Maalav Milk Producer Organization(MPO)

What Maalav Milk Producer Organization(MPO) does

Maalav Milk Producer Organization (legal name: Maalav Mahila Milk Producer Company Limited) is a 100% women-led dairy producer company incorporated on August 18, 2017 in Rajgarh, Madhya Pradesh, under Part IX-A of the Companies Act, 1956. It aggregates raw milk from 28,000+ women producer-members across 1,000+ villages in eight districts of Madhya Pradesh, with daily procurement of approximately 1,00,000 litres, and complements procurement with cattle-input products (Maalav Min mineral mixture, dewormer, cattle feed) and animal-husbandry services (Artificial Insemination, Infertility Treatment Camps, CMT, Bio Gas). Its operating technology stack is built around village-level Milk Pooling Points equipped with Automatic Milk Collection Systems linked via GPRS for transparent weighment and digital payment, alongside a mobile app for member engagement.

The business model is a cooperative-producer-company model: members are simultaneously suppliers of milk, purchasers of inputs and services, and shareholders entitled to patronage-based surplus distribution. Revenue is generated primarily through milk sales, input-product sales, and service fees, with NDDB-DS and the Livelihood Mission of Madhya Pradesh acting as institutional partners for capacity building, technology deployment, and member onboarding. The company grew its share capital from Rs. 12,000 at incorporation to nearly Rs. 5 crore by 2024, reflecting deepening member financial commitment, and was recognized by NDDB in 2020 as the best company in Madhya Pradesh for digital payment practices.

MPO has no public API, no disclosed patents or trademarks, no external funding rounds, and no disclosed AI/ML capability; its competitive position rests on its member-ownership structure, last-mile rural distribution in Madhya Pradesh, and embedded veterinary services, rather than on proprietary technology. The company is a single-state, single-product operator with no announced off-take anchors, processed-product brand, or customers outside its member base, which constrains both revenue diversification and the defensibility of its market position against larger private and cooperative dairies.

Name

Maalav Milk Producer Organization(MPO)

Legal name

Maalav Mahila Milk Producer Company Limited

Website

https://maalavmilk.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Maalav Mahila Milk Producer Company Limited is a 100% women-led dairy producer company in Madhya Pradesh, aggregating ~1,00,000 litres/day from 28,000+ women members across 1,000+ villages in 8 districts, and supplying inputs and veterinary services alongside raw-milk procurement.

Ownership category

akta.pro rank

Product category

Dairy Products

NAICS

Fluid Milk Manufacturing (311511), Dairy Cattle and Milk Production (11212)

SIC

Dairy Products (2020)

akta.pro primary industry

Fluid Milk & Cream Processing (AFAKAKAA)

akta.pro secondary industries

Milk Production (Raw Milk) (AFAEACAA), Milk (Fluid & Shelf-Stable) (CRADACAA)

Keywords

• Dairy milk procurement
• Milk producer cooperative
• Animal health services
• Cattle breeding services
• Dairy farming supplies

Headquarters

HQ city

Biaora, Rajgarh

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Milk Procurement and Sales: The company collects milk from 28,000+ women dairy farmer members across 8 districts of Madhya Pradesh. Milk is collected at village-level MPPs, chilled at Bulk Milk Cooler Units, and then transported to the plant for processing and sale.
2. Member Share Capital: Members subscribe to shares (Rs. 100 per share) with payment deducted at Rs. 1 per litre of milk supplied. This creates a capital base of nearly Rs. 5 crore.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Maalav MPO is a 100% women-led dairy producer organization that procures raw milk from over 28,000 women dairy farmer members across 1,000+ villages and 8 districts of Madhya Pradesh, processes and chills it through Bulk Milk Cooler Units, and sells it onward. The company also provides members with animal health products (Dewormer, Maalav Min Chelated Mineral Mixture, Cattle Feed) and doorstep veterinary/breeding services including artificial insemination, infertility treatment camps, California Mastitis Tests, and biogas support.

Product overview

Maalav Mahila Milk Producer Company operates as a 100% women-led dairy enterprise offering a portfolio of three animal health and nutrition products (Dewormer, Maalav Min Chelated Mineral Mixture, and Cattle Feed) complemented by four veterinary and breeding services (Infertility Treatment Camp, California Mastitis Test, Bio Gas, and Artificial Insemination). The company also operates an Automatic Milk Collection System at village-level Milk Pooling Points (MPPs) with real-time GPRS data transfer, a mobile app for farmers to view milk supply details, and provides doorstep services including veterinary care and artificial insemination. The company serves 24,500+ women dairy farmers across 8 districts of Madhya Pradesh, collecting nearly 100,000 litres of milk daily.

Differentiator

Problem solved

Functional benefit

Brands

• Maalav Min (Chelated Mineral Mixture): Mineral mixture product that increases milk production, fat, and SNF content, improves reproductive performance, and enhances calf growth rate.

Products and services

• Dewormer A systematic deworming animal health product that administers anthelmintic medicines to dairy animals to control and eliminate internal parasites such as roundworms, flukes, and tapeworms, improving animal health, nutrient absorption, immunity, and milk yield. Targeted at member women dairy farmers.
• Maalav Min (Chelated Mineral Mixture) A chelated mineral mixture supplement for dairy animals that increases milk production, fat, and SNF (Solids-Not-Fat), improves reproductive performance, increases calf growth rate, reduces calving intervals, and enhances immunity. Provided to women dairy farmer members.
• Cattle Feed A balanced animal feed providing essential nutrients (proteins, fats, carbohydrates, minerals, vitamins) in proper proportions to ensure good growth, health, milk production, and reproduction while reducing cost of milk production for member dairy farmers.
• Infertility Treatment Camp Free doorstep veterinary camps providing diagnosis, treatment, and reproductive health guidance for dairy animals suffering from infertility caused by poor nutrition and lack of awareness of modern animal husbandry. Targeted at member women dairy farmers.
• California Mastitis Test (CMT) A cow-side diagnostic service that detects subclinical mastitis by identifying elevated somatic cell counts in milk, enabling early intervention to prevent reduced milk yield and quality losses. Used by member dairy farmers.
• Bio Gas Small-scale biogas plants (2–6 m³ capacity) that convert cow/buffalo dung and food scraps into clean cooking fuel and organic fertiliser, providing cost savings and eco-friendly waste management for member farming families.
• Artificial Insemination Advanced artificial insemination services using SAG semen brand to improve genetic quality of cattle, leading to higher milk production and better breeds, delivered at members' homes by trained technicians.

Quantifiable outcome

• 28,000+ women achieved financial independence and own income through dairy farming
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• National Dairy Development Board - Dairy Services (NDDB-DS)coreStrategic or Co-development PartnerNDDB Dairy Services has successfully promoted women-led milk producer organisations across India. Maalav MPO draws its inspiration from NDDB-DS and operates with their guidance and support. The organization was conceptualized recognizing the needs of rural Madhya Pradesh where small and marginal farmers rely heavily on dairying.
• Livelihood Mission of Madhya PradeshcoreStrategic or Co-development PartnerLivelihood Mission of Madhya Pradesh provides continued guidance and support to Maalav MPO. The mission works towards livelihood promotion and economic empowerment of rural communities.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Dodla Dairy: South India-focused dairy company with milk procurement across thousands of villages and branded dairy products. Comparable procurement-led rural dairy model, though with broader value-added portfolio and more developed branded presence.
• Amul (Gujarat Cooperative Milk Marketing Federation): India's largest dairy cooperative federation, operating a producer-company-style model with millions of farmer members. Most relevant comparable for Maalav's cooperative procurement and member-centric dairy model, but at vastly greater scale and with strong consumer brands.
• Heritage Foods: Listed Indian dairy player with strong presence in southern states, operating milk procurement, value-added dairy and retail. Comparable as a regional dairy operator with village-level procurement network and consumer brand portfolio.
• Hatsun Agro Product: India's largest private-sector dairy company operating milk procurement, processing and branded dairy products. Comparable in dairy processing and rural procurement operations, though structured as a listed private company rather than a producer-owned entity.
• Mother Dairy: NDDB-promoted dairy major with pan-India branded fluid milk and value-added dairy products. Directly comparable as an NDDB-aligned player operating a milk procurement and branded dairy business, though at significantly larger scale and with established consumer brand presence.

Regional players

• Jharkhand Milk Federation (Medha): State-level dairy cooperative federation operating village-level milk pooling and producer-member services in eastern India. Comparable cooperative structure and smallholder farmer focus, though geographically distinct from Maalav's Madhya Pradesh base.

Others

• NDDB Dairy Services: Strategic partner and promoter of women-led milk producer organisations across India. Highly relevant as the institutional template and supporter of Maalav's model, though not a direct competitor since it acts as an enabler rather than a procurement operator.
• SAG (Sexed Semen / Cattle Genetics Provider): Supplier partner to Maalav for artificial insemination services. Included as an ecosystem participant relevant to Maalav's cattle breeding and productivity-enhancement services for member farmers.

Direct peers

• Nandini (Karnataka Milk Federation): State-level dairy cooperative federation with a similar producer-member procurement model and branded dairy products. Closely comparable in structure (farmer-owned cooperative, milk pooling points, value-added dairy portfolio) and target customer base, although operating at much greater scale.
• Sudha (Bihar State Milk Cooperative Federation): Bihar state dairy cooperative with village-level milk pooling points and producer-member model targeting rural smallholders. Closely aligned with Maalav's grassroots procurement approach and rural farmer member base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/maalav-milk

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maalav Milk Producer Organization(MPO)