Puur Events
- Company typePrivate
- Founded1996
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
Puur Events firmographics
Firmographics- Name
- Puur Events
- Legal name
- Puur Events BV
- Website
- https://puurevents.nl
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Puur Events industry classification
Industry- Product category
- Corporate Event Management Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132), Performing Arts, Spectator Sports, and Related Industries (711), Arts, Entertainment, and Recreation (71), Convention and Trade Show Organizers (561920)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Business Services (7380)
- akta.pro primary industry
- Anniversary & Milestone Celebration Services (HSACACAD)
- akta.pro secondary industries
- Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA), Virtual Community Festivals & Cultural Events (Online Celebrations) (MPAGAOAK)
Keywords
Where Puur Events is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
Puur Events business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Event Management Services: Full-service corporate event management including jubilee celebrations, company festivals, team outings, relationship events, product presentations, congresses, and opening ceremonies. Revenue generated through project-based fees for event planning, design, production, and execution services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom event pricing based on scope and requirements |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Puur Events product offering
Product offeringCore offering
Puur Events is a full-service corporate event management bureau operating in the Netherlands since 1996. It organizes business events end-to-end — from initial concept and design to venue coordination, entertainment, catering, production, and post-event documentation (aftermovie) — for corporate clients including jubilees, staff parties, relationship events, product presentations, congresses, openings, and online/virtual events for groups ranging from 40 to 2000+ guests.
Product overview
Puur Events is a full service event bureau offering a comprehensive portfolio of corporate event services across the Netherlands. The core Puur Events brand provides end-to-end event organization including jubileumfeesten (anniversary celebrations), personeelsfeesten (staff parties), relatie evenementen (client events), bedrijfsuitjes (corporate outings), online evenementen (virtual events), productpresentaties (product launches), congressen (conferences), and bedrijfsfestivals (corporate festivals). The company operates regional sub-brands including Puur Feesten, Puur Uitjes, Puur Amsterdam, Puur Rotterdam, Puur Utrecht, and Puur Den Haag, along with Escape Room Mysterium. The portfolio includes both in-person and virtual event solutions, with services ranging from intimate gatherings to large-scale festivals with up to 2000 guests.
Differentiator
Problem solved
Functional benefit
Brands
- Puur Feesten: Party and celebration events brand focusing on company parties and festive occasions
- Puur Uitjes
- Puur Utrecht
- Puur Amsterdam
- Puur Rotterdam
- Puur Den Haag
- Puur Haarlem
- Escape room Mysterium
- Puur Game Show
- FOX Hunt
Products and services
- Evenement op Eigen Locatie (Event at Own Location) Full-service event organization at the client's own premises, transforming familiar spaces into custom event venues with entertainment, catering, and production.
- Jubileumfeesten (Anniversary Celebrations) Corporate milestone anniversary events for 10, 25, 50, and 100-year celebrations, designed to mark company achievements memorably.
- Personeelsfeest (Staff Party) Staff parties and employee celebration events to recognize and reward team members with themed experiences.
- Relatie Evenement (Client/Relationship Event) Client and relationship events designed to strengthen business connections and customer loyalty, including customer days and relationship programs.
- Bedrijfsuitje (Corporate Outing) Corporate outing activities including team building, city games, and adventure experiences for employee engagement.
- Online Evenement (Online/Virtual Event) Virtual and online event solutions for remote team building and celebrations, including online parties, online corporate outings, online team building, and livestream events.
- Productpresentatie Organiseren (Product Presentation) Product launch and presentation events for introducing new products to audiences, with themed environments and immersive experiences.
- Officiële Opening (Official Opening Ceremony) Grand opening ceremonies for new offices, buildings, or facilities, designed to create a memorable first impression.
- Congres Organiseren (Congress/Conference Organization) Conference and congress organization for knowledge sharing and industry gatherings, demonstrated by a 2000-guest congress for the Ministry of Interior across three Rotterdam locations.
- Bedrijfsfestival (Corporate Festival) Large-scale corporate festival events with entertainment, food trucks, and attractions, demonstrated for Adyen's 750-guest festival at Olympic Stadium and Thuishaven.
- Escape Room Mysterium Escape room entertainment venue located in Utrecht, operated by Puur Events as a wholly-owned subsidiary for team building and group entertainment.
- Vergaderruimte de Grote Werf (Meeting Venue) Meeting room venue operated as a wholly-owned subsidiary of Puur Events, providing physical space for corporate meetings and events.
Quantifiable outcome
- Organized events for clients ranging from 40 to 2000+ guests
Companies that use Puur Events
Customer profileNamed customers12 records
Segments2 records
Ideal customer profiles3 records
Puur Events technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Puur Events partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights5 records
Puur Events competitors and assessment
Company assessmentDirect peers
- D&B Event Design: Dutch full-service event agency offering corporate event design, production and execution across the Netherlands — directly overlapping with Puur Events on enterprise clients, services and geography.
- Frequent Events: Amsterdam-based corporate event agency organizing meetings, congresses and incentive programs — competes head-to-head with Puur Events in the Dutch MICE/corporate event space.
- Tropical Events: Netherlands-based event bureau specializing in corporate events, company outings and staff parties — serves the same Dutch enterprise segment with similar custom event design.
- Bureau Konings: Dutch event agency delivering corporate events, jubilees and conferences — directly comparable on service mix and target customer (mid-to-large Dutch enterprises).
- Be'n'Live Group: Dutch full-service event agency producing corporate events, festivals and brand activations across the Netherlands — comparable model with sub-brands and regional presence.
Broad incumbents
- Jack Morton: Global brand experience agency (part of Havas) producing corporate events, conferences and experiential campaigns — comparable service offering but at international scale across multiple verticals.
- Cvent: US-listed event management platform providing venue sourcing, registration and event tech for corporate events and conferences — adjacent competitor in corporate MICE where Puur Events operates.
- George P. Johnson: Global experiential marketing agency producing brand activations, product launches and corporate events for enterprise clients — comparable offer to Puur Events' product presentation/launch work at much larger scale.
Regional players
- KLM Meetings & Events: In-house MICE division of KLM serving corporate meetings, incentives and events tied to the Dutch market — comparable in Dutch corporate MICE event delivery.
Emerging players
- Bizzabo: Event experience platform offering virtual/hybrid event technology — overlaps with Puur Events' online evenementen/online feest offering but is software-led rather than services-led.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Puur Events social profiles
Digital presencePuur Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
Puur Events leadership team
Management profileNumber of profiles
Profiles5 records
Puur Events subsidiaries and ownership
Company hierarchySubsidiaries10 records
Puur Events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Puur Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Puur Events
What does Puur Events do?
Puur Events is a full-service corporate event management bureau operating in the Netherlands since 1996. It organizes business events end-to-end — from initial concept and design to venue coordination, entertainment, catering, production, and post-event documentation (aftermovie) — for corporate clients including jubilees, staff parties, relationship events, product presentations, congresses, openings, and online/virtual events for groups ranging from 40 to 2000+ guests.
Is Puur Events a public or private company?
Puur Events is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Puur Events founded?
Puur Events was founded in 1996. It employs 11 to 50 people.
Where is Puur Events based?
Puur Events is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Puur Events make money?
One revenue line is on record: event Management Services.
Who are Puur Events's main competitors?
Direct peers on record are D&B Event Design, Frequent Events, Tropical Events, Bureau Konings and Be'n'Live Group. Broad incumbents are Jack Morton, Cvent and George P. Johnson. KLM Meetings & Events is listed as a regional player. Bizzabo is listed as an emerging player.
Does Puur Events have an API?
No public API is recorded for Puur Events.
What industry is Puur Events in?
Puur Events's product category is Corporate Event Management Services. Its primary akta.pro industry code is HSACACAD, Anniversary & Milestone Celebration Services, with a secondary code of THAHACAA, Association & Society Conference Management (Nonprofit, Professional Bodies). Its NAICS code is 71132 and its SIC code is 7900.