LUZERN LIVE

What LUZERN LIVE does

LUZERN LIVE is an annual ten-day open-air and indoor music festival held from July 16-25, 2026 across five venue zones on and around Lake Lucerne (Vierwaldstättersee) in Switzerland: KKL Luzern (Konzertsaal, Luzerner Saal, Electric Terrace, KKL Klub), Pavillon, Europaplatz (Seebühne), and Hotel Schweizerhof (Aussenbühne, Zeugheersaal). The festival serves both local Swiss attendees and international tourists; most outdoor venues are free to enter while paid programming runs in the KKL concert halls. The 2025 edition drew 120,000 visitors.

The festival operates as a multi-product live entertainment platform. Revenue is generated through paid concert tickets sold via Ticketcorner, the CHF 25 LIVE PASS (CHF 20 at 10 Migros retail pre-sale locations) which grants access to premium venues and the Raiffeisen shuttle ship, vendor booth rentals on the festival grounds (CHF 2,500–6,400 per unit plus 12% revenue share on food sales above base rent), and a tiered hospitality product suite priced from CHF 1,000 (Apéro Insel) to CHF 3,500 pauschal (Lakeside Panorama Lounge). Ancillary revenue includes the reusable CHF 20 Festivalbecher and CHF 35 combo packages. Underlying technology is a standard festival event management and coordination platform with no proprietary AI or API capability disclosed.

The entity is operated by Lui Festival AG (Bruchstrasse 5, CH-6003 Luzern), a privately held Swiss corporation, in conjunction with Verein Luzern Live. Commercial activity is anchored on a tiered partnership stack led by Migros (Presenting Partner), Eichhof (HauptPartner), KKL Luzern and Hotel Schweizerhof (venue partners), Ticketcorner (ticketing), Raiffeisen (shuttle ship), and a regional/national media partner network (SRF3, Luzerner Zeitung, Radio Pilatus, Sunshine Radio, tele1, Goldbach Neo). Vendor supply is controlled through Pacovis as exclusive packaging supplier and Wasser für Wasser as sustainability partner. Customer base is horizontal — individual festival-goers, regional Swiss vendors, and enterprise/corporate hospitality buyers — with no single buyer concentration beyond Migros' presenting sponsorship.

Name

LUZERN LIVE

Legal name

Lui Festival AG

Website

https://luzern-live.ch

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

LUZERN LIVE is a privately held annual ten-day music festival in Lucerne, Switzerland, drawing 120,000 visitors across five lakeside venues with ticketed KKL concerts, a CHF 25 LIVE PASS, food vendor booths, and tiered hospitality packages.

Ownership category

akta.pro rank

Product category

Live Music Festival / Concert and Event Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Arts, Entertainment, and Recreation (71), Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Concerts & Music Festivals (THAJAFAA)

akta.pro secondary industries

Live Music Clubs & Venues (MPAGAIAB), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), VIP, Hospitality & Premium Experiences (Packages, Clubs, Suites) (MPAIAFAK), Live Music Venues & Concert Bars (THAFAEAD), Outdoor Amphitheater & Open-Air Venue Operations (MPAGALAG)

Keywords

• Music festival
• Live entertainment
• Concert ticketing
• Event hospitality
• Vendor marketplace

Headquarters

HQ city

Lucerne

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Ticket Sales: Revenue from paid concerts in KKL Luzern (Konzertsaal) and LIVE PASS for access to Schweitzerhof Zeugheersaal, Electric Terrace, and KKL Klub. Tickets sold via Ticketcorner and at the door.
2. Vendor Booth Rental: Food and product vendors pay to rent booths at the festival. Food booths range from CHF 5,800-6,400 for hut rentals, product booths CHF 2,500. Additional revenue from 12% revenue share on food vendor sales exceeding base rent.
3. Hospitality Services: Premium hospitality packages including Artist Lounge at KKL (CHF 2,000 minimum consumption for up to 49 people), Apero Insel (CHF 1,000 for up to 24 people), and Lakeside Panorama Lounge at Hotel Schweizerhof (CHF 3,500 package).
4. LIVE PASS and Merchandise: LIVE PASS sold for CHF 25 (CHF 20 at Migros pre-sale), Festivalbecher for CHF 20, combo packages for CHF 35. Includes discounts on drinks and free shuttle ship access.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

LUZERN LIVE is an annual 10-day music festival held in Lucerne, Switzerland (July 16-25, 2026 edition), organized by Lui Festival AG. It runs across five venue zones around Lake Lucerne — KKL Luzern (Konzertsaal, Luzerner Saal, Electric Terrace, KKL Klub), Pavillon, Europaplatz, Schweizerhof Aussenbühne, and Schweizerhof Zeugheersaal — and offers free outdoor concerts alongside paid headline shows and premium hospitality lounges. Its sellable offerings include KKL Konzertsaal concert tickets, the multi-venue LIVE PASS, a reusable Festivalbecher, combined menu-and-concert packages, hospitality lounges, and rented food and product vendor booths.

Product overview

LUZERN LIVE is a 10-day music festival held annually in Lucerne, Switzerland, featuring a multi-venue experience across Europaplatz, Pavillon, Schweizerhof Quai, KKL Luzern, and Hotel Schweizerhof. The product portfolio includes paid concert tickets for the KKL Konzertsaal featuring headline acts, a LIVE PASS offering access to multiple festival venues, a reusable Festivalbecher, vendor marketplace with food and product stalls, and premium hospitality packages including the KKL Artist Lounge, Apéro Insel, Lakeside Panorama Lounge, Electric Terrace Lounge, and KKL Klub Lounges. The festival also offers combined Menu & Concert packages pairing gourmet dining with concert experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• LIVE PASS A CHF 25 access pass (CHF 20 at Migros pre-sale) that grants 10-day entry to all concerts at Hotel Schweizerhof, access to Electric Terrace and KKL KLUB (except Saturdays), and use of the Raiffeisen Shuttle Ship during the LUZERN LIVE festival.
• Festivalbecher (Festival Cup) A reusable festival cup priced at CHF 20, offering discount on beer and waiving the CHF 2 deposit when purchased with a LIVE PASS. Previous years' cups (2023-2025) are also accepted.
• KKL Konzertsaal Concert Tickets

Quantifiable outcome

• 120,000 visitors attended in 2025
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and minor.

• MigroscoreGTM or Marketing PartnerMigros is the Presenting Partner of LUZERN LIVE 2026. Migros also serves as a retail channel for LIVE PASS sales at 10 locations in the Lucerne region, offering the pass at CHF 20 (discounted from CHF 25 standard price).
• EichhofcoreGTM or Marketing PartnerEichhof is listed as HauptPartner (Main Partner) of the festival, providing sponsorship support.
• KKL LuzerncoreStrategic or Co-development PartnerKKL Luzern is the primary indoor venue for the festival, hosting concerts in the Konzertsaal and Luzerner Saal, as well as the Electric Terrace and KKL Klub electronic music venues.
• TicketcornercoreChannel Partner/ Reseller/ DistributorTicketcorner is the official ticketing partner for paid concerts and LIVE PASS sales, handling online ticket distribution.
• RaiffeisenminorGTM or Marketing PartnerRaiffeisen provides the free shuttle ship service between KKL Luzern and Schweizerhofquai for LIVE PASS holders and Raiffeisen Member Card holders.
• Hotel Schweizerhof LuzerncoreStrategic or Co-development PartnerHotel Schweizerhof hosts the Zeugheersaal (concerts/DJ sets), Aussenbühne (outdoor stage), and Lakeside Panorama Lounge hospitality venue. The exclusive hospitality package is sold through the hotel.
• EmmiminorGTM or Marketing PartnerPartner providing sponsorship support for the festival.
• AuvisiominorGTM or Marketing PartnerPartner providing sponsorship support for the festival.
• Stadt Luzern (City of Lucerne)minorGTM or Marketing PartnerCity of Lucerne supports the festival as a partner, utilizing festival grounds on public spaces.
• Luzern TourismusminorGTM or Marketing PartnerLuzern Tourismus is a partner of the festival, promoting the event to tourists visiting Lucerne.
• SRF3minorGTM or Marketing PartnerSRF3 is a national media partner of LUZERN LIVE, providing radio coverage and promotion.
• Luzerner ZeitungminorGTM or Marketing PartnerRegional media partner providing news coverage and promotion of the festival.
• Radio PilatusminorGTM or Marketing PartnerRegional radio media partner covering Lucerne and Central Switzerland.
• Goldbach NeominorGTM or Marketing PartnerRegional media partner for digital marketing and promotional services.
• Sunshine RadiominorGTM or Marketing PartnerRegional radio media partner covering Central Switzerland.
• tele1minorGTM or Marketing PartnerRegional media partner (television) for Central Switzerland.
• Wasser für Wasser (Water for Water)minorGTM or Marketing PartnerSustainability partner focused on environmental protection and water conservation at the festival.
• PacovisminorOthersPacovis is the exclusive supplier of food packaging materials (plates, cutlery, napkins) for all food vendors at the festival. Vendors must source these materials exclusively from Pacovis.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Zurich Openair: Swiss multi-day urban music festival in Zurich attracting tens of thousands of visitors. Operates with a similar lineup curation and ticket/pricing structure and competes for the same Swiss festival audience in the summer season.
• Greenfield Festival: Swiss rock/metal-focused music festival held in Interlaken with comparable audience scale (~35,000 visitors). Competes with LUZERN LIVE for the Swiss summer festival calendar and shared sponsor pool.
• Montreux Jazz Festival: Iconic Swiss music festival held annually on Lake Geneva, attracting ~250,000 visitors across two weeks. Combines free lakeside stages with paid indoor concerts and high-end hospitality, operating a similar lakeside multi-venue model to LUZERN LIVE.
• Gurten Festival: Annual Swiss music festival held on a Bern hillside with ~30,000 visitors over four days. Similar mid-sized multi-stage format targeting a Swiss regional audience, making it a closely comparable peer in scale and operating model.
• Openair St. Gallen: Swiss multi-day music festival in St. Gallen with comparable audience scale (~75,000 visitors) and similar multi-genre programming. Competes directly with LUZERN LIVE for Swiss festival-goers in the summer window.
• Paléo Festival Nyon: Switzerland's largest open-air music festival, held annually in Nyon with ~250,000 visitors across multiple days. Operates a multi-stage, multi-genre format comparable to LUZERN LIVE, with a mix of free and paid zones, vendor marketplace, and major brand partnerships.

Regional players

• Hurricane Festival: German multi-day music festival attracting ~75,000 visitors with similar indie/rock/electronic programming. Comparable mid-sized multi-stage festival operating in a neighboring German-speaking market.
• Frequency Festival: Austrian multi-day music festival held in St. Pölten with comparable audience size (~150,000 visitors across four days). Comparable multi-stage, multi-genre festival format serving a German-speaking market adjacent to Switzerland.

Broad incumbents

• Rock Werchter: Belgium's flagship multi-day rock/pop festival with ~400,000 visitors and a comparable international headliner programming strategy. Operates at significantly larger scale but competes for the same touring artist roster in the European summer circuit.
• Sziget Festival: One of Europe's largest music festivals, held in Budapest with ~500,000 attendees across a week. Much larger scale but operates a similar multi-stage, multi-genre lakeside format targeting an international audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/luzernlivefestival
• Instagraminstagram.com/luzernlive
• TikToktiktok.com/@luzernlive
• LinkedInlinkedin.com/company/luzernlive

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LUZERN LIVE