LYNX PROMOCIONS SL

What LYNX PROMOCIONS SL does

LYNX PROMOCIONS SL operates the Lynx Nature Books brand, a specialized publishing business that produces and sells authoritative ornithology and natural history books. The catalog of more than 200 titles spans field guides, encyclopedias, illustrated checklists, wildlife monographs, and conservation publications covering birds, mammals, reptiles and amphibians, palaeontology, invertebrates, and botany. The flagship work is the 17-volume Handbook of the Birds of the World, complemented by companion series such as All the Birds of the World, All the Mammals of the World, and the in-production Handbook of the Reptiles of the World (Turtles and Crocodiles). Regional field guides are co-developed with BirdLife International, and titles such as Birds of Colombia, Birds of New Guinea, and the European Breeding Bird Atlas 2 anchor the field guides collection. Underlying technology is a standard e-commerce publishing stack: a WordPress/WooCommerce-style storefront at lynxnaturebooks.com supporting multi-currency checkout (USD, EUR, GBP), multi-language presentation (English, Spanish, Catalan, Simplified Chinese), and global shipping. There is no proprietary software, mobile app, or platform technology disclosed.

The business model is direct-to-consumer book sales, with a secondary trade/wholesale channel for bookstores and institutions. Pricing is unit-based by title and format (hardback vs. flexicover), with seasonal discount campaigns (e.g., Summer Sales). Representative price points range from approximately $49 (regional field guides) to $2,017 (HBW 17-volume set), with most titles clustered in the $50–$200 band. Customer segments span hobbyist birdwatchers and naturalists (primary), academic researchers and conservation professionals, and nature photographers. The company has roughly 5 employees and is privately held with no disclosed parent, institutional investors, or funding history; legal registration is at Tamarit 144–146, Barcelona, with the website pointing to Cerdanyola del Vallès.

Name

LYNX PROMOCIONS SL

Legal name

Alada Books, S.L.

Website

https://lynxeds.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Lynx Nature Books is a Barcelona-based specialized publisher producing authoritative ornithology and natural history books, including the 17-volume Handbook of the Birds of the World and BirdLife International field guides, selling directly to global consumers, researchers, and institutions.

Ownership category

akta.pro rank

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Book Sales: Lynx Nature Books generates revenue through direct online sales of natural history and ornithology books to individual consumers, institutions, and researchers. Products are sold at varying price points based on format (hardback, flexicover), with seasonal discounts and special offers. The company ships globally in multiple currencies (USD, EUR, GBP).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Lynx Nature Books (operated by Alada Books, S.L.) is a specialized book publisher that produces and sells ornithology and natural history publications, including field guides, encyclopedias, wildlife reference books, and monographs. The company sells direct-to-consumer through its online storefront and ships globally in multiple currencies, with a catalog of more than 200 titles.

Product overview

Lynx Nature Books is a specialized book publisher focused on ornithology and natural history. The company publishes high-quality field guides, encyclopedias, reference books, and monographs covering birds, mammals, reptiles, amphibians, invertebrates, botany, and paleontology. Core products include the 17-volume Handbook of the Birds of the World, the All the Birds of the World and All the Mammals of the World series, the Illustrated Checklist series, and regional field guides produced in partnership with BirdLife International. The company operates as a multi-product publisher offering both comprehensive encyclopedic works and targeted field guides, with titles available in multiple languages including English, Spanish, and Catalan.

Differentiator

Problem solved

Functional benefit

Brands

• Lynx Nature Books: Publisher of ornithology and natural history books including field guides, encyclopedias, wildlife monographs, and conservation publications

Products and services

• Handbook of the Birds of the World (SET of 17 volumes) Comprehensive 17-volume encyclopedia documenting all species of birds of the world, representing the definitive reference work in ornithology. Targeted at ornithologists, researchers, libraries, and serious birding enthusiasts.
• All the Birds of the World Comprehensive single-volume reference guide covering all bird species worldwide, targeted at birders and ornithologists seeking an authoritative global reference.
• All the Mammals of the World Comprehensive reference guide documenting all mammal species globally, for naturalists, researchers, and wildlife enthusiasts.
• Illustrated Checklist of the Mammals of the World Illustrated taxonomic checklist providing comprehensive coverage of all world mammal species, targeted at taxonomists, researchers, and reference collections.
• Birds of Colombia Field Guide Field guide covering bird species of Colombia, the world's most bird-rich nation with nearly 2,000 recorded species. Available in Hardback and Flexicover formats; produced in partnership with BirdLife International.
• European Breeding Bird Atlas 2 Comprehensive atlas documenting distribution, abundance, and change in European breeding bird populations, targeted at ornithologists, conservation professionals, and policy researchers.
• Seabirds Count Census of breeding seabirds in Britain and Ireland covering the period 2015-2021, targeted at ornithologists, conservationists, and seabird researchers.
• Birds of New Guinea (2nd Edition) Updated field guide including Bismarck Archipelago and Bouganville, covering native and endemic bird species of New Guinea; produced for birders visiting or studying the region.
• Handbook of the Reptiles of the World - Turtles and Crocodiles Encyclopedia volume covering turtles and crocodiles as part of the Handbook of the Reptiles of the World series, targeted at herpetologists and reference collections.
• Lynx and BirdLife International Field Guides Collection Collection of regional bird field guides co-developed with BirdLife International, including Birds of Colombia, Birds of Thailand, Birds of Japan, and other regional guides; targeted at birdwatchers worldwide.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• BirdLife InternationalcoreStrategic or Co-development PartnerLynx Nature Books collaborates with BirdLife International on the Field Guides Collection, producing authoritative regional bird field guides. This partnership combines Lynx's publishing expertise with BirdLife's ornithological knowledge and conservation network to create field guides for birdwatchers worldwide.
• ACCIÓ (Catalan Government Trade Agency)minorGTM or Marketing PartnerLynx Nature Books is supported by ACCIÓ's eTrade program, an initiative of the Catalan Government to promote international digital commerce. This government partnership helps support the company's export and international growth efforts.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• DK (Dorling Kindersley): DK publishes nature and wildlife reference titles including bird and mammal handbooks. Larger incumbent with broader portfolio that competes for shelf space, gift purchases, and consumer spend in the wildlife reference category where Lynx also operates.
• National Geographic Books: National Geographic publishes broad nature, wildlife, and field-guide titles across many taxa. A larger, more diversified incumbent that competes for the same naturalist consumer wallet as Lynx but across photography, travel, and general science categories.
• Peterson Field Guides (Houghton Mifflin Harcourt): HMH publishes the iconic Peterson Field Guides series, a direct competitor to Lynx's BirdLife regional bird field guides. Long-established North American brand with deeper market share and retail distribution in the US birding market.

Emerging players

• Bradt Travel Guides: Bradt publishes travel guides with a notable wildlife and birding emphasis, including dedicated birdwatching guides to specific regions. Comparable in linking natural history content to traveller/birder enthusiasts, though primarily travel-guide format rather than reference encyclopedias.
• Firefly Books: Firefly Books is a Canadian publisher with a strong natural-history and reference list, including wildlife encyclopedias and field guides. Comparable category to Lynx but smaller scale and predominantly North American retail distribution.

Direct peers

• Sibley Guides: David Sibley's Sibley Guides is the leading single-author North American bird field-guide brand. Closely comparable specialty birding publisher with similar premium positioning and naturalist customer base, though narrower geographic focus (North America).
• Bloomsbury Natural History (Christopher Helm imprint): Bloomsbury's Natural History list inherits the Christopher Helm ornithology field-guide series (Helm Identification Guides, Birds of the World companions). Most direct competitor to Lynx in regional birding and wildlife reference publishing, sharing the same institutional and enthusiast customer base.
• Cornell Lab of Ornithology: Cornell Lab publishes ornithology books (Handbook of Bird Biology, Living Bird guides) and operates Merlin Bird ID. Overlaps with Lynx on bird identification publishing and birder audience, though Cornell also spans digital, audio, and app products that Lynx does not offer.
• Princeton WILDGuides (Princeton University Press): Princeton WILDGuides is a Princeton University Press imprint publishing authoritative wildlife field guides (Birds of Europe, Britain, etc.) in the same ornithology/natural history category as Lynx's BirdLife field guides. Direct product overlap with shared specialist and institutional buyers.

Regional players

• New Holland Publishers: New Holland Publishers is an Australian nature publisher focused on field guides and natural history. Comparable product category and editorial approach to Lynx, but operates primarily in Australasian markets with limited direct overlap in Europe or the Americas.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/lynxnaturebooks
• Facebookfacebook.com/lynxnaturebooks
• LinkedInlinkedin.com/company/lynx-promocions-sl
• Instagraminstagram.com/lynxnaturebooks

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LYNX PROMOCIONS SL