Luxrite
Luxrite Ltd is a UK trade-only distributor of CCTV, intruder alarm, fire detection, access control, and networking equipment serving vetted security installers, integrators, electricians, and wholesalers through its proprietary SPRO brand and multi-vendor portfolio.
- Company typePrivate
- Founded-
- HeadquartersStevenage, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Luxrite does
Luxrite Ltd is a UK-based, trade-only distributor of security and surveillance equipment headquartered in Stevenage, Hertfordshire. The company sells CCTV cameras, DVRs, NVRs, intruder alarm systems, fire detection, access control, video intercoms, networking hardware, and cabling exclusively to vetted trade customers — security installers, integrators, electricians, wholesalers, and networking/IT professionals — through a gated e-commerce portal backed by account managers and a technical support team with UK next-day delivery capability.
Its portfolio combines a proprietary brand, SPRO, with multi-vendor distribution of Dahua AirShield, Ajax Systems, Texecom Premier Elite, Ruijie Reyee, Seagate, CQR, Klaxon, Vectus, RGL, and Netgenium products. SPRO cameras integrate edge-AI analytics (face detection, face recognition, perimeter protection, Active Deterrence, ANPR, flame detection) and feature technologies such as ColourNight low-light color recording, while Luxrite complements hardware sales with a SPRO Certified Installer training program (£100 + VAT per attendee) and a graded/refurbished stock channel with a 30-day warranty.
Revenue is generated primarily through hardware markup to trade accounts on a pay-as-you-go basis, supplemented by training fees and graded-stock sales. The firm operates from a single warehouse site, lists 15 employees, and shows no disclosed funding, M&A, or institutional ownership — indicating a founder-led, organically grown distribution business with a 4.6-star Google rating and customer relationships spanning 10–15 years.
Luxrite firmographics
Firmographics- Name
- Luxrite
- Legal name
- Luxrite Ltd
- Website
- https://luxritesecurity.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Luxrite Ltd is a UK trade-only distributor of CCTV, intruder alarm, fire detection, access control, and networking equipment serving vetted security installers, integrators, electricians, and wholesalers through its proprietary SPRO brand and multi-vendor portfolio.
- Ownership category
- akta.pro rank
Luxrite industry classification
Industry- Product category
- Security Equipment Distribution
- NAICS
- Photographic Equipment and Supplies Merchant Wholesalers (423410), Security Systems Services (56162)
- SIC
- Wholesale-Electronic Parts & Equipment, Nec (5065)
- akta.pro primary industry
- Cameras, Imaging & Drones Distribution (CRAOACAH)
Keywords
Where Luxrite is headquartered
LocationHeadquarters
- HQ city
- Stevenage
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Luxrite business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Security Equipment Distribution: B2B distribution of CCTV cameras, DVRs, NVRs, intruder alarms, fire detection, access control, video intercoms, cables, and networking equipment to trade customers. Products sold include own-brand SPRO as well as third-party brands (Dahua, Ajax, Texecom, Ruijie). Revenue is generated through product markup on sales to installers, integrators, and security professionals.
- Installer Training Programs: Revenue from SPRO Certified Installer Program training courses at £100 + VAT per attendee. Training covers CCTV systems, video intercoms, and advanced AI analytics. Course fees can be credited against invoices exceeding £500 + VAT.
- Trade Account Services: Trade-only distribution model where approved security industry companies receive access to trade pricing, technical support, and next-day delivery services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Trade Account Pricing - Access to discounted wholesale pricing for approved security industry companies |
| One time/ perpetual license | Pay-as-you-go | SPRO Certified Installer Training Course |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Luxrite product offering
Product offeringCore offering
Luxrite is a UK trade-only distributor of security and surveillance equipment, selling CCTV systems (HD and IP), DVRs, NVRs, intruder alarms, video intercoms, fire detection, access control, networking infrastructure, and cabling to vetted security installers, integrators, and IT professionals. The company distributes its proprietary SPRO brand alongside third-party brands (Dahua, Ajax, Texecom, Ruijie, Seagate, CQR, Klaxon, Vectus, RGL, Netgenium), and supplements equipment sales with a certified installer training program and graded/refurbished stock offerings. Every unit is quality-tested before dispatch, and next-day delivery is provided across most of the UK.
Product overview
Luxrite Ltd is a UK-based trade distributor of security and surveillance equipment serving installers, integrators, and security professionals. The company operates a multi-brand portfolio approach, distributing third-party brands (Dahua AirShield, Ajax Systems, Texecom Premier Elite, Ruijie Reyee) alongside their proprietary SPRO brand of CCTV and security products. Their product portfolio encompasses HD CCTV and IP CCTV systems (cameras, DVRs, NVRs), video intercom systems, networking equipment for CCTV installations, intruder alarms (wireless and wired), fire detection systems, access control, cabling infrastructure, and accessories. The SPRO brand offers AI-enabled surveillance products including cameras with face detection/recognition, perimeter protection, Active Deterrence, ANPR, and flame detection. The company also offers graded/refurbished equipment and certified installer training programs. Products are rigorously tested before warehouse dispatch, and the company provides technical support to its trade customers.
Differentiator
Problem solved
Functional benefit
Products and services
- SPRO CCTV Products Proprietary brand of CCTV equipment including IP cameras, NVRs, HD cameras, DVRs, video doorbells, and accessories. Features AI-enabled capabilities such as Active Deterrence, face detection/recognition, perimeter protection, tripwire, intrusion detection, ANPR, and flame detection. Distributed exclusively through Luxrite to trade security installers.
- Dahua AirShield Wireless Alarm Systems Complete wireless intruder alarm ecosystem including alarm hubs with 2G/WiFi/4G connectivity, door contacts, PIR detectors, PIR cameras with built-in photo verification, wireless keypads, keyfobs, internal and external sirens, panic buttons, smoke detectors, water leak detectors, and range extenders. Supports up to 150 wireless peripherals with up to 2000m range on 868MHz wireless technology.
- Ajax Wireless Security Systems Wireless security products including Curtain Outdoor Mini motion detectors, CurtainCam Outdoor with photo-on-demand, and CombiProtect / CombiProtect S / CombiProtect U glass break detectors. Uses Jeweller protocol for secure communication.
- Texecom Premier Elite Wireless Alarm Systems Wireless intruder alarm systems with Ricochet technology, including control panels, LCD keypads, proximity tags, PIR detectors, and Odyssey X series bell boxes and sounders in various lens and color options.
- HD CCTV Systems High-definition CCTV cameras (2MP to 8MP) and digital video recorders supporting multiple formats including HDCVI, HDTVI, AHD, and CVBS. Includes dome, turret, bullet, and PTZ camera form factors with features such as ColourNight technology and built-in microphones.
- IP CCTV Systems Network-based IP cameras and network video recorders (NVRs) supporting up to 4K resolution, Power over Ethernet (PoE), and AI analytics including face detection, face recognition, perimeter protection, and intelligent video analytics.
- Video Intercom Systems Video door entry systems including camera stations, mounts, and accessories. Includes 2-wire retrofit kits, Wi-Fi 6 video doorbell kits, and cloud-connected intercom solutions.
- Fire Detection Systems Fire alarm and detection products including EN54-certified control panels, smoke detectors, heat detectors, CO detectors, flame detection cameras, visual alarm devices (VADs), sounders, and associated accessories.
- Access Control Systems Access control systems including all-in-one units, cards and tags, door controllers, enrollment devices, electromagnetic locks (maglocks), and card readers.
- Networking Equipment Networking equipment including PoE and standard switches, wireless bridges, access points, Wi-Fi extenders, routers, PoE injectors, and PoE extenders designed for CCTV network integration. Includes Ruijie Reyee cloud-managed PoE switches with remote port reboot capability.
- Cabling Solutions Cabling infrastructure including CAT5e, CAT6, patch leads, RG59 coaxial cable, and cable accessories and connectors for security system installations.
- Graded / Refurbished Stock Refurbished and quality-tested security equipment offered at reduced prices with 30-day warranty and technical support. Categories include IP cameras, PTZ cameras, NVRs, analogue cameras, and DVRs in Grade A and Grade B condition.
- SPRO Certified Installer Program Training Paid training courses covering CCTV installation (Level 1 whole-day and Level 2 whole-day with advanced AI/analytics) and Video Intercom (Level 1 half-day). Priced at £100 + VAT per attendee. Course fees are creditable against any invoice exceeding £500 + VAT. Certification equips installers to deploy SPRO product range.
Quantifiable outcome
- Products and technical support rated 4.6 stars on Google reviews
- +1 more outcomes
Companies that use Luxrite
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Luxrite technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Luxrite partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and secondary.
- SPROcoreSPRO is Luxrite's primary proprietary brand for CCTV cameras, NVRs, DVRs, and video intercom systems. Luxrite distributes the full SPRO range including AI-powered surveillance products with face detection, perimeter protection, and analytics capabilities.
- Dahua TechnologycoreDahua AirShield wireless alarm systems distributed exclusively through Luxrite. Complete range including alarm hubs, PIR detectors, door contacts, sirens, and cameras with 868MHz wireless technology.
- Ajax SystemscoreAjax wireless security products including motion detectors, glass break detectors, and curtain cameras using Jeweller protocol for secure communication.
- TexecomcoreTexecom Premier Elite wireless alarm systems including Ricochet technology, Odyssey sounders, and security accessories.
- Ruijie ReyeesecondaryRuijie Reyee networking equipment including cloud-managed PoE switches, wireless bridges, and access points designed for CCTV network integration.
- SeagatesecondarySeagate hard drives for CCTV recording storage solutions including NVR and DVR compatible models.
- CQRsecondaryCQR security products including roller shutters and perimeter detection equipment.
- KlaxonsecondaryKlaxon security sounders and alarm accessories.
- VectussecondaryVectus CCTV cameras including IR dome cameras and POC (Power over Coax) models.
- RGL ElectronicssecondaryRGL electronic security accessories and components.
- NetgeniumsecondaryNetgenium IP intercom and access control systems.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Luxrite competitors and assessment
Company assessmentOthers
- Ajax Systems: Wireless security systems manufacturer growing rapidly in the UK installer channel. Comparable to Luxrite's product mix (intruder, motion, glass break detectors) but operates as a vendor partner rather than a competing distributor.
- Dahua Technology: Global manufacturer of CCTV and security products and Luxrite's core strategic partner (AirShield wireless alarm). Comparable in product category but is a vendor/supplier rather than a direct channel competitor to Luxrite.
Broad incumbents
- Anixter (Wesco): Global broad-line distributor of networking, security, and communications products serving commercial and industrial customers. Comparable to Luxrite as a security and networking distributor but operating at much larger scale and broader portfolio.
- Hikvision: World's largest CCTV and video surveillance manufacturer covering IP cameras, NVRs, and analytics. Comparable to Luxrite's product categories and competes indirectly through its own UK distributor network and direct installer sales.
- Johnson Controls (Tyco Security): Global incumbent in building security and surveillance, including ex-Tyco/CEM brands. Comparable to Luxrite as a broad security solutions provider, though it typically plays through integration partners and is less trade-distributor focused.
- Honeywell Commercial Security: Global manufacturer and distributor of commercial security products including CCTV, intrusion, and access control. Comparable to Luxrite in product categories served but operates as a broad incumbent often via authorized distributors rather than directly competing in the same channel.
Direct peers
- ESP (Elite Security Products): UK-based distributor of CCTV, intruder, fire, and access control products to the trade market. Comparable to Luxrite in target customer (UK installers), product mix, and trade-only B2B distribution model.
- Mayflex: UK-based distributor of IP security, networking, and cabling solutions to trade installers. Highly comparable to Luxrite given similar product mix (CCTV, IP, networking) and trade-only B2B model with technical support.
- ADI Global Distribution: Global wholesale distributor of security, AV, and low-voltage products, with a strong UK presence. Directly comparable to Luxrite as a multi-brand trade distributor of CCTV, intrusion, and access control equipment serving installers and integrators.
- Norbain SD: One of the UK's largest distributors of CCTV, access control, and intruder detection products. Comparable to Luxrite as a long-standing UK trade distributor selling major security brands into the installer channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Luxrite social profiles
Digital presenceLuxrite compliance and trust
Trust signalCompliance3 records
Luxrite financial estimates
Financial estimateRevenue estimate
Valuation estimate
Luxrite leadership team
Management profileNumber of profiles
Luxrite funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Luxrite M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Luxrite
What does Luxrite do?
Luxrite is a UK trade-only distributor of security and surveillance equipment, selling CCTV systems (HD and IP), DVRs, NVRs, intruder alarms, video intercoms, fire detection, access control, networking infrastructure, and cabling to vetted security installers, integrators, and IT professionals. The company distributes its proprietary SPRO brand alongside third-party brands (Dahua, Ajax, Texecom, Ruijie, Seagate, CQR, Klaxon, Vectus, RGL, Netgenium), and supplements equipment sales with a certified installer training program and graded/refurbished stock offerings. Every unit is quality-tested before dispatch, and next-day delivery is provided across most of the UK.
Is Luxrite a public or private company?
Luxrite is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Luxrite founded?
Luxrite was founded in -1. It employs 11 to 50 people.
Where is Luxrite based?
Luxrite is headquartered in Stevenage, United Kingdom, in the Europe region.
How does Luxrite make money?
Three revenue lines are on record. Security Equipment Distribution is the primary driver. The others are installer Training Programs and trade Account Services.
Who are Luxrite's main competitors?
Others on record are Ajax Systems and Dahua Technology. Broad incumbents are Anixter (Wesco), Hikvision, Johnson Controls (Tyco Security) and Honeywell Commercial Security. Direct peers are ESP (Elite Security Products), Mayflex, ADI Global Distribution and Norbain SD.
Does Luxrite have an API?
No public API is recorded for Luxrite.
What industry is Luxrite in?
Luxrite's product category is Security Equipment Distribution. Its primary akta.pro industry code is CRAOACAH, Cameras, Imaging & Drones Distribution. Its NAICS code is 423410 and its SIC code is 5065.