Name

М2

Legal name

ООО «Экосистема недвижимости «Метр квадратный»

Website

https://m2.ru

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Real Estate Transaction Platform

NAICS

Offices of Real Estate Agents and Brokers (5312), Real Estate Credit (522292)

SIC

Real Estate Agents & Managers (For Others) (6531), Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Automated Valuation Models (AVM) & Property Data/Analytics (FSALALAJ)

akta.pro secondary industry

Hard Money & Private Mortgage Lending Intermediation (FSAEAEAH)

Keywords

• Real estate platform
• Mortgage brokering
• Electronic registration
• Real estate transactions
• Property search

Headquarters

HQ city

Moscow, Moscow City

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Transaction commissions (Новостройки): Commission fees charged on new construction property transactions facilitated through the platform. Commission rates reach up to 9% of the transaction value for deals involving domestic and international real estate, with fast advance payment available.
2. Subscription fees — М2 Премиум: Premium subscription service for real estate professionals providing access to preferential mortgage rates, personal manager, legal consultations, professional training, and discounts up to 99% on platform services.
3. Mortgage brokerage services: Free service for consumers — revenue generated through partnerships with 15+ banks. Platform earns referral fees or volume-based commissions from bank partners for mortgage applications submitted through the platform.
4. Electronic registration and legal services: Fees for electronic property registration, legal consultations, express property checks, DKP document preparation, and deal protection services for both individuals and legal entities.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

M2 is a unified Russian real estate ecosystem platform that combines property search across new construction and secondary markets, multi-bank mortgage brokering across 15+ partner banks, electronic property registration with Rosreestr (including 1-day accelerated option), secure escrow-like settlement services, and deal protection guarantees. The platform serves both individual consumers (via free core services) and real estate professionals (via the paid M2 Premium subscription, dedicated agent portal, professional training, and tools). Revenue is generated from transaction commissions on new construction (up to 9%), subscription fees, mortgage referral commissions from bank partners, and fees for legal/registration services.

Product overview

М2 (Метр квадратный) is a unified real estate ecosystem platform combining property search, mortgage services, and transaction processing. The platform operates as a modular system with core services (Новостройки for new construction search, Ипотека for mortgage applications, Сделка for property transactions) supported by additional modules including Электронная регистрация for digital registration with Rosreestr, Защита сделки for deal protection, Проверка недвижимости for property verification, and Сервис безопасных расчётов for secure payments. Professional tiers include М2 Премиум subscription for realtors, М2Про Новостройки for new construction specialists, and dedicated portals for agencies, developers, and banks. The ecosystem spans across all Russian regions with coverage in major cities including Moscow, St. Petersburg, Novosibirsk, and others.

Differentiator

Problem solved

Functional benefit

Brands

• М2 Премиум: Premium subscription service for real estate professionals offering benefits including preferential mortgage access, personal manager, legal consultations and training
• M2Pro Новостройки
• М2 Академия

Products and services

• Новостройки (New Construction Property Search) Online platform for searching new construction properties across all 85+ regions of Russia with filtering by location, development status, and developer. Aggregates listings from 7,900 developer partners and serves consumers seeking primary market residential property.
• Ипотека (Mortgage Broker Service) Mortgage application service allowing users to submit a single application compared across 15+ partner banks (VTB, Alpha-Bank, Gazprombank, Sber, DOM.RF, and others), with a 0.6% rate discount when processed through M2.
• Электронная регистрация (Electronic Property Registration) Digital service for electronic registration of real estate transactions with Rosreestr, including enhanced qualified electronic signature (УКЭП) issuance for all transaction participants, government fee payment, document preparation in personal account, status tracking, and 1-day accelerated registration option.
• Сделка (Online Property Transaction) Transaction service enabling purchase or sale of property online including contract preparation, payments, Rosreestr registration, and secure settlement coordination.
• М2 Премиум (Premium Subscription for Professionals) Monthly premium subscription for real estate professionals (realtors and agencies) providing access to preferential mortgage rates, personal manager support, legal consultations, professional training, and discounts up to 99% on platform services.
• Защита сделки (Deal Protection) Legal protection service for property transactions including object verification, legal consultation, deal guarantee certificate, and court representation in disputes with financial compensation for housing cost.
• Проверка недвижимости с гарантией (Guaranteed Property Verification) Online property and seller legal risk report delivered within 3 business days, covering hidden risks and providing recommendations for risk elimination.
• Сервис безопасных расчётов (Secure Settlement Service) Escrow-like service that holds buyer funds on a special account and transfers them to the seller only after the transaction is officially registered. Supports both mortgage and non-mortgage transactions.
• Электронная регистрация для юридических лиц (Electronic Registration for Legal Entities) Specialized electronic registration service for legal entities covering purchase agreements, lease agreements, sublease, and dissolution agreements for commercial properties such as offices, warehouses, retail spaces, and industrial facilities.
• Брокер ИЖС / Свой дом (Individual Housing Construction Broker) Service for individual housing construction (ИЖС) connecting buyers with construction companies (Домодедовская Строительная Компания, СК Гранд Строй, Гринлайн, Первый Ключ) for private home construction and renovation projects.
• М2 Академия / Курсы и онлайн-тренинги (Professional Training Academy) Educational platform offering professional training courses and online trainings for real estate professionals, with named certificates upon completion.

Quantifiable outcome

• 500,000+ real estate transactions with legal entities conducted over 6 years
• +5 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature6 records

Partnerships

27 partnerships are on record, tiered core and major.

• ПАО Банк ВТБ (VTB Bank)coreGTM or Marketing PartnerPrimary strategic banking partner and co-creator of the agent rating system. Provides mortgage products through the platform and contributes transaction data for the Top-30 agency ranking. Joint marketing of real estate transactions including electronic registration and secure settlements.
• ПАО АКБ АБСОЛЮТ БанкmajorGTM or Marketing PartnerBanking partner for mortgage products and secure settlement services. Processes mortgage applications submitted through М2 platform and participates in secure transaction services.
• АО Альфа-БанкmajorGTM or Marketing PartnerBanking partner for mortgage referrals and secure settlement services. Customers can apply for Alpha-Bank mortgage products through the М2 platform.
• АО ГазпромбанкmajorGTM or Marketing PartnerBanking partner for mortgage products. Gazprombank mortgage programs available through the М2 mortgage broker service.
• ПАО ДОМ.РФmajorGTM or Marketing PartnerState development bank providing mortgage products and state housing programs accessible through the М2 platform.
• ПАО Банк УралсибmajorGTM or Marketing PartnerBanking partner for mortgage referrals. УралсиБ mortgage products distributed through the platform.
• ПАО СовкомбанкmajorGTM or Marketing PartnerBanking partner for mortgage products distributed through the platform.
• ПАО ПромсвязьбанкmajorGTM or Marketing PartnerBanking partner for mortgage products distributed through the platform.
• ПАО Банк Санкт-ПетербургmajorGTM or Marketing PartnerBanking partner for mortgage referrals.
• ПАО КБ УБРИРmajorGTM or Marketing PartnerBanking partner for mortgage products.
• ПАО ТранскапиталбанкmajorGTM or Marketing PartnerBanking partner for mortgage referrals.
• АО БАНК СНГБ (Сургутнефтегазбанк)majorGTM or Marketing PartnerBanking partner for mortgage products.
• АО ТБанк (Тинькофф)majorGTM or Marketing PartnerBanking partner for mortgage products.
• АО РоссельхозбанкmajorGTM or Marketing PartnerState agricultural bank partner for mortgage products.
• ПАО Московский Кредитный Банк (МКБ)majorGTM or Marketing PartnerBanking partner for mortgage referrals.
• ООО Яндекс.Облако (Yandex Cloud)coreTechnology or IntegrationCloud infrastructure provider hosting М2's technical infrastructure. Physical security of infrastructure organized by Yandex Cloud. Data stored in Russian data centers. Yandex SmartCaptcha used for bot protection and request verification.
• ООО Яндекс.Метрика (Yandex Metrica)majorTechnology or IntegrationWeb analytics service for tracking user behavior, page views, session duration, and traffic sources on the М2 platform.
• ООО ВК (MyTracker)majorTechnology or IntegrationMobile analytics and tracking service used for user behavior analysis and app performance monitoring.
• АО Единая электронная торговая площадка (ЕЭТП)majorTechnology or IntegrationElectronic trading platform partner for electronic registration services with Rosreestr.
• АО Аналитический ЦентрmajorTechnology or IntegrationPartner for electronic registration services including УКЭП (enhanced qualified electronic signature) issuance and document processing.
• ООО АйТи МониторингmajorTechnology or IntegrationIT monitoring services provider for infrastructure and application monitoring.
• ООО Т1КлаудmajorTechnology or IntegrationCloud services provider for software infrastructure supporting personal data processing.
• АО Центр Хранения ДанныхmajorTechnology or IntegrationData storage services provider for personal data processing infrastructure.
• Росреестр (Rosreestr)coreTechnology or IntegrationRussian Federal Service for State Registration, Cadastre and Cartography. М2's electronic registration service interfaces directly with Rosreestr for online property transaction registration. Supported all updates including 1-day accelerated registration.
• Застройщики (Developers) — 7,900 partnersmajorChannel Partner/ Reseller/ DistributorProperty developers listing new construction projects on the platform. 7,900 developers offer their inventory through М2's property search engine and facilitate mortgage applications through platform bank partners.
• Агентства недвижимости — 19,500 partnersmajorChannel Partner/ Reseller/ DistributorReal estate agencies using М2 tools for transactions, mortgage brokerage, and electronic registration. 19,500 agencies participate in the platform ecosystem and contribute to the Top-30 rating.
• Частные риелторы — 66,500 partnersmajorChannel Partner/ Reseller/ DistributorIndependent real estate agents using М2 Premium subscription, mortgage broker services, and electronic registration tools for their clients.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Avito Недвижимость: Avito's real estate vertical is one of Russia's largest classifieds platforms for property listings. While broader in scope, it competes with M2 for consumer property search attention and realtor/agency listing placement across Russian regions.
• Циан (CIAN Group): CIAN is Russia's leading real estate marketplace and classifieds platform. Both CIAN and M2 aggregate listings from realtors, agencies, and developers across Russian regions, with overlapping audiences of property buyers and real estate professionals.
• Этажи (Etazhi): Etazhi is one of Russia's largest real estate brokerage franchises with digital platform capabilities. Competes with M2 for agent subscriptions, mortgage brokering, and transaction services across Russian regional markets.
• ДомКлик (DomClick): DomClick is SberBank's owned real estate platform integrating property search with mortgage origination. Like M2, it offers multi-listing search, electronic registration, and deal services, but with structural advantages from SberBank's retail banking customer base.
• Яндекс.Недвижимость (Yandex Real Estate): Yandex Real Estate is a property search vertical within Russia's largest internet ecosystem. Both platforms aggregate listings from developers and agencies, leverage recommendation algorithms, and serve Russian consumers across all major metros.
• LendingTree: LendingTree operates a multi-lender comparison marketplace for mortgages and loans. M2's 15+ bank mortgage broker service directly parallels LendingTree's model of single-application multi-lender comparison with referral economics.

Broad incumbents

• Realtor.com: Realtor.com is a US real estate listing platform operated by Move (News Corp). Both platforms serve as intermediaries between property seekers and real estate professionals, providing listing aggregation and agent connection services.
• Zillow Group: Zillow is the largest US real estate platform. While not directly comparable due to geographic and regulatory differences, both M2 and Zillow operate multi-sided platforms combining property search, mortgage connections, and transaction services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xvk.ru/metr_kvadratnyy
• LinkedInlinkedin.com/company/%D0%BC%D0%B5%D1%82%D1%80%D0%BA%D0%B2%D0%B0%D0%B4%D1%80%D0%B0%D1%82%D0%BD%D1%8B%D0%B9

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about М2