Greenfield Festival

What Greenfield Festival does

Greenfield Festival AG is a privately held Swiss corporation that operates an annual three-day open-air rock, metal, and punk music festival held in Interlaken, Switzerland, with its legal headquarters at Elisabethenstrasse 8, 8004 Zürich. The festival sells multi-day and single-day tickets (Early Bird from CHF 229, U21 from CHF 199), tiered Membership packages (Gold, Eiger, Mönch at CHF 350-479), reserved camping claims (CHF 220), motorhome tickets, and add-on services through its own website and authorised pre-sale partner Ticketcorner (part of CTS EVENTIM AG), with an on-site box office and a mobile app for iPhone and Android providing schedule, map, and notifications. Its ecosystem extends well beyond the concert itself: two main stages (Jungfrau Stage, Eiger Stage), VIP/Member Lounge and Village operated by Starzone, themed zones (Rock Block with Metal Yoga and DJ programming, Mittelaltermarkt, The Chapel, AnsprechBar), Greenfield Festival Express bus services, and an SBB RailAway rail-discount partnership. A wholly-owned subsidiary, the Greenfield Festival Foundation (established 2025), runs the Rockfond grant programme and Band Support Day to support emerging Swiss musicians, and the company maintains a multi-tier sponsor architecture (Hauptsponsoren including Ploom, Heineken Switzerland, Starzone; CO-Partner; DL-Sponsoren; Medienpartner including SRF3, Berner Zeitung, Metalinside). Co-led by Geschäftsführer Thomas Dürr (also CEO of act entertainment AG) and Alexandra Krebs (also managing Jungfrau World Events GmbH), the business operates as a single annual event with no disclosed recurring software revenue, and revenue figures are not publicly reported.

Name

Greenfield Festival

Legal name

Greenfield Festival AG

Website

https://greenfieldfestival.ch

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Greenfield Festival AG operates an annual three-day open-air rock, metal, and punk music festival in Interlaken, Switzerland, selling tiered tickets, memberships, camping, and transportation to consumer attendees, and monetising through a multi-tier sponsor architecture and the related Greenfield Festival Foundation.

Ownership category

akta.pro rank

Product category

Live Music Festival Events

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Concerts & Music Festivals (THAJAFAA)

akta.pro secondary industry

Seasonal & Pop-Up Campsites (Event/Harvest/Temporary) (THAGAOAH)

Keywords

• Outdoor music festival
• Rock metal punk events
• Live event ticketing
• Festival camping services
• Swiss music festival operations

Headquarters

HQ city

Interlaken

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Ticket Sales: Primary revenue stream from sale of multi-day festival passes, single-day tickets, and age-specific tickets (U21, Early Bird). Sold through official website and authorized pre-sale partner Ticketcorner.
2. Membership Packages: Premium membership tiers (Gold, Eiger, Mönch) offering enhanced camping village access, VIP lounge access, exclusive merchandise, and additional amenities. Priced at CHF 350-479 per package.
3. Camping Claims: Reserved camping plots sold for CHF 220 per claim (up to 10 persons, 50m²).
4. Motorhome/Camper Tickets: Dedicated motorhome parking tickets sold separately, exclusively through pre-sale.
5. VIP/Member Lounge: VIP lounge services including food, beverages, and premium viewing area operated by Starzone.
6. Transportation Services: Greenfield Festival Express bus service and SBB RailAway combo packages offering discounted train travel to/from Interlaken.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Greenfield Festival operates an annual three-day outdoor rock, metal, and punk music festival in Interlaken, Switzerland (next edition 10–12 June 2027), featuring multiple performance stages and themed entertainment zones. The company sells multi-day and single-day festival passes, tiered membership packages, reserved camping claims, motorhome/camper tickets, and VIP/Member Lounge & Village premium access, supported by a dedicated mobile app, interactive digital festival map, and integrated charter bus and rail transportation packages.

Product overview

Greenfield Festival is a three-day rock and metal music festival held annually in Interlaken, Switzerland. The offering consists of core festival ticketing products (Early Bird, U21, Membership Gold, Wildcard passes) combined with a dedicated mobile app, festival guide, and interactive map. On-site amenities include two main stages (Jungfrau Stage and Eiger Stage), premium VIP/Member Lounge and Village, themed entertainment areas (Rock Block, Mittelaltermarkt, The Chapel, AnsprechBar), and reserved camping claims. The Greenfield Festival Foundation operates as a charitable sub-brand supporting Swiss music talent through Band Support Day, the Rockfond grant program, and Foundation Bus loans. Transportation services include the Greenfield Festival Express charter buses and SBB RailAway partnership. A volunteer program provides festival access in exchange for operational support.

Differentiator

Problem solved

Functional benefit

Products and services

• Festival Tickets Multi-day festival passes for the three-day Greenfield Festival in Interlaken, available across Early Bird, U21 (under 21 with ID verification), Wildcard (3-day reduced rate), Membership Gold (Thursday–Saturday premium 3-day at CHF 450–479), Membership Eiger (Thursday + Friday premium 2-day at CHF 350), Membership Mönch (Friday + Saturday premium 2-day at CHF 350), and Single-Day Saturday pass. Prices range from CHF 199 to CHF 479. Tickets sold via the official website and Ticketcorner pre-sale partner.
• Camping Claims Reserved private camping plots of 50m² for up to 10 persons on the festival grounds, sold at CHF 220 per claim with a dedicated camping claim sign. Camping Claim holders must also hold a valid festival ticket. Sold out for 2026 at time of data collection.
• VIP/Member Lounge & Village Premium festival experience including access to the Member Village with reception, shop, bar, and sanitary facilities, plus VIP Lounge with elevated terrace view of the Jungfrau Stage, separate restrooms, food and beverages — operated by partner Starzone. Membership packages include complimentary parking and an exclusive fanshirt.
• Greenfield Festival Express Bus Service Charter bus service transporting festival attendees from select Swiss locations directly to Interlaken, booked through eventcar.ch as an add-on to festival tickets.
• Greenfield Festival App Dedicated mobile application for iPhone and Android providing real-time festival information, schedule updates, key notifications, and essential event details for festival attendees. Downloadable via linktr.ee/greenfieldapp.

Quantifiable outcome

• Greenfield Foundation provides Rockfond grants to support Swiss rock/metal/punk bands in developing their musical potential

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

34 partnerships are on record, tiered primary, secondary and minor.

• PloomprimaryGTM or Marketing PartnerMain sponsor (Hauptsponsor) of the Greenfield Festival.
• DiwisasecondaryGTM or Marketing PartnerCO-Partner providing beverages or spirits to the festival.
• DennersecondaryGTM or Marketing PartnerCO-Partner — Swiss discount retailer.
• RivellasecondaryGTM or Marketing PartnerCO-Partner — Swiss soft drink brand.
• Extreme IcecreamsecondaryGTM or Marketing PartnerCO-Partner providing ice cream products at the festival.
• Coca-ColasecondaryGTM or Marketing PartnerCO-Partner — global beverage company.
• The Green MountainsecondaryGTM or Marketing PartnerCO-Partner.
• SMZHsecondaryGTM or Marketing PartnerCO-Partner.
• OvomaltinesecondaryGTM or Marketing PartnerCO-Partner — Swiss nutritional supplement/food brand.
• ZweifelsecondaryGTM or Marketing PartnerCO-Partner — Swiss snack/chips manufacturer.
• SnushusminorGTM or Marketing PartnerDL-Sponsor — presumably a food/beverage brand.
• MobiliarminorGTM or Marketing PartnerDL-Sponsor — Swiss insurance company.
• SwissfruitminorGTM or Marketing PartnerDL-Sponsor — Swiss fruit growers association.
• Gewürze (gemuese.ch)minorGTM or Marketing PartnerDL-Sponsor — Swiss vegetable/grocery supplier.
• ChiccodorominorGTM or Marketing PartnerDL-Sponsor.
• Tit-PitminorGTM or Marketing PartnerDL-Sponsor.
• Revier GroupminorGTM or Marketing PartnerDL-Sponsor.
• AmericansocksminorGTM or Marketing PartnerDL-Sponsor.
• We-ChargeminorGTM or Marketing PartnerDL-Sponsor — EV charging provider.
• TicketcornerprimaryChannel Partner/ Reseller/ DistributorOfficial authorized pre-sale partner for festival tickets. Handles online sales, telephone sales, and physical point-of-sale distribution across Switzerland (Fnac Darty, Coop City, and other outlets).
• SRF3 (Swiss Radio SRF3)secondaryGTM or Marketing PartnerMedia partner — Swiss national radio station covering the festival.
• Berner ZeitungsecondaryGTM or Marketing PartnerMedia partner — regional Bernese newspaper.
• MetalinsidesecondaryGTM or Marketing PartnerMedia partner — metal music news portal.
• MetalfactorysecondaryGTM or Marketing PartnerMedia partner — metal music platform.
• Daily-RocksecondaryGTM or Marketing PartnerMedia partner — rock music outlet.
• ArtnoirsecondaryGTM or Marketing PartnerMedia partner.
• RocknewssecondaryGTM or Marketing PartnerMedia partner — rock music news platform.
• PlekveticasecondaryGTM or Marketing PartnerMedia partner — event platform.
• StarzonesecondaryGTM or Marketing PartnerVIP lounge operator on the Infield, providing premium drinks, dining, separate restrooms, and elevated terrace viewing of the Jungfrau Stage.
• Corvus NidumminorStrategic or Co-development PartnerOrganizer of the medieval market (Mittelaltermarkt) at the festival, providing historical-themed marketplace with demonstrations, food, and performances.
• MetalchurchminorStrategic or Co-development PartnerProvides The Chapel (festival church) and the AnsprechBar (counseling/support tent) at the festival — a reformed church community for the metal scene.
• SBB RailAwaysecondaryGTM or Marketing PartnerSwiss Federal Railways partner offering 20% discount on train travel to/from Interlaken Ost combined with festival tickets.
• CTS EVENTIM AG & Co. KGaAminorStrategic or Co-development PartnerEU representative for Greenfield Festival AG under GDPR Art. 27. German event ticketing and entertainment company providing compliance support.
• Heiniken Switzerland (Heineken)minorGTM or Marketing PartnerListed as a partner on the homepage footer alongside Starzone.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hellfest: Major French rock and metal festival held annually in Clisson. Directly comparable as a multi-day European outdoor heavy-music festival with a strong premium/VIP tier, multi-stage format, and comparable international headliner strategy.
• Summer Breeze Open Air: German metal and hard rock festival held annually in Dinkelsbühl, Bavaria. Comparable as a multi-day German-speaking outdoor rock/metal festival with on-site camping and a DACH regional audience that materially overlaps Greenfield's catchment area.
• Wacken Open Air: Germany's premier metal festival held annually in Schleswig-Holstein. Directly comparable as a multi-day outdoor heavy-music festival with on-site camping, multiple stages, and a dedicated international fan community — overlapping significantly with Greenfield's rock/metal/punk positioning.
• Frequency Festival: Austrian multi-day open-air festival held in St. Pölten. Comparable as a DACH regional outdoor music festival with a similar demographic and multi-genre rock-leaning programming, though broader in genre than Greenfield's rock/metal/punk specialization.
• Paléo Festival Nyon: Switzerland's largest open-air music festival, held annually in Nyon. Comparable as a multi-day Swiss outdoor festival targeting a similar demographic, though with a broader genre mix spanning rock, pop, hip-hop, and electronic — representing the upper end of scale in the same Swiss festival category.
• Open Air St. Gallen: Swiss multi-day open-air rock/pop festival held annually in St. Gallen. Directly comparable to Greenfield as a domestic Swiss outdoor rock festival of similar scale, serving the same DACH regional audience with overlapping genre programming and sponsorship ecosystem.
• Hurricane / Southside Festival: Twin German rock/alternative festivals (Hurricane in Scheeßel, Southside in Neuhausen ob Eck). Comparable as DACH multi-day outdoor rock festivals with camping, similar demographic, and overlapping headliner booking — direct competitive peers for international touring acts in the rock category.
• Nova Rock: Austrian rock and metal festival held annually in Nickelsdorf. Comparable as a DACH outdoor rock/metal festival with camping and multi-stage format, targeting a similar audience base and competing for the same regional touring headliners.
• Download Festival: UK's premier rock and metal festival held at Donington Park. Comparable as a flagship European multi-day outdoor rock/metal festival with multiple stages, camping, premium experiences, and a global touring headliner slate that overlaps with Greenfield's booking universe.

Broad incumbents

• Rock am Ring / Rock im Park: Twin German rock festivals (Nürburgring and Nuremberg) operated under the same promoter. Comparable as large-scale DACH outdoor rock festivals with similar genre focus and audience, but at materially larger scale and longer operating history, representing the upper-bound incumbent in this category.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/greenfield_ch
• Facebookfacebook.com/greenfieldfestival.ch
• LinkedInlinkedin.com/company/greenfield-festival

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenfield Festival