MaaSLab

What MaaSLab does

MaaSLab monetizes through bespoke consulting services and project management support for industrial partners and public authorities, supplemented by participation in EU-funded research consortia. Its named clients and partners include Transport for London (TfL), the UK Department for Transport, metaCCAZE (EU-funded), UCL Energy Institute, the University of Coimbra, and the International Academy of Sciences in Saudi Arabia. Go-to-market is sales-led and relationship-driven rather than marketing-led: contracts are acquired via direct engagement, research partnerships, and proposal submissions. Pricing is project-based and not publicly disclosed, with contracts structured on multi-year terms. Distribution is mixed between direct enterprise sales and self-serve digital platforms for product offerings.

Name

MaaSLab

Legal name

MaasLab

Website

https://maaslab.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

MaaSLab is a Cyprus-based research institute developing multimodal transport modelling platforms, behavioural demand analytics, and digital twin tools for sustainable Mobility-as-a-Service. It serves public authorities and industrial partners through bespoke consulting and EU-funded research projects.

Ownership category

akta.pro rank

Product category

Transport Research and Mobility Consulting

NAICS

Testing Laboratories and Services (54138), Environmental Consulting Services (54162)

SIC

Transportation Services (4700)

akta.pro primary industry

Mobility-as-a-Service (MaaS) & Multimodal Trip Planning (BPAMAIAH)

akta.pro secondary industries

Mobility Aggregation & Booking (Multi-Provider Marketplace) Platforms (THADALAB), Public Transit MaaS Integration Platforms (GTFS/RT, APIs, Real-Time Ops Feeds) (THADALAE), Corporate MaaS & Commuter Benefits Platforms (THADALAG), Micromobility Aggregators / MaaS Platforms (Multi-Modal Booking & Passes) (TLAFAMAI)

Keywords

• Mobility as a service
• Transport modelling software
• Sustainable mobility research
• Behavioral demand modelling
• Climate neutral transport

Headquarters

HQ city

Limassol

HQ country

Cyprus

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Consulting Services: Customised consulting services for industrial partners and public authorities related to new mobility services, sustainability, and climate neutrality.
2. Project Management Services: Services and support for projects coordination, management and proposal writing, likely funded through research grants and institutional contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

MaaSLab is a research-based institute that develops multimodal transport modelling and simulation platforms, behavioral demand models, and digital tools (Transport & Energy Geoportal Digital Twin, WeDrive on-demand mobility, Mobility Diary data collection) to support evidence-based decision making for sustainable and climate-neutral mobility. The institute delivers tailored consulting, project coordination, and applied research services to industrial partners and public authorities worldwide.

Product overview

MaaSLab offers a portfolio of research-based mobility products and consulting services. The core offerings include the Transport & Energy Geoportal Digital Twin platform for integrated transport and land use data analysis, the WeDrive on-demand mobility platform for targeted population groups, and the Mobility Diary tool for inclusive mobility data collection. These products are complemented by consulting services for new mobility services, sustainability, climate neutrality, and project management support.

Differentiator

Problem solved

Functional benefit

Brands

• WeDrive: On-demand mobility platform offering tailored services to certain population groups
• Transport & Energy Geoportal - Digital Twin
• Mobility Diary & Data Collection Tool

Products and services

• Sustainable Mobility Readiness Index A readiness assessment tool that measures a city's preparedness to become climate neutral and implement Mobility as a Service (MaaS) services.
• Transport & Energy Geoportal (Digital Twin) A digital twin platform that integrates transport, land use, and energy data to support urban planning and decision-making processes, co-funded by the European Union through the metaCCAZE collaboration.
• On-demand mobility (WeDrive) An on-demand mobility platform offering tailored transportation services to specific population groups.
• Mobility Diary & Data Collection Tool A data collection tool that enables people with disabilities and vulnerable populations to report barriers and document accessible travel experiences worldwide.
• Consulting Services for New Mobility, Sustainability, and Climate Neutrality Customised consulting services for industrial partners and public authorities seeking tailored-made solutions in new mobility services, sustainability, and climate neutrality.
• Project Coordination and Management Services Project coordination, management, and proposal writing support for research and mobility initiatives, including EU-funded programmes.

Quantifiable outcome

• Produced multiple peer-reviewed journal publications and working paper series on MaaS, mode choice, and transport policy.
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• metaCCAZEcoreStrategic or Co-development PartnermetaCCAZE is a collaboration partner on the Limassol Geoportal Digital Twin platform. The partnership brings together transport, land use, and energy data for planning and decision making, co-funded by the European Union.
• UCL Energy InstitutecoreStrategic or Co-development PartnerMaaSLab originated from UCL Energy Institute and maintains close collaborative ties. Joint publications include the MaaS Dictionary, London car-ownership attitudes study, and feasibility studies for MaaS in London.
• University of CoimbraminorStrategic or Co-development PartnerResearchers from the University of Coimbra collaborate with MaaSLab on transport systems research, including doctoral programmes (MIT Portugal Program) and joint publications.
• Transport for London (TfL)coreStrategic or Co-development PartnerCommissioned research on Londoners' attitudes towards car-ownership and MaaS, producing a report for TfL's policy development.
• UK Department for TransportcoreStrategic or Co-development PartnerCommissioned feasibility study for the Mobility as a Service concept for London, funded by the UK Department for Transport.
• International Academy of Sciences (IAU), Saudi ArabiaminorStrategic or Co-development PartnerJoint 'She Drives KSA' research project surveying women's transportation needs in Saudi Arabia, with findings published by IAU.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Aimsun: Aimsun provides transport modeling, traffic simulation, and mobility analytics software (Aimsun Next) used by cities and consultancies. Highly comparable to MaaSLab's simulation platform work in multimodal scenario testing.
• PTV Group: PTV Group provides transport planning, traffic modeling, and multimodal mobility software (PTV Visum, PTV MaaS Modeller). It is the closest direct competitor in multimodal transport modeling and MaaS scenario simulation, matching MaaSLab's modeling-and-simulation core.
• INRO Software (Caliper Corporation): INRO Software develops Emme and Dynameq for multimodal transport planning and traffic simulation. Comparable to MaaSLab in transport modeling platforms used by public agencies and consultancies for evidence-based planning.
• MaaS Global (Whim): MaaS Global operates the Whim MaaS app, integrating multimodal mobility subscriptions. Directly comparable as a MaaS-focused organization, though operating more as a commercial MaaS provider than a research institute.

Broad incumbents

• Moovit: Moovit (owned by Intel) is a major mobility-as-a-service data and trip-planning app used globally by public agencies. Comparable to MaaSLab's MaaS trip planning and multimodal research outputs, though at vastly greater commercial scale.
• AECOM (Transportation Consulting): AECOM is a global infrastructure consultancy with extensive transport planning, MaaS, and digital-twin work for cities. Overlaps with MaaSLab's city-level mobility consulting and modeling offerings, but at vastly greater scale and commercial scope.
• Stantec (Transportation): Stantec's Transportation practice delivers multimodal planning, transit, and MaaS consulting to public agencies. Comparable to MaaSLab on the consulting/services axis, though at much larger scale.
• Cubic Transportation Systems: Cubic provides large-scale fare collection, real-time transit information, and MaaS integration for transit authorities. Broad incumbent in the same public-sector MaaS/multimodal integration space MaaSLab researches.

Emerging players

• Optibus: Optibus applies AI-driven optimization to public transit scheduling and operations. Overlaps with MaaSLab on transit/operations research and uses ML/optimization similar to MaaSLab's multimodal operational platform work.
• Spare: Spare provides a platform for on-demand microtransit and paratransit services. Comparable to MaaSLab's WeDrive on-demand mobility focus and its inclusive/paratransit accessibility work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MaasLab.org
• LinkedInlinkedin.com/company/maaslabinst
• Instagraminstagram.com/maaslab_org

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MaaSLab