Korzinka Go

What Korzinka Go does

AppMetrica is a unified mobile application analytics platform owned and operated by Yandex LLC (ООО «Яндекс»), the operating entity of Russia's leading internet company Yandex (ПАО «Яндекс»). The platform consolidates product analytics, revenue analytics, advertising attribution, audience segmentation, A/B testing with feature flags, crash reporting, and push notification automation into a single integrated service. Underlying the platform is a ClickHouse-based distributed database cluster deployed across multiple data centers with replication support, processing 190 billion events per day with sub-5-minute latency and no data sampling. A proprietary SDK is available for iOS, Android, Flutter, Unity, and React Native, alongside five API types (Logs, Post, Reports, Push, Administration) and a Data Streaming API supporting up to 12 TB of daily export.

The platform serves mobile app developers, gaming companies, e-commerce applications, and subscription-based apps. Documented customer references include HALA Games (mobile gaming, using AppMetrica as its main MMP for attribution and advertising) and Game District (mobile gaming, achieving +25% Day 1 retention, +50% level completion rate, and +15% ARPDAU through monetization optimization and A/B testing). AppMetrica serves 130,000+ apps across 70 countries, with 42.9 billion installs tracked in the last year and 600 million devices under monitoring. ISO 27001 certification supports enterprise-grade data security requirements, and the December 2025 launch of an AI Assistant adds natural-language navigation and hypothesis discussion to the platform's analytical surface.

The business model combines freemium onboarding (Free tier with two simultaneous A/B experiments) with tiered subscription plans — Pro on a monthly/annual cadence and Custom/Enterprise on annual contracts — supplemented by usage-based overage pricing (e.g., 300M custom events at $490). Distribution is product-led growth via self-serve registration on appmetrica.yandex.ru, supplemented by direct enterprise sales and an API/SDK-first posture. Strategic integrations with Yandex Cloud, Yandex Advertising Network, Adfox, FraudScore (anti-fraud), Apphud (subscription tracking), and Ngrow (ML push optimization) deepen ecosystem lock-in and extend the platform's coverage across fraud detection, subscription analytics, and ML-driven user engagement.

Name

Korzinka Go

Legal name

ООО «Яндекс»

Website

https://redirect.appmetrica.yandex.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

AppMetrica, a Yandex product, is a unified mobile app analytics platform offering product, revenue, advertising, A/B testing, and push automation for mobile developers across 130,000+ apps and 70 countries via ClickHouse-powered real-time data infrastructure.

Ownership category

akta.pro rank

Product category

Mobile App Analytics

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Marketing Research and Public Opinion Polling (54191)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

App Analytics, Attribution & Deep Linking Platforms (BPAMADAH)

Keywords

• Mobile app analytics
• Revenue analytics
• Advertising attribution
• A/B testing
• User segmentation

Headquarters

HQ city

Tashkent, Tashkent

HQ country

Uzbekistan

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription Plans: Tiered subscription model with Free, Pro, and Custom plans. Free plan offers basic features including 2 simultaneous A/B experiments. Pro plan enables up to 100 simultaneous experiments. Custom plans available for enterprise needs with tailored pricing.
2. Usage-based Pricing: Custom pricing based on event volume (e.g., 300 million custom events at $490 additional cost)

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

A unified mobile app analytics platform providing product analytics, revenue analytics, advertising attribution, audience analysis, crash reporting, and push campaign automation in a single service. The platform combines A/B testing with feature flags, LTV/churn predictions, advanced segmentation, and 19 built-in reports, processing 190 billion events per day without data sampling across 130,000 apps in 70 countries.

Product overview

AppMetrica is a unified mobile app analytics platform that consolidates product analytics, revenue analytics, advertising attribution, audience analysis, crash reporting, and push campaign automation into a single service. The core AppMetrica platform is supplemented by specialized modules including A/B Testing with flag configuration, LTV & Churn Predictions, Segmentation, Dashboard and Export, and No-code Features. Industry-specific vertical solutions cover Gaming, E-commerce, and Subscription apps. The platform is powered by a proprietary SDK available for Android, iOS, Flutter, Unity, and React Native, and supports five API types plus real-time data streaming for enterprise integration.

Differentiator

Problem solved

Functional benefit

Brands

• AppMetrica SDK: Software development kit for mobile app analytics integration
• AppMetrica Push
• AppMetrica Reports

Products and services

• AppMetrica Analytics Platform Unified mobile app analytics platform providing product analytics, revenue analytics, advertising attribution, audience analysis, and stability monitoring in a single service. Processes 190 billion events per day without sampling across 130,000 apps in 70 countries.
• AppMetrica SDK Software development kit for Android (7.1.0+), iOS (5.8.0+), Flutter, Unity, and React Native, providing lightweight and well-tested integration for mobile data collection.
• A/B Testing A/B experiment platform for testing product hypotheses with up to 100 simultaneous experiments on the Pro plan and up to 26 options per test. Includes flag configuration (feature flags/remote config) so teams can manage feature rollouts without releasing new app versions.
• Push Campaigns Push notification automation service enabling personalized user communications, including Ngrow ML-powered push optimization for retention and revenue improvement.
• AI Assistant AI-powered assistant for analytics navigation, hypothesis discussion, and idea generation, handling routine and voluminous analytics tasks through natural language interaction.
• LTV & Churn Predictions Predictive analytics service using machine learning to forecast user lifetime value and churn probability, enabling segmentation by predicted LTV and churn likelihood, and postback to ad networks for campaign optimization.
• Revenue Analytics Monetization analytics covering in-app purchases, subscriptions, and ad revenue, with eCPM, ARPDAU, and ad impression tracking across ad networks and placements.
• Crash Reporting Application stability monitoring and crash/error reporting with automatic notifications for operational awareness.

Quantifiable outcome

• +25% Day 1 retention increase for gaming company
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• FraudScorecoreTechnology or IntegrationAnti-fraud solution providing fraud prevention and fraud detection for mobile and desktop advertising campaigns. Integrates with AppMetrica to track low-quality traffic sources and optimize advertising spend.
• Yandex CloudcoreTechnology or IntegrationCloud platform integration enabling building of analytical projects using managed database services and Yandex DataLens visualization tool.
• ApphudcoreTechnology or IntegrationPlatform for creating, analyzing, and improving automated subscriptions for iOS and Android apps. Provides 99.9% accuracy on app revenue tracking. Integrates seamlessly with AppMetrica for subscription analytics.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• AppsFlyer: Leading global mobile measurement partner (MMP) providing attribution, analytics, and deep linking. Directly competes with AppMetrica on mobile attribution, uninstall measurement, and marketing analytics for app developers.
• Amplitude: Product analytics platform for digital products including mobile apps. Competes with AppMetrica on behavioral cohorts, funnels, retention, and A/B testing for product and growth teams.
• Mixpanel: Product analytics platform specializing in event-based analytics, funnels, and retention for mobile and web apps. Directly competes with AppMetrica's product analytics and segmentation capabilities.
• Adjust: Global MMP offering attribution, fraud prevention, and analytics. Competes head-to-head with AppMetrica in mobile attribution, SKAdNetwork measurement, and aggregated marketing analytics for app advertisers.
• Kochava: Unified attribution and analytics platform for mobile and connected TV. Directly competes with AppMetrica on attribution, fraud prevention, and cross-channel analytics.
• Singular: Marketing analytics and attribution platform combining MMP with ETL and BI. Competes with AppMetrica in mobile attribution, cost aggregation, and unified marketing analytics.
• Branch: Mobile linking and measurement platform providing attribution, deep linking, and analytics. Competes with AppMetrica on deep linking, attribution, and unified cross-platform measurement.

Emerging players

• Sensor Tower: App intelligence and market insights platform providing download/revenue estimates and competitive analytics. Adjacent peer to AppMetrica with focus on market intelligence rather than first-party event analytics.
• data.ai (formerly App Annie): App market intelligence and analytics platform covering downloads, usage, and revenue benchmarks. Adjacent competitor to AppMetrica with emphasis on market-level app insights rather than SDK-based first-party analytics.

Broad incumbents

• Firebase Analytics (Google): Google's mobile and web analytics platform bundled into the broader Firebase/GCP ecosystem. Overlaps with AppMetrica on free-tier mobile analytics but offers a much wider portfolio (cloud, auth, crashlytics).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/korzinkago

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Korzinka Go