Luxaflex Scandinavia AS

Name

Luxaflex Scandinavia AS

Legal name

Hunter Douglas Europe B.V.

Website

https://luxaflex.no

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

11–50 employees

Short description

Luxaflex Scandinavia AS is the Norwegian operating entity of the Luxaflex® brand under Hunter Douglas Europe B.V., selling custom-made curtains, blinds, shades, awnings, and PowerView®-automated window treatments exclusively through an authorized Norwegian dealer network to residential homeowners and, via Luxaflex Project Scandinavia, to architects and interior designers.

Ownership category

akta.pro rank

Product category

Custom Window Treatments and Sun Shading Solutions

NAICS

Window Treatment Retailers (449122), Blind and Shade Manufacturing (337920)

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Window Shades Retail (Roller, Roman, Cellular/Honeycomb, Solar) (CRAIAKAB)

akta.pro secondary industries

Smart Window Shades & Motorized Treatments Retail (CRAIAMAL), Window Treatments & Shading Systems (Blinds, Shades, Awnings) (IMADAIAN), Motorized Shades, Blinds & Curtain Automation (HSAHADAD)

Keywords

• Custom window treatments
• Made-to-measure blinds
• Smart home automation
• Motorized window coverings
• Interior sun shading

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Custom Window Treatment Sales: Luxaflex Scandinavia AS sells custom-made, bespoke window treatment products (curtains, blinds, shades, awnings, insect screens) exclusively through a network of authorized dealers in Norway. Each product is manufactured to order based on individual measurements provided by the dealer network. Revenue is generated through dealer purchases from Hunter Douglas/Luxaflex manufacturing facilities.
2. PowerView® Automation & Motorization Accessories: PowerView® motorization components (Hub, remote controls, motors, repeaters, Accu-pack rechargeable batteries) are sold as add-on accessories to the base window treatment products, available through the dealer network. Automation is priced as a tiered addition to curtain prices, dependent on curtain type and model.
3. Dealer-Direct B2B Sales: The company operates a B2B model where it sells to authorized specialist dealers (forhandlere), who in turn provide retail sales, installation, and advisory services to end consumers. Luxaflex does not sell directly to consumers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Luxaflex Scandinavia AS designs, manufactures, and distributes a full range of custom-made window treatments — including cellular shades, sheer blinds, roller and pleated blinds, venetian and vertical blinds, Roman shades, curtain panels, insect screens, outdoor screens, and awnings — exclusively through authorized specialist dealers across Norway. The portfolio is supported by the proprietary PowerView® smart motorization and automation platform, Architella® insulation technology, and LightLock™ blackout sidelists, with optional integration with major smart home ecosystems.

Product overview

Luxaflex® Scandinavia AS, part of Hunter Douglas Europe, offers a comprehensive range of made-to-measure window treatments spanning indoor and outdoor sun-shading solutions. The core indoor range includes Duette® cellular shades (with Architella® triple-insulation variant), Silhouette® sheer blinds, roller blinds, Duo roller blinds, pleated blinds, aluminium and wooden venetian blinds, vertical (lamellar) blinds, Roman shades, and made-to-measure curtain panels with various hanging systems. Key operating modes include Top Down/Bottom Up, Day & Night, and screw-free FrameFix®/TruFit® mounting. The PowerView® Automation platform enables smart home control via app, voice assistants, and professional home automation systems. The outdoor range covers insect screens, outdoor screens, and awnings. The company has operated for 75 years, manufactures primarily in Falköping, Sweden (since 1885) and Hornum, Denmark, and offers a 5-year warranty as standard.

Differentiator

Problem solved

Functional benefit

Brands

• PowerView® Automation: Smart home automation system for controlling Luxaflex® window treatments via app, remote control, and voice integration.

Products and services

• Duette® Cellular Shades (Duette® gardiner) Custom-made cellular (honeycomb) pleated shades with a double-layer fabric construction and hidden cords, providing thermal insulation, sound absorption (up to 60%), and UV protection. Available in Top Down/Bottom Up and Day & Night models, in the Architella® multi-layer insulation variant. Sold exclusively through authorized Luxaflex dealers; for residential homeowners.
• Silhouette® Sheer Blinds (Silhouette® gardiner) Custom-made sheer blinds combining a visible fabric layer with horizontal vanes that can be tilted to filter harsh sunlight into soft ambient light while preserving the outside view. Provide light, glare, and privacy control. Sold through Luxaflex dealers; for residential homeowners.
• Roller Blinds (Rullegardiner) Custom-made roller blinds in basic, cassette, Model 10/20, XL, XXL, wire-guided, and skylight variants. Available in sustainable fabrics including GreenScreen Eco, GreenScreen Revive (recycled PET), and Sea-Tex (recycled ocean plastic). Most are OEKO-TEX 100 and GREENGUARD certified. Sold through Luxaflex dealers; for residential homeowners.
• Duo Roller Blinds (Duo rullegardiner) Custom-made double-layer roller blinds combining transparent and opaque fabric strips, enabling flexible light control and privacy regulation while maintaining partial outside view. Sold through Luxaflex dealers; for residential homeowners.
• Pleated Blinds (Plisségardiner) Custom-made pleated blinds with a single fabric layer folded in concertina style, available in numerous colors, patterns, and opacities. Available with StainStop® coating (moisture/stain resistance for kitchens and bathrooms) and the Revival fabric made from 100% recycled polyester with Cradle to Cradle™ certification. Sold through Luxaflex dealers; for residential homeowners.
• Aluminium Venetian Blinds (Persienner) Custom-made aluminium venetian blinds in 16/25/35/50/70 mm slat sizes, with Top Down/Bottom Up options. Made from 80% recycled aluminium; 98% are Cradle to Cradle™ certified and GREENGUARD Gold certified. Available with TruFit® and FrameFix® mounting. Sold through Luxaflex dealers; for residential homeowners.
• Wooden Venetian Blinds (Trepersienner) Custom-made wooden venetian blinds in 50/70 mm slat sizes, made from natural wood with a lacquered finish for easy cleaning. Over 90% of wood species are FSC-certified, ensuring responsible forest sourcing. Sold through Luxaflex dealers; for residential homeowners.
• Vertical Blinds (Lamellgardiner) Custom-made vertical blinds with adjustable louvres for light and privacy control. Available with acoustic fabric options (Sedna and Riff) absorbing up to 60% of sound. Greenscreen® textiles (Sea-Tex and Sea-Tex NXT) are PVC-free and made with 50% recycled ocean plastic. Most textile lamellar blinds are OEKO-TEX 100 and/or GREENGUARD certified. Sold through Luxaflex dealers; for residential homeowners.
• Roman Shades (Liftgardiner) Custom-made Roman shades in fabric that folds into soft, even folds when raised. Available with or without lift cords, with optional magnet placement for heavier fabrics. Washable fabric and easily removable rails. Sold through Luxaflex dealers; for residential homeowners.
• Curtain Panels (Gardinlengder) Custom-made curtain panels in six distinct models (including Wisper with Swing bands, fold curtains, and tape curtains). Offered in sheer linen to velvet fabrics, including blackout, flame-retardant, and Sea-Tex lounge curtain made from approximately 50% recycled ocean plastic. Mounted on curtain tracks or rods. Sold through Luxaflex dealers; for residential homeowners.
• PowerView® Automation Platform Smart home motorization and automation platform for Luxaflex® window treatments. Enables wireless control via smartphone app, Pebble® remote, voice assistants (Amazon Alexa, Google Assistant, Apple Home/Siri), scheduled Scenes, RemoteConnect, and integration with Control4, Crestron, Savant, ELAN, URC, RTI, FIBARO, Samsung SmartThings, IFTTT, and Logitech Harmony. Compatible with Silhouette®, Duette®, Duo roller blinds, pleated blinds, roller blinds, vertical blinds, Roman shades, venetian blinds, and curtain tracks. Sold through Luxaflex dealers across Norway.
• Insect Screens (Insektnett) Custom-made retractable insect screens for windows and doors. Available in SuperNova (face-mounted and recessed), Plissédør Allure Plus (pleated door screen), and Fast Frame Classic models. A Poll-tex® fine-mesh option blocks even pollen particles. Installed behind curtains so screens are discreet. Sold through Luxaflex dealers; for residential homeowners.
• Outdoor Screens (Utvendige skjermer) Custom-made exterior screen blinds mounted outside windows to regulate sunlight, heat, and glare before they enter the building. Help keep interiors cool on hot days while preserving the view. Available with optional solar power. Sold through Luxaflex dealers; for residential homeowners.
• Awnings (Markiser) Custom-made exterior awnings for outdoor sun protection. Available in multiple models including Ystad, Ystad Max, Bergen, Larvik, Kirkholm, Falsterbo, Falkenberg, Falkenberg Max, Nordby, Kalmar, Göteborg, and Blokhus — each named after Nordic coastal towns. Both standard and drop-arm (Droparm) configurations offered. Sold through Luxaflex dealers; for residential homeowners.

Quantifiable outcome

• Up to 50% of home heat loss occurs through windows — Luxaflex curtains and cellular shades provide thermal insulation that reduces this loss.
• +7 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature6 records

Partnerships

One partnership is on record.

• Hunter Douglas Europe B.V.coreStrategic or Co-development PartnerHunter Douglas Europe B.V. is the parent company and brand licensor of Luxaflex in Scandinavia. The cookie policy identifies Hunter Douglas Europe B.V. as the legal entity operating the luxaflex.no website and mobile apps. Luxaflex Scandinavia AS operates under license and as part of the Hunter Douglas group.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Velux: Velux is the leading manufacturer of roof windows and skylights and offers its own range of skylight-compatible blinds, awnings, and motorized shading (VELUX INTEGRA). Overlaps with Luxaflex's skylight roller blinds and conservatory/category — relevant for Norwegian homeowners with sloped roofs and conservatory spaces.
• Budget Blinds: Budget Blinds is a North American franchise-based custom window treatment brand with in-home consultation, measuring, and installation — a direct analog to Luxaflex's dealer model. While geographically concentrated in North America, it represents the same dealer-led custom-blinds business model Luxaflex operates in Norway.
• Somfy: Somfy is the leading global manufacturer of motors and automation systems for window coverings, awnings, and exterior screens — directly competing with Luxaflex's PowerView® platform. Somfy motors are used across multiple blind brands, positioning it as both a technology supplier and a competitive automation provider in the same motorized shading category.

Regional players

• JYSK: JYSK is a Scandinavian-headquartered home furnishings retailer operating extensively in Norway, offering curtains, blinds, and sun shading at lower price points. Competes with Luxaflex primarily in entry-level ready-made curtains and basic roller/venetian blinds, drawing on Scandinavian market familiarity.

Broad incumbents

• IKEA: IKEA is a broad Scandinavian home furnishings incumbent that offers ready-made and some custom curtains, roller blinds, cellular shades, and motorized shading (FYRTUR/KADRILJ) across Norway. Significant mass-market competitor with strong price advantage, though lacking Luxaflex's made-to-measure premium positioning and dealer-led service.
• Hunter Douglas: Luxaflex Scandinavia AS is a regional brand under Hunter Douglas Europe B.V., but Hunter Douglas itself operates globally with its own branded window coverings, including competitive offerings in the same cellular, roller, venetian, and motorized categories. Direct strategic alignment through licensing but also competitive at the global parent level.

Emerging players

• Lutron: Lutron's Serena and Triathlon shading lines offer premium motorized cellular, roller, and Roman shades in the smart-home category, directly competing with PowerView® automation. Lutron's Caséta and RA platforms integrate with the same voice assistants and home automation ecosystems, making it a high-end competitor for connected shading.
• SwitchBot: SwitchBot offers affordable retro-fit motorized blind and curtain solutions that work with major smart home platforms. Represents a low-cost, technology-led alternative to PowerView® and similar integrated automation, appealing to price-sensitive smart-home consumers.
• Blinds.com: Blinds.com is one of the largest online direct-to-consumer custom window treatment retailers, offering made-to-measure blinds, shades, and shutters with digital configuration. It competes with Luxaflex on convenience and price transparency but lacks the dealer consultation experience, representing the online-native alternative model.

Others

• Crestron Electronics: Crestron is a professional home automation platform that integrates PowerView® but also enables direct shading control via its own integration partners. Listed as a technology partner for Luxaflex but operates in the broader smart-home category where PowerView® competes for connected-shading share.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/luxaflex.no
• Instagraminstagram.com/luxaflex_no
• LinkedInlinkedin.com/company/luxaflex-scandinavia-as

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luxaflex Scandinavia AS