwide retail partners — Home Depot, JCPenney Home, DecorView, and Macy's — using an in-home design-consultation model with smart-home-integrated automation.

Ownership category

akta.pro rank

Product category

Custom Window Coverings & Drapery Hardware

NAICS

Blind and Shade Manufacturing (337920), Window Treatment Retailers (449122), Curtain and Linen Mills (31412)

SIC

Miscellaneous Furniture & Fixtures (2590), Cutlery, Handtools & General Hardware (3420)

akta.pro primary industry

Custom Drapery & Made-to-Measure Window Coverings Retail (CRAIAKAD)

akta.pro secondary industries

Curtains & Drapery Retail (Panels, Drapes, Sheers, Valances) (CRAIAKAC), Window Shades Retail (Roller, Roman, Cellular/Honeycomb, Solar) (CRAIAKAB), Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical) (CRAIAKAA), Window Treatment Hardware & Accessories Retail (Rods, Tracks, Rings, Finials, Tiebacks) (CRAIAKAI), Window Treatments & Shading Systems (Blinds, Shades, Awnings) (IMADAIAN), Curtains, Blinds & Window Treatment Installation (HSAGAHAC)

Keywords

• Custom drapery hardware
• Window coverings
• Window treatments
• Motorized window treatments
• Custom blinds and shades

Headquarters

HQ city

Buford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Drapery Hardware: Sale of decorative and basic drapery hardware including poles, finials, rings, brackets, traverse rods, and accessories. Products sold through distributors to professionals and directly through retailers to consumers.
2. Custom Window Coverings: Custom-manufactured window treatments including cellular shades, roller shades, shutters, blinds, shadings, drapery, and panel track. Each window covering is custom-measured and professionally installed.
3. Design and Installation Services: In-home design consultation, measurement, and professional installation services provided through certified designers. Services offered free of charge as part of the product sale.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Kirsch manufactures and sells custom-made drapery hardware and window coverings, including cellular shades, roller shades, shutters, Roman shades, wood and alternative wood blinds, vertical blinds, shadings, woven woods, panel track, banded shades, screen shades, and drapery, plus a complementary line of decorative traverse hardware in Designer Metals, Wrought Iron, Wood Trends, and Estate Traverse Rods. Products are offered through national retail partners and a distributor network that serves professional installers, with in-home design consultation, measurement, and installation services available to residential customers and the Architrac track system addressing commercial applications.

Product overview

Kirsch is a 115+ year-old company specializing in custom drapery hardware and window coverings. The product portfolio consists of two main categories: (1) Window Coverings including Cellular Shades, Shadings (Horizontal & Vertical), Roller Shades, Shutters (Poly/Composite/Hardwood), Vertical Blinds, Roman Shades, Woven Woods, Wood & Alternative Wood Blinds, Panel Track, Banded Shades, Screen Shades, and Custom Drapery; and (2) Drapery Hardware including Designer Metals, Wrought Iron, Wood Trends, Estate Traverse Rods, Architrac, and Basic Hardware collections. The Kirsch Automation system integrates with Apple HomeKit, Amazon Alexa, and Google Home to provide wireless control across all compatible window coverings. Products are sold through in-home design consultations and a network of nationwide retail partners including Home Depot, JCPenney, DecorView, and Macy's, backed by a 10-year limited warranty.

Differentiator

Problem solved

Functional benefit

Brands

• Designer Metals™: Premium decorative drapery hardware collection featuring sophisticated styles and striking finishes with thoughtful details for dramatic home statements.
• Wood Trends™
• Wrought Iron
• Estate™
• Architrac®
• Basic Hardware
• Kirsch Automation
• Carole Fabrics™

Products and services

• Cellular Shades Custom-made cellular shades with proprietary cell-in-cell construction and a concealed tilt operating system, designed for residential customers seeking energy-efficient, made-to-measure window treatments.
• Roller Shades Custom-made roller shades for residential window openings.
• Shutters Custom-made interior shutters offered in poly/composite and hardwood constructions for residential windows.
• Roman Shades Custom-made Roman shades for residential window treatments.
• Wood & Alternative Wood Blinds Custom-made horizontal blinds in genuine wood and alternative wood (faux) materials for residential windows.
• Vertical Blinds Custom-made vertical blinds for residential windows, particularly suited to large openings and sliding doors.
• Shadings Custom-made shadings in the Kirsch window coverings portfolio.
• Woven Woods Custom-made woven wood shades for residential windows.
• Panel Track Custom-made panel-track window coverings, suited to wide openings and sliding doors.
• Banded Shades Custom-made banded shades as part of the residential window coverings portfolio.
• Screen Shades Custom-made screen shades for residential sun-screening applications.
• Drapery Custom-made drapery products sold alongside Kirsch's drapery hardware line for residential windows.
• Kirsch Automation System Motorization and smart-home automation system for Kirsch window coverings, integrating with home control platforms and supported in conjunction with Turnils.
• Designer Metals Drapery Hardware Decorative drapery hardware line in metal finishes, sold to residential customers and via the trade channel.
• Wrought Iron Drapery Hardware Decorative wrought-iron drapery hardware collection within the Kirsch drapery hardware line.
• Wood Trends Drapery Hardware Wood-finish decorative drapery hardware line within the Kirsch drapery hardware portfolio.
• Estate Traverse Rods Premium traverse rods within the Kirsch drapery hardware line.
• Basic Hardware Drapery Rods Entry-level basic drapery rods within the Kirsch drapery hardware line.
• Architrac Track System Commercial-grade track system for traverse and panel applications, supplied to the trade channel for commercial projects in hospitality, office, healthcare, education, and similar settings.
• In-Home Design, Measurement & Installation Services Complimentary and paid professional services bundled with Kirsch custom window covering and drapery hardware orders, covering design consultation, on-site measurement, and installation for residential customers.

Quantifiable outcome

• Energy savings and Federal Tax Credits of up to $1,200 on select cellular shade styles

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• Home DepotcoreChannel Partner/ Reseller/ DistributorHome Depot offers Kirsch custom window treatments through in-store and online services, providing Kirsch shop-at-home design services to customers. Products are available for professional measurement and installation through this partnership.
• JCPenney HomecoreChannel Partner/ Reseller/ DistributorJCPenney Home provides Kirsch custom window treatments and design services through their home furnishings channel, offering in-home consultation services to customers.
• DecorViewcoreChannel Partner/ Reseller/ DistributorDecorView offers free consultations for Kirsch window treatments as a retail partner, providing in-home design services for customers seeking custom window coverings.
• Macy'scoreChannel Partner/ Reseller/ DistributorMacy's Shop at Home service offers Kirsch custom window treatments and design consultations through their home furnishings retail channel.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Budget Blinds: Franchise-based custom window coverings company offering in-home consultations, measurement, and installation for blinds, shades, shutters, and drapery. Mirrors Kirsch's consultative, white-glove service model and direct competition for residential custom window treatment projects.
• Blinds.com: Leading direct-to-consumer online retailer of custom blinds, shades, shutters, and drapery. Serves the same residential customer base as Kirsch with a lower-touch, e-commerce-driven model that competes on convenience and price for non-consultative buyers.
• Hunter Douglas: Global leader in custom window coverings (blinds, shades, shutters) with premium positioning and a dealer-based model. Directly comparable to Kirsch's custom-manufactured cellular shades, Roman shades, shutters, and drapery programs serving the same residential homeowner segment.
• Smith & Noble: Custom window treatment specialist offering made-to-measure shades, blinds, shutters, drapery, and hardware through in-home consultation and showrooms. Closely overlaps Kirsch's custom-program-and-concierge-service positioning in the same premium residential segment.
• Lafayette Venetian Blind: Long-standing custom window treatment manufacturer offering custom venetian blinds, vertical blinds, shades, and drapery through dealer networks. Comparable to Kirsch on custom-manufactured window coverings and B2B distribution through professional installers and workrooms.
• 3 Day Blinds: Custom window treatments retailer with in-home design consultation, fast turnaround manufacturing, and professional installation. Competes directly with Kirsch on custom cellular shades, shutters, Roman shades, and drapery for residential customers.
• The Shade Store: Direct-to-consumer custom window treatment retailer offering made-to-measure shades, blinds, drapery, and hardware with showroom-based consultation. Closely comparable to Kirsch on custom-manufactured window coverings and free design consultation service model.
• Springs Window Fashions: Parent of Bali, Graber, and Mecho brands, manufacturing custom blinds, shades, and shutters sold through retail and dealer channels. Overlaps with Kirsch across cellular shades, wood blinds, vertical blinds, and custom drapery hardware with similar retail distribution economics.
• Levolor: Long-established window coverings brand offering custom blinds, shades, and wood blinds through retail and home center channels (including Home Depot). Competes head-to-head with Kirsch on price-sensitive custom shades and shares the same retail-partner go-to-market motion.

Broad incumbents

• Lutron Electronics: Established smart lighting and motorized shading controls manufacturer with broad commercial and residential reach. Overlaps with Kirsch Automation in the motorized window treatment category, particularly with smart-home-integrated shading solutions like Serena.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Kirsch
• Instagraminstagram.com/kirsch
• Pinterestpinterest.com/kirsch/?utm_source=web&utm_medium=organic_social
• Xx.com/kirsch
• LinkedInlinkedin.com/company/kirsch---a-division-of-turnils

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kirsch