Ly Hour Pay Pro PLC លី ហួរ វេរលុយ

What Ly Hour Pay Pro PLC លី ហួរ វេរលុយ does

Ly Hour Pay Pro PLC is a Cambodian payment service provider licensed by the National Bank of Cambodia, originally licensed on January 20, 2016 as a third-party processor for the Foreign Trade Bank of Cambodia and re-licensed as a Payment Service Provider on March 27, 2018. The company is headquartered in Phnom Penh and operates a regulated, NBC-compliant digital payments platform across all 25 provinces and cities of Cambodia. It is privately held with a registered capital of USD 8 million and is part of the broader Ly Hour Group, which also spans insurance and motorcycle financing.

Ly Hour's core product is the Ly Hour mobile wallet app (iOS and Android) supported by a nationwide network of more than 6,000 Ly Hour Veluy agents that serve as physical cash-in/cash-out points. Service offerings include money transfer via a proprietary 9-digit code system and account-to-account transfers, bill payment (electricity, water, utilities), loan repayment for banks and microfinance institutions, mobile airtime top-up across Cellcard, Smart, Metfone and Seatel, QR payments through KHQR/UnionPay/Alipay/WeChat Pay, Bakong interoperability with 40+ member institutions, Phnom Penh-Sihanoukville expressway toll pre-payment via ANPR, and international remittance via GME (direct KHR from South Korea since February 2023), Lightnet, and Tranglo. Security relies on OTP-based authentication and fingerprint scanning at the agent level.

The company makes money primarily through transaction-based fees, including per-transfer money transfer fees starting from 1,500 KHR, fees on bill payments, loan repayments, and QR payments, plus agent commissions for distribution. Customers are segmented into Cambodian general consumers (banked and unbanked), the Ly Hour Veluy agent network, corporate/enterprise clients using the platform for disbursements, and partner banks and MFIs that integrate with Ly Hour for bill payment, loan repayment, and Bakong interoperability. Go-to-market combines a channel-partner (agent-led) model with a product-led growth motion via the app store presence and digital onboarding of new agents through online forms.

Name

Ly Hour Pay Pro PLC លី ហួរ វេរលុយ

Legal name

Ly Hour Pay Pro PLC

Website

https://lyhourpay.com.kh

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Ly Hour Pay Pro PLC is a National Bank of Cambodia-licensed payment service provider offering digital money transfer, bill payment, loan repayment, top-up, QR, Bakong, and remittance services to Cambodian consumers, agents, and partner banks through a 6,000+ agent network and mobile app.

Ownership category

akta.pro rank

Product category

Digital Payments

NAICS

Payroll Services (541214)

SIC

Services-Management Services (8741)

akta.pro primary industry

Bill Pay, Invoicing & Payables Platforms (BPAMAFAF)

akta.pro secondary industries

Request-to-Pay (R2P) & Pay Links (FSAMAFAE), Alternative Payment Methods (APMs) Enablement (BNPL, wallets, local methods) (FSAMACAE)

Keywords

• Mobile payment services
• Digital wallet
• Money transfer
• Bill payment services
• QR code payments

Headquarters

HQ city

Phnom Penh

HQ country

Cambodia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Transaction/Money Transfer Fees: The company charges transaction fees for money transfer services (starting from 1,500 KHR per transfer as noted in promotions). Fees apply per transaction for 9-digit code transfers, loan repayments, and bill payments conducted through agents or the app.
2. Digital Service Fees (Bill Payment, Phone Top-up, QR Pay): Fees charged for various digital payment services including bill payment (water, electricity, utilities), phone airtime top-up (pinless and pincode), and QR scan-to-pay transactions through the Ly Hour App.
3. Expressway Toll Pre-payment (PPSHV): Revenue from pre-payment of Phnom Penh-Sihanoukville Expressway tolls via the Ly Hour App or agents, with the company deducting toll amounts via ANPR license plate recognition.
4. Agent Network Commissions: Agents earn commissions for facilitating transactions on behalf of the company, creating a referral and distribution revenue model.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Ly Hour Pay Pro PLC is a Cambodian payment service provider licensed by the National Bank of Cambodia that operates a mobile wallet (Ly Hour App) and a network of over 6,000 cash-in/cash-out agents across 25 provinces. The platform offers money transfer (9-digit code), utility bill payment, loan repayment, phone top-up, QR payments (KHQR, Bakong, UnionPay, Alipay, WeChat Pay), international remittance, and expressway toll pre-payment. Services support both Khmer Riel (KHR) and US Dollar (USD) and are accessible without a bank account.

Product overview

Ly Hour Pay Pro PLC operates a digital payment ecosystem with the Ly Hour App (mobile wallet) at its core, supported by a nationwide network of over 6,000 agents across 25 provinces. The platform provides money transfer (9-digit code and account-to-account), bill payment, loan repayment, phone top-up, QR payment (KHQR, UnionPay, Alipay, WeChat Pay), Bakong interoperability, and international remittance services. A dedicated agent application serves the physical cash-in/cash-out network. The company holds a Payment Service Provider license from the National Bank of Cambodia and operates as a major payment services provider in Cambodia, with plans for cross-border payments in Southeast Asia.

Differentiator

Problem solved

Functional benefit

Products and services

• Ly Hour App (Mobile Wallet) Mobile wallet application (iOS and Android) giving Cambodian consumers digital access to all Ly Hour Pay Pro services including money transfer, bill payment, loan repayment, phone top-up, KHQR/UnionPay/Alipay/WeChat Pay scan-to-pay, Bakong transactions, and expressway toll pre-payment. Supports KHR and USD.
• Money Transfer (9-Digit Code) Cash remittance service using a 9-digit transfer code, allowing money to be sent to family and friends without a bank account; recipients can pick up cash at any of the 6,000+ Ly Hour Veluy agents or receive in-app via the Ly Hour App. Transfer fees start from 1,500 KHR.
• Bill Payment Utility and service bill payment service covering electricity (EDC), water (PPWSA), garbage collection, internet, insurance, and other billers, payable in cash or card at any Ly Hour Veluy agent or via the Ly Hour App, with an auto-payment option for electricity.
• Loan Repayment Loan repayment service enabling customers to pay installments to banks, microfinance institutions, real estate companies, and installment companies through the 6,000+ Ly Hour Veluy agents or the Ly Hour App.
• Phone Top-Up Mobile airtime recharge service with PINLESS and PINCODE options for Cellcard, Smart, Metfone, and Seatel networks; denominations include $1, $2, $5, $10, $50, and 5,000 KHR; offered with no service fee.
• Scan Pay (QR Payment) QR code-based digital payment service supporting KHQR (Cambodia national QR standard), UnionPay, Alipay, and WeChat Pay at merchants, restaurants, and retail locations nationwide.
• Bakong Integration Interoperable banking service via Cambodia's Bakong QR system allowing customers to withdraw cash, deposit funds, and make loan payments through Ly Hour Veluy agents or the Ly Hour App with any Bakong member bank or microfinance institution.
• PPSHV Expressway Payment Toll pre-payment service for the Phnom Penh-Sihanoukville Expressway using the Ly Hour App or agents with ANPR (Automatic Number Plate Recognition) for automated toll deduction without stopping at checkpoints.
• International Remittance Cross-border money transfer service with partners including GME (South Korea to Cambodia, with direct KHR support launched February 2023), Lightnet, and Tranglo, enabling inbound remittances to Cambodia from abroad.
• Account-to-Account Transfer Bank account transfer service allowing Ly Hour App users to transfer money directly to other Ly Hour accounts or to external bank accounts at partner institutions.

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core.

• Global Money Express Co., Ltd. (GME)coreTechnology or Integration · 23 February 2023Partnership since 2019 enabling remittance transfers from South Korea to Cambodia (initially USD only). In February 2023, a new direct KHR (Khmer Riel) remittance service was launched, allowing Cambodians in South Korea to send money directly in KHR without currency conversion steps, benefiting Cambodian migrant workers.
• WB Finance Plc (Cambodia)coreStrategic or Co-development Partner · 3 September 2020WB Finance and Ly Hour Pay Pro signed an MoU for loan payment services, allowing WB Finance customers to repay loans through Ly Hour's 6,000+ agent network and the Ly Hour App without transaction fees.
• National Bank of Cambodia (NBC)coreOthersRegulatory licensing authority. Ly Hour Pay Pro obtained its third-party processor license from NBC on January 20, 2016 (initially as third-party processor for Foreign Trade Bank of Cambodia), and received its payment service provider license on March 27, 2018, replacing the prior license.
• Bakong (National QR Payment System)coreTechnology or IntegrationLy Hour is integrated with Cambodia's Bakong national QR payment system, enabling interoperability with over 40 member banks and MFIs for cash deposit, withdrawal, and loan repayment transactions.
• ACLEDA Bank PlccoreTechnology or IntegrationPartner bank enabling Ly Hour customers to make bill payments, loan repayments, and other transactions through the Ly Hour agent network and app.
• SBI Ly Hour BankcoreTechnology or IntegrationSBI Ly Hour Bank is a partner bank enabling financial service transactions and integration with Ly Hour's platform.
• Electricity Authority of Cambodia (EAC)coreTechnology or IntegrationEAC bill payments (electricity bills) can be made through Ly Hour agents and the Ly Hour App, including auto-payment feature launched in 2024.
• Phnom Penh Water Supply AuthoritycoreTechnology or IntegrationWater bill payments can be made through Ly Hour agents and the Ly Hour App across all 25 provinces.
• Cambodian PPSHV Expressway Co., Ltd.coreTechnology or IntegrationPartnership for Phnom Penh-Sihanoukville Expressway toll pre-payment via the Ly Hour App and agents, using ANPR technology.
• Foreign Trade Bank of Cambodia (FTB)coreTechnology or IntegrationOriginal entrusting bank for Ly Hour's third-party processor operations starting January 2016. Ly Hour was initially authorized as a third-party processor for FTB.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Others

• Tranglo: Southeast Asia-headquartered cross-border payments hub used by Ly Hour for international remittance flows. Adjacent ecosystem player enabling Ly Hour's inbound remittance corridors rather than competing directly on consumer wallet share.
• Lightnet: SEA cross-border payment network connecting banks, wallets and remittance operators; already a partner for Ly Hour international remittances. Functions as an enabling infrastructure peer rather than a consumer-wallet competitor.

Direct peers

• Wing Bank (Cambodia): Cambodian bank-led digital wallet (WingPay) with the country's widest agent network for cash-in/cash-out, money transfer and bill payment. Direct competitor to Ly Hour Veluy on agent distribution and to Ly Hour App on consumer digital wallet share.
• Pi Pay: Cambodia-focused mobile wallet and payment platform offering peer-to-peer transfers, bill payments and merchant QR acceptance. Operates as a competing digital wallet/agent-based network against Ly Hour's Ly Hour App and Veluy agents.
• TrueMoney Cambodia: A SEA wallet and agent-network operator from Ascend Money (True/CP Group) with money transfer, bill payment and top-up in Cambodia. Competes with Ly Hour on agent cash services and consumer wallet features.

Regional players

• DuitNow: Malaysia's national instant payment and QR network operated by Bank Negara Malaysia, analogous to Cambodia's Bakong. Comparable regional-payment-rail peer where Ly Hour's agent network role mirrors Malaysia's bank-led QR ecosystem.
• GCash: Philippines' leading consumer mobile wallet run by Mynt/Globe, with a similar wallet-plus-agent model and multi-vertical services (transfer, bill pay, QR, savings). Comparable Southeast Asian wallet operating model in a different geography.

Broad incumbents

• ABA Bank: One of Cambodia's leading banks with a fast-growing ABA Mobile app and national KHQR-enabled merchant network. A broader incumbent that competes with Ly Hour for digital payment habit share while partnering on Bakong interoperability.
• Sathapana Bank: Cambodian commercial bank with nationwide presence and digital banking app, listed as a Ly Hour partner for bill payment and loan repayment. A broader incumbent financial services player that competes for the same digital payment wallet share.
• ACLEDA Bank: Cambodia's largest commercial bank with nationwide branch, MFI-grade reach and its own ACLEDA Mobile wallet. Overlaps with Ly Hour on loan repayment collection, bill payment acceptance and KHQR/Bakong interoperability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCQrUea6CEMd3A-1E6BI565g
• Facebookfacebook.com/lyhourveluy
• LinkedInlinkedin.com/company/lyhourveluy
• Instagraminstagram.com/lyhourveluy_cambodia
• TikToktiktok.com/@lyhourveluy_cambodia

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ly Hour Pay Pro PLC លី ហួរ វេរលុយ