What Goldbach Neo does

Goldbach Neo OOH AG is a Swiss outdoor advertising operator headquartered in Hünenberg (canton of Zug) and a wholly-owned subsidiary of Goldbach Group AG, which itself sits within TX Group. The company runs Switzerland's largest out-of-home (OOH) advertising network, comprising more than 3,000 analogue poster sites and over 450 digital out-of-home (DOOH) screens organized into five core segments: Roadside (urban roadside and transit stops), Retail (shopping centers), Mobility (public transport vehicles and stops), Airport (Geneva, EuroAirport Basel, Zurich, including SWISS Lounges), and Connect (point-of-interest venues such as Palexpo Geneva). Supporting the network are city-specific inventories in Zurich, Geneva, Bern, Basel, Luzern, St. Gallen, Lausanne, and Locarno-Solduno, plus production and creative services.

The technology stack combines a physical advertising inventory with digital capabilities including a programmatic DOOH booking platform, an interactive City Map inventory discovery tool, and SSL-secured data transmission. Pricing is quote-based and campaign durations range from one hour to one month, with multi-year contract cadences common for enterprise advertisers.

Revenue is generated primarily through advertising space sales (both analogue and digital), supplemented by production and creative services. The go-to-market model is hybrid: dedicated regional field sales teams (organized by German-speaking Switzerland, French-speaking Switzerland, and Ticino) serve enterprise and mid-market clients through Key Account Managers, while SMBs and start-ups access inventory via inside sales, quotation requests, or the plakat.ch partner online booking platform. Goldbach Neo also publishes an annual CSR report and hosts the Swiss Out of Home Awards and Poster Safari art event in partnership with Zurich Design Week. The company operates as a privately held subsidiary with no public revenue disclosure.

Name

Goldbach Neo

Legal name

Goldbach Neo OOH AG

Website

https://goldbachneo.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

101–250 employees

Short description

Goldbach Neo operates Switzerland's largest out-of-home advertising network with 3,000+ analogue poster sites and 450+ digital screens across Roadside, Retail, Mobility, Airport, and Connect segments. A Goldbach Group/TX Group subsidiary, it serves enterprise and SMB advertisers via field sales and programmatic booking.

Ownership category

akta.pro rank

Product category

Outdoor Advertising

NAICS

Indoor and Outdoor Display Advertising (54185), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising (7310)

akta.pro primary industry

OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ)

akta.pro secondary industries

Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI), Out-of-Home (OOH) Media Buying (Billboards, Transit, DOOH) (BPAFABAE), OOH Production, Printing & Installation Services (BPAFALAL)

Keywords

• Outdoor advertising
• Digital out-of-home
• Billboard advertising
• Programmatic advertising
• Poster advertising

Headquarters

HQ city

Hünenberg

HQ country

Switzerland

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Outdoor Advertising Space Sales: Goldbach Neo generates revenue through the sale of outdoor advertising spaces across Switzerland. This includes classic static billboard advertising (plakatwerbung) and digital out-of-home (DOOH) advertising screens. Customers book advertising space for campaigns ranging from one hour to one month duration, with pricing based on location, format size, campaign duration, and whether the space is analogue or digital.
2. Production and Creative Services: The company offers production services for creating advertising content and creative solutions for campaigns. This includes poster production support and creative services to help advertisers develop effective outdoor advertising materials.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Goldbach Neo OOH AG sells outdoor advertising space across Switzerland through a hybrid network of more than 3,000 classic analogue posters and over 450 digital out-of-home (DOOH) screens. It organizes its inventory into five core segments — Roadside, Retail, Mobility, Airport, and Connect — and offers flexible campaign booking from one hour to one month, programmatic DOOH buying, plus production and creative support services.

Product overview

Goldbach Neo operates a comprehensive Out-of-Home (OOH) advertising platform spanning the entire Switzerland. The offering is organized into five core advertising segments — Roadside (urban roadside and transit stops), Retail (shopping centers), Mobility (public transport vehicles and stops), Airport (Swiss airports including Geneva, Zurich, EuroAirport, and SWISS Lounges), and Connect (point-of-interest events at venues like Palexpo). Supporting these, the platform offers Programmatic capabilities for automated DOOH buying and a Quick Search tool with City Map for inventory discovery. Advertising is delivered through classic analogue poster formats (F4, F12, F200, F200L, F24, F400) and digital screens, including premium Megaposters and rotating backlit pillars. Additional services cover Production and Creation support. Specialized offerings target Organizations and Parties as well as Start-ups. The company maintains extensive city-specific networks in Zurich (3,000+ analogue + 450+ digital sites), Geneva, Bern, Lucerne, Basel, St. Gallen, Winterthur, and Locarno.

Differentiator

Problem solved

Functional benefit

Products and services

• Roadside Classic and digital poster advertising along roadsides, in urban centers, and at public transport stops across Swiss cities, targeting commuters and pedestrians in high-traffic areas.
• Retail Advertising spaces in shopping centers and retail locations, targeting shoppers with high dwell times at point-of-sale environments.
• Mobility Advertising on public transport vehicles (trams, buses) and at transit stops, reaching commuters and travelers during wait times with extended attention exposure.
• Airport Premium advertising inventory at Swiss airports including Geneva Airport, Zurich Airport, EuroAirport Basel, and SWISS Lounges, targeting premium travelers and business audiences.
• Connect Point-of-interest advertising at exhibitions, conventions, and events including Palexpo Geneva, targeting engaged audiences at trade shows, cultural events, and special occasions.
• Programmatic Automated, data-driven campaign booking and optimization for digital out-of-home (DOOH) advertising spaces, enabling targeted and real-time ad placement through programmatic channels.
• Megaposter Extra-large format (XXL) advertising displays positioned in prime city center locations for maximum visibility and brand impact.
• Rotating Backlit Pillars (Leuchtdrehsäulen) Premium rotating illuminated columns at prime locations in Zurich and Zug, with full-branding options for maximum campaign impact.
• Production Poster production services including design assistance, technical specifications guidance, and print production coordination for advertising campaigns.
• Creation (Kreation) Creative design services supporting advertisers in developing effective out-of-home advertising concepts and visual materials.
• For Organizations and Parties Specialized advertising solutions tailored for political parties, non-profit organizations, and institutional clients with specific messaging and compliance requirements.
• For Start-ups Entry-level advertising packages designed for emerging companies and start-ups to establish brand presence through out-of-home advertising.
• Zurich Network Comprehensive advertising network in Zurich featuring 3,000+ analogue and 450+ digital sites including Bahnhofstrasse, VBZ transit stops, shopping districts, and SWISS Lounges at the airport.
• Geneva Network Advertising network in Geneva covering Rue du Rhône, CEVA tunnel, Mont Blanc passage, shopping areas, TPG transit, and Geneva Airport.
• Geneva Airport Extensive airport advertising inventory including 84" and 86" screen networks, LED screens at strategic locations, illuminated megaposters, lightbox tunnels, and event exhibition spaces.
• Palexpo Geneva Special advertising formats at Geneva's International Exhibition and Convention Centre, reaching approximately 100 national and international events annually with indoor, outdoor, and digital formats.

Quantifiable outcome

• Reaches target audiences across entire Swiss territory from urban centers to transport hubs

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• IAB Transparency and Consent FrameworkcoreStrategic or Co-development Partner · 1 March 2021Goldbach Group is a registered member of the IAB Transparency and Consent Framework 2.2, an industry standard enabling market participants to inform end users about data processing and obtain consent for data usage in digital advertising.
• Goldbach Group AGcoreOthersGoldbach Neo OOH AG is a wholly-owned subsidiary of Goldbach Group AG, headquartered in Küsnacht. Goldbach Group operates as the parent company providing corporate governance, shared services, and strategic direction for Goldbach Neo.
• TX GroupcoreOthersTX Group is the ultimate parent company of Goldbach Group AG. Goldbach Group is a company of TX Group, establishing the corporate hierarchy for Switzerland's outdoor advertising leader.
• Transport Operators (TPG, VBZ, Bernmobil)coreChannel Partner/ Reseller/ DistributorPartnerships with public transport operators including Transports Publics Genevois (TPG), Verkehrsbetriebe Zürich (VBZ), and Bernmobil provide exclusive access to advertising spaces on vehicles, at stops, and within transport infrastructure.
• Airport Partners (Geneva Airport, EuroAirport Basel, Zurich Airport)coreChannel Partner/ Reseller/ DistributorPartnerships with Swiss airports including Geneva Airport, EuroAirport Basel, and Zurich Airport provide exclusive advertising inventory at these premium travel locations.
• Palexpo GenevacoreChannel Partner/ Reseller/ DistributorPartnership with Palexpo International Exhibition and Convention Centre Geneva provides exclusive access to advertising spaces at one of Switzerland's largest exhibition venues hosting approximately 100 events annually.
• Fachklasse Grafik LuzernminorStrategic or Co-development PartnerOngoing partnership with the Graphic Design class at Lucerne School of Art and Design for the Blickwechsel exhibition series, supporting emerging designers and creative talent in outdoor advertising.
• Zurich Design Week / Poster SafariminorStrategic or Co-development PartnerAnnual partnership with Zurich Design Week for the Poster Safari event, transforming the city of Zurich into an open-air art exhibition featuring outdoor advertising spaces.
• plakat.chminorChannel Partner/ Reseller/ DistributorPartner platform for online poster booking, enabling customers to directly book advertising campaigns through an online self-service channel.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Place Exchange: Place Exchange is a programmatic DOOH SSP that connects DOOH inventory to omnichannel demand-side platforms. It is comparable to Goldbach Neo's programmatic module as a technology enabler for automated outdoor media buying.
• Plakat.ch: plakat.ch is an online self-service booking platform for Swiss poster advertising and a Goldbach Neo partner. It overlaps as an emerging distribution channel for SMB outdoor ad booking but does not own inventory directly.

Broad incumbents

• Lamar Advertising Company: Lamar Advertising is a large US-based outdoor advertising operator with roadside billboard and DOOH assets. Comparable as a broad incumbent with analogue and digital outdoor formats serving similar advertiser needs.
• OUTFRONT Media: OUTFRONT Media is a leading US outdoor and transit advertising company with significant DOOH capabilities. Comparable to Goldbach Neo in the mix of static billboards, transit, and digital screens sold to advertisers.
• Clear Channel Outdoor Holdings: Clear Channel Outdoor Holdings is the global parent of Clear Channel Outdoor Switzerland. It operates one of the largest OOH networks worldwide, comparable to Goldbach Neo in product offering (roadside, transit, airport, DOOH) at much larger scale.
• JCDecaux SE: JCDecaux SE is the global leader in street furniture and airport advertising with a presence in Switzerland through its local subsidiary. Comparable to Goldbach Neo on premium airport, transit, and roadside inventory globally.
• Ströer (Germany): Ströer is one of Europe's largest OOH and digital out-of-home operators, offering roadside, transit, and DOOH inventory comparable to Goldbach Neo across Germany and adjacent markets. It is a broader incumbent serving similar advertiser needs across a wider geography.

Direct peers

• JCDecaux Switzerland: JCDecaux's Swiss subsidiary competes directly with Goldbach Neo in street furniture, transit, and urban billboard advertising in major Swiss cities. It is a global OOH leader with similar premium-inventory and concession-based model.
• APG|SGA: APG|SGA is the other major Swiss outdoor advertising operator, directly competing with Goldbach Neo on roadside, transit, retail, and city-poster inventory across Switzerland. It is the closest one-to-one competitor in the same geography and product set.
• Clear Channel Outdoor Switzerland: Clear Channel operates a competing Swiss OOH network spanning roadside, transit, and retail panels. It is a direct peer because it sells comparable analogue and digital outdoor advertising inventory to the same Swiss advertiser base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/goldbachneo

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goldbach Neo