Maasstad Events

What Maasstad Events does

Maasstad Events is a Rotterdam-based event organization bureau that aggregates, packages, and books group activities for corporate and private customers. Its portfolio of 250+ activities spans team-building, quizzes, tablet-based city games, VR experiences, harbor cruises, bachelor/bachelorette parties, dinnershows, tastings, workshops, and guided tours — all delivered within Rotterdam under an asset-light model that relies on a small internal team and external freelance guides, venues, and partners. The core operating platform is a direct-to-consumer website (maasstadevents.nl) with self-service booking, filtering by group size and category, and a quote-request workflow for custom arrangements.

Commercially, the business runs on per-person unit pricing (€22.50–€159.50) with volume discounts as group sizes grow, minimum participant thresholds (typically 12–20 persons), and optional add-ons (e.g., €13.50/person/hour drink arrangements). All prices exclude Dutch VAT (BTW). The primary customer segment is corporate/business groups seeking team-building and staff outings, with secondary segments including family/friend groups and bachelor/bachelorette parties. The company is part of the Huisbrand Events network, a corporate group of 30+ regional event brands across the Netherlands and Belgium that shares back-office services and brand infrastructure.

The company claims more than 20 years of event organization experience and reports 730 groups expressing high satisfaction in recent months, alongside a Trustpilot score of 8.2/10 from a limited review base of 10. There is no public revenue disclosure, no external funding, no institutional investors, and no M&A activity. Operations are confined to Rotterdam, Zuid-Holland, with five employees.

Name

Maasstad Events

Legal name

Maasstad Events

Website

https://maasstadevents.nl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Maasstad Events is a Rotterdam-based event organization bureau that aggregates and books 250+ group activities—including team-building, quizzes, city games, VR experiences, and dinnershows—for corporate and private clients in Rotterdam alone, operating as part of the Huisbrand Events network.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

All Other Amusement and Recreation Industries (713990)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA)

akta.pro secondary industry

Bachelor/Bachelorette Party Services (HSACACAC)

Keywords

• Group activity booking
• Corporate team building
• Event management services
• Bachelor party planning
• City game experiences

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Group Activity Bookings: Per-person pricing model for group activities and events. Prices vary by group size (typically 12-40+ persons), activity type, duration, and included amenities. Custom quotation-based for tailored arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Maasstad Events is a Rotterdam-based event organization bureau that sells group activity packages and outings for parties typically ranging from 12 to 500+ persons. Its portfolio of more than 250 activities includes corporate team building events, bachelor and bachelorette parties, tablet and GPS-based city games, virtual reality games, quizzes, boat cruises, dinnershows, tastings, workshops, and guided city tours. Customers book directly through the company's website or by phone/email and can request custom (Maatwerk) arrangements tailored to their group.

Product overview

Maasstad Events is an event management company based in Rotterdam, Netherlands, offering over 250 group activity packages. The portfolio is organized around core product categories including Bedrijfsuitjes (corporate outings), Virtual Reality Games, Tablet City Games, Quizzes, Vrijgezellenfeesten (bachelor parties), Dinnershows, Proeverijen (tastings), and Workshops. Add-on modules such as Vaararrangementen (boat cruises), Dagarrangementen (day packages), and Teambuilding Pakketten combine multiple activities. The platform operates as a booking and reservation system for organizing group events in Rotterdam.

Differentiator

Problem solved

Functional benefit

Products and services

• Bedrijfsuitjes (Corporate Outings) Corporate outing packages for team building, including various game programs, quizzes, and city adventures in Rotterdam. Targeted at companies and organizations seeking team building, staff outings, and corporate events.
• Virtual Reality Games VR-based group activities including horror games, squad games, and themed VR experiences such as Hotel Homicide and La Casa de Papel VR Dinergame. Targeted at groups of 12+ persons seeking technology-driven immersive experiences.
• Tablet City Games Digital city exploration games using tablets and GPS, including Crime City, Empire City, Escape City, Hunted, and Sherlock Holmes-themed adventures. Targeted at groups seeking interactive urban team-based activities.
• Quizzes Interactive quiz events including PubQuiz, PopQuiz, Ik Hou Van Holland Quiz, and themed quizzes such as De Grote Voetbalquiz. Typically hosted at central Rotterdam venues with a quizmaster and available to groups starting from 12 persons.
• Vaararrangementen (Boat Cruises) Water-based activities including harbor tours, pubquiz cruises, dinner cruises (dinnershows), and private boat hire through Rotterdam's waterways. Targeted at groups of 20+ persons.
• Vrijgezellenfeesten (Bachelor/Bachelorette Parties) Pre-wedding celebration packages including themed concepts such as The Wedding Planner, The Hangover, Sex and the City, striptease workshops, and Lapdance Workshop Rotterdam. Targeted at bridal parties and friends organizing pre-wedding events.
• Dinnershows Dinner entertainment combining 3-course meals with live shows, including Ik Hou Van Holland Dinerspel, Jongens tegen de Meisjes, and Stand-Up Comedy Diner. Typically targeted at groups of 20+ persons at central Rotterdam locations.
• Proeverijen (Tastings) Beverage tasting experiences including wine, beer, gin-tonic, cognac, port, rum, jenever, and liqueur tastings led by professional guides. Targeted at groups seeking culinary and beverage-led outings.
• Workshops Creative and culinary workshops including cocktail making, chocolate making, salsa dancing, barista training, and etiquette courses. Targeted at groups seeking hands-on learning experiences.
• Rondleidingen (City Tours) Guided city tours and walking tours through Rotterdam, including historical walks, step tours, and cycling tours led by professional guides. Targeted at groups and visitors wanting to explore the city.

Quantifiable outcome

• 730 groups expressed high satisfaction with organization, event, and guidance in recent months
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Huisbrand EventscoreOthersParent/umbrella company for Maasstad Events. Provides shared services including privacy policy, terms and conditions, cancellation insurance, and job postings. Part of a network of 30+ regional event brands across the Netherlands and Belgium.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Vrijgezellenfeest.nl: Dutch specialist platform focused exclusively on bachelor and bachelorette party packages across the Netherlands. Comparable as a direct competitor in the bachelor-party segment that Maasstad Events serves as a dedicated product line.
• Puur Events: Dutch event organization company specializing in corporate outings, team-building, and group activities across multiple Dutch regions. Comparable as a similarly positioned regional-to-national event bureau competing for the same corporate and group-booking demand.
• Uitjes.nl: Dutch activities and outings aggregator offering team-building, bachelor parties, workshops, and group events nationwide. Comparable business model (online booking, per-person pricing, multi-category catalog) and similar target customers (corporate, families, friend groups).
• Fun.nl: Dutch online platform aggregating hundreds of group activities, outings, and team-building events across the Netherlands. Directly comparable in offering (per-person priced group activities, online booking, regional filtering) and overlapping customer base of corporate and private groups.
• DayOne Team Events: Dutch team-building and corporate event specialist offering organized group activities, games, and outings. Directly comparable in target segment (corporate team-building) and product format (organized group experiences) though with a national rather than single-city footprint.
• DITIS Events: Dutch event agency organizing corporate outings, team-building events, and group activities, including in the Rotterdam region. Directly comparable in customer segment (corporate and private groups) and product mix (organized outings, bachelor parties, themed events).

Broad incumbents

• Huisbrand Events: Parent umbrella network operating 30+ regional event brands across the Netherlands and Belgium, including Maasstad Events itself. Comparable as the strategic holding structure that consolidates regional bureaus and provides shared services (privacy, terms, hiring, cancellation insurance).
• Eventbrite: Global event ticketing and registration platform. Comparable in that it enables online event booking, registration management, and attendee experience, though at much broader scale and not specialized in Dutch leisure/group activities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/maasstad-events

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maasstad Events